Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

In a world where more buyer journeys start inside chat, answer engines, and communities instead of search, website content now has 2 very different jobs.

1) The first job happens **OFF** your website. You still need very clear, very specific product and educational content (what the product does, who it’s for, how it works, what problems it solves). That content matters more than ever because it’s what trains LLMs and answer engines. If you’re vague or generic, you simply won’t show up when buyers are going deep in those chat based rabbit holes. That content might live on your site, but it's consumed off of it.

2) The second job happens **ON** your website, and this is where I think the future really shifts. Websites are becoming platforms for engagement, not education. If buyers are already informed before they arrive, the question isn’t “can we teach them?” It’s “can we give them a reason to show up and interact?”

On-site engagement includes things like:

✅ Interactive webinars that happen on your site
✅ Self-guided product demos
✅ Calculators, quizzes, and assessments
✅ Content that adapts, ideally in real time, based on what someone actually does

When a buyer comes to your site already educated about your product, these ^^ are the things that start to matter more than another long article.

I believe websites are about to get much smarter. 

They’ll learn from how someone moves through them and adjust in real time to meet that person where they are in their journey. 

And the content that really brings people back won’t be static pages, it’ll be experiences.

That’s the shift I’ve been spending a lot of time thinking about, and building toward at Sequel.io. And that's what joey alvandi and I had so much fun talking about recently. 

If this way of thinking resonates, next week Sequel.io is hosting two sessions where we’ll be sharing our vision for the future of intelligent websites, along with some very practical examples of what this looks like in the real world.

I’d love to have you join us and pressure-test these ideas together.

Join our virtual event on the "Year of Intelligent Experiences" here 👉 https://lnkd.in/eV8FG8SC

And if you're a VP+ level exec in the San Francisco, join us for our VIP "Intelligent Websites" launch event next Wednesday here 👉 https://lnkd.in/ecqAhZiQ

#intelligentwebsites #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

Let's talk about rewriting the rules for women in the workplace—not just for some, but for 1.47 billion of us around the world. Women still earn just 83 cents for every dollar a man makes. Half of female founders feel held back by lack of support. Gender bias and imposter syndrome hinder women's networking. And if we do nothing, real gender parity is still 134 years away. 

But what if we could change that? 

What if we could take centuries of wisdom, lived experience, and expertise—what if we could bottle it up, make it accessible, and put it in the hands of every woman who needs it, when she needs it?

Introducing Empressa: the world’s first AI networking platform and a revolutionary GPT model built for women, by women. 

It’s more than a platform—it’s a movement. A space where women experts don’t just connect, they thrive. They own their insights, protect their legacy, and yes—earn royalties from their knowledge.  

And for the next generation? Empressa is their personal mentor. Their AI-powered expert, built on the collective wisdom of women leaders, is available 24/7, delivering tailored guidance with empathy and intelligence.  

Because the future shouldn’t take 134 years to arrive.  

And with Empressa, it won’t.

👑 Join the Movement: 
Sign up for Empressa's newsletter to stay in the loop on our launch, events, and resources for women in business.

It’s never been a better time for women to build their legacy. 

→ Learn more at empressa.ai

Stacey Danheiser

March is known as “Women’s Month.”

In the U.S., it’s Women’s History Month.
March 8th is International Women’s Day.

And running Empressa AI, a company 𝘧𝘰𝘳 𝘸𝘰𝘮𝘦𝘯, 𝘣𝘺 𝘸𝘰𝘮𝘦𝘯… we knew we couldn’t just post an inspirational quote and call it a day!

We want to do something that actually amplifies women.

Because here’s what’s happening:

AI is being built right now.
Standards are being written right now.
Products are getting funded right now.

And we want women center stage — not backstage adjusting the mic (or worse...letting someone else take the credit).

So we created 𝗘𝗺𝗽𝗿𝗲𝘀𝘀𝗮 𝗔𝗜𝟮𝟱, in partnership with AmericanAI, and leaders Jay Nakagawa and Nan [Nanette] Bulger.

A list honoring 25 women who are shaping AI as we speak.

