Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

AmerAir International

Head of Sales & Marketing

BLUE LLC

- I secured highest value contract with prestigious client (confidential) within 6 months of joining which Achieved revenue increase of double digit % in 1st quarter of 2022. 
- By consistently focusing on new business development and high up-sell and cross-sell with existing customers I have been able to transform the revenue trajectory of the organization.
- Initiated the first ever online digital portal for the customers; ensuring centralization of all past and current service reports, invoices and contractual documents of the clients. 
- Transitioning 95%+ of current clients from paper-based invoice to 100% digital e-invoicing as per the Dubai Government’s Paperless policy  .

Roles:
- Own and hit/exceed annual sales targets within assigned territory and accounts
- Develop and execute strategic plan to achieve sales targets and expand our customer base
- Build and maintain strong, long-lasting customer relationships
- Partner with customers to understand their business needs and objectives
- Effectively communicate the value proposition through proposals and presentations
- Understand category-specific landscapes and trends
- Reporting on forces that shift tactical budgets and strategic direction of accounts

Head of Sales | Al Serkal Group | Since 2021 

Concorde-Corodex Group

- Responsible for generating and enhancing the sales of the products in other countries. 
- Ensured that the products are made available in the international markets by analyzing the trends of the customers and developing sales plans and strategies to meet their needs.

Export Sales Manager

- Achieved growth and hit sales targets by successfully managing the sales team.
- Designed and implemented a strategic sales plan that expands company's customer base and ensure it's strong presence.

Sales Manager

- Responsible for developing and executing sales strategies for their company’s products or services.
- Worked with a team of other sales engineers, as well as other departments within their company (such as marketing), to develop new offerings that will appeal to current and potential customer.
- Maintained relationships with existing clients.

Senior Sales Engineer

- Supported sales executives with solution selling into prospect account base
- Collaborated with sales executives to plan, prepare and execute on strategic deals in complex sales cycles.
- Modelled the financial business case associated with each sales opportunity.


Highlights:
- Completed EPC Work of 2 million GPD Desalination Plant at Yasat Island for Department of Presidential Affairs; achieved the award for the same in 2020. Recorded cumulative sales of AED 92 million for the year 2018-2020 with an average profit of 8%. 
- Collaborated with c-level professionals for establishing JV partnership with Concorde Corodex & SEPCO3 which expanded business in other regions .
- Dealt with major clients such as ADSSC, DM, CMW, PGC, CICPA, ADNOC, AECOM, Parsons, MWH, Stantec, Jacobs and so on. 
- Planned & strategized various business contracts in Egypt by liaising with key government authorities, which result in revenue growth.
- Successfully worked on diverse product lines. Activated Carbon, Chemical Scrubbers, Bio Scrubbers and Bio trickling filter. 
- Performed cross-functional coordination across bidding team for securing MEP work package for deep manholes, including supervision of Vortex Chambers and deep Sluice Gate Systems.

Sales Engineer

NeST Technologies

- Managing contract manufacturing projects for strategic clients like Etisalat, Dubai Metro, GE, Philips, Siemens etc.. from conception, pre-production through to completion.
- Objectives include regular client visits to grow the existing sales base.
- Involved in Customer Order acceptance and tracking, identification of demand, Production commissioning/delivery call-off preparation, dispatch handling and invoicing.
- Responsible for the material requirements planning process and ensure continual supply of  material at the right time. 
- Internally, coordinate with Operations Dept to fulfill project schedule, and externally correspond with suppliers to emphasis on time material delivery.
- User of ERP Package – Navision from Microsoft to enter Sale order, Forecast, monitor Work Order and review Work Order Receipts are performed through ERP.
- Conducts SPC & Process Capability Studies to meet the customer requirements.
- Management Information System Preparation – Monthly Project Schedule, Sales Report generation monthly and quarterly, WIP & Inventory Reports.
- Trained in Lean Management, Six Sigma and A3 Thinking as part of GE supplier training program.

Project Engineer

Head of Sales & Marketing | Business Strategist | Thought Leader | Environmentalist

Regarded as Strategic professional, I present myself as a mechanical engineer with an extensive background in Strategy, Sales & Marketing, Key account Management, Business Alliances, Process Excellence, Team Development & leadership. 

I have displayed over a decade of excellence across several sectors namely Water & Wastewaters, Oil & Gas, Hard & Soft Service, Facilities Management Services, Renewal Fuels, and trading of various electro-mechanical equipment. With skills in formulating & devising strategy and revenue growth to strengthen  market position, team, and profit margins for global businesses. 

I have commendable history as the visionary & thought leader for advancing the strategic direction of the business through innovation & organizational leadership critical to continuous growth, and business scalability in an evolving global market

—— Skill Set ——

👉🏻Business Strategy : Conceptualizing and implementing strategies and plans to bridge the gap while ensuring optimum utilization of available resources to accomplish organizational goals.
 
👉🏻Thought Leader: Competent, diligent, result oriented, learned professional with strong abilities in rolling innovative strategies to transform, visionary and pathfinder; adept at transitioning companies from static or reduced growth to commercial success. 

👉🏻Business Enhancement: Diligent and resourceful professional with expertise in Brand Building while achieving the Business Growth Objectives.
 
👉🏻People Management: Seasoned & versatile Management Executive offering a gratifying career span donning leadership role predominantly in the areas of communication with primary focus on strategy formulation, policies development/ implementation, team leadership & training.

👉🏻Gap Analysis: Veteran in identifying problems, formulating tactical plans, initiating change and implement effective process, programs and manage modern business systems and ventures in challenging and diverse environments.

  As an individual, I am a self-starter with excellent prospecting, relationship building, and presentation skills across a diverse clientele. I am a results-driven professional with a globally immersive experience across multiple cultures and working environments and am comfortable working in a fast-paced and dynamic environment. 

To know more about me or my work, please feel free to email me at: shaheenvp1@gmail.com

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