Kate Burda & Company

Helping organizations to creating a roadmap to higher revenue and enabling the commercial teams of sales, marketing, and pricing to get there.  

We have worked within hospitality, real estate development, life sciences, pharmaceuticals, and manufacturing.   We have the right process to get you there, we just adjust the dosage.

Guiding leadership to effective top line performance  in an ever-changing volatile, uncertain, and complex marketplace.

Creating revenue programs, marketing platforms, and sales processes in next gen thinking to that gets repeatable results

Develop sales coaching processes and customer engagement based upon customer insights to heighten relationships within most profitable customer.

CEO / Founder

UNT College of Merchandising, Hospitality & Tourism

Advancement Board Member- Committee Chair

Hone Ventures

As the Chief Revenue Officer at Hone Ventures, I am privileged to work with early-stage startups, helping them navigate their unique challenges and carve a path to success.
We at Hone Ventures are more than a startup studio. We're a powerhouse team of seasoned leaders in the tech startup domain, pooling our collective expertise to drive innovation and deliver extraordinary results. Our services range from strategic planning and brand development to recruitment solutions and operational management.
One of the key offerings at Hone Ventures is Ignite, a potent BI tool I had the honor of creating. Ignite is designed to help businesses craft tailored go-to-market strategies.
Ignite's capabilities are threefold:
Revenue Modelling: Ignite smartly segments customers and sets achievable revenue goals, empowering teams to focus on the most lucrative opportunities.
Marketing and Sales Execution: Ignite optimizes resource utilization, providing insightful diagnostics that guide data-driven decisions.
Reporting and Data Clean: Ignite simplifies reporting, offering one-touch solutions for various meetings and reviews while ensuring the accuracy and reliability of information.
Ignite catalyzes teams to make informed decisions, maximize revenue, and drive growth in a competitive marketplace. It's about turning vision into reality and possibilities into success stories

Chief Revenue Officer (CRO)

American Residential Properties

American Residential Properties delivered the american dream to those looking to find a home, be it for a year or longer.    During my time with ARP we redesigned the leasing team, introduced digital marketing, moved to a performance based compensation program, increased rental rates and occupancy within a very short time.

Senior Vice President of Leasing - Revenue

CSM Corporation

CSM is an great example of a smaller company that thinks and acts big.   Our focus was within hospitality, commercial, and multi-family residential.    This was a perfect kick start of sales.   They were on the precipice of realizing a higher levels of revenue attainment.    What I was able to bring to them was strategy, rigor, and discipline to the supporting goals and tactics.  Reinvigorating their sales process and thus their training that yet again support their overall corporate strategy.    Then I moved on to the sales and marketing teams performance metrics and structure, and lastly working closely with our Human Resources to change how we look at top performance and those we recruited into the firm.

Vice President of Revenue (Sales, Marketing, Revenue Management)

Hyatt Hotels Corporation

Responsible for Sales / Revenue for Select Brand hotels to drive top line revenue.   Responsible for 168 hotels, 70 of those managed and 98 franchised properties; $152 million in revenue.   Managed portfolio was responsible for RevPAR performance, top line revenue, and setting sales / revenue strategy.   Brand Focus on developing and delivering programs to drive revenue and brand preference. Creating thought leadership to franchisees and owners on Sales and Revenue systems.

Vice President of Sales

Extended Stay Hotels

Responsible for 176 hotels and $284 million in revenue.  Set sales strategy and sales innovation.  Work in restructuring sales effort and to achieve revenue results during corporate restructuring.  Redesigned performance metrics

Lead both managed hotels and franchise hotels in sales strategy and revenue growth.   Developed New Hotel Opening Program and Budgeting Planning systems for Sales Revenue.   Lead sales training and development.

Regional Sales Director

Marriott Hotels

Sales Manager

Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

Wunderkind

Director, Partnerships

Events Co-Chair, ServeKind Leadership Employee Resource Group, focused on volunteerism and philanthropy; organizes virtual and in-person monthly volunteer events, and coordinates donations/philanthropy.

Senior Manager, Partnerships

Partnership Leaders

Member

Pavilion

Mondo

Developed relationships with hiring managers and key decision makers to expedite hiring process and effectively meet staffing needs while controlling costs. Presented compelling value propositions to gain buy-in and secure business opportunities.	
•	Defined specific process and resource allocation for each job placement from sourcing to onboarding; determined role requirements, identified stakeholders, and streamlined interview process.
•	Managed dual-process of aligning client and recruiting teams to coordinate candidate and job specs, understand company culture, set expectations, and meet established deadlines.
•	Presented candidates to clients, provided status updates, resolved problems, and made recommendations to remove roadblocks to deliver best-fit candidates on time and within budget.
•	Developed strong business cases for recruiting team to prioritize staffing requests and minimize wait time.

