Stealth Startup

Commanding presence in a world full of noise.

Co-Founder

Global Technology Industry Association (GTIA)

Advisory Council Member - SaaS Ecosystem

Luminary

The MSP channel speaks its own language—and after a decade of translating tech innovations into compelling stories, I created Luminary as a strategic partner for SaaS founders ready to be understood.

I'm not an agency selling deliverables. I'm an advisor who helps founders create straightforward go-to-market strategies that connect with MSP decision-makers. No vanity metrics or complex campaigns—just clear positioning and channel-focused tactics that drive real growth.

After years in this ecosystem, I've learned that MSPs have specific buying behaviors that generic marketing approaches simply don't address. The problem isn't your product—it's how you talk about it.

Whether you're launching, struggling with adoption, or scaling your MSP relationships, I'll help you simplify your narrative and develop a GTM strategy that speaks directly to this unique market.

Founder

CompTIA

It's a privilege to join a team that's at the forefront of exploring the vast potential of SaaS, applications, and cloud solutions. In this rapidly evolving digital era, understanding and leveraging these technologies is pivotal for businesses, innovators, and learners alike.

CompTIA is the largest non-profit global tech industry trade association in the world in business for over 40 years as well as the largest provider of vendor agnostic certifications in the IT industry.

Advisory Council Member

FlexPoint

Head of Marketing

Thread

Head of Marketing Consultant

MSPbots.ai

vcpi, a DAS Health Company

Spectrum Health Companies

Head of Sales and Marketing

The MSP channel speaks its own language and I've spent years learning its unique dialect to help SaaS founders get their message across. I created Luminary as a strategic partner for tech innovators who are ready to be understood in this specialized ecosystem.

I've watched brilliant SaaS startups struggle in the MSP space despite having rock-solid products. The issue wasn't their solution, but their story. MSPs don't buy fancy tech, they buy solutions to specific business problems. Without that translation, even groundbreaking platforms collect dust instead of customers.

With my background in building marketing strategies for MSP's and SaaS, I now help founders cut through the noise with messaging that actually connects. No jargon, no buzzwords, just clear narratives that move sales conversations forward. 

I specialize in three things that matter most to MSP-focused startups: crafting channel-friendly go-to-market strategies, developing growth plans that acknowledge the reality of partner relationships, and creating messaging that resonates with MSP owners who are juggling fifty other priorities.
Here's my simple offer: If MSPs aren't getting why your solution matters, I can help. No fillers, no BS, just messaging that actually converts.

Katie Vreeland

Vanity metrics don't build companies. Impact and growth do.


After years in SaaS marketing, I’ve seen teams get lost in dashboards. Revenue goals. Chart after chart. Numbers everywhere.

But behind every number, there’s a person. A partner. A story.

Let's ask a few different questions:
• Did a client share a win?
• Did a referral come from genuine trust?
• Did someone say, “Now I get why you matter”?

Those moments count more than any spreadsheet.

Because real growth isn’t just about hitting targets. It’s about helping people and partners thrive. When you focus on impact, everything else follows.

Here’s what I’ve learned:
→ Stories matter. Referrals matter. Moments of connection matter.
→ Sustainable growth starts with serving others, not chasing numbers.
→ If your team and partners grow, your company grows.

I’ve watched SaaS founders struggle in the MSP channel. Not because their products failed, but because their story didn’t connect. The market wants solutions to real problems, not fancy dashboards.

If you lead a team, ask yourself:
• Are you measuring what matters?
• Are you building impact, or just counting wins?

I’m grateful to work with people who see past the numbers. Who care about the human side. Who build companies that last.

What’s your metric for real impact?

Entrepreneur & Strategist | Building Companies That Power SaaS & MSP Market Leaders

No alternative text description for this image

ThreatCaptain

ThreatCaptain is a financial cyber-risk discovery platform designed for MSPs to have impactful discovery.

Cofounder & Captain of Revenue

Hook Security Co.

A Psychological Cybersecurity Training Company

Cofounder & Channel Chief

Priority One Security

Commercial Security Sales

AO Studios

Director Of Business Development

Golf Web Design

Director of National Sales & Marketing

Elevate Golf Partners

Founder / CEO

Loggerhead Apparel

Communications Manager

Homefront Security

Market Research Analyst

The Iron Yard

Startup Intern

Home Servicing

Asset Manager

REO Sales Associate

With over 18 years of dynamic experience, I've built a career marked by a relentless pursuit of revenue growth in niche markets. From crafting bespoke business development strategies to bolstering scratch-made sales, my journey has been a testament to adaptability, strategic thinking, extreme focus and discipline.

ThreatCaptain is a financial cyber-risk platform designed specifically for Managed Service Providers (MSPs). 
We empower and redefine cybersecurity for Managed Service Providers (MSPs). Our platform is tailor-made to assess the financial impact and likelihood of breaches for MSPs clients, utilizing behavior patterns derived from known threats and industry frameworks. Our platform bolsters organizational defense strategies, empowering MSPs like never before. At the heart of our platform lies our advanced algorithms, which enable MSPs to analyze threat intelligence with precision. By translating cybersecurity risks into financial terms, we provide MSPs with unparalleled insights, enhancing their ability to proactively safeguard client networks and assets. Our mission is to put MSPs at the helm for strategic prospecting, informed decision-making, and elite Business Reviews. Our streamlined reporting capabilities guide effective cybersecurity strategy and risk mitigation efforts, ensuring that MSPs are equipped to navigate today's complex threat landscape with confidence.

As the Captain of Revenue at ThreatCaptain, I specialize in guiding organizations towards comprehensive security solutions that address their unique challenges and pain points. My expertise spans across physical security, cyber security, and psychological security, with a keen focus on sales and customer management. I am particularly adept at constructing and nurturing channel programs that not only boost revenue but also foster customer satisfaction and open new market opportunities for MSPs, MSSPs, and partners.

Let's Connect!
If you're looking to transform how your MSP handles cyber security, or if you're interested in learning how to turn cybersecurity into a business asset, feel free to reach out. Let's discuss how we can make cyber security a cornerstone of your business success with ThreatCaptain.

Brad Powell

Running in the TreesUpstate 8k Turkey Run has become a Thanksgiving tradition 🦃

Somewhere in those miles, I am reminded that life rarely goes the way you pictured it. Sometimes messy, sometimes better…and I have learned to pause and be grateful for all of it.

If you are reading this take a second to recognize how far you have come too. 👊

Grateful for everyone who has believed, challenged, supported, and run alongside the journey. You absolutely know who you are.

Thanksgiving will always be that checkpoint for me. Happy Thanksgiving Captains! 🏃🏼🫡

taplio

The Battle

Katie Vreeland

Brad Powell

Followers

Posts

Engagements

Likes

Performance ScoreKatie Vreeland's LinkedIn Performance

Performance ScoreBrad Powell's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Katie Vreeland

Brad Powell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Vreeland's LinkedIn Performance

Performance ScoreBrad Powell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKatie Vreeland's LinkedIn Performance