Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

W4 Management

- Lead cross-functional creative teams in the development of high-converting, visually compelling brands and creative assets aligned with eCommerce goals.
- Develop strategic visual solutions aimed at driving increased sales, customer loyalty, brand consistency, and enhanced brand equity.
- Design and implement communication strategies to ensure the creation of engaging, persuasive content that resonates with target audiences.
- Oversee and provide detailed creative direction to graphic designers, videographers, web developers, and photographers, ensuring alignment with company objectives and maintaining high-quality standards.

Creative Director

Expulso S.L 

- Design and execute comprehensive internal and external communication plans tailored to meet the specific needs of clients.
- Execute targeted communication initiatives across primary digital channels to enhance brand exposure and reach a desired target audience.
- Provide brand management and development services for key accounts, serving as the creative lead and visual strategist for these important relationships.
- Develop and implement digital marketing content strategies to increase engagement and drive conversions taking into account best SEO practices.
- Implement lead generation strategies to support business growth and scalability.
- Manage complex projects and campaigns, ensuring successful execution and delivery of strategic objectives.

Brand Strategist

Icarus Digital Marketing

- Provide strategic leadership and direction to agency creative teams to ensure the successful execution of client projects.
- Design and implement external branded communication strategies to enhance clients' brand presence and reach desired target audiences.
- Develop customized internal communication strategies tailored to meet the unique needs of individual clients.
- Offer brand management and development services for key accounts, serving as a creative lead and visual strategist to enhance these important relationships.
- Oversee the management of all communications and brand strategies, ensuring effective execution and alignment with business objectives.
- Serve as a key client manager, providing strategic direction and serving as the lead content strategist to drive successful outcomes for clients.

Brand Development Manager

Genie – a Terex brand

Communication Specialist for Europe, the Middle East, Africa and Russia

- Craft and execute a comprehensive internal communication strategy for the EMEAR region to ensure alignment and engagement among stakeholders.
- Design and implement corporate branding initiatives in regional offices to enhance brand recognition and consistency.
- Develop a sales and communication strategy for the spare parts department to support the company's new goals and approach.
- Plan and execute a range of offline marketing activities, including press releases, content creation, white papers, printing, and newsletter design and layout.
- Implement a lead management system to improve the overall return on investment.
- Design and execute social media content plans to increase engagement, brand awareness, and brand positioning.
- Create and implement communication strategies that take into account tone, fluency, stakeholders, competition analysis, and channel distribution.
- Provide collateral communication materials in four European languages to support regional branding and marketing efforts.

Marketing & Communications Specialist EMEAR

Seguros América Nicaragua

- Design and implement content planning, strategies, and budgets for all digital platforms, including social media, apps, and the corporate website.
- Serve as the manager of the Digital Channels Department, responsible for creating, tracking, and improving overall content for all digital channels, including Facebook, Twitter, WordPress, YouTube, and the corporate website.
- Provide customer follow-up and lead-generation activities through social media platforms and the corporate website.
- Develop brand exposure and communication strategies for both internal and external purposes to enhance the organization's image and reach.
- Create the Talent Acquisition Department (HR), including the design of a departmental logo and the development of an internal communication strategy to improve HR processes.

Digital Marketing Lead

Latidos Publicidad S.A

- Design and execute comprehensive marketing and communication strategies that take into account tone, fluency, stakeholders, competition analysis, and channel distribution.
- Craft all advertising content, including brochures, posters, ads, magazines, stationery, and video production, to enhance brand exposure and reach.
- Implement brand guidelines and design physical store layouts for major brands such as Lacoste, Columbia, and Speedo to improve the customer experience and enhance brand presence.
- Plan and execute a robust social media strategy, including content planning, content type, posting schedule, ad creation, commercial production, and engagement initiatives.
- Foster strong and lasting relationships with clients and suppliers to support the long-term success of the business.

Creative Head

Encore Productions

Communications Strategist Internship

⚡️Brand Architect⚡️ Scaling businesses through the power of branding, storytelling, and compelling creatives 🧬 | Brand Manager at Expulso Marketing |

Hey there, I am Jessica Escobar, a seasoned Marketing Specialist with over a decade of experience in the fields of Design, Brand Development, Digital Marketing, Copywriting, and Strategic Communication. I hold a residency in Madrid, Spain, and possess expertise in cross-cultural marketing strategies and brand management, having collaborated with clients from diverse industries across the globe.

Starting my career as a Graphic Designer at an advertising agency, I honed my artistic skills and developed a unique perspective that enables me to proffer creative solutions to projects. As an Art Director, I managed creative teams for advertising and content development projects.

My interest in the strategic aspects of marketing led me to pursue a career in Digital Marketing, where I was employed by a leading insurance company in my home country. Later, I earned a Master's degree in International Communication Management from the Netherlands, allowing me to design comprehensive communication strategies that encompass my areas of expertise and passion.

I was previously employed by a multinational American company, where I executed strategic communications for the EMEAR regions, utilizing all my language proficiency. Additionally, I hold a Master's degree in Project Management, providing me with the necessary tools to undertake projects with a new outlook and structure while employing contemporary methodologies.

I have been associated with a start-up agency named Expulso, where I gained extensive experience in Funnel Development, Account Management, Brand Management, Public Relations, and Strategic Content Creation for primarily social media platforms. I am now working as a creative director at an e-commerce conglomerate in the US, leading the creative team in everything regarding brand development and online projection, using AI and contemporary tools to reach creative goals. 

I am eager to support your endeavors toward success and am looking forward to our collaboration.

Best regards,
Jessica Escobar

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