Kathleen Booth

Pavilion

Following a year in which I served the Marketing and Member Success teams at Pavilion, I'm fortunate to now serve the Marketing and Growth teams, whose focus is on growing topline revenue. The departments within this team include marketing (brand, content, product marketing, demand gen, partnerships, events, and community) and sales (both B2B and B2C).

Senior Vice President, Marketing & Growth

Advocating for Pavilion's vision of a new way to succeed in business, built on long-term relationships that are rooted in mutual support and reciprocity. Join us at joinpavilion.com

Ambassador

Pavilion's mission is to help CEOs, go-to-market executives and their teams unlock and achieve their professional potential through community-powered learning. We do this by providing more than 10,000 members in 100+ countries with education, events and community all designed to help them level up their careers.

After 3 years as a Pavilion Member, Chapter Head and Ambassador, I joined Pavilion to serve the Marketing and Member Success teams.

Senior Vice President Marketing & Member Success

Pavilion is a global community for high-growth leaders in every function. The community is designed to support professional development, facilitate the sharing of best practices, and serve as a trusted private community where Members can openly discuss business critical issues with the comfort of privacy and confidentiality. 

I served as the founding Chapter Head for the Washington, DC region, which encompasses the DC metro area, and extends south to Richmond, VA and north to Baltimore, MD.

Chapter Head - Washington, DC

Primary Venture Partners

As an Expert, I provide strategic advice and guidance to the investment team and founders within the Primary portfolio and broader network. Experts enjoy access to early-stage businesses, emerging trends and technology, and an expanded network of exceptional leaders and resources through a top-tier seed-stage firm.

Primary is New York City’s premier early-stage venture firm working alongside founders to build unicorns like Alloy, Alma, Chief, Dandy Electric, Latch, K Health, Stellar Health, Slice, and many more.

Expert

GTMfund

GTMfund Member

SkillCat

Advisor

SmallWorld 

Advisor to the CEO and company leadership on marketing strategy, branding, messaging, and demand generationl

Proto AI

Fractional CMO for SaaS provider of cloud-based advanced intelligence solutions. Advising on go-to-market strategy, positioning, budgeting, marketing team structure and hiring, etc.

gmgn supply co.

gmgn is charting a new course for the way consumer packaged goods come to market through its vision to launch 100 community-built brands through the gmgn supply DAO, a Web3 organization that allows anyone to purchase an NFT and effectively own a share of the profits from the sale of the company's products.

Founding Advisor

Tradeswell

Tradeswell (since rebranded as Incremental) is the real time operating system for ecommerce, offering brands a system of intelligence that breaks down the silos between marketing, sales, operations, logistics, and finance. Think of it as "mission control" for growing ecommerce businesses looking to thrive in the real time commerce economy.

Senior Vice President Marketing

clean.io

(Acquired by HUMAN in 2022) I had the honor of leading the team responsible for sharing the clean.io story with the world and supporting the amazing team of product, engineering, CS and sales folks who are creating the new category of digital engagement security.

Chief Marketing Officer

VP of Marketing

CannabizMD

The CannabizMD mission is to educate, build and engage a network of medical cannabis industry stakeholders, clinicians, industry influencers and patients to create an ecosystem advancing the needs of Maryland’s medical cannabis industry. I served as a Board-level advisor to the organization's founder.

Advisory Board Member

I spent the first part of my career working to make the world a better place by improving access to clean water and wastewater disposal in 50+ developing countries around the world. I loved my work as an international development consultant, but when it came time to start my family, I chose to settle in Annapolis Maryland and co-found a marketing agency with my husband.

We launched Quintain Marketing in 2006 and through our early partnership with HubSpot, grew it into a nationally-known digital marketing agency. We sold the business in 2017 to HubSpot's largest global partner and I began a new chapter in my career as a head of marketing (SVP, CMO) for high growth B2B tech companies looking to transition from start up to scale up.

Today, I serve the Marketing & Growth teams at Pavilion as part of our mission to help go-to-market leaders and their teams achieve and unlock their full professional potential. My scope includes the entire revenue organization, including marketing, media, events, partnerships, and both B2C and B2B sales. 

