Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Promowise

Senior Account Director

Think ABM

Senior Account Director, North America

DemandScience

Strategic Account Director

Senior Account Executive

Account Executive

JPMorgan Chase & Co.

Relationship Banker

PNC Financial Services

Financial Sales Consultant

Banker/Switcher

MB Financial Bank

Customer Service Associate

In the world of B2B sales, I firmly believe that lasting success is rooted in relationships. I approach every interaction with a commitment to understanding the core values and objectives of my clients. Build Trust 1st - Earn the right to Strategize and Recommend 2nd, has always been my mentality.

My 🔑 Strengths include:
✓ Strategic Account Management
✓ B2B Demand Generation
✓ Relationship Building
✓ Quality-Centric Approach
✓ Collaborative Partnerships
✓ Data-Driven Insights

I'm always looking to connect with fellow professionals, industry peers, and anyone passionate about fostering lasting relationships. 

Let's Connect!

Esto Vazquez

taplio

The Battle

Kathleen Booth

Esto Vazquez

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