Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

In a world where more buyer journeys start inside chat, answer engines, and communities instead of search, website content now has 2 very different jobs.

1) The first job happens **OFF** your website. You still need very clear, very specific product and educational content (what the product does, who it’s for, how it works, what problems it solves). That content matters more than ever because it’s what trains LLMs and answer engines. If you’re vague or generic, you simply won’t show up when buyers are going deep in those chat based rabbit holes. That content might live on your site, but it's consumed off of it.

2) The second job happens **ON** your website, and this is where I think the future really shifts. Websites are becoming platforms for engagement, not education. If buyers are already informed before they arrive, the question isn’t “can we teach them?” It’s “can we give them a reason to show up and interact?”

On-site engagement includes things like:

✅ Interactive webinars that happen on your site
✅ Self-guided product demos
✅ Calculators, quizzes, and assessments
✅ Content that adapts, ideally in real time, based on what someone actually does

When a buyer comes to your site already educated about your product, these ^^ are the things that start to matter more than another long article.

I believe websites are about to get much smarter. 

They’ll learn from how someone moves through them and adjust in real time to meet that person where they are in their journey. 

And the content that really brings people back won’t be static pages, it’ll be experiences.

That’s the shift I’ve been spending a lot of time thinking about, and building toward at Sequel.io. And that's what joey alvandi and I had so much fun talking about recently. 

If this way of thinking resonates, next week Sequel.io is hosting two sessions where we’ll be sharing our vision for the future of intelligent websites, along with some very practical examples of what this looks like in the real world.

I’d love to have you join us and pressure-test these ideas together.

Join our virtual event on the "Year of Intelligent Experiences" here 👉 https://lnkd.in/eV8FG8SC

And if you're a VP+ level exec in the San Francisco, join us for our VIP "Intelligent Websites" launch event next Wednesday here 👉 https://lnkd.in/ecqAhZiQ

#intelligentwebsites #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

KRP Marketing Communications

Serve global connectivity, artificial intelligence, quantum computing, SASE, SaaS, CPaaS, hyperscale, cloud native, cybersecurity, mobile communications, data center, energy and utilities, private wireless, 5G, defense, fintech, blockchain, and Ethereum technologies, companies and professional services firms. 

Contact Kevin when you need:
* strategic marketing communications planning
* creative and business writing
* new business development 
* digital and social media strategy and amplification 
* cause-related marketing
* global media and industry analyst relations
* crisis management and communications 
* speaker presentation and media training
* speechwriting and executive communications

President and Chief Storytelling Officer

Nokia

Served as the corporate communications lead for North America. Oversaw all things public relations for Nokia and our customer and partners in the USA and Canada needing connectivity, 5G, private wireless, data center, defense technologies for enterprises, communication service providers and defense and government agencies. Supported Nokia's North American efforts in sustainability under the leadership of Subho Mukherjee and the USA country strategy team under the leadership of Country Manager Sandy Motley. Supported Nokia Bell Labs and its Centennial celebration under the leadership of Co-Presidents, Thierry Klein and Peter Vetter. Supported Nokia Federal Solutions and the Fenix Group under the leadership of Dave Peterson, Steve Vogelsand and Jacqueline Lampert.

Corporate Communications North America Lead

Cato Networks

Served as a senior manager with oversight responsibilities for all things media and communications in the Americas. 🌎

Cato provides the world’s most robust single-vendor Secure Access Service Edge (SASE) platform, converging Cato SD-WAN and a cloud-native security service edge, Cato SSE 360, into a global cloud service for enterprises in more than 150 countries.

Senior Media and Communications Manager

Syniverse

Oversight responsibility for global corporate communications including media relations, industry analyst relations, employee and executive communications, social media, speakers bureau, crisis communication and industry honors.

Syniverse is the world’s most connected company, revolutionizing how businesses and mobile operators connect, engage, and exchange with their customers. For decades, we’ve delivered the innovative software and services that transform mobile experiences and power the planet. 

Syniverse’s secure global network reaches almost every person and device on Earth. 

Syniverse’s communications platform is industry-recognized as the best of its kind. And each year, Syniverse processes more than $35 billion in transactions, revolutionizing how goods and services are exchanged. 

Which is why the most recognizable brands—nearly every mobile communications provider, the largest global banks, the world’s biggest tech companies, and thousands more—rely on Syniverse to shape their future.

In August 2021, Syniverse announced their plan to go public through a merger agreement with M3-Brigade Acquisition II Corp. (NYSE: MBAC). Upon closing of the transaction, Syniverse was to be listed on the New York Stock Exchange under the ticker “SYNV.” A merger agreement was terminated in February, 2022. 

