Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

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Jonathan Bryant

Superb Shifts

At Superb, our team is dedicated to transforming the senior living industry by addressing the direct care staffing crisis with innovative technology solutions.  

Superb was founded on the concept of putting control back into the hands of healthcare workers and senior care communities. After first-hand experience seeing price gouging and poor healthcare worker compensation from medical staffing companies, we knew it was time for a change.

We created a progressive technology that caters to those that matter - the healthcare workers and the communities that employ them.

Our vision and team are focused on advocating for the senior care industry, and we are just getting started.  Colorado, here we come.

Business Development Manager

Incite Strategic Partners, LLC

Incite offers unparalleled Senior living and GPO expertise with intimate knowledge about the Senior Healthcare and Senior Living segments. We help to find savings opportunities and provide the support needed to create a program tailored to the Member’s needs. Our custom offerings are designed to meet the unique requirements for each segment of the industry.

Director of Business Development (West)

Bridge The Gap The Senior Living Podcast

Bridge the Gap Ambassador

Rendever

Rendever is overcoming social isolation through the power of virtual reality and shared experiences. From senior living communities to health systems and hospice organizations, our platform is being used to reduce depression and loneliness by fostering personal connections amongst populations where life has become limited.

Director of Enterprise Sales

SeniorVu

SeniorVu's marketing platform gives senior living communities control of their leads, brand, time, and money. Communities can now use real-time analytics to determine where and when to spend their marketing dollars. After analyzing aggregated data from more 600 communities over 18-months SeniorVu is able to deliver repeatable and predictable results to our Community clients. Using your brand and leveraging our big data, machine-learning algorithms and marketing automation, we will help you find your ideal potential residents for your community. When you engage our Family Advocates we guarantee that 100% of your leads will receive follow-up, every single time. Our Family Advocates are an extension of your marketing department, qualifying your leads and scheduling tours for seniors and their families who are ready to explore your community. Join over 600 other Communities that have partnered with SeniorVu to break the stranglehold of those 3rd party lead providers

Vice President of Sales

SiteStaff - Converting Customers, Patients, Tours and Consultations with Innovative Live Chat

SiteStaff has a revolutionary, proven way to improve conversion rates and revenues of small businesses by staffing a live receptionist on independent websites. Did you realize that only about 2-3% of your website visitors ever take action?  We can immediately staff a real-time, college-educated American professional to engage these visitors the moment your website is visited. They instantly provide a formal welcome, show empathy, provide answers to important and personal questions with an intent to form an emotional connection that makes visitors comfortable taking the next step in your sales process.  In our experience, there's no substitute for the human element on a website, especially when the buying process is emotional, and our genuine desire to serve others is proven to influence buying decisions.

National Director and Chief Servant Officer

AnswerHVAC

AnswerHVAC is the only 24/7 answering service that works exclusively with HVAC companies. AnswerHVAC solves the #1 complaint voiced by HVAC companies about their current answering service. 100% of the HVAC companies we surveyed said that their primary objection with their current answering service is that it does not specialize in HVAC and does not understand the fundamentals of the HVAC business. If your answering service does not even understand the basics of our industry, how can you expect them to maximize upon the potential of every single incoming call?

HVAC leads are very expensive, so it’s critical that they are handled in a timely and professional manner.

Other answering services answer the phone for doctors, lawyers, limousine companies, and just about every other industry that has nothing to do with HVAC. Correctly answering the phone for an HVAC company involves so much more than simply taking a message - it requires specific industry knowledge! We are in a very unique “emergency response”- based business, where money is made or lost on every single call.

Founding Partner, Live Chat and Call Center Service Guy

American Express Business Travel

American Express Meetings & Events provides personal guidance and directly assists in the planning and sourcing of meetings that are important to businesses.

Sourcing Sales Executive, American Express MEETINGS EXPERT

Cuvée Escapes

Director of Sales

Downtown Denver Partnership

Distinguished committee of city business leaders nominated by Downtown Denver Partnership to select prestigious 2010 Downtown Denver Award winners.

DDP Awards Jury

Healthcare Hero Worshiper, Think Tank Contributor, Connector, Senior Living Superfan

“Those who respect the elderly pave their own road toward success.” – African proverb

Change is necessary and good when carefully calculated and when you know your purpose.

I am a proud servant.  My greatest thrill comes from serving others, either directly or through my network.  It's a safe bet there's someone here I can introduce you to that can change your business or life for the better.

I'm also a forever student, building from a history of over 20 years in entrepreneurship. My career has encompassed the engineering and developing of innovative products, online marketing, high-end luxury, premium, mid-scale and select service hotels, resorts and vacation rental homes.  I’ve led sales and sourcing with a specific focus on property level sales, service training and implementation. 

I'm honored to have worked alongside rising stars who are now leading awesome companies or growing their own.  Together we've built multimillion dollar businesses, earned national awards  conducted executive sales training, budgeting, developed websites and brilliant content, and succeeded in converting tens of thousands of guests and customers for our clients.  We continue to prove our results for them...every single day.

If I can be a resource to you, please reach out.   It’s what brings me the most professional joy.

When I step aside from my work, you’ll find me spending countless hours in the pool, on my bike and in my running shoes as I train for various long distance triathlons or barefoot in the sand as an old-and-in-the-way volleyballer.  Things I enjoy far more than training are my brilliant teen kids, fostering puppies, volunteering, watching and playing just about every sport, hiking, fishing, traveling and crossing off the remaining MLB stadiums around the country.  Want to join me for a game?  I’d love some company!

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The Battle

Katie Vreeland

Jonathan Bryant, CHBA

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taplio

The Battle

Katie Vreeland

Jonathan Bryant, CHBA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

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