Account Manager

North Carolina Democratic Party

Directed field operations to build support for the Democratic party in North Carolina including recruiting and training more than 90 volunteers. Designed and executed more than 54 digital trainings and virtual campaign events and coordinated socially distanced canvassing to drive awareness and maximize voter mobilization.	
•	Created monthly newsletter outlining talking points, strategies, and other initiatives to empower volunteers and encourage voting.
•	Partnered with Democratic Party County Chairs and trusted community leaders to coordinate outreach efforts.

Field Organizer

Kamala Harris For The People

Recruited, trained, and managed more than 60 volunteers and precinct leaders to build grassroots organizing base resulting in 6,000 voter contact calls and 2,420 canvassed doors within 3 months. Engaged in extensive networking to raise awareness, increase engagement, and promote action.	
•	Organized 24 campaign events including 3 town halls with Kamala Harris to expand outreach and education.
•	Orchestrated 3 “Weekend of Action” voter outreach pushes including creating targeted campaign literature and talking points for volunteers to use; trained and coached volunteers to enhance impact.
•	Built partnerships with community organizations, labor organizations, universities, high schools, and other groups to promote voter awareness and registrations for caucus.

Oracle

●	Selected by Oracle leadership to begin new sales team devoted to re-engaging ‘under-served’ accounts with over $2B in revenue; achieved 205% of FY18 quota (Oracle Club Winner)
●	Established new C-Level relationships within enterprise accounts, interfacing with CIOs
●	Implemented and ran weekly cadence calls with cross-functional team to improve engagement and support within accounts
●	Structured partnerships with a variety of complex buying coalitions 
●	Supervised two Sales Development Representatives and provided coaching to ensure growth

Enterprise Account Executive | Core Technology | Field Sales

●	Conducted gap analysis with customers, identifying areas to minimize cost and leverage cloud
●	Consulted senior customers with risk mitigation strategies to migrate applications to cloud  
●	Introduced unique cloud delivery model to meet compliance and security requirements, thus increasing adoption of cloud technology for customers in a highly-regulated industry

Enterprise Account Manager | Cloud | PaaS & IaaS

•	Deployed customer needs assessments and resolved business challenges with database solutions
•	Coordinated prospecting strategy and account segmentation between multi-pillar sales team
•	Garnered deep understanding of Oracle’s full stack of cloud products and services to identify new business op-portunities and implement multiple territory campaigns, including Database and Middleware solutions
•	Led Oracle Cloud awareness campaigns using web presentations to expand customer product portfolio

Business Development Consultant | Core Technology

University of Virginia

•Led teams of 4-8 students to manage operations of seven university-owned venues 10-15 hours a week
•Interacted with clients to ensure satisfaction of the spaces and provide Audio/Visual technical support for events

Event and Operations Manager

Newmark Grubb Knight Frank

•	Analyzed market trends and identified solutions for a problematic lease vacant for more than 7 months in Mid-town Manhattan
•	Created and presented an original property marketing pitch with fellow interns for Executives of Empire State Realty Trust and 60 Newmark brokers and senior-level managers
•	Canvassed 5 real estate submarkets in Manhattan, updating listing information of over 600 sites into an internal database for Retail Brokerage team

Retail Brokerage Intern

BBDO

•Analyzed marketing and advertising strategies of various industry leading brands and presented actionable recommendations to drive a high-profile client’s position in the market as a premium brand 
•Collaborated with multiple account agencies to synthesize important information on a campaign’s progress into weekly status reports to establish timelines and ensure alignment across all parties

Account Management Intern

Resourceful, customer-focused Director of Partnerships with extensive experience cultivating business relationships, growing referral networks, and managing partner needs to drive sales opportunities. Develops strong value propositions and strategic initiatives to increase engagement and trust. Excels at planning and executing highly customized events to facilitate introductions, build relationships, and deliver joint value. Establishes robust business pipelines and measures performance to identify opportunities for improvement. Maintains regular client communication and resolves problems quickly and efficiently to enhance partner satisfaction.

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The Battle

Kate Burda

Kyle McGovern

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