Kate Burda & Company

Helping organizations to creating a roadmap to higher revenue and enabling the commercial teams of sales, marketing, and pricing to get there.  

We have worked within hospitality, real estate development, life sciences, pharmaceuticals, and manufacturing.   We have the right process to get you there, we just adjust the dosage.

Guiding leadership to effective top line performance  in an ever-changing volatile, uncertain, and complex marketplace.

Creating revenue programs, marketing platforms, and sales processes in next gen thinking to that gets repeatable results

Develop sales coaching processes and customer engagement based upon customer insights to heighten relationships within most profitable customer.

CEO / Founder

UNT College of Merchandising, Hospitality & Tourism

Advancement Board Member- Committee Chair

Hone Ventures

As the Chief Revenue Officer at Hone Ventures, I am privileged to work with early-stage startups, helping them navigate their unique challenges and carve a path to success.
We at Hone Ventures are more than a startup studio. We're a powerhouse team of seasoned leaders in the tech startup domain, pooling our collective expertise to drive innovation and deliver extraordinary results. Our services range from strategic planning and brand development to recruitment solutions and operational management.
One of the key offerings at Hone Ventures is Ignite, a potent BI tool I had the honor of creating. Ignite is designed to help businesses craft tailored go-to-market strategies.
Ignite's capabilities are threefold:
Revenue Modelling: Ignite smartly segments customers and sets achievable revenue goals, empowering teams to focus on the most lucrative opportunities.
Marketing and Sales Execution: Ignite optimizes resource utilization, providing insightful diagnostics that guide data-driven decisions.
Reporting and Data Clean: Ignite simplifies reporting, offering one-touch solutions for various meetings and reviews while ensuring the accuracy and reliability of information.
Ignite catalyzes teams to make informed decisions, maximize revenue, and drive growth in a competitive marketplace. It's about turning vision into reality and possibilities into success stories

Chief Revenue Officer (CRO)

American Residential Properties

American Residential Properties delivered the american dream to those looking to find a home, be it for a year or longer.    During my time with ARP we redesigned the leasing team, introduced digital marketing, moved to a performance based compensation program, increased rental rates and occupancy within a very short time.

Senior Vice President of Leasing - Revenue

CSM Corporation

CSM is an great example of a smaller company that thinks and acts big.   Our focus was within hospitality, commercial, and multi-family residential.    This was a perfect kick start of sales.   They were on the precipice of realizing a higher levels of revenue attainment.    What I was able to bring to them was strategy, rigor, and discipline to the supporting goals and tactics.  Reinvigorating their sales process and thus their training that yet again support their overall corporate strategy.    Then I moved on to the sales and marketing teams performance metrics and structure, and lastly working closely with our Human Resources to change how we look at top performance and those we recruited into the firm.

Vice President of Revenue (Sales, Marketing, Revenue Management)

Hyatt Hotels Corporation

Responsible for Sales / Revenue for Select Brand hotels to drive top line revenue.   Responsible for 168 hotels, 70 of those managed and 98 franchised properties; $152 million in revenue.   Managed portfolio was responsible for RevPAR performance, top line revenue, and setting sales / revenue strategy.   Brand Focus on developing and delivering programs to drive revenue and brand preference. Creating thought leadership to franchisees and owners on Sales and Revenue systems.

Vice President of Sales

Extended Stay Hotels

Responsible for 176 hotels and $284 million in revenue.  Set sales strategy and sales innovation.  Work in restructuring sales effort and to achieve revenue results during corporate restructuring.  Redesigned performance metrics

Lead both managed hotels and franchise hotels in sales strategy and revenue growth.   Developed New Hotel Opening Program and Budgeting Planning systems for Sales Revenue.   Lead sales training and development.

Regional Sales Director

Marriott Hotels

Sales Manager

Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

Lure Agency

Hello and Welcome! We are a Hospitality B2B marketing agency.

As master mixologists, our recipes build bridges for hotel sales teams and industry visionaries, ensuring that every handshake is the beginning of a long-lasting relationship and the promise of soaring revenue.

Whether you're an independent resort or a tech company, scaling revenue within the hospitality sector can be tricky without the right mixture of human connection and tailored strategies.

Our secret sauce is crafted to help you WIN.

With us, it's never just business; it's a journey of collaboration, and we're here, ready to concoct your success story next.

Let's shake and stir greatness together.

 Connect with us soon!

Partner and Creative

knoodle Advertising

A full-service advertising, public relations and digital agency in Phoenix, Arizona. Our philosophy begins with comprehensive strategies fueled by massive amounts of research. Use your knoodle; what can we do for you?

Managing Director | Partner

The Starmack Group

Founded in 1998, The Starmack Group is a full-service advertising and communications agency, focusing on national, personality-driven hotels and management companies, as well as clients in the lifestyle industry. We provide business partner passion and responsibility, industry experience, and creative execution in brand management, graphic design, campaign development, interactive design and implementation, as well as media research, planning and placement.

