By Ninja

Together, different.

At By Ninja, I connect good people doing good things in businesses with good customers, and help them grow through strategic and thoughtful experiences. 

I don't just think outside the box, I fold the box into a paper crane. 

Our teams are brought together on a project basis to deliver exceptional creative outcomes. This keeps us agile, lean and efficient, while staying true to the outcome. We have delivered award-winning creative for startups, small businesses, state governments, and local and international beauty brands.

Visit our website to learn more👇
www.byninja.com.au

Creative Overlord

Freelance Graphic Designer

Design Ninjas

Design Ninjas is a subscription-based design service that brings lightning-fast creativity to the forefront. 

No frills, just skills.
After years of working alongside marketers, brand managers, co-designers, and agencies, I uncovered a common challenge – the need for high-quality design that's accessible and efficient. We believe that exceptional design should be within reach for everyone, and Design Ninjas is here to make it happen.

Check out the website to learn more👇
www.designninjas.au

Founder

Communify 

As a member of the Communications Committee I advise and support the Communify team on the strategy and execution of their marketing and communications plan.

Communify Queensland is an established community organisation providing a diverse range of services, from early childhood, mental health services to aged and disability services, including day respite and aged care packages. As one of Brisbane's largest and most active charities, Communify supports the community on all sides.

Communications Committee Member

Focused Marketing Solutions Pty Ltd

Lead Designer

QinetiQ Australia

Achievements:
QLD PICA Gold Award for the Flipper Book
National PICA Silver Award for the Flipper Book

Graphic Designer

Ashdown-Ingram

Assistant Senior Graphic Designer

Salton Group

Achievements:
Design of product which rated GfK top 10 for more than 5 months running
Developed a processes and training guide for New Product Development processes
Introduced a graphics brief system which reduced draft re-work by more than 50%.

Australian Department of Defence; and HTR Engineering and IT Professional Services

As a contractor to the Australian Department of Defence, I was responsible for the development and amendment of technical illustrations for a number of high priority projects. This position required me to obtain a Defence clearance at RESTRICTED level.

Technical Illustrator - contractor

RSEA Pty Ltd

Boeing Defence Australia

This position required me to obtain a Defence clearance at SECRET level.

Junior Graphic Designer

This position required me to obtain a Defence clearance at SECRET level.

Achievements:
Selected to participate in the Boeing Leadership Development Program
Finalist in the 2006 Boeing Young Leader Award
Nominated and short-listed for the 2006 Queensland Training Awards.

Technical Illustrator

For years I worked in the creative industry, delivering multi-million dollar projects for design houses that fell short on delivering value and ingenuity for their brands.

I found myself seeking more from an industry that offered low prospects for designers and brands alike — something that was creatively challenging, but also impactful. I had reached a turning point.

I freelanced as a designer while pursuing a mechanical engineering degree. A real change occurred when I began working with brands that shared my values, and that experience led to a profound transformation.

From this journey, By Ninja was born — a brand studio that differentiates itself through a deep commitment to customer intimacy and innovation.

We create meaningful impact, aligned to the values of the brands we work with. Our approach has earned us a reputation for excellence, exemplified by high retention and professional accolades.

Now, I empower beauty brands to craft unforgettable experiences that drive growth, through conscious branding and product design. 

We take your product idea from concept to consumer; crafting brand, design and packaging experiences for the conscious consumer. 

Our clients and their results are testament to our approach:

𝐀𝐧𝐠𝐞𝐥𝐚 𝐂𝐚𝐠𝐥𝐢𝐚
👉 Cell Forté Serum Violet Grey top seller, selling out 3 times in 2 months. 
👉 BFCM D2C sales soared by 300%, with a 60% repurchase rate.

𝐑𝐄-𝐃𝐎𝐗 𝐒𝐤𝐢𝐧 𝐋𝐚𝐛
“Kathleen has an amazing ability to understand your needs and vision for your brand and translate that into a brand and product that exceed your expectations.”

𝐋𝐔𝐗𝐄 𝐁𝐨𝐭𝐚𝐧𝐢𝐜𝐬
“They transformed not only our branding but also our brand voice and digital presence in such a way that our business has grown in triple digits since the start of the partnership.”
👉 Doubled traffic and checkout value.
👉 Increased customer retention.
👉 Triple-digit growth in 9 months.

