Kate Burda & Company

Helping organizations to creating a roadmap to higher revenue and enabling the commercial teams of sales, marketing, and pricing to get there.  

We have worked within hospitality, real estate development, life sciences, pharmaceuticals, and manufacturing.   We have the right process to get you there, we just adjust the dosage.

Guiding leadership to effective top line performance  in an ever-changing volatile, uncertain, and complex marketplace.

Creating revenue programs, marketing platforms, and sales processes in next gen thinking to that gets repeatable results

Develop sales coaching processes and customer engagement based upon customer insights to heighten relationships within most profitable customer.

CEO / Founder

UNT College of Merchandising, Hospitality & Tourism

Advancement Board Member- Committee Chair

Hone Ventures

As the Chief Revenue Officer at Hone Ventures, I am privileged to work with early-stage startups, helping them navigate their unique challenges and carve a path to success.
We at Hone Ventures are more than a startup studio. We're a powerhouse team of seasoned leaders in the tech startup domain, pooling our collective expertise to drive innovation and deliver extraordinary results. Our services range from strategic planning and brand development to recruitment solutions and operational management.
One of the key offerings at Hone Ventures is Ignite, a potent BI tool I had the honor of creating. Ignite is designed to help businesses craft tailored go-to-market strategies.
Ignite's capabilities are threefold:
Revenue Modelling: Ignite smartly segments customers and sets achievable revenue goals, empowering teams to focus on the most lucrative opportunities.
Marketing and Sales Execution: Ignite optimizes resource utilization, providing insightful diagnostics that guide data-driven decisions.
Reporting and Data Clean: Ignite simplifies reporting, offering one-touch solutions for various meetings and reviews while ensuring the accuracy and reliability of information.
Ignite catalyzes teams to make informed decisions, maximize revenue, and drive growth in a competitive marketplace. It's about turning vision into reality and possibilities into success stories

Chief Revenue Officer (CRO)

American Residential Properties

American Residential Properties delivered the american dream to those looking to find a home, be it for a year or longer.    During my time with ARP we redesigned the leasing team, introduced digital marketing, moved to a performance based compensation program, increased rental rates and occupancy within a very short time.

Senior Vice President of Leasing - Revenue

CSM Corporation

CSM is an great example of a smaller company that thinks and acts big.   Our focus was within hospitality, commercial, and multi-family residential.    This was a perfect kick start of sales.   They were on the precipice of realizing a higher levels of revenue attainment.    What I was able to bring to them was strategy, rigor, and discipline to the supporting goals and tactics.  Reinvigorating their sales process and thus their training that yet again support their overall corporate strategy.    Then I moved on to the sales and marketing teams performance metrics and structure, and lastly working closely with our Human Resources to change how we look at top performance and those we recruited into the firm.

Vice President of Revenue (Sales, Marketing, Revenue Management)

Hyatt Hotels Corporation

Responsible for Sales / Revenue for Select Brand hotels to drive top line revenue.   Responsible for 168 hotels, 70 of those managed and 98 franchised properties; $152 million in revenue.   Managed portfolio was responsible for RevPAR performance, top line revenue, and setting sales / revenue strategy.   Brand Focus on developing and delivering programs to drive revenue and brand preference. Creating thought leadership to franchisees and owners on Sales and Revenue systems.

Vice President of Sales

Extended Stay Hotels

Responsible for 176 hotels and $284 million in revenue.  Set sales strategy and sales innovation.  Work in restructuring sales effort and to achieve revenue results during corporate restructuring.  Redesigned performance metrics

Lead both managed hotels and franchise hotels in sales strategy and revenue growth.   Developed New Hotel Opening Program and Budgeting Planning systems for Sales Revenue.   Lead sales training and development.

Regional Sales Director

Marriott Hotels

Sales Manager

Here’s what we know. What separates and elevates leading companies is the profound understanding that revenue performance originates in the unity of two powerful principles: clarity and connection.  At its core is whom do we hunt and how do we hunt it most effectively.

In our experience, goal setting and sales programs cannot be fully effective in reaching higher revenue performance without complete clarity in your business processes and the authentic connection of sales teams to financial operations and your customers. 




