The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

ThreatCaptain

ThreatCaptain is a financial cyber-risk discovery platform designed for MSPs to have impactful discovery.

Cofounder & Captain of Revenue

Hook Security Co.

A Psychological Cybersecurity Training Company

Cofounder & Channel Chief

Priority One Security

Commercial Security Sales

AO Studios

Director Of Business Development

Golf Web Design

Director of National Sales & Marketing

Elevate Golf Partners

Founder / CEO

Loggerhead Apparel

Communications Manager

Homefront Security

Market Research Analyst

The Iron Yard

Startup Intern

Home Servicing

Asset Manager

REO Sales Associate

With over 18 years of dynamic experience, I've built a career marked by a relentless pursuit of revenue growth in niche markets. From crafting bespoke business development strategies to bolstering scratch-made sales, my journey has been a testament to adaptability, strategic thinking, extreme focus and discipline.

ThreatCaptain is a financial cyber-risk platform designed specifically for Managed Service Providers (MSPs). 
We empower and redefine cybersecurity for Managed Service Providers (MSPs). Our platform is tailor-made to assess the financial impact and likelihood of breaches for MSPs clients, utilizing behavior patterns derived from known threats and industry frameworks. Our platform bolsters organizational defense strategies, empowering MSPs like never before. At the heart of our platform lies our advanced algorithms, which enable MSPs to analyze threat intelligence with precision. By translating cybersecurity risks into financial terms, we provide MSPs with unparalleled insights, enhancing their ability to proactively safeguard client networks and assets. Our mission is to put MSPs at the helm for strategic prospecting, informed decision-making, and elite Business Reviews. Our streamlined reporting capabilities guide effective cybersecurity strategy and risk mitigation efforts, ensuring that MSPs are equipped to navigate today's complex threat landscape with confidence.

As the Captain of Revenue at ThreatCaptain, I specialize in guiding organizations towards comprehensive security solutions that address their unique challenges and pain points. My expertise spans across physical security, cyber security, and psychological security, with a keen focus on sales and customer management. I am particularly adept at constructing and nurturing channel programs that not only boost revenue but also foster customer satisfaction and open new market opportunities for MSPs, MSSPs, and partners.

Let's Connect!
If you're looking to transform how your MSP handles cyber security, or if you're interested in learning how to turn cybersecurity into a business asset, feel free to reach out. Let's discuss how we can make cyber security a cornerstone of your business success with ThreatCaptain.

Brad Powell

taplio

The Battle

Katie Vreeland

Brad Powell

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