NIX United

NIX provides comprehensive digital marketing and software development services designed to enhance a brand's online presence, drive growth, and establish market leadership. 
Core offerings include full-cycle software development, IT consulting, data science, and digital marketing capabilities such as strategy development, analytics, SEO, ASO, digital advertising, retention marketing, visual media production, and UI/UX design.

My responsibilities are:
- Collaborated with clients to establish strong, lasting relationships and gain insights into their needs.
- Assisted in merging technology and marketing strategies to drive business growth.
- Designed and executed strategic plans, expanding the company's customer outreach.
- Delivered engaging software and business promotion presentations to potential clients.

Digital Marketing Expert & Consultant

CIENCE

Data Consultant

Helpware

Researcher Analyst in Data

Nova Poshta Global

Customer Service Representative

LET'S VERIFY

Team Lead of Verification Advisors Team

Lead Verification Advisor

As a Digital Marketing Expert & Consultant at NIX, I'm dedicated to empowering businesses with comprehensive digital transformation. With a background in serving marketing companies and delivering high-quality consultancy, I specialize in effective digital marketing solutions.
My focus on understanding clients and their industries ensures tailored solutions with proven results. 

We offer a range of software development services and complete online business promotion, tailored to individual needs and specific objectives. Our experts cover the entire digital marketing spectrum, including market research, innovative strategy development, paid advertising set-up, search engine optimization, customer satisfaction management, and the creation of compelling visual content.

Let's connect and drive your success together!

Kateryna	 Ryndiuk

WrittenlyHub | Boutique Content Marketing Agency

B2B founders, listen up:  
Your content isn't converting.   
Your organic growth is stagnant.   

Your competitors? They're dominating the digital space.  

Sound familiar? 

Stop throwing money at ads. Your content has the potential to turn readers into revenue.  

I'm Saksham, content marketing founder and B2B growth strategist.  

After months in the corporate grind,  
I broke free to rewrite the rules of B2B content.  

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies.  

In just 4 years of B2B content marketing experience, we’ve: 

→ Increased organic traffic by 319% on average for our clients  
→ Generated $37M+ in revenue for our clients through content marketing  
→ Boosted lead conversion rates by 40% through targeted content strategies  
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024)   

We're not just another content marketing agency.   
We're your strategic B2B growth partners.

✅ Content that outranks, outperforms and outlasts your competition  
✅ Thought leadership content positioning you as an industry expert  
✅ SEO strategies that turn Google into your 24/7 salesperson  
✅ Social branding that turns conversations into conversions  
✅ Social media that sparks conversations, not just likes  
✅ High-converting landing pages and B2B sales copy   

Organic growth. Industry authority. Skyrocketing revenue.  
All through strategic content marketing. Zero ad spend.  

Ready to supercharge your B2B content strategy?  
  
Book a free content strategy session now (check my featured section).  

Let's turn your content into your most powerful business asset.

Founder

Cerner 

Software Engineer

B2B founders, listen up: 
Your content isn't converting.  
Your organic growth is stagnant.  

Your competitors? They're dominating the digital space. 

Sound familiar? 
 
Stop throwing money at ads. Your content has the potential to turn readers into revenue. 

I'm Saksham, content marketing founder and B2B growth strategist. 

After months in the corporate grind, 
I broke free to rewrite the rules of B2B content. 

I launched WrittenlyHub - a boutique content marketing agency redefining organic growth strategies. 

In just 4 years of B2B content marketing experience, we’ve:

→ Increased organic traffic by 319% on average for our clients 
→ Generated $37M+ in revenue for our clients through content marketing 
→ Boosted lead conversion rates by 40% through targeted content strategies 
→ Secured top 5 SERP positions for over 193 high-impact content pieces (2024) 

 
We're not just another content marketing agency.  
We're your strategic B2B growth partners:  

✅ Content that outranks, outperforms and outlasts your competition 
✅ Thought leadership content positioning you as an industry expert 
✅ SEO strategies that turn Google into your 24/7 salesperson 
✅ Social branding that turns conversations into conversions 
✅ Social media that sparks conversations, not just likes 
✅ High-converting landing pages and B2B sales copy  

Organic growth. Industry authority. Skyrocketing revenue. 
All through strategic content marketing. Zero ad spend. 

Ready to supercharge your B2B content strategy? 

Book a free content strategy session now (check my featured section). 

Let's turn your content into your most powerful business asset.

Saksham Gogia

Systems are important for marketing – here’s why you need one. 