We’re looking for women who are:

• Building the systems
• Deploying them inside companies
• Governing and setting guardrails
• Funding what gets built
• Teaching the world what AI is

And if you immediately thought:

"𝘛𝘩𝘢𝘵'𝘴 𝘯𝘰𝘵 𝘮𝘦."
“𝘐’𝘮 𝘯𝘰𝘵 𝘳𝘦𝘢𝘥𝘺.”
“𝘐 𝘥𝘰𝘯’𝘵 𝘩𝘢𝘷𝘦 𝘦𝘯𝘰𝘶𝘨𝘩 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦.”
“𝘛𝘩𝘦𝘳𝘦 𝘢𝘳𝘦 𝘸𝘰𝘮𝘦𝘯 𝘸𝘢𝘺 𝘮𝘰𝘳𝘦 𝘲𝘶𝘢𝘭𝘪𝘧𝘪𝘦𝘥.”
“𝘐’𝘮 𝘴𝘵𝘪𝘭𝘭 𝘧𝘪𝘨𝘶𝘳𝘪𝘯𝘨 𝘪𝘵 𝘰𝘶𝘵.”

Pause. 

Imposter syndrome has sidelined more brilliant women than lack of skill ever has.

You don't have to be perfect.

If you are actively building, leading, experimenting, governing, investing, teaching, or translating AI in any meaningful way - we want to know! 

Nominate yourself (or another woman) here:
→ https://lnkd.in/eBZwYD7F

P.S. Nominations close March 13.
The 2026 AI25 list will be published during Women’s Month!!! 👑✨

Let’s make sure when this chapter of history is written… women are not a footnote.

COO Empressa.AI ✦ Marketing Executive ✦ Empowering women to thrive ✦ Trustworthy AI

When I say we have the best members in Empressa AI, I mean it!

This week, one of our members, Natalie Bracaglia gifted me this beautiful necklace with a tiny crown on it.

An empress. 👑

To her, it was a small thank you.
To me, it was a reminder of why we’re building this community.

Empress energy is about women who own their power without apology, lift each other up as they rise, and build businesses and careers entirely on their own terms - and that’s what we see every single day inside Empressa.

Women shaping the future of AI, leadership, and work...and making sure no one has to do it alone.

Natalie, thank you for this gift and for the way you show up.

I’ll be wearing this as a reminder of the empress energy we’re all stepping into together. 🩵

#Empressa

Most women I talk to don’t think deeply about who trained their AI tools.

But that’s exactly what we should be thinking about this March, during Women’s History Month...because AI is quickly becoming the new “invisible system” shaping our lives.

When we talk about AI governance, we’re really talking about who DECIDES how these systems are designed, deployed, and held accountable. 

If women aren’t in that conversation, we already know the answer.

We’ve seen what happens when systems are designed without us:

* Car safety tests used male crash test dummies for years, leaving women significantly more likely to be seriously injured.
​
* Clinical trials historically excluded women, so drugs were dosed for male bodies, not ours.
​
Now we’re rebuilding the world with AI:
In hiring
In healthcare
In business decisions
In performance reviews

And the pattern is repeating. 

Studies are finding AI systems that rank male resumes higher, or suggest lower salary ranges for women with the same qualifications. 

That’s governance by whoever was in the room when the model was trained and approved.

The good news is that we don't have to wait to be invited before we get involved.

If you lead a team, before you roll out a new AI tool, think about:

1. What decision is this system making or influencing?
2. Whose data is it trained on (and who may be missing)?
3. What happens if it’s wrong?
4. How will we know if it’s harming or excluding women over time?

Bring these into your staff meeting and your vendor evaluation. Make them part of how you talk about performance, risk, and impact.

The more awareness and involvement we all have on the issue, the more we can influence the direction this is going.

P.S. For more questions, exaples and guardrails, read Empressa AI's latest article “March is for Marching Women into AI Governance” 👇

#AINeedsWomen ##WomenInLeadership #InclusiveAI

Open article: March Is for Marching Women Into AI Governance - Empressa by empressa.ai

Women’s Month is a governance meeting, women collage

March Is for Marching Women Into AI Governance - Empressa

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Kathleen Booth

Stacey Danheiser

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The Battle

Kathleen Booth

Stacey Danheiser

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Engagements

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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