Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The B2B playbook is being rewritten, and I am SO here for it.

Budgets are tighter. Buyer journeys are longer. And AI is speeding everything up. We've all felt it.

The best marketers I know aren’t trying to shout louder - they’re building trust, credibility, and creativity into how they grow. Because in B2B, buyers don’t just choose the best product, they choose the brand they believe.

The proof point: 86% of buyers start with a “Day One” list of trusted brands and 92% purchase from that list.

That means that the job of marketing can't just be to generate leads (and let's be honest, it never should have been) - but rather to earn a place in the buying conversation before it begins.

What’s emerging from this isn’t just a new set of tactics, it’s an entirely new way of thinking about growth:

✅ Brand to build trust
✅ Credibility to drive influence
✅ Creativity to fuel impact

I’ll be joining Gina Kleiner of LinkedIn, Annie Dunleavy of Edelman, and Brendan Gahan of Creator Authority this Thursday at Advertising Week New York to explore how modern B2B marketers are adapting.

If you’re attending Advertising Week, come by the B2BMX Stage on Thursday, October 9th at 9:50 a.m. for "The New Blueprint for B2B Marketing Success" (link to the panel in the comments below).



#AWNEWYORK2025 #kathleenhq

AeroChat

AeroChat is a unified customer communication platform that helps businesses resolve queries faster, convert more conversations into sales, and scale support without the chaos.

What sets us apart is our Intention Engine — it understands what customers actually want and delivers accurate, relevant responses instantly.

The result?
✅ 90% resolution rate without human agents
✅ 14 man-hours saved per support headcount weekly
✅ 4–5% increase in conversions from faster, smarter replies

As Founder, I lead AeroChat’s growth, product direction, and go-to-market execution.

👉 Try it free: https://aerochat.ai

Founder

Stridec Worldwide Pte Ltd

STRIDEC is a discreet consultancy dedicated to Online Reputation Management at the highest level.

We work with a limited circle of clients—individuals and organisations whose reputations are critical assets to be protected, shaped, and amplified with intention.

Our engagements are private, strategic, and uncompromising in their pursuit of measurable impact.
Not every mandate is a fit.
Not every reputation requires the same precision.

When perception shapes outcomes, and visibility defines opportunity, clarity matters.

If you believe your digital presence is costing you trust or influence—and you are prepared to invest in changing that—you are welcome to enquire.

All conversations are held in confidence.

Founder/Owner

Denyo United Machinery Pte Ltd

Assisted Denyo in sharing its new brand and marketing initiatives and help create a world of opportunities for its users and dealers alike. 

Helped formulate Denyo's e-commerce and digital marketing strategies and set up the key structures and processes that Denyo's in-house marketing team still uses till this day.

Brand Advisor

Unlock The Profit Potential of Your Customer Service with AI Chat

Struggling to keep up with customer conversations?

I help fast-growing brands fix their customer service chaos — with speed, clarity, and automation.

As the founder of AeroChat, I’m building a unified platform that combines AI chat, live chat, and ticketing — so companies can handle customer conversations faster, respond smarter, and scale support without burning out their team.

Customers who implemented AeroChat felt the immediate impact: 
✅ 90% resolution rate without human involvement
✅ 14 man-hours saved per support headcount, every week
✅ 4–5% uplift in conversions from faster response times and smarter follow-ups

Whether you're running an e-commerce store, managing a live commerce channel, or leading support at a growing SaaS or service business — AeroChat keeps your customer service sharp, consistent, and under control.

💬 Try it free: https://aerochat.ai

---

Separately, I occasionally advise a very limited number of senior leaders and high-net-worth individuals facing significant reputation risk. Through discreet, search-focused strategies, I help re-shape digital narratives and protect what matters most when trust and credibility are on the line.

These engagements are reserved for serious cases where decisive intervention is required.
If you believe your situation merits consideration, you’re welcome to enquire privately.

---

Outside of work, I share ideas on staying healthy, resilient, and focused—including how I lost 22kg in four months while building a business—using simple, sustainable principles.

Alva Chew

Looks like an eventful week ahead in Singapore with plenty going on: SMEs Go Digital Day 2025, IMDA’s flagship SME event at Suntec, and eCommerce Expo Asia 2025 at Marina Bay Sands, all part of Tech Week Singapore. 

And I’m sure there are a few more happening around town.

I enjoy attending tech events like these because they’re the best way to see what’s really happening on the ground. You get to find out what businesses are experimenting with, what tools they’re adopting, and where the gaps still are. 

It’s also a chance to connect with people face-to-face instead of just through a screen.

I’ll be checking out some booths, catching up with folks, and seeing how AeroChat can play a role in helping organisations scale their customer conversations.

Which events are you heading to this week in Singapore?

If you’re around, let’s connect. Always happy to exchange ideas and share a coffee.

Building AeroChat - the AI chat engine that better understands what your customers ask and what your own data is about.

𝗜’𝘃𝗲 𝗱𝗲𝗰𝗶𝗱𝗲𝗱 𝗜’𝗺 𝗻𝗲𝘃𝗲𝗿 𝗽𝗶𝗰𝗸𝗶𝗻𝗴 𝘂𝗽 𝗮 𝗰𝗮𝗹𝗹 𝗳𝗿𝗼𝗺 𝗮𝗻 𝘂𝗻𝗸𝗻𝗼𝘄𝗻 𝗻𝘂𝗺𝗯𝗲𝗿 𝗮𝗴𝗮𝗶𝗻. 𝗘𝘃𝗲𝗿.

On the rare occasion that I do, I’m quickly reminded why.
It’s always the same outdated, stale pitch that I have zero need for.

And when I say no, the response is the classic:
“Oh, you don’t know what you’re missing out on.”

Well, if it’s coming from the same place that attitude came from,
I’m very glad to be missing out.

Prove me wrong.

I'm looking for individual developers who are very familiar with Meta / WhatsApp business API integration work and have done at least 3 live projects with these before, for immediate discussion on some scripting project work. 

If you reach out to discuss further, it means that you can prove and demonstrate your previous work.

If you're who we're looking for, do DM. 

Thanks.

The curse of being a builder-entrepreneur is that despite telling myself that today is Sunday and a day to lie flat and do nothing, I still uncontrollably ended up waking early and back in front of my comp tinkering with code. 

😅

Shit fast or shit slow, you're still shitting. 

Ship fast or ship slow, you're still shipping.

Leaked notes from the Norwegian Nobel Committee: 

How to be disqualified from winning: 
- Siding with a genocidal regime
- Giving billions to a genocidal regime 
- Being a chickened sidekick to an ICC- declared war criminal who leads a genocidal regime 

Hmm... I'm seeing a pattern here...

taplio

The Battle

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Alva Chew

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taplio

The Battle

Kathleen Booth

Alva Chew

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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