Ever feel like your campaigns are a chaotic mix of tactics with uneven results? 
Without a system, you’ll keep spinning your wheels – and budgets burn.

Systems give you:

↳ Clarity & Accountability
• Living OS over dusty decks: Audience → Offer → Channel Playbook → Feedback Loop
• Everyone knows their play, every week.

↳ Waste Elimination
• Map every dollar, spot leaks
• ROI‑First audit slashed $50K waste in 30 days and doubled results.

↳ Velocity & Optimization
• 72‑hour health check for quick wins
• Rapid A/B tests on high‑impact elements
• Real‑time ROI dashboards for smarter pivots.

↳ Scalable Growth
• 3× pipeline growth in 90 days, no extra hires
• Consistent sprints instead of random fire drills

A repeatable marketing system turns founder‑led chaos into predictable wins. 
Drop a “yes” below, DM me, or let’s set up a quick chat to build your marketing OS.
----------------------------------------------------
Hi! I go by the name Saksham, and I talk about all things content and team building.
Enjoyed this post?
Repost ♻️ to help 1 person take their first step.

Founder @WrittenlyHub | I help SaaS founders to dominate search engines and LLMs within 60 days | $5+ bn raised for 30+ SaaS tools

Donors are not browsing websites anymore.
They are asking questions.
And AI is answering them.

The shift is silent but massive.

A donor used to search
“nonprofits for education”
scroll through links
open a few tabs
read descriptions
compare impact pages.

Now they ask one question inside an AI tool and get a verdict.

Here is what donors want today.

→ Fast clarity
They want to know who solves the problem without reading four pages of text.

→ Proof, not promises
AI pulls real data, reviews, impact metrics, and validations.
No fluff. No polished stories.

→ Context, not keywords
Donors care about alignment.
“Does this nonprofit fit what I want to support right now?”
AI answers that instantly.

→ A trusted guide
People trust AI to remove marketing bias.
They believe it shows the best option, not the loudest one.

And this is the real danger.

If your nonprofit focused platform is not understood by AI,
it is not recommended by AI.
And if it is not recommended,
you are invisible in the exact moment donors make decisions.

The future donor journey is one question long.
One answer long.
One recommendation long.

Visibility inside that answer is the new competition.

____________
If your platform wants to be the one AI suggests,
DM me YES and lets talk.

No alternative text description for this image

Nonprofits don’t lose visibility because of competition.
They lose it because AI search cannot read their content.

Most teams think visibility drops because
“we need more keywords”
or
“we should post more.”

The real reason is almost always simpler.

Their content has no structure.

Here is what happens when structure is missing.

→ Your pages look human, but unreadable to AI
Long paragraphs.
Vague headers.
No hierarchy.
Models cannot extract clear answers.

→ Your mission sounds inspiring, but unclear
If a donor asks
“Which nonprofit supports single mothers in Texas”
AI needs exact signals.
Not generic descriptions.

→ Your site has impact stories, but no format
LLMs need clean sections, labeled data, and scannable text.
Without that, nothing gets pulled into answers.

→ Your information sits everywhere
Programs in one corner.
Impact in another.
Donor data somewhere else.
AI engines fail to build a complete picture.

And here is the part no one wants to hear.

If an AI tool cannot understand you in three seconds,
it replaces you with someone it can.

Visibility is no longer about ranking.
It is about readability.

The nonprofits and fundraising tools that win are the ones whose content
• is structured
• is clear
• matches donor intent
• and can be extracted by both Google and LLMs

_________________________________________
If you want your nonprofit platform to stay visible instead of disappearing quietly, 
DM me YES and lets talk.

AI isn’t ranking nonprofit tools.
AI is selecting them.

Most platforms never show up inside ChatGPT, Gemini, or Perplexity because the model cannot read their pages.

And the scary part is simple.
Your users might be great at what they do, 
But the AI engines never mention them.

If you want to know how LLMs actually decide which tools to cite,
Check the carousel I added.
It breaks down the exact signals AI looks for and the results we deliver when you fix them.

If you want your NPO to be the one AI selects, 
DM me YES and let's talk.

How AI decides which nonprofit tools to mention

Great marketer. Gone in 4 months.
You didn't hire wrong. You onboarded wrong.
Watched this happen last year.

Founder hires a Head of Marketing. Sharp. Hungry. Strong portfolio. Crushed it at his last company.
Day 1 he walks in.
✕ No ICP document. 
✕ No messaging guide. 
✕ No past campaign data. 
✕ No clarity on what worked or flopped. 
✕ No budget conversation. 
✕ No access to customer calls. 
✕ No sales alignment.

