The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Verbatim

Build a content engine that drives revenue. Clients include OpenStore, Polywork, Goody, LTSE, Tydo, Black Crow, Novel, Disco, Captions, Accelpay, Windsor, Highbeam, Archie, and Starday Foods.

Chief Operating Officer

TryNow

Growth Strategy

SigFig

Enterprise Growth Strategy & Success

Sr. Enterprise Relationship Manager

Enterprise Relationship Manager

J.P. Morgan Asset Management

Private Banking Analyst

VP of Strategy & Operations @ Verbatim | Helping 200+ startups build content engines

At Verbatim, we help software founders unlock organic revenue and build 7-figure content engines.

In less than 2 years, we've worked with 100+ startups and launched 75+ content functions to market.

Our client roster spans B2B SaaS, ecomm infra, future of work, web3, fintech tools, and agencies like:

- OpenStore
- Polywork
- Settle
- Tydo
- Goody
- Parker
- Disco
- LTSE
- Archie
- Puzzle
- Kasheesh 
- Highbeam
- Black Crow

To learn more about how we can collab, drop us a line at www.verbatimlabs.com or DM me.

Or feel free to email me directly at claire@verbatimlabs.com!

Claire (Larson) Musech

taplio

The Battle

Katie Vreeland

Claire (Larson) Musech

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