Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

AddShoppers

AddShoppers helps ecommerce brands recover more revenue from interested, non converting shoppers, even if they are completely anonymous to them by serving high performing personalized offers directly to their inbox. 

By leveraging our proprietary network of 200 M+ active US consumers, companies are able to reach audiences they couldn't before and are able to create a new, top producing channel for their Brand.

Senior Account Executive

Shift7 Digital

The best time to Shift is before you have to.  The Future, was yesterday!

Making a Shift to digital systems allows our clients to realize the full potential of building a customer first brand strategy by emphasizing what matters most to financial and operational success. The customer.

Companies that aren't competing in today's digital world run the risk of falling behind, or even worse, becoming completely irrelevant.  You'll need an experienced team to help you craft digital strategies and to help you become future proof.

When you partner with Shift7 Digital you can expect craftsmen-level solutions with boutique-level service. 
 We are a Design Build Run agency laser focused on accelerating B2B companies' time-to-value and achieving business objectives faster while minimizing the risks typically involved in digital transformation. 

When you hit the SHIFT key with the number 7, it creates the & symbol which is the basis of everything we do. Every partnership is a collaboration. Every idea is followed by another, & every brand will provide a seamless experience for their customers across all relevant channels. Shift7 Digital harnesses the power of & and uses that to drive the success of our clients.

Are you ready to Shift?

Sales Director

NICE inContact

Through a powerful combination of our technology, people and partners, we help organizations transform their customer experience into a business-driving competitive advantage. We make it easy for contact centers to win every customer interaction, deliver great customer experiences, and achieve their business goals—all from the flexibility and reliability of the cloud.

Recognized as a market leader by Gartner, Ventana, Ovum, Frost and DMG, NICE inContact supports over 275,000 contact center agents in enterprise, midmarket, government organizations and business process outsourcers (BPOs) who operate in multiple divisions, locations and global regions.

District Sales Manager -Enterprise - Mid-Atlantic

Emarsys

Emarsys is the largest independent marketing platform company in the world. Our software enables truly personalized, one-to-one interactions between marketers and customers across all channels — building loyalty, enriching the customer journey, and increasing revenue. This enables companies to scale marketing decisions and actions beyond human capabilities. Learn more at emarsys.com.

dotmailer

dotmailer works closely with companies looking to build a personalized and seamless brand experience for their customers through email and/or multichannel strategies.  To get to that point, we worked together to build a program that focuses on their customers' needs and uses dotmailer's robust digital marketing SaaS platform to drastically decrease time to market and provide compelling revenue growth and a high ROI.

Director of Sales - North America

Listrak

Consulted with C-level executives at Mid-Market / Emerging internet retailers to develop custom digital marketing strategies and programs that provide their customers with personalized experiences across multiple touch points. These programs were designed to help manage, and maximize the lifetime value of customer relationships while increasing conversions and driving substantial revenue growth.

Sales Manager

Keystone Software Solutions, Inc.

Account Manager for Sage ERP & CRM Products

Kissinger Associates, Inc.

Director of Sales - EDI

Professionally, I'm dedicated to helping companies take their success to the next level. I collaborate with organizations and executives to build out strategic customer-centric programs that foster growth and typically exceed, their financial and operational goals.

Currently, I work with organizations to achieve their business goals by allowing them to maximize their current marketing spend, lower the cost to acquire a company, and recover lost revenue by connecting them with more of the shoppers who are intereted in their products and services.

Personally, whenI 'm not attempting new improvement projects around the house, I spend my time on animal rescue and advocacy, and hunting down new craft beer and food to try.

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Kathleen Booth

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taplio

The Battle

Kathleen Booth

Brad Lerch

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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