Just a laptop and "figure it out."

Week 6, he’s guessing.
Week 12, he’s firefighting.
Week 16, he’s gone.

Founder calls me: 
"Marketing hire didn't work out. Need someone more senior."

No you don't.
You need to stop strangling your hires before they breathe.

This is the pattern I see over and over:
Expect the pipeline in 30 days. Won't commit to 90.
Want brand building. Measure by leads this week.
Hire them to lead. CC yourself on every decision.
Say "think big." Pull them into every fire drill.
Give them responsibility. No authority. No budget. No air cover.
Then blame the hire.

Here's the uncomfortable truth:
He didn't fail.
YOU failed him.

Before your next marketing hire, answer these:
Do they know exactly who you sell to and why people buy?
Do they have a real budget or just a title?
Will you give them 90 days before judging?
Are you hiring a leader or a scapegoat?

Fix the environment.
Then the hire works.

__________

Building this system with founders before they hire is exactly what I do. 
DM me "SYSTEM" if you want to talk.

AI came free with your SIM.
That just rewrote marketing in India.

Something big just shifted in India’s marketing funnel.
And most brands have not noticed it yet.

airtel bundled Perplexity Pro.
Jio bundled Google AI Pro.
Both turned the assistant into the new entry point of every decision.

This changes everything.

AI will not show twenty choices.
It will show five.
Maybe six.
And if you are not one of them, you do not exist.

Your content now has a new job.
It must be easy for LLMs to read.
Easy to summarise.
Easy to recommend.

Regional language queries matter more than ever.
People will ask in Hinglish.
Tamil.
Punjabi.
Gujarati.
Whatever feels natural.
Your brand needs to show up in all of them.

This is a new discovery funnel in India.
One that sits inside the SIM card, not the search bar.

Most marketers are still chasing algorithms.
The smart ones are already preparing for AI first discovery.

We break down shifts like this every week.
How AI is changing discovery. What brands are doing about it. What's actually working.
If you want the next one, subscribe to our newsletter.

Link in comments

Your nonprofits are invisible.
Not on Google. On the search that's replacing it.

Last month we took a nonprofit showing up in zero AI answers.
Within weeks they were visible in 50%+ of relevant queries.
1,600 daily mentions across ChatGPT , Gemini, Perplexity.

Nothing changed about their mission.
We just made them readable to machines.

Most fundraising SaaS founders struggle to answer…
When someone asks ChatGPT "best nonprofits helping homeless youth in Texas" -  it doesn't search like Google.
It fans out.

One query becomes five. Five become twenty.
The model pulls from multiple sources, cross-references everything, and picks whoever gives the cleanest signal.

Your users aren't competing for rankings anymore.
They're competing to be the answer the model says out loud.
Most are losing without knowing they're playing.

Here's why your nonprofits don't show up:

→ Their sites speak human but not machine. 
No schema. No structured FAQs. No direct answers.

→ Their content reads like a brochure.
 Emotional but vague. AI doesn't reward vague.

→ Their pages have no authority signals. 
No citations. No references. Nothing that says "trust this source."

So when a donor asks AI where to give?
Your users don't exist.

Here's the part that should keep you up at night.
Donor behavior is shifting fast.

Younger donors ask AI before they ask Google.
Every month your users stay invisible, their pipeline shrinks quietly.

And whoever helps them show up inside AI answers?
That's the platform they never leave.

Traditional SEO gives you traffic.
AEO and GEO give you discovery.

The fundraising tools that figure this out first own the next two years.

The ones that don't watch their users vanish from conversations that matter.

______________
DM me "VISIBLE" and let's fix this for your users.

Everyone talks about AEO.
But nobody talks about the cheat code that accelerates it.

Founder-led content.

When the founder publishes, something unique happens.
Your brand stops being a website and starts becoming a trusted source.
And AI engines pick that up.

If you want to see why founder content strengthens AEO faster than any SEO tweak,
Check the carousel.

If you want your NPO to become visible inside AI answers, 
DM me YES and let’s talk.

How founder-led content boosts AEO

Google lost the donor.
AI won them. And your NPO isn't visible there.

They are not typing long queries on Google.
They are not scrolling through ten links.
They are going straight to AI search and asking one simple thing:

“Which NPO should I trust for this cause?”

Here is why donors are shifting to AI.

