Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

In a world where more buyer journeys start inside chat, answer engines, and communities instead of search, website content now has 2 very different jobs.

1) The first job happens **OFF** your website. You still need very clear, very specific product and educational content (what the product does, who it’s for, how it works, what problems it solves). That content matters more than ever because it’s what trains LLMs and answer engines. If you’re vague or generic, you simply won’t show up when buyers are going deep in those chat based rabbit holes. That content might live on your site, but it's consumed off of it.

2) The second job happens **ON** your website, and this is where I think the future really shifts. Websites are becoming platforms for engagement, not education. If buyers are already informed before they arrive, the question isn’t “can we teach them?” It’s “can we give them a reason to show up and interact?”

On-site engagement includes things like:

✅ Interactive webinars that happen on your site
✅ Self-guided product demos
✅ Calculators, quizzes, and assessments
✅ Content that adapts, ideally in real time, based on what someone actually does

When a buyer comes to your site already educated about your product, these ^^ are the things that start to matter more than another long article.

I believe websites are about to get much smarter. 

They’ll learn from how someone moves through them and adjust in real time to meet that person where they are in their journey. 

And the content that really brings people back won’t be static pages, it’ll be experiences.

That’s the shift I’ve been spending a lot of time thinking about, and building toward at Sequel.io. And that's what joey alvandi and I had so much fun talking about recently. 

If this way of thinking resonates, next week Sequel.io is hosting two sessions where we’ll be sharing our vision for the future of intelligent websites, along with some very practical examples of what this looks like in the real world.

I’d love to have you join us and pressure-test these ideas together.

Join our virtual event on the "Year of Intelligent Experiences" here 👉 https://lnkd.in/eV8FG8SC

And if you're a VP+ level exec in the San Francisco, join us for our VIP "Intelligent Websites" launch event next Wednesday here 👉 https://lnkd.in/ecqAhZiQ

#intelligentwebsites #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

Unlock The Profit Potential of Your Customer Service with AI Chat

I’m building AeroChat to help e-commerce brands turn customer chats into conversions — without chaos or losing control. 

Most online businesses face the same problem: customers expect instant answers, support teams are stretched, and every missed message is a lost sale. I’ve seen this happen repeatedly, and that’s what pushed me to create a solution that actually keeps up.

AeroChat unifies AI chat, live chat, and support tickets into one seamless, integrated workspace.

It replies fast, stays consistent, and helps brands stay in control of the whole customer service experience even when conversation volume spikes.

The impact speaks for itself: faster responses, no missed chats, and a steady lift in conversions.

With our Shopify app now live, merchants can install and set up in just 3 minutes, and see results instantly without needing a bigger support team.

Our big, hairy, audacious goal: 
Help one million e-commerce businesses handle customer conversations with speed, clarity, and confidence.

If you’re exploring AI to improve customer service or drive more sales, try AeroChat here: https://aerochat.ai

If you're a Shopify merchant, install directly from: https://apps.shopify.com/aerochat-chatbot

I’m also speaking quietly with a small number of private investors who are following our traction. If you’d like to connect privately, feel free to reach out.

Alva Chew

𝗔𝗺 𝗜 𝘁𝗵𝗲 𝗼𝗻𝗹𝘆 𝗼𝗻𝗲 𝘄𝗵𝗼 𝘁𝗵𝗶𝗻𝗸𝘀 𝘁𝗵𝗲 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲 𝗕𝘂𝗱𝗴𝗲𝘁 𝟮𝟬𝟮𝟲 𝗶𝘀 𝗻𝗼𝘁 𝗮𝘀 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝘃𝗲 𝗮𝘀 𝗶𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲?

The emphasis on AI is right. The investment is substantial. But I fundamentally disagree with the direction.

𝗧𝗵𝗲 𝗿𝗲𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗮𝘁 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲𝗮𝗻𝘀 𝗱𝗼𝗻'𝘁 𝗸𝗻𝗼𝘄 𝗵𝗼𝘄 𝘁𝗼 𝘂𝘀𝗲 𝗔𝗜 𝘁𝗼𝗼𝗹𝘀.

The real problem is that Singapore's workforce is overpriced relative to our regional competitors. Someone in Cambodia or Vietnam with the same AI training will outcompete us on cost, eagerness - and probably attitude.

More subsidised courses won't fix this. It just creates a new form of rent-seeking behaviour: businesses optimising for grant qualifications instead of building genuine competitive advantages.

