Kate Burda & Company

Helping organizations to creating a roadmap to higher revenue and enabling the commercial teams of sales, marketing, and pricing to get there.  

We have worked within hospitality, real estate development, life sciences, pharmaceuticals, and manufacturing.   We have the right process to get you there, we just adjust the dosage.

Guiding leadership to effective top line performance  in an ever-changing volatile, uncertain, and complex marketplace.

Creating revenue programs, marketing platforms, and sales processes in next gen thinking to that gets repeatable results

Develop sales coaching processes and customer engagement based upon customer insights to heighten relationships within most profitable customer.

CEO / Founder

UNT College of Merchandising, Hospitality & Tourism

Advancement Board Member- Committee Chair

Hone Ventures

As the Chief Revenue Officer at Hone Ventures, I am privileged to work with early-stage startups, helping them navigate their unique challenges and carve a path to success.
We at Hone Ventures are more than a startup studio. We're a powerhouse team of seasoned leaders in the tech startup domain, pooling our collective expertise to drive innovation and deliver extraordinary results. Our services range from strategic planning and brand development to recruitment solutions and operational management.
One of the key offerings at Hone Ventures is Ignite, a potent BI tool I had the honor of creating. Ignite is designed to help businesses craft tailored go-to-market strategies.
Ignite's capabilities are threefold:
Revenue Modelling: Ignite smartly segments customers and sets achievable revenue goals, empowering teams to focus on the most lucrative opportunities.
Marketing and Sales Execution: Ignite optimizes resource utilization, providing insightful diagnostics that guide data-driven decisions.
Reporting and Data Clean: Ignite simplifies reporting, offering one-touch solutions for various meetings and reviews while ensuring the accuracy and reliability of information.
Ignite catalyzes teams to make informed decisions, maximize revenue, and drive growth in a competitive marketplace. It's about turning vision into reality and possibilities into success stories

Chief Revenue Officer (CRO)

American Residential Properties

American Residential Properties delivered the american dream to those looking to find a home, be it for a year or longer.    During my time with ARP we redesigned the leasing team, introduced digital marketing, moved to a performance based compensation program, increased rental rates and occupancy within a very short time.

Senior Vice President of Leasing - Revenue

CSM Corporation

CSM is an great example of a smaller company that thinks and acts big.   Our focus was within hospitality, commercial, and multi-family residential.    This was a perfect kick start of sales.   They were on the precipice of realizing a higher levels of revenue attainment.    What I was able to bring to them was strategy, rigor, and discipline to the supporting goals and tactics.  Reinvigorating their sales process and thus their training that yet again support their overall corporate strategy.    Then I moved on to the sales and marketing teams performance metrics and structure, and lastly working closely with our Human Resources to change how we look at top performance and those we recruited into the firm.

Vice President of Revenue (Sales, Marketing, Revenue Management)

Hyatt Hotels Corporation

Responsible for Sales / Revenue for Select Brand hotels to drive top line revenue.   Responsible for 168 hotels, 70 of those managed and 98 franchised properties; $152 million in revenue.   Managed portfolio was responsible for RevPAR performance, top line revenue, and setting sales / revenue strategy.   Brand Focus on developing and delivering programs to drive revenue and brand preference. Creating thought leadership to franchisees and owners on Sales and Revenue systems.

Vice President of Sales

Extended Stay Hotels

Responsible for 176 hotels and $284 million in revenue.  Set sales strategy and sales innovation.  Work in restructuring sales effort and to achieve revenue results during corporate restructuring.  Redesigned performance metrics

Lead both managed hotels and franchise hotels in sales strategy and revenue growth.   Developed New Hotel Opening Program and Budgeting Planning systems for Sales Revenue.   Lead sales training and development.

