By Ninja

Together, different.

At By Ninja, I connect good people doing good things in businesses with good customers, and help them grow through strategic and thoughtful experiences. 

I don't just think outside the box, I fold the box into a paper crane. 

Our teams are brought together on a project basis to deliver exceptional creative outcomes. This keeps us agile, lean and efficient, while staying true to the outcome. We have delivered award-winning creative for startups, small businesses, state governments, and local and international beauty brands.

Visit our website to learn more👇
www.byninja.com.au

Creative Overlord

Freelance Graphic Designer

Design Ninjas

Design Ninjas is a subscription-based design service that brings lightning-fast creativity to the forefront. 

No frills, just skills.
After years of working alongside marketers, brand managers, co-designers, and agencies, I uncovered a common challenge – the need for high-quality design that's accessible and efficient. We believe that exceptional design should be within reach for everyone, and Design Ninjas is here to make it happen.

Check out the website to learn more👇
www.designninjas.au

Founder

Communify 

As a member of the Communications Committee I advise and support the Communify team on the strategy and execution of their marketing and communications plan.

Communify Queensland is an established community organisation providing a diverse range of services, from early childhood, mental health services to aged and disability services, including day respite and aged care packages. As one of Brisbane's largest and most active charities, Communify supports the community on all sides.

Communications Committee Member

Focused Marketing Solutions Pty Ltd

Lead Designer

QinetiQ Australia

Achievements:
QLD PICA Gold Award for the Flipper Book
National PICA Silver Award for the Flipper Book

Graphic Designer

Ashdown-Ingram

Assistant Senior Graphic Designer

Salton Group

Achievements:
Design of product which rated GfK top 10 for more than 5 months running
Developed a processes and training guide for New Product Development processes
Introduced a graphics brief system which reduced draft re-work by more than 50%.

Australian Department of Defence; and HTR Engineering and IT Professional Services

As a contractor to the Australian Department of Defence, I was responsible for the development and amendment of technical illustrations for a number of high priority projects. This position required me to obtain a Defence clearance at RESTRICTED level.

Technical Illustrator - contractor

RSEA Pty Ltd

Boeing Defence Australia

This position required me to obtain a Defence clearance at SECRET level.

Junior Graphic Designer

This position required me to obtain a Defence clearance at SECRET level.

Achievements:
Selected to participate in the Boeing Leadership Development Program
Finalist in the 2006 Boeing Young Leader Award
Nominated and short-listed for the 2006 Queensland Training Awards.

Technical Illustrator

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands.

I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point.

I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation.

From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation.

We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades.

Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. 

We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. 

Our clients and their results are testament to our approach:

𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚
👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 
👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate.

𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛
“Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.”

𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬
“They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.”
👉 Doubled traffic and checkout value.
👉 Increased customer retention.
👉 Triple-digit growth in 9 months.

𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩
👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability.
👉 Reduced transport emissions by up to 90%.
👉 Increased D2C sales by 65% within 12 months.

𝐖𝐢𝐥𝐝𝐞
👉 Reduced carbon footprint by 24%.
👉 Diverted >1 tonne of plastic from landfill.

𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬
👉 Minimised start-up costs.
👉 Mitigated product breakage.
👉 Eliminated ~0.3kg of carbon emissions per product.


Interested in working with me and my team:
🌟 Bespoke Branding & Product Design - www.byninja.com.au
⭐ Unlimited Graphic Design Support - www.designninjas.au 

Reach out to me kathleen@byninja.com.au

Kathleen Casford

VMware

Senior Cloud Sales Specialist

TechConnect IT Solutions Pty Ltd

Consulting Sales Director providing the TechConnect leadership team guidance on their go to market strategy and investment in Sales and Marketing. This included a significant investment in business development staff to drive 45% year on year growth.

TechConnect is an AWS Advanced and Microsoft Gold partner with a team of over 50 people  experienced in data technologies including AWS, Azure, Big Data, Snowflake, Databricks, PowerBI, Tableau, Qlik, Python, Hadoop, Glue and PySpark.

Consulting Sales Director

Max Kelsen

Chief Revenue Officer at Max Kelsen, a leading Australian Artificial Intelligence and Machine Learning solutions company. Max Kelsen delivers custom innovations to drive powerful operational efficiencies and competitive advantage for Enterprises and Governments. 

By pushing the boundaries of applied technology and big ideas, Max Kelsen leads the way in bringing Australia to the forefront of the ICT industry through initiatives such as founding the Queensland AI Hub and collaborating with UQ and the COVID-19 Critical Care Consortium to analyse the behaviour of COVID-19 intensive care patients. 

Max Kelsen invests in a team of talented and passionate individuals who share their goal in the betterment of society and are hungry to move the world forward to a more technology-enabled future. 

Uncovering unknown possibilities and improving the quality of life, one project at a time.

Sales Director

Amazon Web Services

Sales Manager in our Mid Market team that supported Startups, Enterprise, ISVs, SMBs and Digital Native companies across Australia. I lead a sales team of 30 people across NSW, VIC, QLD, WA and SA. This provided me with unique experiences not only in growing sales revenue and teams, but also adapting our go to market as market adoption increased from early adopter to later majority. 

I had the opportunity to work with customers such as Safety Culture, Canva, Corelogic, Tabcorp, Sportsbet, Flight Centre, QBE, Auto and General, The Iconic, Mecca, iSelect and Catch Group. During my time at AWS I worked with many successful leaders including Shane Owenby (MessageBird CRO)  Ed Lenta (Databricks SVP APAC), Tim Dacombe-Bird (NZ Country Manager), and my hiring manager Adam Beavis (ANZ Country Manager).

Sales Manager

Account Manager

Dimension Data

Sales Specialist, Data Centre Solutions

Corpnet

Infrastructure Consultant

IBS Infotech

Systems Engineer

GlobalX Information Services

Albert Smith Group

System Administrator

Queensland Rail

Technical Deployment Officer

As a Senior Cloud Sales Specialist at VMware, I help customers leverage the power and potential of cloud services to transform their businesses and achieve their goals. With over 20 years of experience in the technology industry, I have a deep understanding of the challenges and opportunities that cloud adoption and innovation present for enterprises and governments across Australia and New Zealand.

My core competencies include building and maintaining key accounts, developing and executing sales strategies, leading and coaching sales teams, and delivering custom solutions that meet customer needs and expectations. I have a proven track record of exceeding sales targets, generating revenue, and creating long-term value for my clients and partners. I am also passionate about learning and staying ahead of the curve in the fast-paced and dynamic cloud and data landscape. I'm known as a sales leader with excellent technical expertise, across in various cloud and dat platforms, and artificial intelligence solutions.

taplio

The Battle

Kathleen Casford

Paul Woodward

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