Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

NMSU Global Campus

I develop and execute marketing strategies to promote NMSU Global’s microlearning programs, helping professionals gain in-demand skills through flexible, career-focused education. My role includes crafting engaging content, managing digital campaigns, and driving enrollment by showcasing the value of microcredentials for workforce upskilling. In addition to reaching individual learners, I support initiatives that promote workforce development in collaboration with corporate and community partners, helping organizations equip their teams with the skills needed for success.

Marketing Communications 

Grand Canyon University

Currently teaching Introduction to Marketing and Digital Marketing and Advertising

Adjunct Faculty, Marketing

PMMEdge Consulting

At PMMEdge Consulting, we specialize in crafting compelling messaging, strategic positioning, and targeted marketing strategies tailored to the unique needs of colleges and universities. We help you build a stand-out position, delivering increased relevance and sustainability in a competitive post-secondary education market. 

We drive impactful results across all admissions areas, with particular expertise on STEM programs.

Independent Higher Ed Marketing Consultant

Rebound Communications

Rebound is a B2B marketing agency specializing in providing Commercial Acceleration solutions for life sciences and health technology companies.

I worked with our growing startup clients who needed to build pipelines quickly, spearheading product messaging frameworks produced by distilling market and competitive insights, and interviewing internal stakeholders and customers. The outcome was a set of dynamic and persuasive value proposition messages with compelling reasons to believe, concise elevator pitches, and distinct competitive differentiators.

In addition, I crafted integrated marketing campaigns to help clients increase their brand awareness with the development of multiple content assets including blogs, eBooks, email marketing, factsheets, videos, webinar scripts, and website copywriting.

Client engagements in:

• Commercial data and analytics (AI/ML, LLMs)
• Medical evidence and regulatory intelligence platform
• Telehealth
• Virtual care marketing
• Health data exchange, RWD/RWE
• HCP customer engagement
• Clinical trial screening and patient matching

Sr. Consultant, Product Marketing

Totango

Totango is a customer success software platform providing unlimited scalability and unmatched time to value to help cross-functional enterprise teams drive productivity, retention, and expansion.

Championed high-profile campaigns and product-led revenue growth strategies for the platform; increasing pipeline and product adoption resulting in a 10% increase in new logo expansion.

Constructed the organization’s first sales playbook to tackle its growing enterprise customer base. Driving deeper conversations around how our product addresses their pain points, adding value, and building trust by demonstrating achievable outcomes versus the competition resulting in a 10% increase in yearly enterprise revenue.

Director of Product Marketing

TeleSign

Telesign provides Continuous Trust™ to leading global enterprises by connecting, protecting, and defending their digital identities. Led go-to-market strategies and product growth initiatives for the company's digital identity solutions.

Teamed with our corporate marketing group to deliver comprehensive in-house rebranding in just 5 months. Developed new positioning and messaging for product and solution web pages.

Revamped go-to-market strategies to move from point products to solution-based offerings complete with all new messaging and sales enablement with rebrand.

Developed a full-scale integrated marketing campaign to support the successful launch of a new communications API with projected sales of $500K in year one.

Senior Product Marketing Manager, Digital Identity

Spectralink Corporation

Spectralink leads the enterprise mobility market with the industry's most deployed wireless communications portfolio optimized for mission-critical healthcare, retail, manufacturing and hospitality applications.

Developed go-to-market strategies for the unified communication and collaboration solutions; positioning and messaging for the company’s full enterprise mobility portfolio (hardware, software & services) totaling over $60M in revenue.

Branded and launched the company's first call performance analytics platform - Advanced Mobile Intelligence for Enterprises (aka AMIE) with $2MM+ of bookings in the first 3 months. 

Orchestrated the marketing launch and portfolio extension of Spectralink's enterprise Wi-Fi smartphone for frontline workers, Versity 92 Series

Senior Manager, Global Product Marketing

Conga

Conga delivers the most scalable revenue lifecycle management solution to help companies crush operational complexity. Collaborating with demand gen and product teams, as market champion I was responsible for promoting Conga's business process automation (documents and workflows), data management, and analytics portfolio.

Launched two new Salesforce® API Integrations signing 100 new customers in the first 6 months and generating over $1M in revenue.

Commanded the integration of a competitor acquisition. Developed a go-to-market campaign to eliminate initial confusion among teams and clients about how the products can in tandem. The campaign drove 750+ unique views and 100+ sales opportunities created within the first three months of launch, leading to $200K in new bookings.

Produced 20% upsell sales growth of a product line via pricing analysis and packaging re-brand, by creating two sales playbooks and a set of upsell/cross-sell strategies highlighted by a customer journey map with client profiles, letting reps more easily identify the best product mix for each customer resulting in an average of additional $10,000 MRR per sales rep. The initiative was a major factor in a record-setting performance metric of $100MM in ARR.

Fortified a 10% increase in customer retention rate, resulting in the company’s highest Net Promoter Score.

Product Marketing Director

VerityStream

While developing and guiding industry-leading marketing campaigns, I oversaw sale enablement and market awareness campaigns for a $17M+ physician credentialing, patient experience and revenue cycle management SaaS product portfolio.

- 200 % increase in sales leads by creating company’s first blog and orchestrating key digital outreach campaigns

Senior Marketing Manager

EnvisaMed Marketing, LLC

I provided critical guidance for emerging B2B and B2C companies, focusing on disruptive innovation and revenue acceleration; strategic and tactical marketing consulting for healthcare and hi-tech; developed national go-to-market strategies and campaigns and launched new products. 

- Developed brand awareness and public relations for a women’s’ digital health startup - Prima Temp, conducted market research, and facilitated tradeshow activities for product introduction at the Consumer Electronic Show (CES 2015).

- Put a new spin on an old product; re-branded and developed a new strategic marketing and product launch plan; created all the sales training & product collateral, clinical presentations, and value propositions. $2M in sales first year after re-launch.

Chief Strategist 

Product Marketing Leader | Data & AI | SaaS | B2B | Enterprise | Life Sciences & Healthcare | GTM

Hi, I’m Karen. My career started in chemistry and engineering, but I quickly found my passion in marketing—where I could blend the science of positioning with the art of messaging. I’ve spent the last 25+ years leading product marketing in the tech industry, helping companies position their products, refine their messaging, and create meaningful customer connections that drive growth.

Along the way, I saw firsthand how powerful strong positioning can be—not just in business but in education. When my son went through the college selection process, I realized that the same principles apply: The right messaging helps students find the right fit. That realization led me to higher education marketing.

Today, I’m a Marketing Specialist at NMSU Global Campus, focused on microlearning, workforce upskilling, and corporate partnerships. My work involves crafting positioning and messaging that connects learners with opportunities to gain in-demand skills through flexible, career-focused education. I also collaborate with corporate and community partners to support workforce development, helping businesses and communities equip their teams for success.

Equal parts strategic and creative, I love solving marketing challenges at the intersection of education and career growth. I believe the best marketing isn’t just about promotion—it’s about connection, clarity, and helping people make informed decisions that change their lives.

Let’s connect!

Specialty Areas:
Microlearning & Workforce Upskilling | Higher Education Marketing | Student Recruitment & Enrollment Marketing | Positioning & Messaging Strategy | Brand Storytelling | Content Strategy & Digital Campaigns | B2B & B2C Marketing Communications | Audience Segmentation & Engagement | Corporate & Community Partnerships

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Kathleen Booth

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The Battle

Kathleen Booth

Karen Cooper

Followers

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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