Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

Pinch Marketing Inc

I founded and lead Pinch, your digital marketing partner for B2B marketing and lead generation. With deep industry knowledge, we get to the "So What" of your business faster, delivering marketing that makes an impact.

We understand that marketing is a team sport, which is why we seamlessly integrate with your existing team or agency partners. Whether you have a team of 20 or none at all, we play well with others to plan and execute effective campaigns.

At Pinch, we know that time is of the essence. That's why we pride ourselves on our speed to market, delivering on what's due yesterday. Our customers can attest to the results we've achieved, and we're excited to help you take your business to the next level.

President

Viafoura

As the VP of Marketing, I define, drive and execute the company’s Demand Generation strategy. Part of the senior leadership team, I'm focused on acquiring and retaining new customers to achieve revenue growth targets for our SaaS business. This includes driving demand across sales and customer success teams, as well as building marketing programs to drive conversions, product purchase and retention.

Viafoura partners with over 600 media brands to engage, convert and monetize their digital audiences. Using best-in-class engagement and content moderation solutions, Viafoura helps companies create active, civil and loyal online communities — all while driving higher registrations and subscriptions.

EventMobi

Director of Digital Marketing

Softchoice

Softchoice is a leading North American provider of IT solutions and services, helping small, mid-market, enterprise and public sector organizations harness the power of innovation is our guiding principle. To do this we offer the best of all possible worlds. That includes the efficiency, reliability and cost-savings of a national IT supplier along with the personal touch and technical expertise of a local solutions provider. 

My purpose is to design amazing yet relevant digital experiences for our clients and partners including Microsoft, Cisco, Dell and Adobe, that deliver tangible results for Softchoice. 

My team leverages various digital channels to drive qualified leads for the business development teams. Ultimately, my team develops digital stories that help us to develop deeper client relationships.

Digital Marketing Team Leader

The Mezzanine Group

The Mezzanine Group provides strategic marketing consulting and outsourced marketing management services. Strategic marketing consulting. Includes: including internal and external research to develop a strategic marketing plan and one-year action plan that details the tactics, timeline, budget and metrics to translate strategy into action, and measure results.

As Marketing Director at the Mezzanine Group, I acted as the chief marketing officer for my clients who are typically mid-sized business-to-business (B2B) companies. I was responsible for developing strategic and tactical marketing plans for my clients, managing ongoing implementation and measuring and achieving results.

Marketing Director

WeGoWeGo.com

Developed the first user-generated semantic search engine for the B2C market in Toronto. Led internal and external team members to build a company from the ground up including setting strategy, designing a unique customer experience, building relationships with partners, execution of guerrilla marketing tactics, managing contractors, and keeping the books.

Co-Founder and CEO

Mercer

Responsible for developing and executing marketing strategies within the Information Products Solutions team in Canada. Directed marketing research, product planning and advertising functions to accomplish the revenue objectives. Pioneered the introduction of latest digital marketing strategies for the global information solutions division. Part of management team, advised and assisted senior team leaders on market considerations affecting regional revenue growth strategies. Led a team of marketing and inside sales professionals.

Marketing Team Leader - Canada

Implemented overall marketing objectives, plans and programs for Human Resources sector products/services of CCH Canadian. Conducted and analyzed market research studies pertaining to products/services. Overseen product development from the marketing perspective. Reviewed suitability of pricing, market placement, and product introduction. Responsible for advertising and promotion programs including digital marketing.

Marketing Manager

Dye & Durham

Developed and implemented marketing strategies that supported product/brand business plans through selection and use of multiple direct marketing techniques including catalogue, direct mail and telemarketing. Spearheaded the launch of the company's first e-commerce site. Analyzed market research to understand consumer behavior and to identify target opportunities.

Marketing Specialist

Entrepreneurial marketing executive with 20 years experience in hands-on planning and implementing of digital and conventional marketing strategies that exceed revenue targets in corporate and start-up environments. 

Core Skills:
- Developing new and innovative strategic marketing initiatives 
- Managing, developing and supervising marketing and sales professionals
- Building e-awareness and customer interactions by developing targeted and relevant digital marketing programs by introducing enhanced viral, social media, email and latest SEO and SEM techniques
- Marketing by the numbers: SaaS KPIs including MRR, ARPU, MRR, CAC, LTV

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Kathleen Booth

Martin Pietrzak

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taplio

The Battle

Kathleen Booth

Martin Pietrzak

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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