Kate Burda

Agilysys

SVP & Chief Commercial Officer

Amadeus North America INC.

Leading the commercial team ( Sales, Account Management, and Customer Success) for the Hospitality division in North America to develop and implement strategies driving customer success, growth, and profitability.

Executive Vice President - Commercial 

Led business intelligence and data solutions globally. Optimizing profitability and efficiency in designing and deploying product strategy, go-to-market, and Customer success.

Executive Vice President & GM  (Business Intelligence and Data solutions)

Championed the global strategy, corporate development, and marketing strategy for the hospitality division. Trailblazing lucrative acquisitions, partnerships, and alliances for the hospitality division.

Executive Vice President Hospitality (Strategy, Marketing & Corporate Development)

Amadeus

Exercised cross-functional leadership and took charge of executing the first long-term global business strategy for the newly created hospitality division. Collaborated in securing the company’s first global central reservations system customer that was deployed in 6,000+ hotels across the globe.

Director of Operations & Business Development - Hospitality

Directed and executed Strategic planning, Commercial Strategy, and Marketing strategies for more than 20 countries across the MENA region.  Created region's first integrated product portfolio, with a specialization in Travel Agencies' distribution technologies, Hotels' Distribution technology, and Airlines' distribution strategies. P&L responsibility doubled market share and EBITDA in five years to the north of $100m.

Regional Director  Marketing and Operations - Middle East & North Africa

Advanced MENA region market share from 26% to 47.8%, in two years. 
Acted as the Executive Board Member in various Amadeus commercial organizations. Directed all commercial strategies with full P&L responsibilities +$400M,  with cross-functional collaboration to deliver key product enhancements, market share growth, improved customer success, and retention.

Regional Markets Director - Middle East & North Africa

Directed market share growth, customer acquisition, and migration plans across the MENA region. 
Grew bookings by 34% from 19mm to 25.5mm bookings, and contributed to increased revenues by €130mm (+22%). Led the creation and establishment of 13 Joint Venture commercial organizations with 13 national airlines across MEA.

Head of Arab Air Carriers Organization(AACO) Program- Middle East

Directed Amadeus’ commercial organization for the country by identifying and executing end-to-end company strategies, and commercial activities (Marketing, Sales, Products and Solutions Strategy, and customer support). Increased top-line revenues by 240% over a three-year period, grew market share from 26% to 58% to become the undisputed market leader while doubling EBITDA.

Managing Director- Amadeus Egypt

Kanoo Travel

Led the company's e-commerce strategy, business restructuring, and digital transformation for travel. Improved business line productivity by 33%, grew revenues by 60%, and improved gross profits by 105%, after one full year. Recognized for ‘Outstanding re-engineering Performance Award’ a year later.

Director Travel Operations and E-Commerce (Gulf Region)

Showtime Networks Inc.

Led key clients and distribution network partners account management function across the Middle East and African region.

Regional Manager Account Relations, Middle East & North Africa

American Express Travel Services Egypt

Led 11 major business units, with full P&L responsibility for business travel. Co-Lead the business digital transformation and strategy execution in partnership with the head of re-engineering to transform the business from a fully owned to a JV and later a full franchise business model.

Head of Business Travel & Operations

Team Leader -  Sales Support and Quality Assurance

Directed research of a novel desktop retailing platform from gathering market requirements, user experience, user training, and country roll-out and Implementation, increasing adoption of travel-related technologies (first graphical interface platform), and improving travel agent productivity and customers' success.

Automation Specialist

Senior Travel Consultant, and Travel Consultant 

Visionary Executive, & Game-Changing Pioneer highly regarded for being a key influencer for pioneering technology companies in travel and hospitality. 

Specialties: 
Executive Leadership:  Value Creation; Cross-Functional Team Success; Risk Control; Communication; P&L Responsibility
Strategy Design/Execution: Corporate Development; Product Strategy; Project Management; Operational Leadership
Revenue Growth: Proactive Partnerships; Business Development; Multi-Disciplined Environments; Go-to-Market Tactics
Marketing Transformation
Business Transformation: Post merger Integration, Process Optimization; Workforce Optimization, Staff Development

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Kate Burda

Joe Ahmed Youssef

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