The Buyer Psychologist | Sell more using science (not guru B.S.) | 63,000+ marketing geeks read my free newsletter

You wanna understand why customers *really* buy, right? I can help.

Here's the skinny: I built an audience of 280,000 smart people and grew my businesses from $0 to 7-figures. And I did it without a big team or a financial safety net (and as a new mom). 

How? 

By learning buyer psychology.

When you figure out what makes people tick, click, and buy... it’s easier to:

→ Sell more stuff
→ Attract better customers
→ Make more money, more predictably
→ Look like a genius to your clients or team

I don't peddle "hacks" or "quick tricks". And I won't promise you can 10X your growth in 30 days while working 10 hours a week from the beach. (We both know that's B.S.)

But if you're ready to stop guessing and start growing...

Here's how I can help:

________

1. Join 63,000 smart people who get my weekly newsletter

Why We Buy 🧠 is the free buyer psychology newsletter. Forbes says it's one of the "top marketing newsletters"

Subscribe today for $0 (and get a surprise gift)

https://learnwhywebuy.com/wwbnews/

________

2. Uncover the "ouchy" problems buyers will pay to solve—in just 4 minutes

My AI-powered Ouchy Pain Finder bot helps you uncover the deeper, “ouchier” pains your buyers are struggling with so you can craft copy that converts.

Get the bot free:

https://learnwhywebuy.com/ouchy

________

3. Craft copy that converts using 26.5 science-backed techniques 

Wallet-Opening Words is the conversion copywriting playbook for busy people. Ditch bloated courses and learn how to make tiny copy tweaks that drive BIG sales.

Write smarter copy that converts:

https://learnwhywebuy.com/wow

________

4. Get your business in front of 280,000 smart marketing geeks

I work with a select few brands for win-win-win partnerships across my newsletter (63,000 readers), LinkedIn (87,000 followers), and X (137,000 followers).

Want more info? 

Apply here: https://learnwhywebuy.com/advertise


________

Are you still here?

Let's connect ❤️

Katelyn Bourgoin 🧠

I’ve started calling out AI comments on my posts. Not because I want to embarrass the commenter…

But because I want to save them from scorching their reputation with people they clearly want to connect with. 

Look, the gurus lied. 

(About a lot of stuff, but we’ll focus on one thing in particular now)

They told people to “spend hours commenting.”

But that’s not realistic—unlike full-time creators, most people can’t hangout on LinkedIn all day. They’ve got a business to run. 

And while using an AI tool or outsouring commenting to a VA seems like a smart move, it won’t get you clients. 

You’ll likely just attract other people who are also trying to “hack the algorithm”.

Because guess what? The people getting spammed with AI comments—we can tell they’re AI comments. 

(Yes, even the ones you think are too clever to detect. We know.)

Stop it. 

Having a large following will feed your ego. But it won’t feed your family. 

Agreed?

The Creator Economy has peaked. Everyone can create now. I believe "The Thinker Economy" comes next...

Because when creation becomes effortless, original thinkers are rare.

Scroll LinkedIn right now. 

I bet your feed is full of content that reads well, but says... nothing.

A sea of polished posts that could've been written by anyone (or anything).

Creating content used to be hard. You'd spend hours wrestling with an idea, unsure of what you really want to say, but getting closer with each revision.

Finally, you'd finish, mentally spent but satisfied.

With AI, it's now effortless.
Type a few words, get a post.

But in our race to produce more—to build more, to do more— there's a problem few people are talking about:

When we outsource thinking, our minds get lazy.

Every time something feels hard, we hand it over to AI. And that's dangerous. 

Your brain is like a muscle—stop using it and it atrophies.

Writing is thinking. And when we rely on AI to think for us, we're training ourselves NOT to think. 

Most people will take the easy path...

They'll happily let AI do the thinking for them.

Which means the ones who wrestle with ideas, challenge assumptions, and develop their own perspectives will stand out like never before.

Use AI. Just don't forget how to think.

Because in this new economy, you won't win by outworking everyone. You'll win by outthinking them.

The people who think in public will get rich.

Are you ready?

I’m reading this while waiting for a train (I’m going on my first non-work girls weekend in 6+ years!)

It’s Jonathan Goodman new book, Unhinged Habits, and there’s a simple promise on the inside cover:

“Build your rich life by mastering the art of strategic subtraction.”

And honestly? This is exactly the guidance I need in my life right now.

I’m exploring making a major change in my business. And that comes with *all the feels*

Exciting.
Scary.
Doubt.

I’m considering selling Why We Buy and going all in on Unignorable. That means giving up over $600k of fairly consistent annual revenue Why We Buy generates just from newsletter sponsors and evergreen digital product sales.

Sure, I could keep doing both. But I don’t want to. I’ve tried and it’s left me feeling scattered.