Outside of work, I am a Board-level advisor to several tech startups and have been named by USA Today as one of 6 Global Marketing Advisors Who Are Rising Stars, a frequent public speaker on topics relating to digital marketing, and a passionate advocate for entrepreneurs.

I've been named by TopRank as one of the 50 Top B2B Marketing Influencers, by Insightly and TrustRadius and GTM Partners as one of 30 GTM Gurus, and by Influence Digest as a Top 15 Marketing Expert in Washington, DC.

The most interesting marketing teams of the next decade won’t be built at big enterprises. They’ll be born inside early stage companies.

Why? Because they have the clean slate.

For years, the model was simple: more work = more people.
 
But AI has broken that equation.

The new model looks like this:

 1️⃣ What needs to get done?
 2️⃣ Can AI solve it?
 3️⃣ If not, who can we hire that will take an AI-first approach?

That’s not about replacing marketers. It’s about forcing ourselves to get brutally honest about what truly requires human creativity, empathy, and judgment - and what doesn’t.

Yes, AI can write a blog draft, or an email, or a webinar outline - or even a LinkedIn post 😉 

But only humans can inject original perspective.

Yes, AI can optimize campaigns, suggest strategies, and write creative briefs.
 
But only humans can build trust and spark emotion.

The early stage companies that lean into this mindset will build smaller, smarter, more innovative teams that punch way above their weight. 

They’ll push the boundaries of AI while concentrating human energy on the real differentiators: creativity, connection, and bold points of view.

It will be harder for legacy teams to adapt. They’re anchored in old models of headcount and workflows. 

But challengers? They have the opportunity to rewrite the rulebook.

I, for one, am excited to see who takes it.

Are there companies you know that are already rethinking how to build an AI-first marketing team? I’d love to hear about them.

Who is already innovating on this?

#AI #marketing #kathleenhq

VP Marketing @ Sequel.io 💜 the webinar solution for data-driven marketers

Aaron Vidas

DASS Services

DASS Services creates plans to make it easy, and safe, for law firms, construction management, property developers and family offices to adopt AI. 

In 5 weeks you have 10+ ways to annually save 3750+ employee hours and see a 391% AI ROI (on average).

Owner

Strategybox

StrategyBox was a marketing data management platform for large enterprises. 

We supported media and financial service companies displaying billions of points of data from 180+ sources into beautiful dashboards. Then used ML, and AI, to tell you what to do next to drive up your results.

Founder, CEO

Inflection Point Podcast

Every week was the real story behind the growth of a 100+ person company, straight from the CEO. The mindset, tips, techniques and sometimes pure luck needed to grow a big business.

Host

Social Enterprise Strategies

I gave multinational companies a structured process to help them find their most profitable customers and launch in new markets.

The consultancy grew 300-400% YoY and manually performed what we would now call 'customer journey mapping' and 'marketing attribution.' This experience, and expertise, was transformed into StrategyBox.

SHIFTED

SHIFTED was a fundraising event showcasing five entrepreneurs, and leaders, telling refreshing stories about challenges they’ve faced and the choices they made to achieve success.  

SHIFTED was an imagine1day creatribution, a fundraising project leveraging the creator’s passions and unique talents so they can contribute to imagine1day in their own distinct way.

Co-Creator

LeveragePoint Innovations Inc.

LeveragePoint provides on-line tools to help B2B companies understand how they provide value to their customers resulting in higher prices and faster sales. 

LeveragePoint was spun out of the Monitor Group, a leading strategy consulting firm based in Cambridge MA with close ties to Harvard Business School, in January 2009.

Sales Consultant

2010 Legacies Now

2010 Legacies Now is an Olympic affiliated not-for-profit that creating social and economic development programming for British Columbians.

Approved, and tracked, use of Olympic name and mark by 2010 Legacies Now’s 1000+  partners composed of for-profit businesses, government ministries and NGO’s.

