Turned my social media addiction into a career 🧚 | social media | digital marketing | personal branding | nutritionist

I jumped into social media and digital marketing early in my career because I know that any brand that wants to succeed needs a 🔥  social media presence. Here's why 👇 



- Your customers are here (4.89 billion social media users worldwide)
- You can show your brand's personality
- You can build trust with customers
- You can establish yourself as a thought leader



And yet, so many brands are sleeping on this and see social media and digital marketing as a nice to have. I'm here to change that.

My mission is to create super engaging content and generate real leads while growing rapidly. I'll keep you updated on how it's going.

As if I didn't already have enough on my plate, I've spent the last three years studying nutrition (just graduated with distinction!!!), growing my own wellness-focused social media presence and building my personal brand here on LinkedIn.

I'm always open to sharing ideas about social and digital marketing. DM me to chat 🤝

Stalk my socials:

Instagram - https://www.instagram.com/veggieedge/

TikTok - https://www.tiktok.com/@veggieedge_nutrition

Katie Edgerley

THIS is the secret to achieving your 2026 goals 👇🏼


SET YOURSELF UP FOR SUCCESS.

I used to set myself these huge goals.
I’d work on them for a few weeks,
and then give up.

I always wondered why I couldn’t stick to them.

But now I know…

I didn’t have the right systems in place.

To achieve anything in life
you have to make it easy for yourself.

Let’s use running as an example.

Goal: run a sub-4 marathon.

How I’m going to achieve that:

→ 1 long run per week
→ 1 easy run per week
→ 1 interval run per week
→ 2 strength sessions per week

If I left it there and had no SYSTEMS in place to get those things done, it would be very difficult for me to stick to the plan.

So then I think, how do I make this EASY:
(AKA my systems)

→ Meal prep to fuel my runs properly
→ Schedule my training in my calendar
→ Track my progress to stay motivated
→ Lay out my running gear the night before
→ Have a backup indoor plan for bad weather

This can be applied to any situation.

Whenever you have a goal, ask yourself:
“How can I make this EASY”.

Don’t rely on motivation to achieve your goals.
Trust me, it won’t work (I’ve tried).

What’s a system you’ve put in place to make your goals easier to achieve?

Communication & Storytelling Coach for Founders & Executives | I help you tell the stories that drive business | 20+ yrs consulting global brands like PepsiCo, Pfizer, 3M | Speaker | Podcast host

Disruptive founders, leaders & brands know this truth: Stories that sell, scale.

Because…

• Great stories stand out.
• Great stories connect.
• Great stories convert.

The problem?

Most leaders struggle to clarify, craft, and deliver their story in a way that breaks through the noise - and feels true to them.

That’s where I come in.

I’m The Disruptive Storytelling Coach.

I work with founders, leaders & brands who want their story to drive revenue, influence, and opportunity. Stories loaded with presence, persuasion, and personality.

Over my career I’ve:

• Delivered 2,000+ pitches
• Helped unlock $150M+ in investment
• Built disruptive stories for global brands including PepsiCo, Doritos, 3M, Pfizer, Nivea & Durex

I know what it takes to shift a room, win a deal, and change the trajectory of a business.

Today, I coach, train, and speak on:

• Founder stories & pitches that feel right and real
• Brand narratives & strategies that stand out
• Storytelling & presence skills that make people buy

I’m also the host of the Disruptive Influence Podcast, where I sit down with brilliant minds who are breaking patterns and making their story matter.

And yes - I believe storytelling should be fun!
Come ready to laugh, disrupt, and do the work.

👉 Ready to craft a story that sells?

DM me or book an intro call to get started.

- - - - -

Stories better told. Stories better sold.

// Jeff


Jeff Abracen

I love having conversations with cool humans.

It puts me into flow.

Perfect example:

This morning, I sat down to chat with Jake Karls
(Co-Founder & Rainmaker of Mid Day Squares)

→ Vibing from the get-go
(helps that we're both from Montreal)

→ Dancing by the end.
(if you know Jake, you knew that was coming)

→ I even tried their new product, LIVE.
(Spoiler alert: It's dellllliccccioussssss.)

That's when I know I'm in the right room.
Flow isn't some productivity hack for me.

It's when:

-You lose track of time
-The conversation feels effortless
-You leave energized, not drained

I chase that feeling.
With people. With work. With life.

(And it's probably why I talk for a living...
in boardrooms, on calls, on stages & on podcasts!)

When you know your vibe, you'll find your tribe!

PS. Where do you find your flow?

Storytelling That Drives Business | Story-led communication coaching for leaders & teams | 20+ yrs exec & brand experience | Pfizer, PepsiCo, 3M | Host, Disruptive Influence Podcast

This is an animated GIF showing Jeff Abracen, Business Storytelling & Communication Coach & Jake Karls, co-founder and rainmaker of Mid Day Squares, in their respective podcast studios, dancing in sync and having fun. Both are wearing sunglasses, and Jake is also wearing his Mid Day Squares cap. When you find your vine, you find your tribe!

The entrepreneur life can feel rocky.

(But it also rocks.)

Where else can you…

-Decide exactly how you spend your time?
-Change your life with one conversation?
-Stay open to so many possibilities?

Remember:

It’s not meant to be smooth.
It’s meant to be yours.

Smooth rides make for boring stories.

Embrace those rocky roads!
The stories that come out of them are
sooooo much more textured & interesting!

Stories to carry, craft, and pass down.

I want her to see that building isn’t really about certainty. It’s about presence, patience, and the next best step.

