Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The most interesting marketing teams of the next decade won’t be built at big enterprises. They’ll be born inside early stage companies.

Why? Because they have the clean slate.

For years, the model was simple: more work = more people.
 
But AI has broken that equation.

The new model looks like this:

 1️⃣ What needs to get done?
 2️⃣ Can AI solve it?
 3️⃣ If not, who can we hire that will take an AI-first approach?

That’s not about replacing marketers. It’s about forcing ourselves to get brutally honest about what truly requires human creativity, empathy, and judgment - and what doesn’t.

Yes, AI can write a blog draft, or an email, or a webinar outline - or even a LinkedIn post 😉 

But only humans can inject original perspective.

Yes, AI can optimize campaigns, suggest strategies, and write creative briefs.
 
But only humans can build trust and spark emotion.

The early stage companies that lean into this mindset will build smaller, smarter, more innovative teams that punch way above their weight. 

They’ll push the boundaries of AI while concentrating human energy on the real differentiators: creativity, connection, and bold points of view.

It will be harder for legacy teams to adapt. They’re anchored in old models of headcount and workflows. 

But challengers? They have the opportunity to rewrite the rulebook.

I, for one, am excited to see who takes it.

Are there companies you know that are already rethinking how to build an AI-first marketing team? I’d love to hear about them.

Who is already innovating on this?

#AI #marketing #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

FMG Suite

My passion is helping financial advisors understand digital marketing strategies and switch their mindset from an "outbound cold sales" to a "warm inbound" approach. The strategies I teach (including optimal website design, SEO, content marketing, social media and video) have helped thousands of advisors to experience significant organic growth and new business over the last 10 years. 

Over 10,000 financial professionals have heard me deliver this message on stage at financial conferences, and even more have read about it in the pages of well-known industry publications. 

In 2020, I was honored with the InvestmentNews 40 Under 40 award and that same year was honored to be named to the "10 to Watch" list by WealthManagement.com.

I was part of the original five person team that launched Twenty Over Ten and now serve as Chief Evangelist at FMG Suite. There is nothing I find more inspiring than being able to empower advisors to market themselves effectively, and I get a thrill from each message I receive from those financial advisors who are enjoying returns on their marketing investments.

Chief Evangelist | Marketing Idea Generator

Twenty Over Ten

Chief Marketing & Business Development Officer

https://twentyoverten.com/

"Your website is an extension of your business and brand, giving current and potential clients a first impression of your company. We believe that accessibility and strong design should be at the core of your business, defining your brand’s reputation online and the opportunities for clients". 

Twenty Over Ten is a website development company that creates mobile-optimized websites tailored specifically for financial advisors and insurance professionals. We offer an innovative CMS platform that empowers our clients to manage their website and marketing online. 

Our platform allows you to better engage with current and prospective clients and draw return traffic. We do this through an intuitive dashboard that puts everything you need in one place: CMS, Analytics, SEO inputs, and Social Media are all accessible 24/7. 

Our technology is a perfect fit for financial advisors, insurance agents, healthcare professionals, lawyers, and other businesses with strong compliance regulations.

Director of Sales and Marketing

The Kevin Dare Foundation

The Kevin Dare Foundation is a non-profit, 501 3(c) organization based in State College, PA.  It is the mission of the Foundation to help injured and ill student athletes realize their dreams.  

We assist high school student athletes, who have suffered a debilitating injury or have been diagnosed with a severe illness. We serve as a resource for these students and the families and communities that support them, offering guidance and support as they navigate their new medical situation.

We also provide financial assistance through our Life…Back on Track Scholarship Program, which awards funds to selected recipients to be used at the College or University of their choice.

Executive Director

Penn State University

Identify, assess, cultivate, solicit and manage major donors and major donor-prospects for the College of Agricultural Sciences.

Part of a team responsible for raising $100 million dollars specifically for the College of Ag Sciences, part of the University's "For the Future Campaign", which seeks to raise $2 Billion by 2014.

Assistant Director of Development, College of Agricultural Sciences

Assistant Director of the President's Club, an annual giving recognition society that honors donors who have give $2,500 annually to the University. Identified, cultivated, solicited and managed prospects for the club.