Coordinator, Marketing

Safe AI for more customers, profits + time

Over the past 15 years I’ve built 3 companies around big data and AI. In February 2024 a brain tumour hit me and it was successfully removed. I’m still recovering, but with limited energy (and screen time) I used AI to help run, and expand, my business. 

Now my mission is to enable 2.5B people to leverage AI to create work they love and businesses that thrive in a time of exponential change for our planet.

I help CxO’s, and Boards, safely apply AI, automation and AI agents to their businesses. Getting more customers, profits and time with less headaches, risks and costs. 

For law firms, family offices, construction management and property developers I have:

→ DASS Services - easy plans to safely leverage AI, automation and AI agents. In 5 weeks you have 10+ ways to save 3750+ employee hours and see a 391% AI ROI annually (on average). 
→ DASS Tools (Launching Q4 2024) - the playbooks, AI agents, and SaaS tools to make more, with less, using AI. 

 For mid-market companies I have: 

→ DASS PE (Launching 2025) - using AI-powered processes to buy, then apply the DASS Tools playbooks for exponentially more deals, customers, profits and time.  

My results:

→ 9 law firms, construction management, property developers, family offices and construction managers with plans to safely leverage AI.
→ 35 AI-powered playbooks, and tools, that reduce employee’s time spent on ‘boring and tedious’ work of the processes that make companies money.
→ Billions of points of data handled safely, 33,750+ hours of employee time saved.

X (Twitter): @aaronvidas
TikTok:@aaronvidas
Instagram: @aaronvidas

Founder

I reached a big milestone today, I got my drivers license back. When you have seizures out of the blue you lose your license as you pose a risk on the road. 

It’s been hours on the phone, lots of letter writing and doctor’s appointments post-brain surgery to get it back. And for a lifelong car guy it’s been a test of where I place my freedom. 

Meditating a few weeks ago I had a thought, “You’re at the next stage now, it’s safe to go back into the world.” And now we are. 

#entreprenur #leadership #ai

CFO’s don't trust "productivity gains" with AI. They trust margin expansion and leverage.

The Weekly Aaron last week included the AI ROI framework we use for SMB's to $5B+ companies. 

Don’t want to miss insights like that?

Subscribe here → https://lnkd.in/g9yp2zTS

#ai #privateequity #airoi #leadership #vc

Today’s CEO Ruck I was gifted a ginormous umbrella. We talked risk mitigation for ai-enabled processes. No 1 takeaway: count the wrong answers you’re already getting with your current process. That’ll allow you to correct them in the ai-enabled one. 

#ai #leadership #yvrstartup

No alternative text description for this image

Most people don't understand how their business makes money. AI holds up a mirror. And that scares the sh*t out of them.

Sunday’s The Weekly Aaron newsletter breaks down how-to move forward with AI to make a business, and Life, better.

Join 4,000+ billionaires to AI operators getting insights like that every week → https://lnkd.in/g9yp2zTS

#ai #leadership #privateequity #familyoffice

I'm not a fan of most CEO, and Founder, networking. Too performative and staid. So I'm changing that.

Every Thursday, no matter the weather, I'm out early walking and talking with leaders of 7, 8, 9 figure revenue companies. 

No pitching, no gossip, no bad vibes. Just the quiet of the morning and questions about impact, AI and how we can support each other to be the highest expression of our gifts. 

This Thursday, December 4th it'll be Coopers Park (1020 Marinaside Crescent) in Yaletown at the basketball courts underneath the Cambie Bridge. See you there. 


#yvr #entrepreneur #ai #leadership

YVR CEO Ruck

LinkedIn Hive Mind™ I'm doing a personal site to house The Weekly Aaron newsletter and for media inquiries. What's your favourite 'personal brand' site? Drop the URL in the comments. 

#marketing #ai #personalbrand #creator #leadership #entrepreneur

Last year a brain surgeon saved my life. Now I want to pay it forward differently.

There's a project at Vancouver General Hospital that could transform treatment for addictions to brain conditions. I want to contribute and rally others, but not through the typical gala/auction/dinner circuit (I'm so done with those). 

