Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

Garrath Robinson ♠️

DURINDAL

At DURINDAL, I lead the development and deployment of Command OS™—an AI-powered GTM infrastructure platform built to replace reactive RevOps with real-time execution clarity, rhythm, and behavioral enforcement.

As Head of GTM, I partner directly with CROs, CMOs, and COOs to design and operationalize systems that restore leadership control in high-pressure environments—without adding headcount or complexity.

Key Focus Areas:

→ Build and scale Command OS™, the AI GTM Command System engineered to eliminate manual ops, surface high-leverage opportunities, and enforce execution discipline

→ Deploy the STRIKE™ Engine within client organizations to calibrate signal, enforce tempo, and drive performance across Sales, Marketing, and Customer Success

→ Diagnose execution breakdowns across pipeline stages, team workflows, and leadership rhythms—then implement modular solutions that stick

→ Leverage AI agents, CRM signal scoring, and rhythm-based feedback loops to drive precision and focus across revenue operations

→ Translate leadership intent into scalable, self-correcting operating systems that don’t rely on hope, headcount, or haphazard hustle

Why it matters:

Modern GTM teams are drowning in dashboards, disconnected tech, and reactive ops. Command OS™ installs the system-level infrastructure that replaces noise with command—giving founders and revenue leaders the ability to scale with speed, clarity, and discipline.

Head of GTM

Soundspace

GTM Advisor

Pioneer Homes US

Revenue Operations Consultant

ReadSpeaker

$50M AI startup headquartered in Boston, MA, with 150+ employees globally and operations across North America and EMEA. ReadSpeaker AI is a leading provider of embedded and cloud-based text-to-speech (TTS) software, powering voice-enabled experiences across industries including education, healthcare, automotive, and government. Backed by HOYA Corporation—one of the largest private equity investors in AI technology—the company is focused on accelerating growth through innovation, accessibility, and global market expansion.

Head of GTM 

Scale Computing

Scale Computing is a leader in edge computing, virtualization, and hyper-converged infrastructure, helping mid-market and enterprise organizations streamline IT operations across distributed environments. As part of the marketing leadership team, I drove high-impact demand generation programs that fueled pipeline growth, improved marketing efficiency, and strengthened alignment between marketing, sales, and operations.

Head of Marketing Operations

Advanced Turf Solutions

Head of Revenue Operations

Indianapolis Business Journal

Regional media and publishing company delivering business news and analysis across Central Indiana. As Marketing Operations Specialist, I supported audience growth and subscriber engagement by managing marketing automation, CRM workflows, and campaign execution. Focused on improving data quality, email performance, and operational efficiency across digital channels.

Marketing Operations Manager 

Kova Products LLC

Founder

Kroger Technology

Technology division of The Kroger Co., A $120B grocery retailer focused on digital retail innovation and enterprise-scale technology solutions. Collaborated with Microsoft on the launch and expansion of Kroger’s EDGE computing platform. Led GTM strategy, partner enablement, and event marketing to drive adoption and partner engagement for emerging retail technologies.

Sales Enablement Manager

Allied Solutions LLC

A $1b+ provider of risk management, lending, and marketing solutions for financial institutions nationwide. Focused on enhancing digital engagement through marketing automation. Led Salesforce Marketing Cloud implementations, built data-driven customer journeys, and delivered measurable improvements in acquisition, retention, and marketing efficiency for banks and credit unions.

Salesforce Architect

CEO at Rev-X-Cel | Go-To-Market Without The Chaos ™ | Marketing Operations As-As-Service | Revenue Growth Architect | Father - Athlete - Veteran 🇺🇸

For the last decade, I’ve helped startup founders, GTM teams, and enterprise leaders fix what bloated RevOps promised to solve—by building operating systems that actually scale.

I’ve seen firsthand what happens when execution breaks:

→ Strategy gets stuck in decks
→ Operators are buried in dashboards and task lists
→ Headcount rises while focus dissaptes 

That’s why I built Command OS™ — the AI-powered GTM OS that replaces reactive RevOps with autonomous execution.

It surfaces your highest-value opportunities, eliminates manual work, and enforces rhythm across your GTM team, without adding more headcount.

It governs how your teams move:
→ Signal calibration
→ Tempo enforcement
→ Kill-switch logic
→ Relentless follow-through

So that what matters gets done, on time.

🧠 Key Impact Highlights:
• Transformed GTM infrastructure at JP Morgan Chase, RBC, and 20+ financial institutions → 20% avg. revenue lift, 15%+ retention gains
• Engineered global GTM system at Scale Computing → 52% faster pipeline velocity, 27% higher conversion rates
• Led GTM Ops at Sunrise Tech (Kroger x Microsoft JV) → Enabled expansion into 13 global markets
• Operationalized marketing and sales execution at ReadSpeaker AI → Successful North American market penetration

I work with Founders, CROs, and GTM Operators when:
• RevOps headcount is growing but focus is drifting
• Execution is inconsistent and traction is unpredictable
• Strategy exists, but the system to enforce it doesn’t

If you're ready to replace operational drift with discipline—and run a GTM system that drives results without the noise...

→ Book a 1:1 diagnostic session here: https://zcal.co/i/gzqKNgaN

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Kathleen Booth

Garrath Robinson ♠️

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The Battle

Kathleen Booth

Garrath Robinson ♠️

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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