𝐂𝐚𝐩𝐭𝐚𝐢𝐧 𝐁𝐥𝐚𝐧𝐤𝐞𝐧𝐬𝐡𝐢𝐩
👉 Featured in Vanity Fair and Beauty Independent for branding and sustainability.
👉 Reduced transport emissions by up to 90%.
👉 Increased D2C sales by 65% within 12 months.

𝐖𝐢𝐥𝐝𝐞
👉 Reduced carbon footprint by 24%.
👉 Diverted >1 tonne of plastic from landfill.

𝐃𝐞𝐬𝐞𝐫𝐭 𝐈𝐬𝐥𝐚𝐧𝐝 𝐄𝐬𝐬𝐞𝐧𝐭𝐢𝐚𝐥𝐬
👉 Minimised start-up costs.
👉 Mitigated product breakage.
👉 Eliminated ~0.3kg of carbon emissions per product.


Interested in working with me and my team:
🌟 Bespoke Branding & Product Design - www.byninja.com.au
⭐ Unlimited Graphic Design Support - www.designninjas.au 

Reach out to me kathleen@byninja.com.au

Kathleen Casford

JPL Financial Management Pty Ltd

Responsibilities:
JPL Financial Management is a Public Accounting Practice founded by me.  JPL Financial Management was established to provide high quality, personal service to small business owners.  Our goal is to partner with you and manage all your accounting requirements.  Business is our passion and we innovate practical solutions and focus on ways to improve your profitability and achieve your goals.

Services we provide:

• Management Reporting
• Preparation of Financial Statements
• Budget and Cash Flow preparation
• Detailed analysis of where money goes
• Accounts Payable and Accounts Receivable
• Bank and credit card reconciliations
• Business Plans
• Business Activity Statements
• Instalment Activity Statements
• Fringe Benefit Tax
• Tax Returns
• Payment summaries
• Superannuation 
• Payroll processing
• Payroll Tax
• Workers Compensation
• Setting up of Accounting Software
• Training and support on Accounting Software

Director

Just Digital People

Responsibilities:
Responsible for all accounting functions and finance of the company.  Just Digital People is located in Queensland, Victoria and New South Wales.

• Manage, develop and mentor a team of administration, payroll and accounts payable/receivable staff
• Month end accounting processes and close activities
• Preparation of monthly Profit & Loss statement
• Deliver monthly results to the board of directors
• Provide advice on all financial matters to board of directors.
• Calculation and lodgement of Payroll Tax
• Preparation & submission of Business Activity Statements & Payg.
• Prepare and review all monthly reconciliations for Balance Sheet, Bank Reconciliations and Fixed Asset Ledgers for all entities
• Year-end accounting processes and close activities
• Preparation of year end statutory accounts.
• Preparation of budgets and cash flow forecasting
• Accounts Payable & Accounts Receivable.
• Payroll & HR Administration.
• Processing of payment summaries and lodging to the ATO
• Prepare and coordinate accounting procedures and policies with team
• Effectively manage finances of the company to ensure all obligations were met in a timely manner
• Responsible for the improvement of systems and procedures

Finance Manager

WorkPac

Jun 14 - Current:  WorkPac Pty Ltd
Position:	      Head of Financial Reporting

Responsibilities:							
To ensure the group has accurate financial information and business support to make informed and accurate financial decisions and to fulfill governance and statutory requirements. 
WorkPac consists of 40 Business Centres nationally, and 14 other business entities. 

•	Manage and develop a team of Financial Accountants and Accounts Payable Staff through formal training, one-on-one supervision and performance evaluations
•	Preparation of monthly Consolidated Profit and Loss statement within the required timeframe
•	Ensure all month end tasks are completed  in a timely and accurate manner  with all appropriate supporting information
•	Prepare analysis on monthly Profit and Loss and provide advice on areas of weakness
•	Report directly to CFO and Managing Director to present Profit and Loss Statement including financial analysis results 
•	Develop and maintain effective business relationships with Operational Managers through monthly Profit & Loss reviews
•	Prepare and review all monthly reconciliations for Balance Sheet, Bank Reconciliations and Fixed Asset Ledgers for all entities
•	Timely and accurate lodgement of GST, PAYG, Payroll Tax and Workers Compensation
•	Preparation of the annual financial statements for the group including statement of comprehensive income, balance sheet, statement of cash flow and notes audited by Ernst & Young

Head of Financial Reporting

LAE Supermarkets Pty Ltd T/A IGA Supermarkets

This position entails managing the accounting functions for 3 IGA Stores.
Under the LAE Group I also manage the accounting functions for 3 other entities:
LAE Nominees, LAE Holdings & LAE Charitable Trust.