Senior Art Director

Cory Falter Creative

Cory Falter Creative is a boutique design and marketing studio, offerings a comprehensive array of services, include Branding, Graphic Design, Advertising, Web & Interactive Design, Photography and Copy Writing. For more than 20 years, I've had the pleasure of creating for a diverse group of clients ranging from Sporting Goods and Surf accessories manufacturers to Hospitality and Music Radio stations. The Ritz-Carlton Hotels & Resorts, Hilton Hotels and Suzuki Motor Corporation to name just a few.

Account Director | Principal

454 Design

Founded in 1995 as a full-service branding and creative studio partnering with a diverse array of clients in the action sports, real estate, technology and hospitality industries.

Director | Founder

▶︎ 𝗛𝗔𝗦 𝗬𝗢𝗨𝗥 𝗥𝗘𝗩𝗘𝗡𝗨𝗘 𝗠𝗔𝗗𝗘 𝗔 𝗗𝗘𝗣𝗔𝗥𝗧𝗨𝗥𝗘?

Why aren't independent resorts and hospitality vendors seeing consistent growth anymore?

Because buyers today don’t want to be sold to

They want to be helped. 

And outdated sales funnels? 
They’re about as useful as a “Do Not Disturb” sign in a digital-first world.

So, how do you drive real revenue without burning trust?
➜ You answer their questions. 
➜ You build relationships. 
➜ You show up before they even hit “inquire.” 

That’s what we do at Lure Agency.

Since 2012, I’ve helped independent resorts and the vendors who support them attract, convert, and retain more business using a proven transparent relationship marketing strategy.

Built for how modern buyers actually buy.

What’s the difference?

Most agencies pitch impressions. 
We deliver impact. 
With clear ROI, scalable strategies, and messaging that doesn’t just sound pretty.

It sells.

Because after 30 years in marketing, here’s what I know for sure:

No trust = no sale. 

But trust? 
Trust scales.
Along with sales.

Struggling to find sales?

Let's connect and chat about it.


▶︎ 𝗥𝗘𝗦𝗨𝗟𝗧𝗦 𝗔𝗡𝗗 𝗣𝗥𝗔𝗜𝗦𝗘:

"Our results with Lure Agency have been crazy impressive!! This strategy has been a lifesaver for us. We're now efficiently operating with two salespeople instead of the previous 3.5, all thanks to a stream of highly qualified leads."

Julie Petit
Director of Sales & Marketing 
Stonewall Resort

_____________________________

“Cory and the Lure team have been critical in helping us grow our inbound lead flow and revenue growth year-over-year.”

Organic website traffic increased by 18%, inbound lead inquiries increased by 37%, and annual revenue growth grew by 4.6%. 

Jake Newman  
Marketing and Sales Coordinator
Newman Windows and Doors

________________________________

“Lure Agency has great ideas, increased our web presence, and generated more leads for us. 
I highly recommend their services. “

Organic website traffic increased by 23%, time spent on the site by visitors grew by 37%, and revenue grew by 6.3%.

Steve Blidner
Founder & CEO
TTI Technologies
 
________________________________

Would you like to learn how your sales team can identify, convert, and retain more revenue?

Call me directly at 619-889-8156 or email me (cory@lureagency.com) and let's have a conversation about your goals and objectives.
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#digitalmarketing #sales #hotelmarketing #hotelsales #marketing #integratedmarketing #b2bhospitality #hospitalityb2b #hoteltech #hotelrevenue #hotelbusiness

Cory Falter

We've been drowning in AI slop.

And we probably don't even realize it.

 Until we read something *actually* written by a human.

The difference? 

Night and day.

AI content feels like wading through oatmeal. 
➝ Bland. 
➝ Predictable. 
➝ Zero emotion.

Human writing? 
It hits different.

It makes you feel something. 
Think something. 
Remember something.

Here's the wake-up call:

If you're skimming posts thinking "meh, another one", you're probably reading AI garbage.

And if you're *writing* AI garbage? 
Your audience knows.

They might not say it, but they feel it.

The bar for good content just got higher.

Not because AI raised it.
Because it lowered everything else.

Write like a human. 
Or don't write at all.

Curious to know what's working (and not) for Hospitality Vendors?

Check out: 
Hospitality Sales & Marketing Buzz & Hangover for 2025 (The Vendor Issue)

Jacki Schroder Brown
Zoe Koumbouzi
Susan Tucker
Spill the tea on the good, bad, and ugly from 2025.

CLICK HERE 👉 https://bit.ly/44MjnDM

Growing Revenue For Hospitality B2B Is My Bottom Line 🔺 Partner at Lure Agency 🔺 Co-Founder at Sales on Tap 🔺 President HSMAI San Diego 🔺 SDSU Dad of Twin Daughters 🔺 Former Pro Motocross Racer 🔺GenX New Waver 🤙

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The Battle

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Engagements

Likes

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