MacPaw 🇺🇦

Lead Generation Coordinator

MacPaw is a Ukrainian software company with a headquarters in Kyiv, Ukraine that develops and distributes software for macOS and iOS. Its products include CleanMyMac, Setapp, Gemini Photos and more. 
Here at MacPaw we help machines help you and befriend people with technologies.

Product and Growth Expert 

Setapp

Setapp is the first subscription service for Mac and iOS apps and has already been downloaded over a million times. Setapp users invest a low monthly amount to gain access to everything Setapp has to offer. No useless searching, upgrade fees, or in-app advertising. Setapp is backed by a brilliant development team from MacPaw, creators of Clean My Mac, Gemini and Unarchiver.
Think tasks, not apps. We are on a mission to help users get more done. You can now stop worrying about and searching for apps to solve this or that problem because, with Setapp membership, there are apps for every task.

Online

As a personal English tutor I help people sound like a native. With an individual approach I cover all my students' needs from improving speaking level to passing job interviews or international exams (IELTS, TOEFL). I have the students all over the world: Spain, Portugal, France, Turkey, Germany, Ukraine etc. I love teaching and happy to see my grateful students with the incredible progress!

Personal English Tutor

CleanMyMac X

Lead Generation Specialist

Together Networks

I did a lot of analytical and fraud preventive tasks, as: 
- Designing and implementing an overall risk management process for the organisation, which includes an analysis of the financial impact on the company when risks occur; 
- Analysing current risks and identifying potential risks that are affecting the company;
- Daily risks and fraud monitoring, analysis of effectives of the preventive measures taken;
- Building risk awareness amongst staff by providing support and training within the company.

Fraud and Risk Manager 

MediaWeWork

I timely processed  all incoming information and documents, business correspondence. Arranged and managed the process of in-house CRM system development. Dealt with invoices and all the banking operations including weekly and monthly analytical reports. Participated and organised the business meetings as well as was a great meeting's host.

Personal assistant to CFO 

Under NDA

Fraud and Risk Manager

Skyeng для учителей английского

Teacher of English

Robus.io

Manager of Customer Service

YES! Your English School

Camp Leader

Product and Growth Expert with focus on Sales Development who uses creativity and a customer-centric approach to grab the attention to the most innovative Mac apps collection - Setapp for Teams. 

My strengths include the desire to understand the prospects' needs and motivation to cover all of them. 

Here at Setapp we think apps, not tasks and know how to simplify your Mac experience as well as befriend you with technology.  We have a variety of tools to enhance and digitise the workflow for you and your company. With Setapp's apps collection your Mac experience wouldn't be the same.

Feel free to contact me (directly here or at katez@macpaw.com) if you need to simplify your workflow. I can offer a lot of hints on how to do it digitally. 

Let's stay in touch!

Kate Zavertailo

GirlsWhoClay

GirlsWhoClay aims to foster the adoption of #Clay among female engineers, RevOps, and GTM practitioners, empowering women in these roles to leverage the platform's flexibility.

Founder

dealsup.io

Partner - Pipeline generation

SDR Leaders of EMEA

Member

SalesCaptain

GTM Strategist

Clay Bootcamp 🥾

• Mastered Clay with bespoke 1:1 training and tailored mentorship at Clay Bootcamp 🥾
• Developed advanced expertise in automation, AI-driven business solutions, and workflow optimization

Elite Clay Training Program Student

Talkwalker

Director, Global SDR team

EMEA SDR Manager

UK SDR Manager

Virtuoso

SDR Manager

Aurachain

Account Development Manager

Automation Anywhere

Business Development Representative

Nimble Storage

Inside Sales Team Lead

Global SDR director at Talkwalker I Pipeline generator I Cold call aficionado | Top 20 SDR Leaders in the UK |

Founder of #GirlsWhoClay, an avid supporter of process automation, common sense and proactive pipeline generation. Global SDR leader, ex banker. Know a thing or two about how to get leads globally.

Scaling pipeline generation through sustainable cost-effective execution. Top 20 SDR leaders in the UK. Cold call aficionado. Proactive member of SDR Leaders of EMEA community. 

Core skills
Pipeline generation - Clay - Strategic leadership and vision - Coaching - KPIs - Scaling SDR teams - Operational process design - Global and cross-cultural management - Mentorship

Marina Ghilchik

Loved seeing Varun's Amsterdam yacht broker story.

Using Clay to check if someone lives near a marina? Brilliant signal detection. This is exactly why I'm bullish on Clay's European expansion... There is just so much organic variation in Europe - I'm sure we'll see a surge of super creative builds in the next 6 months. 


Here's what I'm seeing across European implementations:
The German approach: Engineering precision. 30-step workflows that account for every edge case. Documentation that could be a PhD thesis. 

The UK method: Pragmatic but thorough. "It works" matters more than "it's perfect." But with proper queuing because we're still British. 

The French style: Elegant data architecture. If the workflow isn't beautiful, rebuild it. Somehow it performs better when it's aesthetic.

The Scandi way: Minimal but powerful. 5 tables doing the work of 50. Clean, sustainable, scalable.

Each market is bringing its own excellence to Clay.