Regional Sales Director

Marriott Hotels

Sales Manager

Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

I revitalize startup ecosystems while developing and leading a dynamic startup studio that offers strategic guidance, operational support, and innovative marketing solutions to empower disruptive SaaS and retail startups. I specialize in developing tailored action plans that champion revenue growth, investor engagement, and market expansion.
	Optimize startups’ selection and investment potential through meticulous diagnostics, analyzing brand, product-market fit, human capital, and resource utilization.
	Cultivate and maintain specialized consultant network to execute strategic improvement plans, ensuring seamless implementation process that translates frameworks into tangible business outcomes.
	Facilitate venture capital opportunities by connecting clients to robust investment community, forging valuable partnerships that promote new funding opportunities.
Select Achievements
	Cultivated distinctive brand image and voice after developing long-term business plan to provide continued digital marketing, branding, and business development assistance after clients have achieved initial growth milestones.
	Maximized client value by leveraging synergies between boutique branding/marketing agency (Un_Standard), creating unique opportunity to offer comprehensive services that encompass strengths and expertise of both entities.

Co-Founder

The Best Strategy, LLC

The Best Strategy, LLC, a subsidiary of Hone Ventures is a Human Capital Management Consultancy that bridges the gap tech start-ups need to take their organizations to the next level. We provide Talent Acquisition, Executive Search, and People Operations Solutions to Seed to Series A and B tech start-ups that care about building People Centric Organizations by Scaling Growth tailored to business needs.

As the CMO for The Best Strategy, I am the driving force behind innovative business strategies, leveraging his exceptional expertise in branding and visionary approach to guide the company's marketing endeavors. My role extends beyond traditional marketing, encompassing data analytics, content management, and omnichannel marketing to ensure a holistic approach toward business development. In addition, my leadership skills inspire the team to elevate their performance, fostering a culture of excellence that contributes to The Best Strategy's overall success.

Chief Marketing Officer

Un_Standard

I catalyze entrepreneurial success by driving transformative business strategies and digital marketing solutions that cultivate market prominence, accelerate profitability, and drive heightened brand recognition.
	Leverage network of expert consultants to expand service offerings and deliver comprehensive, customized solutions.
	Transform brand identities of diverse enterprises by harnessing extensive expertise in strategic marketing to propel market differentiation, improve customer engagement, and achieve sustainable competitive advantage.
	Empower entrepreneurs and businesses to unlock full potential through customized business coaching, offering guidance and support that enhances performance and amplifies profitability.
Select Achievements
	Drove sales increase for supplement company after launching comprehensive brand revamp and initiating new marketing strategy that solidified company's market position and propelled substantial business growth.
	Positioned asset management company to achieve significant increase in Q3 2023 profits by steering cutting-edge brand, marketing, and sales strategies that generated lucrative B2B partnerships with international hospitality corporations.
	Yielded year-over-year (YoY) sales growth for distinguished tech company by spearheading comprehensive rebrand and successful relaunch. Simultaneously developed robust launch strategy for company’s inaugural software development division.

Chief Creative Officer (CCO)

HNTRISM

By pioneering the launch of a cutting-edge discovery platform for emerging global brands, I disrupted the retail landscape, providing a dedicated platform for consumers to connect and engage with niche retailers. 
	Implemented robust search engine to curate and showcase content, effectively promoting brand discovery and enabling seamless search functionality.
	Leveraged trend analysis and consumer insights to optimize retailers’ business outcomes, securing distinct competitive edge in dynamic market landscape.
Select Achievements
	Successfully cultivated devoted social media following during company’s early stages through effective engagement and targeted outreach strategies.
	Generated surge in average order value and impressive increase in ad revenue within span of just two years via data-driven marketing initiatives that amplified brand exposure.
	Drove remarkable increase in sales conversion rates by generating compelling content for digital magazine.

Chief Creative Officer, Founding Partner

Asbury Apothecary

With a pioneering spirit, I spearheaded the creation and successful launch of an artisanal luxury skincare line, meticulously overseeing every aspect from conceptualization to market introduction, effectively positioning brand to maintain compelling presence in competitive beauty industry. 
Select Achievements
	Drove international exposure and garnered coveted celebrity endorsements from Bradley Cooper and Jennifer Lopez after impactful launch of dynamic social media and press marketing campaign.
	Optimized order fulfillment operations by establishing and overseeing state-of-the-art distribution center, integrating it seamlessly with Amazon and Asbury e-commerce platform.
	Secured widespread market presence and maximized brand visibility after effectively managing strategic crowdsourcing campaign for packaging design. Established key retail channels to ensure optimal product placement in select markets across nation, resulting in increased exposure and enhanced market penetration.

