Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

In a world where more buyer journeys start inside chat, answer engines, and communities instead of search, website content now has 2 very different jobs.

1) The first job happens **OFF** your website. You still need very clear, very specific product and educational content (what the product does, who it’s for, how it works, what problems it solves). That content matters more than ever because it’s what trains LLMs and answer engines. If you’re vague or generic, you simply won’t show up when buyers are going deep in those chat based rabbit holes. That content might live on your site, but it's consumed off of it.

2) The second job happens **ON** your website, and this is where I think the future really shifts. Websites are becoming platforms for engagement, not education. If buyers are already informed before they arrive, the question isn’t “can we teach them?” It’s “can we give them a reason to show up and interact?”

On-site engagement includes things like:

✅ Interactive webinars that happen on your site
✅ Self-guided product demos
✅ Calculators, quizzes, and assessments
✅ Content that adapts, ideally in real time, based on what someone actually does

When a buyer comes to your site already educated about your product, these ^^ are the things that start to matter more than another long article.

I believe websites are about to get much smarter. 

They’ll learn from how someone moves through them and adjust in real time to meet that person where they are in their journey. 

And the content that really brings people back won’t be static pages, it’ll be experiences.

That’s the shift I’ve been spending a lot of time thinking about, and building toward at Sequel.io. And that's what joey alvandi and I had so much fun talking about recently. 

If this way of thinking resonates, next week Sequel.io is hosting two sessions where we’ll be sharing our vision for the future of intelligent websites, along with some very practical examples of what this looks like in the real world.

I’d love to have you join us and pressure-test these ideas together.

Join our virtual event on the "Year of Intelligent Experiences" here 👉 https://lnkd.in/eV8FG8SC

And if you're a VP+ level exec in the San Francisco, join us for our VIP "Intelligent Websites" launch event next Wednesday here 👉 https://lnkd.in/ecqAhZiQ

#intelligentwebsites #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

In 10 years, I’ve helped 5,000+ financial advisors ditch outdated marketing tactics and build digital strategies that actually drive growth.

Today, I work with advisory firms across the US and UK through speaking engagements, workshops, and strategy sessions—along with my role as Chief Evangelist at FMG, where I get to scale what works across the industry.

My approach? It starts with a mindset shift: stop chasing, start attracting. From there, we overhaul messaging, modernize your digital presence, and create content and campaigns tailored to your specific audience. That might mean refining your website for SEO and AEO (yes, AI optimization is a thing now), producing binge-worthy video content, or making your social presence actually, well... present.

Over 10,000 financial professionals have heard me speak at industry conferences, and I’ve been lucky to contribute to some of the most respected publications in wealth management. In 2020, I was named one of InvestmentNews' 40 Under 40 and listed on WealthManagement.com’s “10 to Watch.”

Before FMG, I was part of the founding team at Twenty Over Ten. Now, I get to spend every day helping advisors grow their firms, connect with the right clients, and feel really good about their marketing.

If you’re ready to move beyond referrals and cold outreach, let’s talk.

Samantha Russell

Excited to dig deep into this on stage at Future Proof  Citywide in a couple weeks!

Will you be there? Say Hi 👋  in the comments so I know to look for you!

Helping financial advisors grow & enterprises scale through marketing strategies that actually work| Speaker | Consultant | Chief Evangelist @ FMG | Follow for daily marketing tips

AI is reshaping SEO as we know it.

A few big takeaways from a conversation with Samantha Russell, Chief Evangelist, FMG:

- Structure matters more than ever. Clear formatting and Q&A-style content win.
- Meta titles and descriptions? Way less relevant in an AI-first world.
- Backlinks still matter, but anchor text matters less than authority. Being quoted in The New York Times carries weight. The exact linked words? Not so much.
- Specificity is everything. The narrower and clearer your expertise, the more likely AI is to surface you.
- Traffic may drop, but conversions from LLMs are 4.4x higher. Fewer clicks. Higher intent.
- If you're one of the 3 firms AI lists, you have a real shot at winning the business.
- Consistency compounds.

AI search is rewriting visibility, and it's worth your time to make sure clients are finding you. Hear Samantha's perspectives live at Future Proof Citywide 2026, March 8-11 in Miami Beach, FL. Register now: https://lnkd.in/gcyuTv5F

❓ If someone landed on your website right now – would they immediately get a sense of who you are and why you're different?

Or would they click away feeling like they'd seen it all before?

I look at advisor websites every single day – and the truth is, most of them blend together. 😬

That's exactly why I'm so excited about today's LinkedIn Live.

✨ This afternoon, I'm sitting down with Mike Zaven Tohikian of Eternity Life Insurance and Wealth Services, Inc. to pull back the curtain on a website that genuinely gets it right.

Beautiful, on-brand imagery. Introductory content that actually drives interest. Lead gen that flows naturally. This is what a modern advisor website can – and should – look like.

We'll walk through the site together, talk about the decisions behind the design and copy, and share takeaways you can bring back to your own website.

👇 Click the event and hit "Attend" – then just log into LinkedIn this afternoon and you'll be prompted to join us live!

________________

🤔 Have a website, AEO/SEO, copywriting, or marketing question you'd like me to answer on air? Drop it in the comments below!

#financialadvisor #advisormarketing #websitedesign #wealthmanagement #copywriting

Samantha Russell, Brian Thorp and 19 other attendees

Your Website Should Feel Like You – Here's How One Advisor Nailed It

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The Battle

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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