Preparation of monthly Management Reports & commentary on business
 performance.
Monthly, quarterly, half year & full year statutory financial reporting to the Board
	& key stakeholders.
Involved in external audit function, including preparation of audit files.
Analysis of accounts including reporting on monthly variance analysis.
Review balance sheet reconciliations, including maintenance of asset ledgers.
Prepare and submit monthly Business Activity Statements and Payg.
Preparation of budgets & cash flow forecasts.
Supervise Accounts Payable & Accounts Receivable.
Supervise Payroll & HR Administration including Superannuation Lodgements.
Processing of group certificates and payroll tax.
Responsible for the improvement of the business systems & procedures.
Responsible for overall financial improvement.
Identify areas for cost cutting & improvement.
Supervise employees in the Finance and Administration Department & responsible
	for the overall direction, coordination and evaluation of this unit.

Ngurratjuta Accounting Services

Responsible for providing all accounting duties for 2 of the company's largest clients'.

Preparation of monthly management accounts.
Accounts receivable &amp; Accounts payable.
Preparation and submission of Business Activity Statements and Payg.
Balance sheet accounting &amp; General Ledger Reconciliations
Assist clients with managing cash flows and budgets.
Meet with clients to discuss monthly reports.
Processing of weekly payroll on Attaché.
Processing of Superfund payments.
HR administration functions.
Supervise bookkeepers to ensure daily accounting functions were carried out
	efficiently.

Senior Accountant

Big 'O' Mitre 10

Responsible for all accounting functions and finance of the company.

Preparation of financial statements including company profit and loss.
General ledger and balance reconciliations.
End of month financial reporting.
Month/year end accounting processes and close activities.
Presentation of quarterly financial statements at board meetings.
Giving advice, guidance &amp; support on all financial matter to board of directors.
Preparation &amp; submission of Business Activity Statements &amp; Payg.
Preparation of FBT.
Balance sheet accounting, including maintenance of asset ledgers.
Preparation of year end statutory accounts.
Involved in budgets, planning &amp; forecasting.
Accounts Payable &amp; Accounts Receivable.
Payroll &amp; HR Administration.
Processing of group certificates and payroll tax.
Development of systems &amp; controls.
Monitor employees in the Finance, Administration &amp; Goods Inward.
	Department and was responsible for the overall coordination &amp; evaluation of
	performance.

Kwazulu Natal Accounting Projects

This position entailed providing a variety of accounting work for approximately 100 different types of clients'.

Journal entries, Cashbook, Bank Reconciliations.
Preparation of monthly management Accounts and year-end financial statements.
Monthly Vat and Payg lodgements for all clients.
Extensive use of spreadsheets.
Preparations of audit files and liaise with auditors.
Statutory Registrations.
Assist clients with Business Proposals and acquisition of Bank Loans.
Data Capturing.

Edgars Stores (Pty) Ltd

Point of sale operator.
Promoting new accounts.
Opening of new accounts.
Attending to customer queries.
Help facilitate promotions and special events.
Merchandising.; Attending to clients' queries.
Preparation of quotes on Discovery Health &amp; Life.
Scanning of all applications submitted.
Providing progress reports to Brokers &amp; Management.
Preparation &amp; dispatch of membership packs.; Co-ordination of schedules and events.
Providing progress reports to Supervisors and Team Leaders.
Provide after service support.
Telemarketing.
Answering of switchboard.
Liaised with customers.

Service Centre Operator

Rain Air Marketing

Management

Samsung Bitronic Telecoms

Secretary/PA

Strong finance professional with a CPA focused in Accounting from CPA Australia.  
Experienced Finance Manager skilled in Management, Financial Accounting, Budgeting, Cash Flow Forecasting and Financial Statements.  Passionate about helping my client's succeed.

taplio

The Battle

Kathleen Casford

Justine Lalla

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?