Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

No alternative text description for this image

Dave Seibert

IT Innovators

IT Innovators - Business Technology Solutions.

IT Innovators providing complete IT solutions.  Our services include network management, security protection, server and computer management, Cloud Solutions, virtualization, firewalls, social media, websites, and business solutions.  With over 19 years in business, our team leverages our knowledge to advance your businesses competitive advantage.

IT provides complimentary consultation for your business and will share how our expertise can help lower your risks, stabilize your technology and ignite business.     

IT Innovators can be your complete outsourced IT solution for less than an IT employee or we can supplement your existing team.  Visit us today to learn more at http://www.ITinnovators.com.

View our HONORS & AWARDS below.

ProTier Peer Groups

President

SMB TechFest

SMB TechFest is ranked a Top 50 Channel Conference.  It is the quarterly technology conference.  The audience are Channel Partners, MSP, Cloud, ISV, Solution Providers and IT Professionals.  At SMB TechFest our subject matter expert speakers discuss marketing, sales, operations, technology and business.  What you need to grow to the next level.  Come experience the sessions, expo hall, IT mixer, and network with peers to build referral relationships.  Learn more at http://www.smbTechFest.com.

IAMCP

IAMCP - International Association of Microsoft Channel Partners.  A nationwide and international association of Microsoft partners.  The eco-system of partners stands on four fundamental pillars; P.A.C.E.  Partner to partner networking, Advocacy, Community, and Education & growth.

IAMCP SoCal President. The largest chapter in the U.S.

President, Past President & US Board & SoCal Board

HTG Peer Groups

Member

SMB Technology Network

SMB Technology Network (SMBTN) is a national organization for IT VARs, MSPs, integrators, solution providers, consultants, Cloud, and related professions which provide IT services and/or solutions to businesses. This is the common thread that unites our members. Our membership reaches coast-to-coast and includes all levels of IT companies.  Join our members by visiting www.SMBTN.org.

Dave Seibert is a leader, author, speaker, and awarded influencer in the technology industry.    His 35 year career includes Fortune 50 & 100 corporations, National IT Franchises, Business and Startups. 

Dave is named ChannelPro Top 20 Global Channel Visionaries, VAR Guy Top 50 Global Channel Influencers, SMB150 Top 150 Global IT Influencers, MSPmentor Top 250 Managed Services Experts, Top 100 Most Visible Channel Leaders, Microsoft MVP, Imagine Cup International Judge, Microsoft US Partner of the Year Finalist, and Gartner Research Advisor.
  
He is recognized for his leadership as President SMB TechFest Conference, President ProTier Peer Group, President in IAMCP SoCal, and President SMB Technology Network.   As the CIO for IT Innovators, a business technology provider, he leads innovation and strategy to excel their client’s growth in the market.  IT Innovators focuses on technology management, security, risk reduction, and cloud enablement.

Dave advises to Trend Micro SMB Partner Council, Stanbridge College Technology Advisor, Microsoft Worldwide SMB Council, Microsoft US SMB Council, Microsoft Worldwide Partner Area Lead, Microsoft Worldwide Influencer, IAMCP US Board and SoCal IT Pro Board member.  

He volunteers in the community.  His contributions include presenting for United Way, SCORE, SBA, SBDC, and industry conferences.  Dave is a leading technologist as MCTS, MCSE, MCNPS, MVP, SBSC, CNE, CSSA, and MCP.  

Dave is a sought after industry speaker.  His engagements include Microsoft World Partner conference, SCORE, SMB Nation, SMB TechFest, US SBA, United Way, ChannelPro, SMB Online Conference, Cloud Services Community, SMB Summit, Constant Contact, Small Business Symposium, Ask The Experts, SoCal IT Pros,  Santa Ana Economic Development Summit, OC Talk Radio and other leading events.  

Dave has 1,500+ LinkedIn Professional Endorsements.  Learn more at http://www.DaveSeibert.com.


taplio

The Battle

Katie Vreeland

Dave Seibert

Followers

Posts

Engagements

Likes

Performance ScoreKatie Vreeland's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Katie Vreeland

Dave Seibert

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKatie Vreeland's LinkedIn Performance