Assistant Director, Alumni Relations & Development

How financial advisors and clients find each other has changed forever. I help successful business owners understand how digital marketing can transform the way they find and engage clients today, and 10 years from now.

I help advisors switch their mindset from an "outbound cold sales" to a "warm inbound" approach, using storytelling and various content marketing tactics as the backbone of the strategy.  

The strategies I teach (including optimal website design, SEO, content marketing, social media and video) have helped thousands of advisors to experience significant organic growth and new business over the last 10 years. 

Over 10,000 financial professionals have heard me deliver this message on stage at financial conferences, and even more have read about it in the pages of well-known industry publications. 

In 2020, I was honored with the InvestmentNews 40 Under 40 award and that same year was honored to be named to the "10 to Watch" list by WealthManagement.com. ThinkAdvisor honored me as. “Luminary” for thought leadership in 2021- the inaugural year of the awards. 

I was part of the original five person team that launched Twenty Over Ten which we sold successfully to FMG in 2020. I now serve as Chief Evangelist at FMG.

Samantha Russell

Be honest. If you saw the picture on the right in your feed - could you tell is was AI? 

I couldn't 🤯

AI went from this ⬅️ to this ➡️ in 3 months.

Same prompt, 3 months apart. 

There are "influencers" that are completely made with AI that are making hundreds of thousands of dollars a year on Instagram right now.....

But if you are just getting started figuring all this out, Here are some top practical ways to use Nano Banana Pro from Google:

1. Go to Gemini. 
2. Click “Tools” and then “create images.” 
3. Make sure it's on "Thinking" (bottom left).
4. Try one of these prompts:

📸Improve Your Photos: “Take the provided blurred photo and transform it into an ultra-sharp, realistic editorial shot without changing the composition or objects.”

📖Create a Magazine layout for a campaign: “Put this whole text, verbatim, into a photo of a glossy magazine article on a desk, with photos, beautiful typography design, pull quotes and brave formatting. The text: [...the unformatted article]”.

🖼️ Get a new Headshot: "Take this photo and keep everything the same, but change the background to an office setting and change my clothes to a nice white suit"

🔴 If you are a financial advisor and you know you need to figure AI out to help you:

*Create High-Impact Content in Minutes
*Dominate AI Search Results
*Save you time & rapidly improve efficiency.....

👉Then this AI guide that our team at FMG created specifically for financial advisors is for you: https://lnkd.in/egHM-Hic

♻️ Tag a friend who needs to see this in the comments.

Helping financial advisors grow & enterprises scale through marketing strategies that actually work| Speaker | Consultant | Chief Evangelist @ FMG | Follow for daily marketing tips

If you don’t have online reviews of your business, you’re not just behind…you’re becoming invisible.

That’s because Google, ChatGPT, and other LLMs are now using testimonials as trust signals when deciding which advisors to recommend. 

Your next prospect may never find you…simply because you don’t have public reviews. 

Most advisors know testimonials matter, but they get stuck on:
• compliance worries
• fear of negative feedback
• not knowing how to start

So they do nothing… and quietly fall behind the advisors’ who have figured this out.

But what if I could show you that getting testimonials can be simple, compliant, and didn't require awkward conversations with clients?

Tomorrow, I’m hosting Susan Theder (FMG ) and Andrew Johnson (Testimonial iQ ) are hosting a no-fluff workshop that will eliminate your compliance concerns and show you exactly what to do.

You'll Learn:

✔️ Why testimonials determine AI search visibility – and why firms without them are disappearing from results 

✔️ The compliance clarity you need – what's allowed vs what's required 

✔️ The automated collection system: our bulletproof system to easily collect reviews

✔️ Real advisor examples: see what's working and copy their playbooks

⭐️Bonus: All registrants receive our NEW Testimonial Guide 

 👇If you already have a question, drop it below, and we will answer as many as we can LIVE! 

Who’s joing us?! Tag an advisor who needs to be there

taplio

The Battle

Kathleen Booth

Samantha Russell

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Performance ScoreKathleen Booth's LinkedIn Performance

Performance ScoreSamantha Russell's LinkedIn Performance

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taplio

The Battle

Kathleen Booth

Samantha Russell

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

Performance ScoreSamantha Russell's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKathleen Booth's LinkedIn Performance