Syniverse remains private and owned by the Carlyle Group and Twilio.

Senior Director Global Corporate Communications

Aeris Communications

I oversaw global public relations, industry analyst relations and digital media for Aeris and reported to the chief marketing officer. 

Aeris is a technology provider and cellular network operator of machine-to-machine (M2M) and Internet of Things (IoT) products and services used by businesses, enterprises, mobile network operators and automotive equipment manufacturers (OEMs).

Senior Director Global Public Relations

Tech Breakfast Club

The Tech Breakfast Club of Chicago was a professional networking group comprised of technology and telecommunications professionals in sales, marketing, product management and communications who gather on a quarterly basis to exchange ideas and information on topics that increase their knowledge levels.

Founding Member

Trade Defender

Served as an adviser to a privately-held company serving the financial services industry.  TradeDefender combines proprietary analytics with customized charting to provide traders with the ability to understand option volatility.

Marketing Advisor

Heartland Payment Systems

Oversaw public relations for Heartland Payment Systems (NYSE: HPY), one of the nation's largest payment processors and leading provider of merchant business solutions. 

Heartland delivers credit/debit/prepaid card processing, mobile commerce, e-commerce, marketing solutions, security technology, payroll solutions, and related business solutions and services to more than 300,000 business and educational locations nationwide. 

A FORTUNE 1000 company, Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. Heartland also established The Sales Professional Bill of Rights to advocate for the rights of sales professionals everywhere.

NOTE: On April 21, 2016, Global Payments, a competitor, acquired Heartland for $4.3 billion.

Senior Director of Public Relations

Cisco Systems, Inc.

Oversight responsibilities for worldwide public relations activities for products and services sold to consumers and service providers.  Products range from digital set-top boxes, digital video recorders, home networking devices and infrastructure equipment for service provider's Internet Protocol Next-Generation Networks (IP NGN).  Recipient of Cisco's Global & North America "PR Person of the Quarter" Award, Fourth Quarter, FY2011. Received the second quarter fiscal year 2011 "Ingenuity" award from the Global Marketing Corporate Communications team for our work in supporting the Cisco Visual Networking Index Global Mobile Data Traffic Forecast Update (2011-2016).

Senior Manager, Public Relations

Alpha Tau Omega Fraternity

Volunteered my time and served two four-year terms on an 11-member national board of directors for Alpha Tau Omega Fraternity, America's leadership development fraternity.  Nominated in 2011 to serve as national president and chairman of the board of directors. Did not win election.

Member, National Board of Directors

Onward and upward with Nokia. 🇫🇮 🇺🇸

KEVIN PETSCHOW [kev-in pet-chow] (kevinpetschow@gmail.com) is president and chief storytelling officer of KRP Marketing Communications, an independent marketing communications consultancy. 🗣

Hi, and thank you for visiting me. 👋

I am an award-winning, results-oriented senior executive with corporate and strategic consultative services experience that leverages global sales, marketing, public & analyst relations, executive and internal communications, and digital media tools to achieve company and client financial strategic business goals.  ✍️

I am a extremely well connected seasoned team player, department director, and sales, client services and creative manager with successful business management resulting in increased profitability and market share.🤝

✅ I have led successful public launches of innovative and disruptive artificial intelligence networks including quantum-safe, private wireless, 5G, data center, and defense technologies. Also, Secure Access Service Edge (SASE), Software-as-a-Service (SaaS), Internet of Things (IoT), Internet Protocol (IP)-based technologies such as mobile messaging, Communication-Platform-as-a-Service (CPaaS), hyperscale, cloud native, blockchain, broadband wireless, fintech, TelePresence, unified communications and collaboration, voice over IP (VoIP), video and content networking, Wi-Fi, WiMAX, Long-Term Evolution (LTE), femtocell, anti-spam and intrusion prevention systems, routers, switches, optical networking, wireless data, cellular, paging, push-to-talk, network security, desktop phones, personal computers, personal digital assistants, wireless phones, contact center and customer relationship management (CRM), and air-to-ground telephone products and services.

✅ My Superpowers: Selling, marketing and promoting of cutting-edge technologies that help companies and organizations lower their costs, improve employee productivity and strengthen customer or client interactions.

✅ My Passion: I enjoy taking highly complex technical matter and transforming it into easy-to-understand, digestible language that drives action ... action that results in decision makers to buy my employer's and client's products and services.

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Kathleen Booth

KEVIN PETSCHOW ✅

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The Battle

Kathleen Booth

KEVIN PETSCHOW ✅

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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