Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

heycollab

Senior Director Of Marketing

Content Creative

A full-service marketing team that’s with you from strategy to execution. We collaborate with your in-house team or provide you with the resources you need to grow your business. 

We care about your results.
We recognize that there is a void that needs to be filled in the world of marketing, branding, and content. Oftentimes, there are too many parties involved in handling marketing efforts. This results in a confusing message, longer timelines, and loss of revenue. On the other hand, one can simply lack the resources to manage both the marketing and creative side. Whatever the case, we can help!

Content Creative provides a place for clients to receive a quality experience with one full-service team to help execute a marketing strategy in alignment with their brand and message.

We specialize in content strategy, content planning, content creation, content writing, content management, graphic design, strategic planning, email marketing, social media marketing, and digital marketing.

Owner

Marketing With Mel

Brand, marketing, content, and business development strategic consulting. 

Client industry successes include commercial equipment, hospitality, food service, automotive, retail products, health and wellness, travel, fashion, and beauty. 

Take on project-based, consulting, and remote strategy, content, and marketing work with companies and clients in B2B & B2C 

Audit existing content and marketing channels for efficiency, performance, and clarity to develop new content and marketing strategic plans for clients 

Create client brand identity and brand strategy through the creation of guidelines that define the client company’s voice both online and offline

Utilize brand identity and brand strategy to establish a brand content strategy and build out content calendar

Develop and execute ongoing content strategy & initiatives on social, email, website, blog, and any additionally utilized content marketing channels

Compose copy for emails, social, blogs, website, paid advertising channels and any necessary materials using effective communication based on brand elements and SEO key terms 

Partner with graphic designers and photographers to take lead on creating marketing materials, brand photos, and brand design elements for use in content channels and paid/unpaid marketing initiatives

Perform any needed day to day site maintenance and research 

Reporting on multi-channel and platform analytics, conversions and performance

Strategic Consulting

Excellence Industries

Developing marketing strategies for the B2B company that is in line with company objectives.

Working closely with design agencies to recreate and rebrand website and marketing materials as well as assist with new product launches.

Update, manage and utilize all social media efforts (Facebook, Twitter, LinkedIn, Pinterest) based on monthly strategies while generating content for the company blog and e-newsletter campaigns. 

Identify competitors marketing efforts to ensure we are aggressive with industry marketing standards. 

Create and develop marketing collateral including the writing of press releases and feature articles for industry trade publications. 

Utilize InDesign and Photoshop for all products and promotional materials. 

Oversee updates, changes, and redevelopment of the multiple WordPress based website content while serving as a liaison between external IT and internal team.

Marketing Director

Sr. Strategy Planner-USPS Team 
Develop SOP’s for strategy team to integrate into greater team processes. 

Support day-to-day strategic lead to develop holistic strategies that can be applied across multiple business lines and channels, specifically sales enablement materials

Craft strategic briefs, value propositions, and messaging for various initiatives

Develop focused and inspiring creative briefs

Guide creative from concept to execution, ensuring the work is always on strategy and aligned with best practices and industry learnings

Contribute to situational analyses, POVs and other business analysis reports that lay the foundation for marketing, media, website, and application development projects

Interface with lead account, PM, and creative teams at the agency to deliver smart, differentiated, and strategically grounded ideas to the client

Collaborate across disciplines including creative, technology, media, etc. to create omnichannel marketing plans

Sr. Strategy Planner

Salesforce

Strategic partnerships team marketing, enablement support, and demand generation content for internal and external teams and audiences.

Assist in strategy, planning, creation, development, and management of partner marketing assets for internal teams and AWS, Tanium, IBM, Stripe, Snowflake, Google, Microsoft, Apple, Alibaba, NetHope, Okta, PayPal, and DocuSign partnerships.

Marketing Asssociate, Strategic Partnerships

Wellife Health

Wellife Health is a preventative health and wellness company offering precision healthcare through a blend of education, diagnostics, and products. 

Create, develop, and implement marketing strategies, programs, and processes for a startup in the health and wellness diagnostics space

Collaborate with C-Suite team in order to create and develop marketing & branding strategies.

Oversee and grow the marketing program, consistently identifying opportunities within our established patient base and managing consistent growth.

Identify short-term and long-term scheduling, budget, and resource needs, including the development and management of an annual marketing budget.

Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing team

The Food Group

Lead agency in creation of content department and team

Work with agency to develop content audit, strategy, and creation process for our B2B clients

Facilitate writers for development of written client

Work with creative team to plan and execute creative content assets

Review existing client content and content creation processes and provide necessary feedback and improved strategies

Provide content strategies and associated content plans to accomplish client objectives

Measure performance and results of content strategies and campaigns 

Integrate content alongside social, creative, and digital team for optimal client and customer journey and experience

Senior Content Strategist

AutoGrowl

Provide innovative leadership in creating dealership clients brand strategy, including developing long-term goals and an annual operating process.

Manage promotional spending, overseeing personnel on dealership client team and fostering collaboration.

Working with in house team to create streamlined marketing programs and processes. 

Develop, oversee, and execute all on and offline marketing efforts for automotive dealerships. 

Ensure that the products, services, product lines and communications that fall within dealership clients domain resonate with current and potential customers. 

Create branded multi-channel campaigns for monthly, quarterly, and holiday promotions.

Handle communications between internal and external teams to ensure high-quality efforts and content. 

Efforts include, but not limited, to social media management and creation, PPC (Google & Facebook) management, SEO, Email Marketing, Campaign Strategy, Client Retention, and Vendor Relations.

Brand Director

Maximillian Tortoriello Photography

Assist photographer with bookings and client relations while also maintaining social media accounts and finding future clientele. Discuss marketing and promotional tactics for use in social media platforms to increase client bookings and areas of the photo industry covered. Responsible for negotiating and issuing contracts, collecting deposits and sending out promotional material to past, present, and potential clients to expand the MTP brand.

Booking Agent

I'm a seasoned strategist and marketer dedicated to elevating brand awareness and visibility through impactful content. With a decade of digital marketing experience, I've consistently delivered results for clients in both B2B and B2C domains.

My passion lies in helping you discover and leverage the most effective marketing communications, channels, and messaging to attract your target audience. Whether managing and analyzing monthly PPC budgets, crafting content for high-visibility channels, or developing top-level conversion strategies, I thrive on delivering measurable impact.

For me, the real joy lies in analyzing data across all channels – because, as we know, effort without results and data to back it up is just a shot in the dark!

On a personal note, I'm deadline-driven, highly organized, and a team player. I love collaborative efforts to achieve goals but can also take the lead when needed.

In essence, I'm genuinely passionate about what I do. I delve into the consumer experience, ensuring that all marketing efforts convey the right message – always aiming to be educational, fun, and inspiring. Let's connect and explore the possibilities!

Melissa Meredith

Excited to share that one of my lessons was included in Storyblok’s Real Marketing Curriculum, a collection of real-world insights from marketers in the field.

It’s always energizing to see practitioners coming together to share what’s actually working (and not working) in the day-to-day.

You can check out the full curriculum here: https://lnkd.in/gwEVdt3m

A big shoutout to the other top contributors: Verena Kunz-Gehrmann, Christopher Penn, & Sara Stella Lattanzio.

Lots of smart lessons worth digging into.

Melissa Gifford

B2B Content Strategist & Marketing Consultant

There’s a shift happening in marketing. Not toward the next shiny trend, but back toward the basics.


For the last decade, everything moved fast. New tools, new channels, new attribution models. It felt like every week there was another platform to learn or a new approach we were supposed to test.

Technology drove a lot of that pace. It evolved faster than we could keep up, and we adapted because we had to. But in the process, we made things more complicated than they needed to be.

Lately, I’ve noticed people are craving simpler. Simpler systems. Slower paces. Clearer communication. They want things to feel easy in a world that isn’t.
That same shift applies to marketing. People don’t want to land on a bloated website, click through endless navigation, and still not understand what your company does.

The more we simplify our messaging, our design, our strategy, the stronger the connection becomes. Sometimes progress looks a lot like getting back to what worked in the first place.

taplio

The Battle

Kathleen Booth

Melissa Meredith

Followers

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Performance ScoreKathleen Booth's LinkedIn Performance

Performance ScoreMelissa Meredith's LinkedIn Performance

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taplio

The Battle

Kathleen Booth

Melissa Meredith

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

Performance ScoreMelissa Meredith's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKathleen Booth's LinkedIn Performance