And here's the opportunity: When American velocity meets European precision? When Clay's flexibility meets our compliance requirements? When global ambition meets local excellence?

That's when magic happens.
That yacht broker isn't just scoring leads. He's showing us the future:

- Hyper-specific signals
- Real-time qualification
- Precision over volume

Exactly what European GTM needs.

Varun, team Clay - we're ready. We've been ready. Now we have the tools to prove it. 😁 

Who's building something interesting in Europe?

GTM Engineer @ mgsh. | GTM Strategy + Systems That Turn Your Data Into A Growth Goldmine | Clay Solutions Partner | UK + EMEA

May the revenue goddess have mercy on your budget.

Because the bloated dinosaur tech stack you're clinging to sure won't.

Had a call the other day with a Director of Business Development at a public company, who gets it. He sees what Clay could do for their motion. He's watched competitors scale past them using modern GTM infrastructure.

But his exec team just dropped $150K on some shiny platform, that last mattered back in 2019.

So now he's stuck playing internal politics, explaining why they need "another tool" when they "already bought the expensive thing."

Here's what drives me absolutely bananas about this:
Your C-suite thinks buying one massive, overpriced platform means they're "done with GTM tech."

Cute.

That's like buying a Ferrari and thinking you don't need petrol because the car was expensive enough.

The expensive platform tells you someone visited your pricing page. Fantastic. Gold star. What now?

Oh right - someone manually looks them up on LinkedIn, copies info into a spreadsheet, fiddles with enrichment from your legacy provider, then sends a template email that 47 other vendors already sent.

Brilliant strategy. I'm sure that'll scale beautifully. 🙃
Meanwhile, companies using Clay properly have automated workflows that:

✅ Enrich that account with actual buying signals (not just "they clicked something")
✅ Identify the real decision-makers (not just whoever filled out the form)
✅ Score them against your ICP (because not every visitor is worth your time)
✅ Route them with context to the right rep
✅ Personalize outreach based on their specific situation

All before your competitor finishes their morning coffee.
But sure, tell yourself you're "modern" because you bought the tool with the biggest sales team.

To everyone stuck fighting this battle internally: I see you. The revenue goddess salutes you. 🫡

To the execs making these calls: your logo collection isn't a strategy. Your conversion rates are what matters. Act accordingly.

I’m not committed to downgrading. I’m committed to results.

One sentence from yesterday’s customer call that actually made me smile.

After a bunch of Clay implementations, I’ve developed a sixth sense for who’s going to be a nightmare and who’s going to be a dream to work with.

Here’s the difference:

🚩 Red flag customer: “Can you just build this quickly? We need it by Friday.”
✅ Green flag customer: “If we cut budget on something that’s working, we’re basically cutting off our nose to spite our face.”

The customers I want to work with:

1. They think programmatically
Red: “Can you scrape LinkedIn?”
Green: “Can we export this workflow as code so I can edit it without the clicky-clicky stuff?”

(Yes, someone actually said “clicky-clicky stuff”. Loved it.)

2. They already have API keys
Red: “What’s an API?”
Green: “We use Anthropic across the team. Here are our keys.”

You don’t need to be a Clay wizard. But if you understand what an API key does for your budget, we’re speaking the same language.

3. They respect foundation work
Red: “Why do we need three weeks for discovery?”
Green: “If the ICP’s wrong, none of this works.”

Boring infrastructure enables exciting revenue outcomes.

4. They ask builder questions
Red: “Can you just use the template?”
Green: “Can we save this flow as a sub-process and reuse it?”

That’s scale-thinking. That’s my language.

5. They understand investment vs cost
Red: “What’s the cheapest way?”
Green: “I’d rather invest now than rebuild in six months.”

Yesterday’s customer (you know who you are 😏) had all the green flags:
• Asked about JSON
• Already uses Anthropic + OpenAI
• Questioned provider accuracy
• Thought in systems, not tactics

Not “build this for me.”
Just: We have capability. Let’s use it strategically.

That’s how you get 95%+ data accuracy and 40%+ CAC drops.

What I’ve learned:
The best customers don’t have the biggest budgets.
They have the right mindset:
• Curious > demanding
• Strategic > tactical
• Systems-thinking > quick fixes

Pattern recognition beats technical skill every time.

My advice if you’re hiring a Clay operator:
Look for someone who pushes back, asks about ICP first, and talks about maintenance, not just implementation.

My advice if you’re a Clay operator:
Qualify on mindset, not budget.

Ask: “What happens if we don’t fix this?”
If they can’t articulate the cost of inaction, they’re not ready.

And to the customers who show up with Anthropic keys and want to edit code, not do clicky-clicky stuff, you’re my people. 🫶

P.S. If you just thought “that’s literally us”- Q1 is full, Q2 is negotiable.

taplio

The Battle

Kate Zavertailo

Marina Ghilchik

Followers

Posts

Engagements

Likes

Performance ScoreMarina Ghilchik's LinkedIn Performance

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taplio

The Battle

Kate Zavertailo

Marina Ghilchik

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Marina Ghilchik's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMarina Ghilchik's LinkedIn Performance