MacPaw 🇺🇦

Lead Generation Coordinator

MacPaw is a Ukrainian software company with a headquarters in Kyiv, Ukraine that develops and distributes software for macOS and iOS. Its products include CleanMyMac, Setapp, Gemini Photos and more. 
Here at MacPaw we help machines help you and befriend people with technologies.

Product and Growth Expert 

Setapp

Setapp is the first subscription service for Mac and iOS apps and has already been downloaded over a million times. Setapp users invest a low monthly amount to gain access to everything Setapp has to offer. No useless searching, upgrade fees, or in-app advertising. Setapp is backed by a brilliant development team from MacPaw, creators of Clean My Mac, Gemini and Unarchiver.
Think tasks, not apps. We are on a mission to help users get more done. You can now stop worrying about and searching for apps to solve this or that problem because, with Setapp membership, there are apps for every task.

Online

As a personal English tutor I help people sound like a native. With an individual approach I cover all my students' needs from improving speaking level to passing job interviews or international exams (IELTS, TOEFL). I have the students all over the world: Spain, Portugal, France, Turkey, Germany, Ukraine etc. I love teaching and happy to see my grateful students with the incredible progress!

Personal English Tutor

CleanMyMac X

Lead Generation Specialist

Together Networks

I did a lot of analytical and fraud preventive tasks, as: 
- Designing and implementing an overall risk management process for the organisation, which includes an analysis of the financial impact on the company when risks occur; 
- Analysing current risks and identifying potential risks that are affecting the company;
- Daily risks and fraud monitoring, analysis of effectives of the preventive measures taken;
- Building risk awareness amongst staff by providing support and training within the company.

Fraud and Risk Manager 

MediaWeWork

I timely processed  all incoming information and documents, business correspondence. Arranged and managed the process of in-house CRM system development. Dealt with invoices and all the banking operations including weekly and monthly analytical reports. Participated and organised the business meetings as well as was a great meeting's host.

Personal assistant to CFO 

Under NDA

Fraud and Risk Manager

Skyeng для учителей английского

Teacher of English

Robus.io

Manager of Customer Service

YES! Your English School

Camp Leader

Product and Growth Expert with focus on Sales Development who uses creativity and a customer-centric approach to grab the attention to the most innovative Mac apps collection - Setapp for Teams. 

My strengths include the desire to understand the prospects' needs and motivation to cover all of them. 

Here at Setapp we think apps, not tasks and know how to simplify your Mac experience as well as befriend you with technology.  We have a variety of tools to enhance and digitise the workflow for you and your company. With Setapp's apps collection your Mac experience wouldn't be the same.

Feel free to contact me (directly here or at katez@macpaw.com) if you need to simplify your workflow. I can offer a lot of hints on how to do it digitally. 

Let's stay in touch!

Kate Zavertailo

The Ash Studio

✅ Client Processing and Briefing: Handle incoming client requests, collect requirements, prepare briefs, provide initial estimates, and guide clients through to contract signing.

✅ Negotiations and Agreements: Negotiate terms, finalize cooperation agreements, and prepare contractual documentation.

✅ Partner Coordination: Collaborate with project managers to track feedback, resolve issues, and analyze client interactions for process improvements.

✅ Business Process Optimization: Participate in market analysis, propose service improvements, implement new customer interaction tools, and assist in digital transformation efforts.

✅ Client Portfolio Management: Analyze the client base for growth opportunities, develop loyalty programs, and monitor customer satisfaction to implement corrective actions.

My role is integral to ensuring exceptional client experiences and fostering business development through strategic client management and process enhancement.

Studio Manager

City Council

✅ Developed Grant Communication Strategies: Created comprehensive communication strategies to successfully secure grant funding from Ukrainian Cultural Foundation.

✅ Media and Public Organization Engagement: Fostered strong relationships with the press and public organizations to enhance project visibility and support.

✅ Campaign Management: Led promotional campaigns, leveraging social media and outdoor advertising to maximize project reach and impact.

✅ Team Coordination: Conducted daily team meetings to ensure clear communication, alignment with project goals, and prompt issue resolution.

✅ Subcontractor Management: Sourced, interviewed, and onboarded subcontractors, managing their performance to ensure they met project objectives and timelines.

✅ Resource Management: Monitored and tracked team working hours, ensuring efficient resource allocation and adherence to project timelines for projects of varying complexity.

✅ Budgeting and Progress Tracking: Managed project budgets and tracked team progress against milestones to ensure successful project completion.

Communications Project Manager

Political Strategy Centre

✅ Communication Strategy Development: Develop tailored communication plans aligned with political objectives.

✅ Media Relations Management: Building and nurturing relationships with journalists, editors, and media outlets to secure favorable coverage, manage press inquiries, and disseminate campaign messaging across various platforms.

✅ Campaign Coordination: Lead PR efforts for campaigns, including event coordination and messaging.

✅ Crisis Communication Management: Developing and implementing crisis communication strategies to effectively manage and mitigate reputational risks, including rapid response tactics, media monitoring, and stakeholder engagement.

✅ Digital Engagement Strategy: Developing and implementing digital communication strategies, leveraging social media platforms and digital channels to amplify campaign messaging, engage supporters, and monitor online sentiment.

✅ Stakeholder Engagement: Building and maintaining relationships with key stakeholders, including political leaders, interest groups, and community organizations, to garner support, endorsements, and grassroots advocacy for political initiatives.

✅ Research and Analysis: Conducting thorough research on public opinion, competitor activity, and political trends to inform communication strategies and tactics, ensuring data-driven decision-making and continuous optimization of PR efforts.

Public Relations Manager

PR Agency Ideology

✅ Campaign Management: Managed high-profile political PR campaigns, orchestrating project timelines, budgets, and resources to ensure seamless execution and drive impactful results.

✅ Strategic Analysis: Executed comprehensive competitor and SWOT analyses, identifying weaknesses and presenting innovative solutions to enhance campaign effectiveness and gain competitive advantage.

✅  Advanced Research Methodologies: Utilized advanced research methodologies, such as surveys, interviews, and idea mapping, to make data-driven strategic decisions and inform project direction effectively.

✅ Crisis Communication Planning: Developed robust crisis communication plans, serving as a trusted spokesperson during crises to safeguard client reputation and mitigate reputational risks effectively.

✅ Content Development: Crafted impactful speeches and campaign content reflective of candidate voices and policy positions, resonating with diverse audiences and driving engagement.

✅ Client Communication: Provided regular, well-structured status reports to clients, ensuring transparent communication and alignment on project progress, milestones, and objectives.

Public Relations / Project Manager

Hey there! 👋

With over 5 years of experience in managing client processes, negotiations, and driving business innovation through digital tools, I’ve developed a strong track record of enhancing client services and building meaningful partnerships.

My background in International Economics and Public Management has equipped me with the skills to grow client portfolios and maintain a high level of attention to detail. I'm passionate about continuous learning and implementing strategies that drive business growth and enhance client engagement.

Let’s connect and explore how we can collaborate!

taplio

The Battle

Kate Zavertailo

Marharyta A.

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