LinkedIn Hive Mind™ : what fundraising experiences have you seen that actually energize people and expand what's possible?


#charity #yvr #charityfundraising #rubberchickendinnersaredead #philanthropy #familyoffice

1865 called. It knows exactly what's about to happen with AI. We expect that when things become more efficient, we do less. With new technologies, the opposite happens. We do more.

Economists call this Jevons Paradox. When coal engines got efficient in the 1800s, we didn't use less coal. We built more trains. More factories. More everything.

Same pattern. Different century.

2025: Storage costs down 99.8%. Compute up 35 million percent.
2026: Everyday people with wisdom but no coding background start building exactly what their businesses need.

AI won't shrink what's possible. It's already exploding it.

#familyoffice #vc #privateequity #ai

This is the view of the future of work. I had a prospect call with a SaaS company for hedge funds. When I get back to my desk I’ll have follow-up emails written and an action plan for them to try some ai tools, and agents, that’ll work for their tech stack and vision. 

More importantly, I just got to be on the call and just be. Really listen, offer my POV and add value. I can do 3-4x more in call volume per week and be less stressed because I have an ai-enabled system doing the boring and tedious of organizing and finding information that already exists in my company. 

I get the opportunity to bring my full Self, and experience, to interactions. I know the crappy work will be handled by a computer. So no longer is a program of overwhelm running in the background of my mind worried about all that has to be done to make a deal happen. Therefore, I find myself having more impact than ever before. 

What we’re going to see in 2026 is more company leaders using systems like this where ai does the tedious of finding information, synthesizing it and doing the 90% of work required communication for them to then review and polish the remaining. 

That allows smart, capable people to have more space, more fun and more impact. Nuthin’ wrong with that. 

#ai #saas #familyoffice #aiagent #privateequity

A board member asked me what they should fear about AI. It's that AI reveals about how little you understand your own business. Then I told them what to do about it.

Join 4,000+ billionaires to AI operators who found out what to do by subscribing to The Weekly Aaron → https://lnkd.in/g9yp2zTS

#ai #aistrategy #familyoffice #privateequity

Brain surgery. Seizures. Lost my license. But I chose not to lose my freedom.

I wrote about the process I used to think that way for 4000+ CEO's and Founders last week.

You want in on the 'how'?

Subscribe to The Weekly Aaron: https://lnkd.in/g9yp2zTS

#leadership #entrepreneurship #ai #privateequity

Need an AI strategy before Christmas to launch in 2026?

I dropped two AI playbooks that give you: where to apply AI, how to calculate ROI, who to hire — for $5-50M SMBs and $500M+ Enterprises last week.

4000+ billionaires to AI Startup Founders got them last week.

You want in?

Subscribe to The Weekly Aaron: https://lnkd.in/g9yp2zTS

#ai #privateequity #leadership #vc #aistrategy

Ah thanks, Kaleem. 

You’re a wonderful soul and incredible CFO!

Shout out to Aaron Vidas, the person I connected with the most on LinkedIn this year. #YearinReview

Finalizing another spot for my AI 101 for Boards + Capital Allocators workshop series in #singapore. 

It’s the real vs hype of AI; risk mitigation and governance steps and what to do to put AI wins up on the board in Q1 2026. 

All aligned to the priorities of a company with 50M - 1B in annual revenue and their current tech.

Plus, it’s a safe space to ask all those pesky questions and get real answers. 

All made possible walking around the woods, with a long black, because I’ve got ai agents - and meeting recording - to act as a ‘second brain’ and organize everything from follow-ups to invoices. You gotta practice what you preach. 

#aistrategy #privateequity #vc

We're not in an AI bubble. We're severely underestimating what's possible.

How do I know this? Data storage: 99.98% cheaper. Compute power: 24.1M% stronger over the last 25 years. 

That's what actually powers AI. That means the cost of computers doing, and trying new, things has economics we've never seen before. That's opportunity, scale and fun we haven't perceived before.

