Kathie Kinde Clark

Rhythmic Technologies

VP, Operations

Peak Community

Member

Better Than Services

Co-Founder/Advisor

Ackolyte Consulting

AWS consulting services company. Exited through acquisition by PTG.

Marketing Director

Caylent

Senior Director Of Marketing

Onix Networking Corp.

Onix is a tech company helping organizations maximize operational efficiency through cloud computing and search solutions. By partnering with best-in-class tech solutions like Google Cloud, AWS, Slack, Okta, and others, Onix is transforming the way companies do business. Onix offers services related to cloud adoption, application modernization, data and analytics, location-based services, collaboration and more. Onix also provides cloud cost monitoring through its own SaaS offering, OnSpend - as well as a cloud-based PaaS search solution, FusionReady.

Strategic Marketer

USI Affinity

- 2013, 2014, 2015 Summit Award Winner (top 10% of corporate employees)
- Responsible for Business to Consumer Marketing in the following vertical markets: Group Benefits, Financial Institutions, and Professional & Trade, Alumni and Travel verticals
- Manage a remote, distributed marketing team of 10 members that perform functions from web development to copywriting to marketing management 
- Develop marketing strategies and plans to meet the goals of our company, clients and partners
- Manage the marketing budget, which includes funding from carrier partners
- Segmentation and analysis of data, the market and campaigns
- Product integration and maintenance
- Client management
- Carrier partner relations

Director, Marketing

Kathie is an award winning marketer who was recently named to the Future CMO Watchlist from WSJ best selling author, Sangram Vajre. She first realized her passion for marketing when, as a young child, she tortured her parents with an analysis of every ad she encountered. In recent years, Kathie married that passion for marketing with her love of technology. She is a strong believer in lifelong learning and can be found on LinkedIn sharing her thoughts on marketing and business. When not immersed in all things marketing, Kathie can be found riding the roller coaster of being a Cleveland sports enthusiast, playing wildly inconsistent golf and attempting to take her photography skills to the next level.

If anyone is headed to Kubecon, you’re invited to join our friends at Devtron Inc.! They only have a few spots left, so rsvp right away! Say hi to my buddy Bill L. Brown while you are there.

AWS User Group Leader | Cloud & Marketing Musings | Frustrated CLE Sports Fan

Open article: Operating Kubernetes after migration, let’s talk about it · Luma by luma.com

Operating Kubernetes after migration, let’s talk about it · Luma

Mary Brewer Blanks 👋

Ecolab

Senior Director of Marketing - Pest Elimination Connected Solutions

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect, learn, and get 1% better each week.

Klearly

Co-host of the B2B REVolution Podcast

As Klearly’s Chief Growth Officer, I am responsible for customer acquisition, revenue growth, and nurturing relationships with our clients, partners, investors, and beyond. Encompassing traditional sales, marketing, and customer success roles it’s critical I work well across the organization as a member of the senior leadership team to deliver amazing experiences and value to our customers.  

We believe revenue teams work best together when the full customer lifecycle is orchestrated centrally and we strive each day to be shining examples of how to do this well. I’d love to talk about this vision more - drop me a message if you’d like to connect.

Head of Growth

As part of my continued learning and growth, I took a leap from a large enterprise to join a growing startup in June 2021 to lead marketing efforts. It was a culmination of many years of experience in both sales and marketing roles and brought together more recent experiences in marketing technology and operations for an open source software company. The time felt right to make the leap and it has been an incredible journey. 

My primary responsibilities as CMO was to:
►lead the go to market efforts and establish the marketing plan designed to generate awareness and demand.
►develop core product messaging, relaunch our website, refresh our brand, and develop a content calendar as the backbone of our strategy. 

Being a startup, each day brings a new challenge and the marketing team touches all aspects of the business including: marketing operations in HubSpot, budgeting, content and graphic design, product marketing, paid media, events, partner marketing, sales enablement, customer training and enablement, and more.