Founding Executive Director, Creative Director, Marketing Director, Business Development,

threepointseven

As the founder and director of a boutique marketing agency, I directed a dynamic team of 20 highly skilled consultants, fostering a collaborative and inclusive work environment. Together, we delivered comprehensive brand strategies, innovative marketing solutions, and tailored business planning options to a diverse range of global clients, including startups, nonprofits, and corporations, driving their success and growth.
	Achieved significant YoY increase in corporate donations for renowned charity organization via strategic rebranding initiative; forged impactful alliances with high-profile corporate entities, establishing long-term support and amplifying organization's reach and influence.

Founding Partner, Creative Director

The HNTR Project

Founder and visionary behind the HNTR Project, leading the development and implementation of comprehensive brand strategies to capitalize on niche market opportunities and drive business growth.

Key Achievements:
• Niche Market Expertise – Identified and capitalized on niche market opportunities by selecting unique brands and products aligned with HNTR Project's target audience and values.
• Brand Strategy Development – Developed and executed comprehensive brand strategies, resulting in increased brand awareness, customer engagement, and revenue growth.
• Relationship Management and Collaboration – Established and maintained strong relationships with suppliers, external vendors, and key industry stakeholders, ensuring seamless collaboration and mutually beneficial partnerships.
• Contract Negotiation and Supplier Management – Negotiated contracts and managed relationships with suppliers, ensuring favorable terms and conditions for HNTR Project.
• Leadership in Operations and Customer Support – Demonstrated exceptional leadership skills by setting up a network of fulfillment centers and a call center to offer efficient customer support and drive operational excellence.
• Strategic Business Planning – Crafted and executed a robust 5-year business strategy for HNTR Project, focusing on continuous improvement, market expansion, and long-term sustainability.
Editorial Oversight – Contributed creative and editorial direction to the project, overseeing photographers, models, journalists, and designers to create engaging visual and written content that resonated with the target audience.

Founder

Bozell

Played a pivotal role in the launch and growth of Verizon Wireless by leading strategic marketing initiatives and fostering a high-performing team. 

Key Achievements:
• Direct Marketing Department Success – Pioneered the establishment of a direct marketing department to support Verizon Wireless, propelling customer base growth from 25M to 32M within a year.
• Team Management & Process Optimization – Expertly managed a 5-member account management team, optimizing agency processes and ensuring seamless coordination among creative, production, and traffic department personnel.
• Campaign Launch & Sales Achievement – Orchestrated the successful launch of the "Test Guy" campaign and Kyocera QCP 2035, achieving sales targets and leading to the PAYG program sell-out in just four months.
• Customer Service Excellence Award – Instrumental in securing the highest-ranking customer service network award by JD Powers & Associates in 2001, reflecting the company's commitment to excellence and customer satisfaction.

David’s expertise in direct marketing, team supervision, and campaign management contributed to impressive results, including substantial customer base expansion and industry recognition for outstanding customer service.

Account Supervisor

USA Networks

Demonstrated exceptional marketing expertise and leadership, driving growth and increasing brand visibility for USA Networks. 

Key Achievements:
•	Strategic Marketing Campaigns & Impact – Spearheaded the development and execution of strategic marketing campaigns, resulting in increased viewership, enhanced brand recognition, and improved audience engagement.
•	Innovative Promotions & Revenue Growth – Pioneered innovative promotional initiatives that led to a 25% boost in advertising revenue, directly contributing to the company's bottom line.
•	Cross-Functional Collaboration & Content Distribution – Collaborated with cross-functional teams to optimize content distribution strategies across various platforms, maximizing reach and ensuring a seamless viewer experience.
•	Team Leadership & Culture Development – Managed a high-performing marketing team, fostering a culture of creativity, collaboration, and continuous improvement to drive exceptional results.
•	Data-Driven Marketing & Targeted Campaigns – Leveraged data-driven insights and industry trends to inform marketing decisions, leading to more targeted and effective campaigns that resonated with the desired audience.

