Kathleen Booth

As a CMO, founder, and brand evangelist, I’ve built my career at the intersection of storytelling, community, and go-to-market strategy—driving growth for B2B tech companies in cybersecurity, e-commerce, adtech, and SaaS. Whether leading marketing, sales, or customer success, I bring a whole-business mindset and a modern, AI-informed approach to growth that’s as human as it is data-driven.

Today, I lead marketing at Sequel.io, the webinar solution for data-driven marketers. Sequel lets marketers host webinars and virtual experiences directly on their own domain, giving them full control of their brand and customer experience — and complete ownership of their data. That’s more than a technical detail. It’s a paradigm shift. Because when marketers own their event data — every question answered, poll response submitted, moment of engagement captured — they can orchestrate richer, more contextual journeys. That means stronger pipelines, shorter sales cycles, and better retention. In other words, better unit economics.

I’m known for building high-performing teams, fostering thriving communities (like Pavilion’s 10,000+ GTM leaders and IMPACT’s 5,000+ marketers), and launching content engines that turn brands into media powerhouses. My leadership style? Radical candor, relentless curiosity, and servant leadership—paired with a healthy dose of competitive fire. I don't just want to win; I want my team to win with me.

Recognition includes LinkedIn's inaugural Marketing Influencer cohort, USA Today's "6 Global Marketing Advisors Who Are Rising Stars," and GTM Partners' "Go-to-Market Guru" award. I've hosted top-performing podcasts, led multiple rebrands, and scaled companies to acquisition or high-growth exits—all while working remotely since 2015 and building fun, productive remote cultures.

Let’s connect if you believe great marketing is part art, part science—and always rooted in community.

Senior Vice President, Marketing & Growth

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Aaron Vidas

Safe AI for more customers, profits + time

I’m an AI + ML entrepreneur who’s spent 15+ years founding and scaling 4 big data, strategy, and AI companies; including a VC-backed global data platform. In 2024 my Life split in two: one week I was marathon training; the next I was told “Prepare not to see the end of the month” because of a brain tumour.

What followed was a chain of miracles, a full recovery and level of clarity that changed how I lead.

Today, I helm DASS Services, the world’s fastest-growing AI consultancy. And DASS Group an AI-enabled holding company acquiring extraordinary businesses across the world.

I build companies that create outsized impact, and a lot of joy, along the way.

HOW I HELP

I work with luxury travel groups, building-supply companies, wellness brands, and professional service firms generating $5M–$2B+ in annual revenue to:

• Unlock their first “AI Win” in 90 days so they build belief in AI's actual capabilities 
• Help Founders, Boards, and CxO’s deploy capital, hire, lead, and succeed in the AI Age
• Build enduring companies whose value grows exponentially as ai-enabled systems take over
• Acquire exceptional businesses and elevate them through AI, process intelligence and elevated consciousness

If you want clarity, speed, and ROI in this new era, happy to talk.

WHAT I SHARE HERE

• The AI playbooks behind our average 787% ROI in 1–8 months on AI projects
• What’s real vs. hype in the AI Age
• How-to lead confidently while the world shifts beneath our feet
• How-to build extraordinary companies while staying vibrantly, fiercely alive through the highs and lows of Life

YOUR NEXT STEPS

Want your first AI Win in the next 90 days?

Grab the 90-Day AI Win Playbooks for your industry below and see how companies are unlocking profit, time, and joy through AI-enabled systems.

Then take a visit to dass-services.com 

Want an AI Workshop for your Board or C-suite?
Want me to speak at your event?
Want to explore a partnership or acquisition?

Visit aaronvidas.com

Founder

I'm a non-technical CEO. I just accidentally shipped a whole SaaS app in six hours.

I don't code, but my frustrated friend needed help tracking job openings at companies he cared about so he can apply. "I just want an email of the job description when they post something." 

The team at DASS Services NA told me to revisit Loveable as it's come along way (six months ago I had tried building with and hit rate limits and got frustrated). 

I booted up Loveable to see what I could do and built a working job monitoring app in six hours.