Head of Marketing

Highway Education

►Served as an advisor for Highway Education; a BCorp focused on two enormous challenges around marketing and digital operations opportunity and talent. Highway looks to provide aspiring professionals, particularly from disadvantaged communities, an affordable and accessible pathway to careers in digital marketing through a 16-week training program designed and delivered by Marketing Operations professionals and a placement program that assists students in obtaining jobs. Learn more by visiting https://www.highwayed.com/.

Strategic Advisor

Red Hat

►I directly led and learned from 40+ incredible Red Hatters on the Marketing Technology and Operations team. These individuals were responsible for everything from campaign metadata creation to digital marketing conversion through to lead routing and follow up. The teams included Marketing and Market Development enablement, internal communications, business operations, and project management teams focused on creating and supporting the aligned processes and skills for over 1,200 marketers around the globe.  

►We worked together to budget for and support a comprehensive and transformative marketing technology stack. You can learn a little more about this work here: https://chiefmartec.com/2020/02/check-red-hats-customer-journey-marketing-stack/.  The tech stack included some of the following tools: Integrate, BrightTALK, Certain, Zoom, Intrado, ON24, Google Ads, DoubleClick Campaign Manager, Eloqua, Qualtrics, PathFactory, Salesforce, LeanData, LinkedIn Sales Navigator, Outreach, Drift, People.ai, Datorama, Adobe Analytics, Adobe Target, Drupal, Adobe Audience Manager, Aprimo, Allocadia and more.

Director | Marketing Capabilities | Marketing Technology & Operations

►Led the global Marketing Enablement team in the strategy development to enable over 1,000 marketers to use their dynamic and evolving skillsets to power marketing campaigns using a comprehensive technology stack and processes designed to help them execute efficiently and effectively.

►Created engaging and relevant learning content designed to boost the skills of marketing associates on topics ranging from digital marketing best practices, data driven marketing, and many more foundational concepts required to succeed.

►Collaborated with senior marketing leadership, managers, and individual associates from around the world to tailor learning plans to their individual and team needs.  This included fostering the growth of the Marketing Ambassador program, a group of over 100 marketers around the globe.

►Developed and maintained the marketing onboarding program, marketing competencies, and 200+ learning opportunities curated from partnerships with Red Hat University, SiriusDecisions, Gartner and more.

Senior Manager | Marketing Enablement

Manager | Marketing Operations Enablement & Adoption

►Helped guide, design, evaluate, and optimize Red Hat's marketing technology stack as a key contributor to the Marketing Operations performance team. 

►Supported the events and marketing communications teams in their strategic planning and in the day-to-day tactical support to ensure their objectives were achieved most efficiently and effectively through the use of intuitive, scalable processes and the creation of consistent, actionable data.

►Collaborated with global and regional marketers to plan, execute, measure, and optimize key digital marketing awareness and demand generation activities.

Sr. Business Analyst | Marketing Operations

Aubergine Creative

►Owned and operated Aubergine Creative, a marketing consulting firm focused on providing a wide array of B2B and B2C marketing support.

►Bridged overall business strategy with specific marketing plans complemented by social media, digital media, and traditional tactical marketing activities. 

►Counseled businesses on large scale strategic marketing projects such as target market analysis, competitive analysis, market research, and social media.

►Planned and implemented tactical marketing projects designed to enhance business image, increase profits and drive customer growth.  

►Specialty Focus Areas: 
   • Presentation strategy and development (PowerPoint)
   • Branding strategy, logo development, font and color selections
   • Graphic design consultation and outsourcing
   • Search engine optimization (SEO)
   • Search engine marketing (SEM)
   • Social media
   • Social media marketing 
    • Social media lead generation  
   • Social media & strategic alliances  
   • Social networks 
    • Event marketing & promotion 
    • Online/Offline marketing  
   • Internet marketing 
   • Tradeshow strategy and coordination

Marketing Consultant & Founder

►Directed international marketing efforts for business segment contributing $55 million in annual sales.

