The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Advancing Leadership Network

Our mission centers on fostering leadership and career growth for women in technology. Through education, we empower individuals to navigate their career paths, develop leadership skills, and overcome industry challenges. Our goal is to promote women in leadership to obtain 50% representation in senior roles throughout the industry.

Chief Community Officer

As the Senior Vice President of Community at JS Group, I am your solution for unlocking extraordinary competitive advantages through community building. I bring a unique blend of creative thinking and efficient execution. With exceptional communication skills, we are your go-to experts for cultivating strong connections with your community members.

Our ability to gather insights, analyze data, and provide actionable reports ensures we're always ahead in meeting your community's needs. We thrive in managing multiple projects seamlessly, guaranteeing that our communities not only thrive but also deliver exceptional value. Let's elevate your organization's community strategy and boost your competitive edge.

Sr. VP, Community

The Channel CRO

At The Channel CRO Podcast, I wear two hats: that of a meticulous producer ensuring every episode is finely tuned and that of a passionate co-host sparking insightful conversations.

✅ As Producer:
- Spearhead the pre-production to post-production lifecycle, ensuring a seamless execution of each podcast episode.
- Coordinate guest logistics, curate content, and manage the technical aspects while ensuring the highest audio quality and production value.
- Drive ongoing improvement strategies based on audience feedback, ensuring our listeners always get the best experience.

✅ As Co-Host:

- Dive deep into industry topics, facilitating enlightening discussions that deliver value and insights to our audience.
- Collaborate with diverse thought leaders, experts, and industry professionals, amplifying their voices and stories.
- Engage our community, bridging them with the industry's most pressing topics, trends, and innovations.
🎧 Passionate about leveraging the podcast medium to enlighten, entertain, and educate.  #Podcasting #ProductionExcellence #ChannelCRO

Producer and Co-Host

Marketing by the Bite

Marketing by the Bite helps technology companies accelerate growth and maximize revenue. We specialize in go-to-market strategies, channel marketing, brand positioning, and digital marketing, empowering all members of the technology ecosystem to thrive in competitive markets.

Our expertise shortens the time to revenue while increasing both profit and sales. Whether you need a strategic partner to refine your messaging, optimize your channel programs, or amplify your digital presence, we deliver results that matter.

Let’s build a smarter, faster, and more profitable path to market: one bite at a time.

Consultant

CompTIA

CompTIA is a non-profit trade association that issues professional certifications for the information technology industry.

Established and managed multiple digital communities to drive engagement with a global base of members regarding topics that included Women in Technology, Diversity & Inclusion, and Emerging Technologies.  Booked subject matter experts to lead presentations on topics that included drones, IoT, AI, and blockchain.

These digital communities contributed to the addition of 42,000 new users over five years while expanding reach from 21 countries to 146.  The Women in Tech community doubled from 4000 members to 8000 in five years.

Facilitated virtual meetings as well as bi-annual conferences while representing the association at industry events.

Launched five technology interest groups and captured a 780% increase in participation in the first year.

Created an online forum, using social media advertising and LinkedIn groups/communities to garner 150,000 views in 14 months with an engagement rate of 32%.

Community Leader

The 2112 Group

The 2112 Group is a business strategy and research firm focused on improving the performance of companies' direct and indirect channels through a portfolio of market-leading products and services.

Led the development of channel programs to help corporations strengthen engagement with their customers.  Success stories included increasing revenue for one client by 46% while expanding its customer base.

Leveraged proprietary intelligence, qualitative research, market analysis, tools, and enablement programs to meet client needs.

Instrumental in growing revenue to nearly $1M, negotiating a quarter million dollar agreement with a Fortune 500 technology corporation.

Presented research and industry topics at professional events.

Senior Analyst

The Greenbo Agency

The Greenbo Agency provided operational, sales, and marketing services to small businesses. 

Launched and grew the business to encompass an 11-person team.

Developed financing documentation, bank presentations, social media content, marketing plans, and business plans for clients.

Worked with clients to build sales and marketing strategies and campaigns incorporating social media, advertisements, customer personas, and events, delivering an average of 20% increase in client revenue.

Recognized for expanding a nonprofit program to promote personal and financial wellness.  Improved corporate membership by 212% in 15 months.

CEO & Owner

Lexmark International, Inc.

Lexmark International is a printer manufacturer with $4.4 billion in annual revenue and operations in more than 150 countries. This position involved managing a $2.5M annual budget and creating innovative internal and external sales and marketing communications programs. Key contributions included: 

•	Increasing media placements 92% by implementing industry-leading best practices
•	Doubling aided and unaided brand awareness within target audiences (aided: 29.5% to 82.8%; unaided 18.9% to 44.1%)
•	Implementing new measurement process to track sales revenue through Lexmark’s programs and conference attendance
•	Targeting direct mail house promotion program resulting in achieving a 5-star program rating from key customer partners
•	Creating and implementing effective budget and expense tracking process to manage resources for events companywide
•	Developing web-based programs for internal registrations and feedback to facilitate improved registration efficiency
•	Developing and executing Lexmark’s first multi-vendor road show for customers and partners supporting objectives

Channel Marketing & Communications

As a leader in the digital and channel space, I'm all about turning companies into community-focused powerhouses. It's not just about selling products anymore; it's about building communities that bring real competitive advantages and better business models. This is the future – engaging with brands and each other more meaningfully.

I focus on creating communities that are more than numbers; they're engaged, invested, and essential to a business's success. With tech making it easier to connect, nearly half the world can now interact online, and this changes everything. Channel partners want more meaningful connections, not just traditional business relationships.

Building a user community isn't just nice; it's a must. At JS Group, we're not just watching this change – we're at the forefront, combining our IoT, security, and mobility expertise to make real, impactful differences.

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Katie Vreeland

Kathleen Martin

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