The MSP channel speaks its own language. I’ve spent years learning its dialect, not from the outside, but from deep inside the ecosystem where SaaS founders either earn trust or get ignored.

I’ve watched exceptional products stall in the MSP space for one reason. Not because they didn’t work, but because they weren’t understood. MSPs don’t buy vision decks or clever positioning. They buy solutions to real operational problems, clearly articulated, in language that respects their reality.

Today, I operate at the intersection of systems and story.

I serve as Chief of Staff at Cyft, where we’re building Sam, an AI teammate that remembers service calls so technicians don’t have to. Documentation just happens. She remembers what humans shouldn’t have to carry. My role focuses on building the operational backbone that allows that promise to scale with integrity. Structure, decision clarity, and the quiet infrastructure that makes products usable in the real world.

Alongside that work, I’m a co-founder of CMND Media, where I help MSP-focused SaaS founders translate their expertise into messaging that actually moves sales conversations forward. No jargon. No buzzwords. Just clear narratives built for a channel that values practicality over hype.

I specialize in three things that matter most to MSP-aligned startups:
	•	Channel-aware go-to-market strategy that respects how MSPs buy
	•	Growth planning that accounts for partner complexity, not just theory
	•	Messaging that resonates with owners juggling fifty priorities, not marketing trends

My simple offer has not changed.
If MSPs don’t understand why your solution matters, I can help fix that.

No filler. No noise. Just clarity that converts.

Katie Vreeland

Chief Customer Experience Officer with several years of experience in the IT industry. My mission is to provide high-level solutions and excellent service for my clients, which is based on my commitment to understanding the needs of both my customers as well as my clients business goals. I strive to always maintain the highest level of integrity by working together with my clients at all times. I've been fortunate enough to work with some amazing technology partners over my career to build strong relationships. There's nothing more rewarding than having an opportunity to help someone solve their most challenging problems

Alex Farling

No - AI is not coming for your job… 

It’s a tool to make your team more efficient, sure.  Will it one day mean your tech’s can support 300 or 400 users?  Probably…

What does that mean to you?  

Jamie Cain and I unpack the topic on his new podcast… check it out…

Helping MSPs Deliver Scary Good Support With No Extra Headcount || Grateful Husband, Dad & Disciple || Col. 3:17

We launched the first episode of The Channel Unfiltered with Alex Farling.

And in my humble opinion.. it delivered!

Alex and I went in on understanding what job tier one performs for your business and how AI fits into that equation. How deploying AI should be viewed. And where some MSPs are going to stumble.

The core insight we kept coming back to was AI isn't about replacement. It's about redefining capability.

If you missed it, the replay is available. It's worth your time!

Thanks to everyone who joined us live!

#msp #aiformsps #managedservices

https://lnkd.in/g_rEhRQz

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Katie Vreeland

Alex Farling

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taplio

The Battle

Katie Vreeland

Alex Farling

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Alex Farling's LinkedIn Performance

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