►Managed a marketing team of seven direct reports located around the globe focused on providing strategic marketing and sales support to over fifty sales team members.

►Directed cross-functional teams (RD&E, finance, regulatory, packaging) focused on new product development, conducted market analysis research, business planning, sales strategy development.

Global Marketing Manager

►Developed strategic marketing plan and led execution efforts for Ecolab's largest customer with $98 million in annual global sales.

►Executed U.S. national rollout of revolutionary program offering that included products with sales over $25 million annually.  Assisted in modifying program as required for regulatory purposes in complex global markets. 

►Partnered daily with senior sales management team to stabilize, enhance and grow customer relationships.

►Directed cross-functional business teams focused on developing new products and supporting existing product lines.  Led team of 10+ individuals in the design and production of a new grill tool  that led to sales of $2 million annually.

Assistant Marketing Manager

►Managed B2B sales efforts for one of Ecolab Quick Service Restaurant (QSR) divisions top customers with sales over $10 million annually.  

►Developed relationships with new customer prospects, stabilized high-risk accounts, negotiated price increases.

►Reported directly to Vice President Sales.  Also provided guidance and strategic sales plans to national field sales team.

Corporate Accounts Manager - Sales

►Created marketing plan and managed daily marketing activities for various Ecolab Quick Service Restaurant (QSR) customers with annual sales over $33 million.

►Directed cross-functional business teams and led new product launches for a new automatic dispensing system with sales of $4 million annually and a new floor cleaner with annual sales of $9 million.

Marketing Analyst

Marketing Specialist

Marketing Coordinator

Dixon Hughes PLLC

Marketing Associate

GE Capital

Underwriter's Associate

Customer experience, digital transformation, and enabling high-performance teams fuel my professional dreams. Outside of work, it’s all about family, the beach, and basketball.

I've been a marketer for as long as I can remember. As a youngster, I brainstormed ideas with my Dad to create awareness for our family's restaurant in the Virginia mountains. I learned about creativity, perseverance, and listening to the customer by being on the front lines until I moved away for college.

I attended High Point University as an undergraduate thanks to a basketball scholarship. That's where I began to put a framework around the real-world experience I gained from watching my parents. I graduated magna cum laude with a BS in Business Administration with concentrations in finance and marketing.  

After graduation, I started at Ecolab where I worked alongside great leaders that empowered me to climb the ranks. Over eight years, I had the opportunity to grow professionally, in management roles across sales and marketing, while gaining my MBA. In my last role at Ecolab, I managed the global marketing team for the International Quick Service Restaurant (QSR) business with sales over $55 million annually.  

In 2010, I returned to my entrepreneurial roots by starting my own marketing consulting firm, Aubergine Creative. I worked with many clients, both large and small, and expanded the scope of work into branding, website design, SEO, and social. I helped create and activate marketing strategies into actionable plans that could be executed by marketers and non-marketers alike.

I joined Red Hat's Marketing Technology and Operations team in 2015 and held various roles of increasing scope until 2021. I had the privilege of leading a team of 40+ individuals who brought the marketing technology stack to life through integrated processes and skills designed to help make marketing more efficient and effective. In addition, I was honored to work with many teams around the globe to prioritize the development, diversity, and health of 1000+ marketers. This included efforts focused on learning and development, diversity, equity and inclusion, and helping associates grow careers. 

Life has a way of twisting and turning and in 2021 I decided it was time to grow and stretch in new ways again. I wanted to combine past experiences in sales and marketing and move back into *doing* marketing using all the incredible things I have learned over the past two decades. Now, you'll find me as the CMO at Klearly where I'm fortunate to help an experienced team bring an application to the market that's going to transform the way sales and marketing teams work together.

I'd love to know your story, too. Send me a note and let's connect!

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