𝗛𝗼𝘄 𝗱𝗼 𝘆𝗼𝘂 𝗸𝗲𝗲𝗽 𝗮 𝗽𝗿𝗲𝗱𝗮𝘁𝗼𝗿 𝘀𝗵𝗮𝗿𝗽? You don't put food in front of him all day and within easy reach. 𝗬𝗼𝘂 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗺𝗮𝗸𝗲 𝗶𝘁 𝗮 𝗵𝘂𝗻𝘁.

And here's what frustrates me most: 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝘀𝗸𝗶𝗹𝗹𝘀 𝘀𝗵𝗼𝘂𝗹𝗱 𝗯𝗲 𝗯𝗮𝘀𝗲𝗹𝗶𝗻𝗲 𝗯𝘆 𝗻𝗼𝘄, 𝗻𝗼𝘁 𝘀𝗼𝗺𝗲𝘁𝗵𝗶𝗻𝗴 𝘄𝗲 𝘀𝗵𝗼𝘂𝗹𝗱 𝘀𝘁𝗶𝗹𝗹 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗶𝗻𝗰𝗲𝗻𝘁𝗶𝘃𝗶𝘀𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻.

If we're going to subsidise learning, subsidise what actually creates differentiation:

 • Lateral and creative thinking
 • Strategic problem-solving
 • Soft skills that amplify the leadership and communication advantages Singapore naturally possesses as a bridge between East and West

No offence to video editors, but think about it this way: AI will commoditise video editors, whilst filmmakers retain value because people buy vision, not just execution. Yet our system keeps training and churning out more video editors.

𝗪𝗵𝗮𝘁 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗮𝗹𝗿𝗲𝗮𝗱𝘆 𝗽𝗿𝗼𝘃𝗶𝗱𝗲𝘀 𝗳𝗼𝗿 𝗳𝗿𝗲𝗲 𝗮𝗻𝗱 𝗶𝗻 𝗮𝗯𝘂𝗻𝗱𝗮𝗻𝗰𝗲, 𝗦𝗸𝗶𝗹𝗹𝘀𝗙𝘂𝘁𝘂𝗿𝗲 𝘀𝗵𝗼𝘂𝗹𝗱𝗻'𝘁 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝘂𝗯𝘀𝗶𝗱𝗶𝘀𝗲.

And given the pace at which AI is moving, just consider the time it takes for any SkillsFuture course to be evaluated and approved before it's made available to the public. It would already be outdated. This cycle of playing catch-up will never end.

The question isn't whether people want to learn. It's whether they want to put in the effort when free, cutting-edge resources are available daily.

We don't need more incremental improvements. We need a fundamental rethink of what creates competitive advantage in a world where technical skills are increasingly commoditised.

Am I off base here?

Building AeroChat - Conversational AI that turns chats into conversions | Cracked Google AI Overviews for ourselves, now helping other SaaS.

We only optimize for Google AI Overviews. That's our whole thing. We don't touch Grok, Perplexity, ChatGPT — none of it.

Then, someone DM'd me saying they asked Grok who the best GEO service was.

𝗚𝗿𝗼𝗸 𝘀𝗮𝗶𝗱 𝗺𝗼𝗶. 𝗛𝗢𝗟𝗬 𝗙. 

We were so loud in one engine, the other engines heard us too. Collateral damage, but make it marketing. 😄

And with this, I guess I earned my right to a commercial break:

If your B2B SaaS company wants to be the one AI engines recommend — let's talk.

Building AeroChat - AI Customer Service for Ecommerce | Cracked Google AI Overviews for ourselves, now helping other SaaS.

Demand ah? Kiam you ah?
Like that, Singapore SMEs really no hope liao...

Open article: Budget 2026: 57% of firms demand AI grants to offset rising costs by sbr.com.sg

Budget 2026: 57% of firms demand AI grants to offset rising costs

"𝗜 𝗱𝗼𝗻'𝘁 𝘁𝗵𝗶𝗻𝗸 𝘄𝗲'𝗿𝗲 𝗶𝗻 𝗞𝗮𝗻𝘀𝗮𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲."

We've been working on AI search optimisation for AeroChat for a while now — something I've documented in my AI Overview Playbook — and we've been seeing very encouraging, accelerating progress over the last two months. 

But what I saw over the last 24 hours just kind of flipped me out.

Coupled with a spike in the number of sign-ups we've been receiving just from the last two days, with no signs of letting up, I'm wondering if we're starting to enter a totally new phase or uncharted territory of our distribution growth.

It's exhilarating and honestly a bit scary at the same time.