It tracks company job boards. Has roles based controls and a dynamic parser. Emails you when they post roles matching your criteria.

The obstacles were real: tight security requirements, my enterprise expectations for UX/UI, pushing to see what Loveable actually can't do.

What surprised me: just me talking to AI and watching it build in real time. It was super fun. 

Ideas to working product in real time with enterprise-grade security and controls (if you prompt it well). 

If you're hunting for a job at a company you love sign up at: 

https://lnkd.in/gagsYD3W

(Limited to 75 users to keep costs low)

The lesson? Six months ago, $10K's of people's time and overhead to build a simple app. Today, six hours for a non-technical CEO.

The tools evolved past the frustrating phase.

If you've been waiting to experiment, stop waiting and build what you want.

#ai #startup #saas #jobsearch #yvrjobs #singaporejobs

Thank you Mark Carney for saying the quiet part loud at World Economic Forum today.

The ways things have “always” been – from how countries talk to each other to our relationship to work – for the past ~80 years is going away.

That’s not a bad thing, because acknowledgement is the first step in any real growth.

As Prime Minister Carney points out any system's power comes “not from truth, but continues from everyone's willingness to perform as if it were true. And its fragility comes from the same source: when even one person stops performing…the illusion begins to crack.”

For example, in the Communist countries shopkeepers were required to put a “Workers of the World Unite” sign in their window. Even though neither the customer, nor shopkeeper, believed in the sign. The system stopped, and something better came along, when people stopped performing and putting up their signs.

The same goes for the time we find ourselves in. We choose to cling to performances and permitting institutions (and their leaders) to act in ways we know aren’t right. Thinking it will allow us to ‘keep on, keeping on.’

What we forget is at no other time in history have individuals had so much power. There’s more ways to learn, make money, communicate and travel than ever before. Since 1980 the world’s population has roughly doubled and poverty has gone down 80%.

That’s only upleveled now with generative AI were people who can’t code now have the ability to create products , companies and communities just by talking to their computers. Last week I made software that cost me ~$160K previously in 6 hours for $120 (and I don’t code).

That changes the calculus that leaders – in finance to government raised before the internet, smartphone existed – haven’t cottoned onto.

We can address situations of complexity, with speed and accuracy, for pennies in resources we couldn’t even 3 years ago. 

In business imagine products customizing to what an individual customer finds valuable so there's sustainable pricing power. Highly compensated people only doing what they’re naturally gifted at because AI is taking care of the 'boring and tedious.' Not sitting pretending to work on some spreadsheet because the boss is still there. Government Leaders able to ask ‘what-if’ questions about resource allocation of B’s and receive grounded answers in seconds so institutions can serve their communities incredibly well.  

That’s not just efficiency gains, that’s an entirely more vibrant way of living for all of us. However, it does mean we’ll have to act differently. Growing and holding entirely different behaviours and values as important.

And that all starts with acknowledging the performances, the antics, we're watching today don’t actually resonate anymore.

#leadership #ai #WEF

I take sales calls from creek beds so I can maximize flow, not valuation or profit, for DASS Services NA. 

In building 1K’s of ai-enabled workflows over the past year one thing has become clear to me: the best results come from completely re-doing how “the work” is done. Time, speed to reach desired outcomes relative to investment have collapsed with ai-enabled workflows. 

But ‘seeing’ how that can happen only occurs when your body, and brain, are in the right state of flow. When your ‘fight or flight’ response has shut off and you’re open to playing with new ideas. You don’t get there hunched over a screen. 

You get there being in nature, resting and exposing yourself to
new music, art and information. Literally moving differently, trying new dance moves, foods and neighbourhoods. 

Then the solutions come ‘out of the blue’ because the body and brain are relaxed, putting things together in the background. 

So we’ve built systems, and processes, to ensure the whole team can get outside, get exploring and get exposed to new stimuli. While still capturing the ideas and solutions that come to them (@wisprflow is a great place to start).  