→ AI gives a direct answer.
Donors do not want to guess.
They want a shortlist they can trust.
AI tools give clean, filtered options without forcing them through a maze of pages.

→ AI feels safer.
When a donor types
“Best nonprofits working in disaster relief”
the AI engine uses data, credibility signals, and structured content.
That feels more reliable than random blog lists made for clicks.

→ AI cuts out confusion.
Most nonprofit websites overwhelm visitors.
AI takes the heavy lifting away and reduces everything to
“This is what they do, here is their impact, here is where they fit.”

→ AI removes bias.
Donors believe AI is neutral.
That alone pushes them to trust the answer more than a sponsored Google result or a paid article.

AI answers the real question donors have.
Not “ NPOs near me”
but
“Which NPO can I depend on for this mission?”
Search was never built for intent this deep.
AI is.

Here is the hard part.
If your NPO focused tool or platform is not visible inside AI answers, 
Someone else will capture that donor trust before you even show up.

The new donor journey starts inside LLMs.
Not Google.
Not social.
Not email.

AI search is now the discovery channel.

____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

Two women built a brand for men's balls.
And got asked if they'd still be "marriageable."

I was reading about their story recently,
and as a man myself, it made me think about how rare it is to see this topic handled with actual care.

Most brands join categories.
Nuutjob built one.

They took intimate hygiene from a meme topic to a real conversation.
Not by being loud.
Not by being edgy.
By educating the audience like adults.

Education first.
Humour next.
Adoption naturally followed.

That is the ideal path for taboo category marketing.

They did not rely on influencers.
They did not hide behind campaigns.
They showed up themselves.
And explained the awkward stuff with clarity and respect.

When you own the narrative, you don’t need borrowed voices.
Your founders become the category.

Reading this made me realise something I see often while building content engines for founders.
In sensitive spaces, people don’t trust faceless brands.
They trust real people who make the topic safe to explore.

Nuutjob did exactly that.
They turned silence into understanding.
They turned discomfort into trust.

If you liked this post, you will love the long form breakdown.
Subscribe and get it first.
Link in comments.

Most founders think hiring a full-time CMO = “finally taking marketing seriously.”

But here’s the truth no one says out loud:

You don’t need a full-time CMO.
You need full-time clarity.

Let’s break it down.

→ Full-Time CMO: The Real Cost

$180K–$250K salary + bonuses + equity + onboarding + team hire pressure + 3–6 months ramp-up + internal politics + the expectation that they do everything

Total yearly cost?
$250K–$400K+

And you still don’t have documented systems or scalable processes on Day 1.

→ Fractional CMO: The Smart Alternative

You get:

✔ Senior-level strategy
✔ Positioning, ICP clarity, messaging
✔ A scalable content engine
✔ Lead-gen systems
✔ A marketing roadmap & execution structure
✔ Team structure + hiring recommendations
✔ All without the full-time cost or overhead

Annual cost?
~$36K–$80K
(Depending on stage & needs)

And here’s the part founders overlook:

A Fractional CMO is not a cheaper CMO.
It’s a focused, strategy-first leadership model built exactly for early-stage companies.

You pay for expertise.
Not overhead.

You get systems.
Not slides.

You get clarity.
Not complexity.

For most startups, it’s not even close -
Fractional wins until you hit $15M–$20M ARR or a 10+ person marketing team.

Until then?

Don’t over-hire.
Don’t burn runway.
Don’t pay for leadership you don’t have the infrastructure to support.

Build the system.
Then scale the team.

__________

If you're a founder and want the honest breakdown for your stage:

DM me "SYSTEM".

Donors used to begin with search bars.
Now they begin with chat boxes.

When someone wants to support a cause today, 
They are not comparing websites or hopping between five tabs. 
They are opening an AI assistant and asking a single question that cuts through everything:

“Who is actually making an impact in this space?”

And the answer they get shapes the whole journey.

Here is what changed.

→ AI summarizes credibility faster than any human can
Instead of reading mission pages and annual reports, donors let AI compress thousands of signals into one clear response. They get clarity without effort.

→ AI reveals alignment
People want to know which organization matches their values, not just their donation amount. AI can surface fit based on mission focus, track record, and real outcomes.

→ AI filters noise
Most NPOs communicate with complexity. AI removes jargon and presents clean explanations that let donors understand what is happening on the ground.

→ AI reduces decision fatigue
The internet gives endless choices. AI narrows them to a handful of meaningful ones. Less overwhelm leads to faster giving.

The shift is already visible.
The first impression a donor forms is no longer on your website.
It forms in the answer the AI delivers about you.