It's like the first time going out into space.
I mean, I've never been out to space, but you get what I mean. 😅

And I guess this is as good a time as any to do a plug for my playbook, which is available now on Gumroad: https://lnkd.in/gTfj-uEg

We're doing a pre-launch promotion from now til Friday, so if you're interested in getting your hands on a copy at a pre-launch price, comment "Playbook" below and I'll DM you the code.

Upgraded my Claude subscription to Max plan and probably have to start cutting back on other AI subscriptions. 

Sorry, ChatGPT. It's been a fun ride while it lasts, but it's time for you to leave.

𝗠𝗼𝘀𝘁 𝗽𝗲𝗼𝗽𝗹𝗲 𝗱𝗼𝗻'𝘁 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝘁𝗵𝗲 𝘁𝗿𝘂𝗲 𝘂𝗻𝗹𝗼𝗰𝗸 𝗼𝗳 𝘃𝗶𝗯𝗲 𝗰𝗼𝗱𝗶𝗻𝗴.

It's not that you can one-shot prompt something into existence.

The true unlock is that every iteration costs almost nothing.

Think about what that actually means.

Old world: You have an idea. You spec it out. You hire a dev or agency. You wait weeks. You get something back that's 70% of what you wanted. You go through rounds of revisions. Each round costs time, money, and momentum.

New world: You prompt. You look at the result. You don't like it. You adjust. Three minutes later, you're looking at version two. Ten minutes later, version five.

𝗧𝗵𝗲 𝗰𝗼𝘀𝘁 𝗼𝗳 𝗯𝗲𝗶𝗻𝗴 𝘄𝗿𝗼𝗻𝗴 𝗱𝗿𝗼𝗽𝗽𝗲𝗱 𝘁𝗼 𝗻𝗲𝗮𝗿 𝘇𝗲𝗿𝗼.

This changes everything about how you build — because the bottleneck is no longer technical execution. It's taste. It's judgment. 𝗜𝘁'𝘀 𝗸𝗻𝗼𝘄𝗶𝗻𝗴 𝘄𝗵𝗮𝘁 "𝗱𝗼𝗻𝗲" 𝗹𝗼𝗼𝗸𝘀 𝗹𝗶𝗸𝗲.

The best vibe coders aren't the best prompters. They're the people with the clearest vision of what they actually want.

That's always been the real entrepreneurial edge. The tools just finally caught up.

A few months ago, I had a problem.

AeroChat — my bootstrapped AI chatbot startup — was competing against established players in my space that have had quite a runway ahead of us already. 

Brands with bigger teams, much more funding, and better exposure from years of market presence. As classic a David vs Goliath situation as it comes. And we needed our slingshot.

We couldn't out-run or out-spend them. So we had to out-think them.

We asked a different question: what if we didn't need to outrank them — we just needed to appear alongside them?

That's when we went all-in on Google AI Overviews.

In under 3 weeks:
→ AeroChat appeared in AI Overviews alongside the big boys
→ Impressions grew 250%
→ Clicks increased 219%
→ Organic daily signups increased 3X

We then ran the same process for Stridec Worldwide — our own SEO agency — and for a handful of other businesses.

Same methodology. Same results.

This wasn't a one-off. It's a repeatable process.

So I turned it into a playbook, documenting every step — the keyword validation, the content structure, the entity differentiation strategy, the audit framework, the common mistakes.

A play-by-play action plan that your business can use to get featured in Google AI Overviews alongside the top names in your space, gaining instant brand visibility and credibility. 

It's for brand owners, in-house marketers, and agency teams who want a repeatable process to show up on AI search — not theory from some marketer or guru who's never been in the trenches.

I'm doing a pre-launch for my network before it goes live publicly.

If you want early access, drop a comment or DM me. I'll send details directly.

The biggest hyperbole in AI right now is the thinking that everyone wants and can't wait to build their own software or personalised "agents".

We had a crazy spike in signups over the past weekend for no good reason. 

How do SaaS companies manage and sort out the difference between random signups versus those with clear intent to convert? 

Any advice?

Alignment is a funny thing.

Without it, you feel like nothing is going your way, and you wonder why you're bothering with all this mess that's going on around you. 

With alignment, you feel that nothing can stop you from conquering the world.

"Have you asked AI?" Has become the new "Have you Googled" in my company.

taplio

The Battle

Kathleen Booth

Alva Chew

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taplio

The Battle

Kathleen Booth

Alva Chew

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

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Performance ScoreKathleen Booth's LinkedIn Performance