If you’re running an AI Team, or are a CEO, get your AI people out the door and into the quiet. Challenge them to seek out new movies, music and places. I can guarantee they’ll come back with solutions of using AI in your business that’ll be really original, really resonate and really work. 

#ai #leadership #privateequity

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Forward deployed engineers: are you watching your projects get shelved by fear-based boards?

Better AI roles exist. You're just not seeing them.

My frustrated friend is stuck at a company where the CxO's, and Board, don't get AI. He said: "I just want an email when a role I'm a fit for at a company I love is posted."

So I accidentally built him a job monitoring app, now I'm giving it to you.

Here's the pain he was facing (maybe you are too):

You're building cutting-edge AI implementations. Then watching them get stalled by C-suites that don't understand you're on the edge of something entirely new.

Meanwhile, there's a company down the street that actually experiments. That's willing to try things that might fail but also might work really well. Where your skills would matter.

You just don't know they posted till it's too late.

Demand for your skills grows by the day. There's no reason to stay where you are.

The app tracks companies you care about. Emails you when they post matching roles.

No more manual checking. No more missed opportunities.

Stop missing opportunities at companies that get it. It's free.

Sign up today: https://lnkd.in/gagsYD3W

#aijobs #forwarddeployedengineer #ai #machinelearning #yvrjobs #singaporejobs

AI project managers: are you plateauing at your current company? Better AI roles exist. You're just not seeing them.

My frustrated friend is stuck at a company that doesn't get it. He said: "I just want an email of a role I'm a fit for at a company I love is posted."

So I accidentally built him a job monitoring app, now I'm giving it to you.

Here's the pain he was facing (maybe you are too):

Your wasting your governance frameworks, and translation skills, teaching basics on repeat while your growth plateaus where you are.

Meanwhile, there's a company down the street that you know 'gets' AI. Where you could advance to Director in 12-24 months. Where your talent would actually matter.

You just don't know they posted a job till it's too late.

The app tracks companies you care about. Emails you when they post matching roles.

No more manual checking. No more missed opportunities.

Stop missing opportunities at companies that get it. It's free. 

Sign up today: https://lnkd.in/gagsYD3W

#yvrjobs #aijobs #singapore #ai #venturecapital #privateequity #singaporejobs

Between interviews for new hires at DASS Services NA I came upon this book. Unfortunately the author misunderstands how AI, as a technology, functionally works. Influencing his conclusions about how it relates to our experience of the world and what it can do for humanity. 

Really, it’s the greatest augmentor, or lever, we’ve ever had to amplify creativity, joy and economic sovereignty for everyone. The trick is first choosing to see the world as working for You, not against you. 

If you have questions on if AI can ‘think’ and have consciousness; or how ‘superintelligence’ sits beside us to help, versus hinder us shoot me a comment. 

#ai #vc #leadership #higherconsciousness

We’re already preparing for a time where scarcity is not the dominate ‘way of thinking’ people perceive the world. 

Check out this very, very cool job at Google exploring the economics, and structures, of a world where computers are handing the boring and tedious of so much of our current lives so we can focus on the higher value stuff. 

This one is for my #LSE, #Stanford and #Columbia econ baddies. 

Chicago supply-side people, stay out of this one. ;)

#aijobs #ai #leadership

Venture Partnerships at Google | Angel Investor

Google is hiring a Chief AGI Economist 💫

It's time to prepare for a world with abundant intelligence. 

Here's the job description:

--
As a Chief AGI Economist at Google DeepMind (GDM), you will be at the forefront of understanding the profound economic transformations that will accompany the arrival of Artificial General Intelligence (AGI) and Artificial Superintelligence (ASI). 

You will lead a new area of research, exploring post-AGI economics, the future of scarcity, and the distribution of power and resources in a world fundamentally reshaped by advanced AI. 
--

Interested?

Here's the link to apply: https://lnkd.in/dSN8QZg4

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Kathleen Booth

Aaron Vidas

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The Battle

Kathleen Booth

Aaron Vidas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Aaron Vidas's LinkedIn Performance

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