Want insights like this every Sunday? Join 4,000+ billionaires to AI operators getting The Weekly Aaron → https://lnkd.in/g9yp2zTS

#ai #privateequity #leadership #vc #familyoffice

AI allows you to align outcomes with incentives and how people are compensated. There is nothing to say that an engineer, salesperson, ops person, or marketing person can't have their pay tied to how well the company is providing outcomes. 

That doesn't mean they get $10K more as a raise. It means they could be making $100K’s more in months because their work is directly affecting how well the company is doing. Great job, Arman. 

#aiconsulting #privateequity #vc

I pay engineers like salespeople. And yes, people roll their eyes every time I say it.

But at Tenex, this model is working.

AI has fundamentally rewritten the leverage equation for engineers. Yet most companies still compensate them using a pre-AI playbook.

Here’s the core idea:
- Clients pay us for story points delivered
- Engineers get paid for story points completed
- Output > hours
- Impact > tenure
- Incentives tied directly to value created

I shared this backstage with a room full of some of the world’s top CTOs. The looks I got ranged from curiosity to outright disbelief.

But the results speak for themselves. We’ve hired world-class engineers—ex-founders, ML researchers, even NASA rocket scientists—and we’re shipping high-quality, maintainable code at a pace most teams only fantasize about.

Because here’s the uncomfortable truth:

AI has widened the gap between engineers who fully leverage the tooling… and those still typing code like cavemen.

Incentives shape behavior.

But most compensation plans don’t reward engineers for adopting AI, experimenting, increasing throughput, or pushing the boundary of what’s possible.

They reward… staying employed.

AI gives people superpowers.

But only if they’re incentivized to use the tools.

The bottleneck isn’t capability anymore—it’s compensation philosophy.

I’m not saying everyone should adopt our model.

I’m saying the way we pay engineers today is holding them back.

So here’s billion dollar question:

If AI 10x’s the best engineers and exposes the gaps in everyone else—why are we still paying like it’s 2015?

Full talk below 👇

AI isn’t “we all lose our jobs.” To me it’s we get to do work that’s more meaningful with a much higher quality of Life. 

Today I vetted 3 vendors, had a qualifying call and caught up with inestimable Darryl Marc Singer. 

All the while Wispr Flow handling my notes and stray thoughts, Fireflies.ai,  Gumloop agents handling meeting to do’s and follow-ups and all securely stored in Amazon Web Services (AWS) so You.com can allow me to search who said what, when instantly so as I deepen relationships it’s easy for all of us to remember how we’re aligned and moving forward together. 

Most importantly, I could just be present with who I was talking to knowing it’s all organized and take in the pitter patter of rain on a beautiful forest trail while trying to keep warm with an americano. 

That’s the future of work and I’m here for it. 

#ai #privateequity #familyoffice

What if building a business aligned with your desires could be effortless? After a health crisis forced me off screens for months, I discovered it can be.

This week I'm sharing the exact questions I used to rebuild everything.
Want insights like that every Sunday?

4,000+ billionaires to AI operators getting The Weekly Aaron here → https://lnkd.in/g9yp2zTS

#leadership #startup #entrepreneur #ai #privateequity #familyoffice

AI entrepreneurs keep asking: "What's the optimal play for 2026?"
Wrong question. The right one changes your entire approach.

4000+ billionaires and AI operators got the answer last week.

You want in?

Subscribe to The Weekly Aaron: https://lnkd.in/g9yp2zTS

#ai #entrepreneurship #privateequity #leadership

The "AI race" is a lie. There's no race. There's a choice: build from abundance or chase from scarcity.

4000+ founders to capital allocators got how-to do just that last week.

You want in?

Subscribe to The Weekly Aaron: https://lnkd.in/g9yp2zTS

#ai #entrepreneurship #leadership #privateequity

taplio

The Battle

Kathleen Booth

Aaron Vidas

Followers

Posts

Engagements

Likes

Performance ScoreKathleen Booth's LinkedIn Performance

Performance ScoreAaron Vidas's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Kathleen Booth

Aaron Vidas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kathleen Booth's LinkedIn Performance

Performance ScoreAaron Vidas's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreKathleen Booth's LinkedIn Performance