David showcased his exceptional marketing acumen and leadership abilities. By developing and implementing strategic marketing campaigns, pioneering promotional initiatives, and collaborating with cross-functional teams, David significantly contributed to the company's growth and success. His focus on data-driven decision-making and commitment to excellence resulted in quantifiable achievements, including increased advertising revenue and enhanced brand visibility.

Director of Integrated Marketing

Grey Group

Instrumental in driving significant revenue growth and sales success for the Sprint account through innovative marketing strategies and process optimization.

Key Achievements:
•	Sales Process Optimization – Streamlined sales processes, increasing efficiency and enabling the team to focus on high-priority tasks and initiatives.
•	Strategic Marketing Template Development – Devised a strategic marketing template tailored to approach CEOs from a competitive marketing position, resulting in more effective communication and targeted outreach.
•	Significant Revenue Growth – Successfully drove $20M revenue growth by implementing a vertical marketing program that maximized market penetration and customer acquisition.
•	Exceptional Sales Performance – Exceeded sales goals by an impressive 600%, showcasing exceptional performance and commitment to achieving outstanding results.
•	Industry Recognition for Marketing Success – Earned recognition from both Sprint and Grey Group for the successful execution of a high-impact marketing program that delivered tangible results.
•	Outstanding Sales – Achieved a remarkable 100% outbound telemarketing follow-up recognition rate, demonstrating exceptional diligence and dedication to customer engagement.
•	Direct Mail Success – Maintained a consistent 3-6% success rate for direct mail programs with a targeted list, further promoting sales success through strategic outbound telemarketing efforts following direct mail campaigns.

In his roles at Grey Group, David Garrard showcased his ability to drive revenue growth, exceed sales targets, and implement innovative marketing strategies for the Sprint account. His accomplishments reflect his expertise in streamlining processes, developing targeted outreach templates, and executing high-impact marketing programs that deliver measurable results.

Senior Account Manager

Harnessing an entrepreneurial spirit, robust creative marketing expertise, and a keen aptitude for accelerating early-stage startups, I bring a dynamic background that empowers businesses to disrupt industry standards. With over 25 years of experience employing cutting-edge marketing strategies, I breathe new life into brands, propelling them to achieve remarkable growth by captivating audiences across highly competitive landscapes. 

Three core pillars guide my approach to every endeavor: 


	Visionary Thinking: By immersing myself in the latest market insights and staying attuned to consumer preferences, I uncover untapped potential and envision transformative strategies that revolutionize businesses' operations. With this foresight, I empower organizations to seize competitive advantages and shape the future of their respective industries.

	Agile Adaptation: With a flexible and agile mindset, I thrive in dynamic environments and quickly pivot strategies to align with evolving market conditions. I embrace change as an opportunity for growth and view challenges as catalysts for innovation. I skillfully navigate uncertainty and capitalize on emerging opportunities by embracing emerging technologies, harnessing data-driven insights, and adapting to shifting consumer preferences.


	Collaborative Innovation: I believe in the power of collaboration and fostering an environment that nurtures diverse insights. I unite passionate individuals and guide teams to drive long-term business success.  Drawing upon team members' collective knowledge and expertise, I create inclusive environments, build meaningful relationships, and harness a wide range of perspectives to reshape industries. 

Currently, as the Co-Founder/Creative Director at Hone Ventures, an Atlanta-based startup studio, my mission is to deliver tailored and innovative business solutions to disruptive SaaS and retail startups. With my strategic guidance and expertise, Hone Ventures' clients are equipped with the necessary tools and strategies to unlock their investment potential and develop comprehensive growth strategies. 

Whether you're a startup seeking to transform your industry, an investor looking for your next game-changer, or a company needing a fractional CMO, I am here to help you revolutionize your business. Connect with me to start catalyzing your next success story!

taplio

The Battle

Kate Burda

David Garrard

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?