If your organization or platform is not present, structured, and recognized inside these systems, you are invisible at the very moment donors are making up their minds.

The discovery path for giving has changed.
And it now begins inside LLM powered search.
____________________

If you want your product or the nonprofits you serve to appear inside these answers, 
DM me YES and lets talk.

22k to 66k. Twelve months.
Here is the story behind that number.

When Zeffy first reached out, I almost said no.
We hadn’t taken a nonprofit client in over two years.

Then I saw what they were building.
The only truly free fundraising platform.
Zero fees. Twenty-five thousand plus nonprofits already using it.
A mission that actually meant something.

And I thought, if we are ever going to re-enter this space, this is the one.

The first few weeks were pure learning.
No assumptions.
Just understanding their positioning and the way nonprofits actually search and decide.

Then month three, everything changed.
The early wins started showing up.
SEO traction. AEO visibility.
Content that was actually ranking and converting.
They signed a longer contract.
And from there, we scaled fast.

The full breakdown is inside the carousel.
Every step. Every shift. Every outcome.

If you are building in nonprofit SaaS and want to see what this could look like for you,
DM me STORY and lets chat.

How we scaled Zeffy from 12.7k to 66k organic traffic

Everyone is trying to rank on Google.
Nobody is trying to rank where donors actually search now.

The truth is simple.

Your users are not typing long queries anymore.
They are opening ChatGPT or Gemini and asking one thing:

“Which platform should we use for this?”

And here is what founders miss.

Google shows ten links.
AI shows one answer.
Only one.

If your platform is not visible inside that answer, you never enter the decision path.

Here is why AI search matters more than Google for nonprofit SaaS.

→ AI understands intent
When someone asks for “best fundraising platform for small nonprofits”, the model breaks down features, reviews, clarity, and trust signals.

→ AI collapses the entire buyer journey
Discovery, research, comparison, and shortlisting happen in a single question.
You are either selected or ignored.

→ AI rewards authority, not ads
The model picks platforms that show clean structure, clear messaging, deep content, and credibility.
If your site is vague, emotional, or confusing, you do not exist.

→ AI is becoming the default
Younger nonprofit teams check AI tools first.
They trust the answer because it feels unbiased.

This is the real risk.
Your competitors are not outranking you.
They are out appearing you.

Visibility inside LLMs is the new “search”.
Google gives traffic.
AI gives trust.

If you want your NPO to show up when buyers ask AI for recommendations, 
DM me YES and let's talk.

Everyone keeps asking how nonprofits can show up inside AI answers.
The real question is which pages AI actually reads.

Most nonprofit platforms are full of good intentions, long mission statements, and heavy storytelling.
All great for humans.
Almost invisible to models.

These are the pages that make the biggest difference when we optimize for LLM discovery.

→ Mission and purpose
Clear. Short. Straight to the point.
Models need to understand the problem you solve in seconds, not paragraphs.

→ Impact and programs
Numbers, locations, outcomes.
AI cannot interpret emotional language, it understands measurable value.

→ Donation and support pages
If donors cannot trust where the money goes, AI will not recommend the page either.
Transparency matters, and models look for it.

→ About and credibility
Partnerships, certifications, real proof.
Authority signals are what separate trusted platforms from nice websites.

→ FAQ sections
LLMs love FAQs because every answer is direct.
Most extracted snippets come from here.

→ Cause specific landing pages
Nonprofits talk broadly.
Donors search specifically.
AI follows donor language, not brand language.

I have seen this again and again.
The moment these pages become structured and readable, visibility jumps.
Not because the site changed completely, but because its value became obvious to machines.

That is how nonprofits move from invisible to recommended.

If you want a practical breakdown for your platform, DM me YES and lets talk.

What happens when AI influencers outperform humans at marketing?
That question has been sitting with me for a while now.

Because it’s already happening.

Virtual influencers are winning brand deals.
And no, they are not really creative.
But because they are predictable.

No travel.
No reshoots.
No mood swings.
No contract drama.

Full creative control.
Lower costs.
Infinite scalability.

From a brand lens, the appeal is obvious.

I was reading about how brands now pay more for a single human post than an entire virtual campaign.
And it made me pause.

Because this isn’t about replacing creators.
It’s about efficiency beating emotion.

Gen Z doesn’t ask if the creator is real.
They ask if the content is good.
If it feels relevant.
If it fits their feed.

But here’s the part that matters.

