Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

In a world where more buyer journeys start inside chat, answer engines, and communities instead of search, website content now has 2 very different jobs.

1) The first job happens **OFF** your website. You still need very clear, very specific product and educational content (what the product does, who it’s for, how it works, what problems it solves). That content matters more than ever because it’s what trains LLMs and answer engines. If you’re vague or generic, you simply won’t show up when buyers are going deep in those chat based rabbit holes. That content might live on your site, but it's consumed off of it.

2) The second job happens **ON** your website, and this is where I think the future really shifts. Websites are becoming platforms for engagement, not education. If buyers are already informed before they arrive, the question isn’t “can we teach them?” It’s “can we give them a reason to show up and interact?”

On-site engagement includes things like:

✅ Interactive webinars that happen on your site
✅ Self-guided product demos
✅ Calculators, quizzes, and assessments
✅ Content that adapts, ideally in real time, based on what someone actually does

When a buyer comes to your site already educated about your product, these ^^ are the things that start to matter more than another long article.

I believe websites are about to get much smarter. 

They’ll learn from how someone moves through them and adjust in real time to meet that person where they are in their journey. 

And the content that really brings people back won’t be static pages, it’ll be experiences.

That’s the shift I’ve been spending a lot of time thinking about, and building toward at Sequel.io. And that's what joey alvandi and I had so much fun talking about recently. 

If this way of thinking resonates, next week Sequel.io is hosting two sessions where we’ll be sharing our vision for the future of intelligent websites, along with some very practical examples of what this looks like in the real world.

I’d love to have you join us and pressure-test these ideas together.

Join our virtual event on the "Year of Intelligent Experiences" here 👉 https://lnkd.in/eV8FG8SC

And if you're a VP+ level exec in the San Francisco, join us for our VIP "Intelligent Websites" launch event next Wednesday here 👉 https://lnkd.in/ecqAhZiQ

#intelligentwebsites #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

Infiflex Technologies Pvt. Ltd.

Project Management, Channel Partner Management, Customer Relationship Management, Business Negotiation, Team Expansion, Quality Control.

Primary responsibilities:
1.	Project and Program Management activities like Effort Estimation, Schedule Development, tracking of project tasks and delivery management.
2.	Suggest Product Enhancements
3.	Effective Change Order Management
4.	Team expansion, grooming and development
5.	Quality Planning, defining metrics, identifying and eradicating process gaps
6.	Development of defect prevention strategies. 
7.	Strategic decision making

Project Manager

LabVantage Solutions Pvt. Ltd.

Project Management, Customer relationship management, international and off-shore operations, monitor and control quality of delivery.

Primary responsibilities::
1. Coordinate with global team of Business Analysts, Technical Architects, developers and testers
2. Project and Program Management activities like estimation, scheduling, tracking of project tasks and delivery management
3. Managing the project budgets, invoicing and revenue forecasting, project schedule and cost control.
4. Change Order Management
5. Team building and development
6. Preventing scope creep and gold plating
7. Quality Planning, defining metrics, identifying and eradicating  process gaps
8. Development of defect prevention strategies.

Manager

Project Management, Control and Monitor quality of project delivery.

Associate Project Manager

Team Manager

Founder of Energize & Engage, Director and Co-Founder of INFIFLEX, Co-Founder of scrabbl.com, working as the AI/ML Architect in Digital Business Services Centre of Excellence for a Fortune 500, Board Advisor, Mentor for University students and more.

Strong record of building and deploying AI/ML models, designing software applications for the cloud infrastructure, handling turnkey Project Development and Implementation, Project Governance, Large Scale Application Management, Content Management, and Customer Relationship Management for various industries across the globe.

Domain expertise in Telecom, Retail, Healthcare, Lifesciences, LIMS, Forensics, Automobile, F&B, Manufacturing, Pharmaceutical, Petrochemical, QA/QC, R&D environment.

Customer handling, negotiating, Business process analysis, Application design, development and deployment, project life cycle management for MLM, CRM and ELIMS implementation.

Involved in complete project life cycle in various roles including business process analysis, application development, project management and governance.

Proficient in Big Data ecosystem, Java/J2EE, JSP, Servlets, Swing, Javascript, AJAX, Oracle RDBMS, MS SQL Server, MySQL RDBMS, Weblogic, JBoss, Sybase EAServer. The latest addition to my technical prowess are the technologies related to Google Cloud Platform and Amazon Web Services.

Responsible for ensuring quality deliveries to clients across the globe.

Specialties: • Solutions-oriented professional IT consultant who excels at managing projects, collaborating with project teams, interfacing with global clients, and deploying technology to build successful solutions for clients.
• Motivated achiever with significant, progressive experience in information-technology consulting.
• Solid communicator with exceptional team-building skills.
• Passionate about creative and technical writing. Articles published scrabbl.com/topic/tech

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Kathleen Booth

Asamanya Mohanty, PMP®

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taplio

The Battle

Kathleen Booth

Asamanya Mohanty, PMP®

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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Performance ScoreKathleen Booth's LinkedIn Performance