Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

10000%    It goes beyond prompting.   Staying ahead of the curve.

We help organizations to create strategy to get to new levels of revenue performance and help teams to make it happen. Create long-term impact; see rapid results.

cmo/cofounder @penfriend.ai ✨ In the business of making stories. Writing a daily newsletter about content marketing.

"Claude Code is my entire marketing team."
"I replaced 3 writers with one prompt."
"AI is all you need."

Cool. What are you actually saying though?

Because I build an AI writing tool. Literally. That's my whole
company.

And the thing I see every single day is this:

The people who have something interesting to say? AI makes them dangerous.

The people who don't? AI just makes them more annoying.

That's the part nobody wants to talk about.

You can automate the writing. You can automate the research. You can automate the distribution.

You cannot automate a point of view.

You cannot automate 10 years of doing the thing and knowing which "best practices" are actually bullsh!t.

You cannot automate the story about the time you tried something, it blew up in your face, and you learned something nobody wrote a blog post about.

AI is a megaphone.

If what you're amplifying is nothing - you get very efficient nothing.

The differentiator was never the tool. It was never the process. It was never the tech stack.

It was always you. What you've lived. What you actually think.
The shit you went through that makes you you. I find it really funny at the moment to watch all these people speedrunning "experience"...

That hasn't changed. If anything, it matters more now than ever.

You can't write about interesting things if you haven't doesn't anything interesting...

Chairman Emeritus of the Board of Directors of Shop.org, the world's leading membership community for Digital Retail.
Founder and former Senior Director of the Global Digital Retailing Research Center at the University of North Texas.
Former VP and Director of JCPenney.com


Specialties: Advisory, Mentorship, ecommerce and online merchandising advocate

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