Kate Burda & Company

Helping organizations to creating a roadmap to higher revenue and enabling the commercial teams of sales, marketing, and pricing to get there.  

We have worked within hospitality, real estate development, life sciences, pharmaceuticals, and manufacturing.   We have the right process to get you there, we just adjust the dosage.

Guiding leadership to effective top line performance  in an ever-changing volatile, uncertain, and complex marketplace.

Creating revenue programs, marketing platforms, and sales processes in next gen thinking to that gets repeatable results

Develop sales coaching processes and customer engagement based upon customer insights to heighten relationships within most profitable customer.

CEO / Founder

UNT College of Merchandising, Hospitality & Tourism

Advancement Board Member- Committee Chair

Hone Ventures

As the Chief Revenue Officer at Hone Ventures, I am privileged to work with early-stage startups, helping them navigate their unique challenges and carve a path to success.
We at Hone Ventures are more than a startup studio. We're a powerhouse team of seasoned leaders in the tech startup domain, pooling our collective expertise to drive innovation and deliver extraordinary results. Our services range from strategic planning and brand development to recruitment solutions and operational management.
One of the key offerings at Hone Ventures is Ignite, a potent BI tool I had the honor of creating. Ignite is designed to help businesses craft tailored go-to-market strategies.
Ignite's capabilities are threefold:
Revenue Modelling: Ignite smartly segments customers and sets achievable revenue goals, empowering teams to focus on the most lucrative opportunities.
Marketing and Sales Execution: Ignite optimizes resource utilization, providing insightful diagnostics that guide data-driven decisions.
Reporting and Data Clean: Ignite simplifies reporting, offering one-touch solutions for various meetings and reviews while ensuring the accuracy and reliability of information.
Ignite catalyzes teams to make informed decisions, maximize revenue, and drive growth in a competitive marketplace. It's about turning vision into reality and possibilities into success stories

Chief Revenue Officer (CRO)

American Residential Properties

American Residential Properties delivered the american dream to those looking to find a home, be it for a year or longer.    During my time with ARP we redesigned the leasing team, introduced digital marketing, moved to a performance based compensation program, increased rental rates and occupancy within a very short time.

Senior Vice President of Leasing - Revenue

CSM Corporation

CSM is an great example of a smaller company that thinks and acts big.   Our focus was within hospitality, commercial, and multi-family residential.    This was a perfect kick start of sales.   They were on the precipice of realizing a higher levels of revenue attainment.    What I was able to bring to them was strategy, rigor, and discipline to the supporting goals and tactics.  Reinvigorating their sales process and thus their training that yet again support their overall corporate strategy.    Then I moved on to the sales and marketing teams performance metrics and structure, and lastly working closely with our Human Resources to change how we look at top performance and those we recruited into the firm.

Vice President of Revenue (Sales, Marketing, Revenue Management)

Hyatt Hotels Corporation

Responsible for Sales / Revenue for Select Brand hotels to drive top line revenue.   Responsible for 168 hotels, 70 of those managed and 98 franchised properties; $152 million in revenue.   Managed portfolio was responsible for RevPAR performance, top line revenue, and setting sales / revenue strategy.   Brand Focus on developing and delivering programs to drive revenue and brand preference. Creating thought leadership to franchisees and owners on Sales and Revenue systems.

Vice President of Sales

Extended Stay Hotels

Responsible for 176 hotels and $284 million in revenue.  Set sales strategy and sales innovation.  Work in restructuring sales effort and to achieve revenue results during corporate restructuring.  Redesigned performance metrics

Lead both managed hotels and franchise hotels in sales strategy and revenue growth.   Developed New Hotel Opening Program and Budgeting Planning systems for Sales Revenue.   Lead sales training and development.

Regional Sales Director

Marriott Hotels

Sales Manager

Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

Xperity

delaPlex

Group Board Member

delaPlex pioneered Software Development as a Service (SDaaS), which provides scalable resources to build, test, and deploy software. It’s a fast and more reliable way to develop a new product or expand your in-house team.

Since 2008, delaPlex has built a trusted reputation developing mobile, cloud, and commercial application software for sale by vendors (ISV), and “software-centric” companies that depend on continuous software development to drive revenue and growth.

Clients include firms across an array of industries including hospitality, broadcast, telecommunications, healthcare, new media, entertainment, manufacturing, and energy. They have all come to recognize that delaPlex offers the technical expertise and product experience they need to better compete in today’s markets.

delaPlex Software offers developer expertise in Microsoft, JAVA, Mobile, and FOSS technologies that include .NET, C#, SQL, J2EE/JSP, Android, iOS, BlackBerry, Windows Mobile, PHP, LAMP, and Web Services. Whether you use software to help drive business, or software actually is your business, delaPlex can help you develop quality software that also improves your bottom line. 

Headquartered in Atlanta, Georgia with ISO 9001:2015 certified and HIPAA compliant facilities in Nagpur and Pune, India, delaPlex provides a globally-blended, service-based approach to innovative software development.

COO and Co-founder

Video Technics, Inc.

Video Technics was a product development company focused on a spectrum of broadcast television and new media markets. Founded in 1987, they were an OEM development partner with Matrox for almost 18 years.

Video Technics introduced their first clipstore / stillstore server, the Aprisa™ product line in 1997 (sold exclusively world-wide through Chyron Corporation), introduced their next-generation, HD-capable Apella™ Video Server debuted in 2000, and they launched their first collaborative production, MOS-based system called NewsFlow™ at KLRT in Little Rock, Arkansas in 2004.

Video Technics developed innovative technology to empower file-based, digital workflows for collaborative media production and automated playout solutions. Customer-driven development resulted in a wide array of products with rich and robust features. Video Technics was proven to be very strong in product design, software development, marketing, and customer support, and was a pioneer in file-based solutions which allowed media broadcasters to switch to ubiquitous IT technology.

President & CEO

Mark Rivers is a successful entrepreneur with over 30 years of experience.  Mark has a strong background in product design, software development, marketing, and branding.  He has been a pioneer of file-based solutions in media, which has allowed traditional television broadcasters to take advantage of ubiquitous IT technology.  Not only a strategic, innovative thinker and capable thought leader, he is an executive with a proven business sense in starting and managing successful companies.

Mark co-founded delaPlex Software, LLC in 2008, and currently acts as its Chief Operating Officer. 
Before delaPlex, Mark was the Founder, President and Chief Executive Officer of Video Technics, Inc., which was acquired by BroadStream Solutions, Inc. in June 2014.

Specialties: Broadcast technology, software development, product management, product marketing, digital media, digital asset management, strategic partnerships, contract negotiation, and business development.


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