The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Jennifer Miller

Freelance

Crewhu

VP of Marketing

JLB USA

VP, Sales & Marketing

Business Development Director

FattyCakesNY

Creative Director/Founder

Silvergate Media

Managed hardline/softline creative product development for The World of Beatrix Potter and The Octonauts on a global level for categories such as iPhone/iPad apps, electronic games, merchandise publishing, DVD’s, web, toys, games, apparel, accessories, food & beverage, premiums, etc. In addition to consumer packaged goods, I worked with theme park creative teams to produce billboards, bus wraps, bus shelters, character costumes, cutouts, and signage.

Oversaw agents/brand owners/licensee relationships to ensure they are up to date with business objectives, retail programs, as well as brand, artwork, and copyright updates.

Managed art direction for programs set in domestic/foreign markets to ensure a consistent line look, follow thematic directions, and hit production and product release deadlines.

Provided product development updates for CEO, EVP of Sales, and Executive Producers.

Oversaw agents/brand owners/licensee relationships to ensure they are up to date with business objectives, retail programs as well as brand and artwork updates.

Managed art direction for programs set in domestic/foreign markets to ensure a consistent line look, follow thematic directions, and hit production and product release deadlines.

Provided product development reports for C-Suite and Executive Producers, plus foreign agents in Canada, Japan, Greater China, South Korea, and Latin America, in regards to product release dates, creative direction, and licensee updates.

Provided art direction for style guides, thematic art asset packs, PR materials, sell sheets, TV bibles, and brand premiums.

Creative Manager

CHORION RIGHTS LIMITED

Managed hardline/softline creative product development for children’s literary/TV properties such as The Octonauts, OLIVIA, Mr. Men Little Miss, Max & Ruby, Gaspard et Lisa, and Noddy on a global level for categories including iPhone/iPad apps, electronic games, merchandise publishing, DVD’s, web, toys, games, apparel, accessories, food & beverage, premiums, etc. In addition to consumer packaged goods, I worked with theme park creative teams to produce billboards, bus wraps, bus shelters, character costumes, cutouts, and signage.

Oversaw agents/brand owners/licensee relationships to ensure they are up to date with business objectives, retail programs, as well as brand, artwork, and copyright updates.

Managed art direction for programs set in domestic/foreign markets to ensure a consistent line look, follow thematic directions, and hit production and product release deadlines.

Provided product development updates for Executive Brand Managers, Sales team members and foreign agents in Canada, Japan, Europe, Australia, South Korea, and Latin America, addressing any questions regarding product release dates, creative direction and licensee updates.

Directly assisted the EVP, Creative Services with art direction for style guides, thematic art asset packs, PR materials, sell sheets, TV bibles and brand premiums.

Coordinator, Creative Resources

Dynamic and principled Marketing professional with extensive experience in e-commerce, Creative, Branding, and Marketing. As a Creative Manager, I’ve led global B2C brand initiatives, launched a successful B2C retail business, and built brands for B2B and B2C clients within an agency setting. I've also navigated the complexities of marketing B2B SaaS in a niche market. My skill set bridges the artistic and analytical, ensuring a well-rounded approach to marketing challenges. Passionate about driving impactful results, I transform creative visions into successful strategies.

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Katie Vreeland

Jennifer Miller

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