(And really, just taking that next step.
Over and over and over again.)

Teach by doing, friends. And keep on keeping on, will ya!

P.S. Is your road rocky or smooth this week?

Photo of Jeff Abracen holding his daughter’s hand in a fun pose with the camera pointed up from the ground. They are standing on a bed of rocks in front of a body of water with a partially cloudy but bright sky wearing shorts and sunglasses on a summer day.

Here's a proven game changer for you:

Have more conversations.

This pic shows just a few of the amazing people I've

-Learned from
-Connected with
-Built friendships with

Because I popped a mic on my desk,
dropped a few fun comments,
and reached out in the DMs.

Now I have over 35+ episodes of The Disruptive Influence Podcast
with 35+ hours of content (and counting, of course)
that can reach an audience of over 1,000,000 people

(Just from the follower count of these fine guests alone)

Conversations will change your life.
Start one today!

Listen to these conversations here:

https://lnkd.in/ejDMv9Ap

P.S. Who was the last person you had a conversation with? Tag 'em below!

This graphic shows Jeff Abracen in the middle flanked by the first 34 guest of his Disruptive Influence Podcast.

The image shows his signature electric lime and black colour scheme, and features creators, entrepreneurs and founders like Jasmin Alic, Nick Broekema, Louis Butterfield, Alana Sparrow, Nausheen I. Chen, Sam Browne, Mike Fata, Richard Moore and so many other top LinkedIn names.

What do people reach out to you for?

It'll give you insight into what you do.

or...what people think you do.

(which is just as important.)

I love getting messages like these.

It shows that the 2 decades I've spent
helping billion dollar brands tell better stories…

Is translating into helping

world-class executives,
founders, entrepreneurs
(and still brands, of course)
become world-class communicators.

When you work with me you come out with:

-Clarity around disruptively different messaging
-Conviction and confidence to put it into the world
-Stories you can tell & sell anywhere

PLUS the ability to connect

with your team,
with customers,
with the world!

faster and better than you ever thought you could.

Sometimes, a simple message can remind you about all that you do.

P.S. Have you received a message like this recently?

(P.P.S If you want yourself, your team or your brand to communicate on a world-class level, send me a message like this!)

Image of Jeff Abracen on a balcony with the east end of Montreal in the background, full of fall colours near sunset. He's wearing his signature thick rimmed glasses, and a leather biker jacket and is smiling brightly. In front is a screenshot of a text message asking for his help and expertise to help a customer improve their personal branding and how they communicate and capture what they offers for companies and clients.

My year is only starting now.

Why? Because I chose…

-Memories over momentum

-Family, fun & friends over focus

-Recharging over any risk of burning out

Am I behind? Nope.

I’m right where I need to be.

Ready to keep my eye on the ball, and get back into the swing of things.

(Did you really think I wouldn’t make some sort of golf reference here? ⛳️)

P.S. Did you get started right out of the gates this year?

*Jump to the comments for the pics I meant to upload :P

If you listen to 1 podcast this weekend…

Make it this one.

David Brier (The Slayer of the Mundane) joined me to talk about how to unbland your brand.

We dive into why brands need to embrace their own Disruptive DNA™

And how to give customers experiences that

surprise,
delight

and most importantly…

Make them FEEL something!

Because a bland brand…
is an invisible brand.

Ain’t nobody got time for that.

Remember, the riskiest thing your brand can do is take no risks at all.

This episode is freaking amazing.

Listen on Spotify:

https://lnkd.in/eV7euat7

PS. Which brand is making you feel something these days??

Screenshot of a quote from the Disruptive Influence Podcast episode featuring David Brier, Brand Magician & Jeff Abracen, host & Story-Led Communication Coach & Advisor.

The quote says: “And so, you know, to me it’s like, why not turn ordinary into freaking amazing?”

"I don't how to talk about what I do."

Sound familiar?

You're not alone.
You just might be too close to the problem.

Heck, I'm an expert at helping people figure out
what to say, and how to say it...

And sometimes I even need it reflected it back to me.

This insight from a client means the world to me.
It reminds me that what I do is so valuable.

I'm a bringer of clarity.
I'm a bringer of confidence.
I'm a bringer of conviction.
I'm a bringer of conversion.

I help you find words that you
believe in, understand, and feel to your core...

Because those are the words that others will...
believe in, understand, and feel to their core.

The output might be business storytelling.
But the input is worth so much more.

Founders, executives, brands who know what they want to say...
but now know what to say, and how to say it.

We get your story straight.

And we go through the reps so you can say it like you mean it.
Because, you do.

Consider me your business storytelling trainer.

We discover your story.
We define your narrative.
We design your outreach.
We deliver it to the world.

And we put in the reps.

To build you a better business.
From the foundation up.

After all, that's where it all starts,
and that's what it's all resting on.

PS. Do you have your story straight? If the answer is no, DM me. Let's go.

The image shows Jeff Abracen, Executive Storytelling and Communication Coach, on stage as a keynote speaker. In front of him is a screenshot of a client testimonial, sent in a LinkedIn DM, that explains why he's so valuable and how he helps show people what their business is, helps them put in the reps, and gets them to a point where they can communicate it clearly.

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The Battle

Katie Edgerley

Jeff Abracen

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Performance ScoreKatie Edgerley's LinkedIn Performance

Performance ScoreJeff Abracen's LinkedIn Performance

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taplio

The Battle

Katie Edgerley

Jeff Abracen

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Katie Edgerley's LinkedIn Performance

Performance ScoreJeff Abracen's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKatie Edgerley's LinkedIn Performance