Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Movit Products Limited

Driving category penetration, frequency, and consumer willingness to pay across our footprint- East & Southern Africa.

Key Focus
•Revenue Growth: Optimizing volume and value growth by managing the product mix, portfolio pricing, price-pack architecture, promotions, and trade spend. 
•Value-to-market: Leading the Skincare team in executing a cohesive consumer strategy that combines top-funnel brand building with channel-level sales activations.

Category Manager- Skincare

Refined consumer research as an anchor for the strategic marketing decisions: Pricing, product, channels, and brand strategy. 

Key Results
•Consumer-led strategy- ensuring the different business units appreciate and integrate consumer and market insights into commercial planning and execution.
•Research Projects- Working with Kantar, Nielsen, Euromonitor, Sagaci, Statista, and Surveymonkey in validating growth opportunities, insights-led campaigns, and launching product innovations. 
•Marketing Effectiveness- Through risk analysis and commercial tracking of brand/category health, numeric/weighted distribution, and value/volume share shifts.

Consumer Insights Manager

Uganda Marketers Society

I led the research, design, and execution of learning experiences for Marketers, their teams, and organizations. 

Done right, we believe that marketing should be the strongest driver for sustainable business growth. 

At UMS, we help marketers grow their career, brands, and impact through:
1. Thought leadership at scale, 
2. Value added learning, and 
3. Custom-built Consultancy 

Our calendar programs: The CMO Breakfast,  Marketers Fireplace, #UMSIgnite, and the Jumpstart ensure a blend of learning that's grounded in both sound marketing principles and hands-on practice. 

Through our affiliation with the Chartered Institute of Marketing [CIM-UK], we facilitate continuous professional development, training, and consultancy across different sectors.

Director- Training and Consultancy

Fuzu Ltd

Growing B2B revenue, B2C userbase, and Country operations for the business in Uganda.

Key Results  
•Designed Uganda's B2B customer success playbook- consistently delivering client nps upwards of +60, part of the broader team efforts that saw us raise a $3.8m Series A.
•Built and grew full-cycle sales pipeline from industry targeting, lead gen, negotiation, deal closure, and onboarding. 
•Refined employer positioning and talent acquisition for key clients across multiple sectors- integrating performance-based hiring, OCEAN personality profiling, and recruitment process optimization. 
•Employee #2 in Uganda, worked closely with distributed teams across Finland, Kenya, and the U.S.- growing the Uganda operation from a team of 2 in 2019 to 8 in 2021.  
•Drove low cost/high Impact B2C user acquisition and engagement through career events, platform navigation support, and thought leadership content. 
•Successfully sourced, coached, and managed performance for our team of Influencers and Brand Ambassadors. 
•Recognised as Employee of the Month for October 2019(Only 5 months after I'd joined).

Growth Manager- Uganda

Samsung Electronics

Managing Uganda's authorized distributor [Consumer Electronics], retail sales, and channel activations. 

Key Results 
•Led a retail mapping project in 2017 that grew our serviced outlets in specialist retail 5X from ~28 to >150.
•Revamped trade marketing and increased outdoor and in-store brand visibility. Most notable- The 2017 upgrade your home campaign. 
•Effectively used market development funds delivering profitable uptake in sell-in, sell-through, and sell-out.
•Leadership support, coaching and training for the retail team [of 12] in both retail sales skills and technical product knowledge. 
•Optimized marketing effectiveness through regular performance analysis of trade spend vs. sales growth.

Retail Manager- Uganda

Coca-Cola Beverages Africa

Led sales growth for my area, 18 direct sales reps, and PoS channel activations. 

Key Results 
•Ensured Right Execution Daily across primary and secondary outlets delivering above average growth, a 4 year cagr of 4.3% for my area between 2013-2016. 
•Achieved the most outstanding Distributor performance (volume, market share, & profit) and my area scooped the Distributor of the year Award- 2013. 
•Designed a distributor performance system for my area. Delivered business turnaround from a -9.1% decline in 2015 to a +5.6% sales revenue growth in 2016. 
•Effectively managed customer promotions most notably the Coke Studio campaign in 2013 achieving 156% of the sales revenue tied to the campaign. 
•Offered coaching, training, and mentorship for my team of 18 Sales reps ensuring high engagement and performance. 
•Grew serviced outlets from ~900 in 2012 to  >1526 in 2016. 
•Scooped the prestigious Mr. Coke 2015 Award- an annual staff challenge that sought to reward creativity and passion for the brand!

Account Developer

Kingdomfm

B2B sales and radio promotions 

Key Results 
•Increased station revenue by acquiring new accounts, building client relationships, and ensuring retention.
•Coordinated special events including planning, promoting, and sourcing for event partners. 
•Contributed to the redesign of our listener avatar- growing listenership 5X (100,000 to ~500,000).

Sales Executive

Marketing & Strategy Professional- passionate about growing brands and businesses by creating distinctive value for the customer. 

For any brand to achieve market growth and success, I believe that it starts with the customer- delighting them with bold, distinctive, and meaningful experiences. And that's what I do- help brands and businesses create, communicate, and capture distinctive value with the customer. 

10+ years of experience in marketing, sales, and consumer insights across FMCG (@Movit, Coca-Cola), Consumer tech @Samsung, and Startups @Fuzu. Over the years, I have worked across multiple cultures- from high-specialty to generalist work, small localized to large distributed teams, as well as build from scratch to 'Here's the template.'

Combining a deep understanding of consumer behavior, a commitment to continuous learning, creative experimentation, plus a drive for commercial success- I'm skilled at planning and driving scalable growth along different stages of the customer, product, and business lifecycles.

My Mission: Building a tribe of leaders- courageous enough to shape a better future.

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The Battle

Kathleen Booth

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