Perfect creators do more than building trust.
Context does.
Flaws do.
Lived experience does.

AI can generate content.
It cannot live culture.

As marketers, this changes the game.
Real humans don’t lose relevance.
They become the premium.

The brands that win won’t choose sides.
They’ll use AI as an engine.
And keep humans as the voice.

This shift deserves more than a headline.
We broke it down fully in our newsletter.
Subscribe to get the complete analysis.

Link in comments.

Your next donor isn’t Googling.
They aren’t scrolling through pages of search results.
They are asking AI one simple thing:

“Who can I trust for this cause?”

And here’s the truth:

→ AI gives clarity.
No clutter. No endless tabs. Just a short, trusted list.

→ AI feels reliable.
Data-driven, neutral, structured - far more credible than a blog written for clicks.

→ AI removes overwhelm.
Your website might be great, but too many visitors get lost. AI distills your mission, your impact, your story.

→ AI removes bias.
Sponsored posts? Paid ads? Donors trust AI more. Simple as that.

Donors aren’t looking for “NPOs near me.”
They want to know: “Who can I depend on for this mission?”
Google wasn’t built for this. AI was.

Here’s the catch:

If your NPO isn’t appearing in AI answers,
someone else is earning that donor’s trust - before you even get a chance.

The new discovery path for donors? 
AI first.
Social second. 
Email third.

If you want your NPO or the organizations you work with - to be seen and trusted in AI,
drop me a DM with YES. 
Let’s make it happen.

One thing most nonprofit SaaS founders underestimate is how much social content actually influences AI visibility.

I have seen this repeatedly.
Platforms with consistent social presence get mentioned more often inside AI answers than platforms with strong websites but silent founders.

Here is what drives that mention rate upward.

→ Models learn from repeated patterns
When your posts keep showing up discussing the same themes, 
AI connects your brand with that topic.

→ High engagement acts like authority
Saves, shares, and comments tell the model the content is useful.
Useful content gets referenced more.

→ Founder led content becomes a credibility signal
Models detect expert voice and attribute authority to the person and the brand behind it.

→ Social content becomes citation material
LinkedIn posts, insights, and articles get picked up as reference sources for certain questions.

→ Social proof boosts recommendation confidence
If users follow, trust, and interact with your content, AI treats your platform as a stronger candidate to mention.

This part matters a lot.
Your website informs the model.
Your social content convinces it.

We have seen platforms move from invisible to highly referenced in a matter of weeks simply because social content became consistent and expert driven.

If you want your NPO to increase AI mentions through structured social content, 
DM me YES and lets talk.

A year. One focused system. Real compounding results.

Zeffy’s organic traffic moved from 12.7k to 66k in twelve months.
Not because of volume.
Because of structure.

When the conversation with Zeffy started, it stood out immediately.
A free fundraising platform.
Zero fees.
Used by over twenty five thousand nonprofits.
A mission that was serious and well executed.

Before doing anything, we slowed down.
The early phase was about understanding how nonprofits search, compare, and decide.
No assumptions.
No shortcuts.

Once that clarity was in place, the work became very intentional.

We built a content system designed to work for both humans and machines.
Pages mapped to real nonprofit intent.
Clear positioning across blogs, comparisons, and social content.
A structure that search engines and AI models could actually understand.

Within a few months, momentum started building.
SEO traction improved.
AEO visibility increased.
Content began ranking, converting, and supporting platform growth.
The engagement expanded.
And the system scaled.

After twelve months, the outcomes were clear.

→ Organic traffic increased from 12.7k to 66.1k
→ Organic impressions grew by 220 percent
→ Platform sign ups from content rose by 35 percent
→ Over 1,600 daily mentions across ChatGPT, Gemini, and Perplexity
→ Visibility across more than 500 competitor keywords

Zeffy is now one of the most discoverable nonprofit tools inside AI search, where donor decisions increasingly begin.

What made the difference was not aggressive marketing.
It was alignment.
Between mission, messaging, and structure.

This is what long-term visibility looks like when both teams are committed to building it the right way.

If you are building a nonprofit-focused platform and want to explore a similar approach,
DM me STORY and let's chat.

taplio

The Battle

Kateryna Ryndiuk

Saksham Gogia

Followers

Posts

Engagements

Likes

Performance ScoreSaksham Gogia's LinkedIn Performance

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taplio

The Battle

Kateryna Ryndiuk

Saksham Gogia

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Saksham Gogia's LinkedIn Performance

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Performance ScoreSaksham Gogia's LinkedIn Performance