→ I want to be known for ONE thing
→ Focus on delivering ONE outcome
→ Build ONE great core product

It’s a strategic sacrifice. 

Which means I’ve found Jon’s book at the perfect time.

If you’re at a crossroads too and looking to make a change… have you considered doing… less?

undefined undefined

Heyyy!

Here's the link to join the PAINKILLER waitlist and get access to your new bestie, Sparky, the Ouchy Pain Finder bot: https://www.customercamp.co/painkiller-waitlist

This message is automated but if you reply with a question I'll answer it

Have a brainy day!

It’s my 41st birthday. Maybe it looks like I’ve got my shit together but…

Nope. I f*ck up. All the time.

And after 15 years of entrepreneurship—and more than my share of failures and wins—I’ve learned a few hard lessons:

__
Lesson 1: Do less. Better.

The common wisdom is to diversify. Build multiple revenue streams. Do more.

That B.S. has always gotten me into trouble.

Stop chasing every new project—it’s not just stealing your time, it’s stealing your chance of success.

The people pushing “do everything” and “be everywhere”?

They have 30-person teams (or get paid to sell you that advice).

When something’s working, don’t diversify. 

Double-down.

__
Lesson 2: Forget trend-chasing. Focus on what doesn’t change.

Jeff Bezos built Amazon on a simple truth: People will always want lower prices, faster delivery, and better selection.

That won’t change.

The same triggers that made people buy 100 years ago work today.

While everyone chases trends, bet on human nature:

👉 Social proof? Still works.
👉 Status seeking? Still drives actions.
👉 The desire to belong? Timeless.

Platforms change. Tools evolve. Human psychology?

That’s your constant.

__
Lesson 3: The best products don’t win—the products with the best messaging do

I’ve watched brilliant products fail while mediocre ones sell like hot-cakes.

It’s rarely about product quality. It’s the story.

Your customers aren’t endlessly comparing features.

They’re asking: “Do I trust this? Do I get this? Do I want to be part of this?”

Master your message to own your market.

|||
This next lesson is uncomfortable… but it’s so f*cking true.
|||

__
Lesson 4: The *messenger* matters MORE than the message

Who says something matters more than what is being said.

You’ve seen this play out hundreds of times…

The same pitch, delivered by different people, gets wildly different results.

We like to think we judge ideas on merit. We don’t. We judge them based on:

👉 Who’s sharing them
👉 How much we trust them
👉 Whether we want to be like them

A trusted creator can launch a simple product and make millions, while an unknown genius struggles to get noticed.

It’s not fair. But it’s reality.

So how do you become someone worth listening to?

Don’t just share ideas. Own one.

One clear, contrarian idea that people associate with you. That’s what makes the difference.

—
Have you learned any of these the hard way too? And other lessons ring true?

P.S. this is what happens when your 4 year old gets to carry the birthday cake. 

The lesson? Floor cake is still tasty.

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This is my friend Sarah. 8 years ago when we took this, my startup had gone bankrupt. I told her a secret I’d never shared…

The secret? I was relieved.

Building that VC-backed startup, I’d realized I didn’t actually want to run that type of business. 

I’d seen what “success” looked like. It was a massive company with a huge team. Just thinking about it all felt suffocating.

Maybe I’d self-sabotaged. I don’t know.

Fast forward to last week...

I had a call with Sarah Hart ✤ . (She’s working on my visual brand for Unignorable 2.0!!!!)

And during that call, I revealed another secret—something I’d never said out loud before.

Something I’m embarrassed to admit.

The truth?

I’ve been avoiding video and speaking opportunities for years.

I have plenty to say. 
That’s not the problem.

I just don’t feel like “me” these days.

I’ve gained weight. I look tired.

I feel old compared to the 20-somethings lighting up my feed.

Somewhere between startup grind → bankruptcy → pandemic → baby → husband breaking his neck → moving across the country...

I got... frumpy.

I know social media rewards beauty.
It’s basic human psychology.

I also know that avoiding video and speaking opportunities for such a vain and silly reason will hurt my business.

Now... if one of my smart, talented friends confessed something similar to me?

I’d tell them they were being ridiculous.

I’d kindly yet firmly tell them they DESERVE to show up. The world NEEDS to hear that special message that only they can share.

And yet here I am. Hiding.

Weird, right?

Our logical brain can know something’s technical true, but that inner critic still sabotages us.

If you feel this way—especially the women reading this—you’re not alone.

Yes, do the work to get back to feeling like yourself again.

But in the meantime, show up anyway.

That’s what I plan to do.

Study human behavior (not algorithms)

Platforms change. 
Tactics get copied. 
Stuff that worked stops working.

But basic human psychology? That shifts at glacial speed.

When you understand the timeless principles of attention and trust, algorithm updates become irrelevant.

You'll always know how to adapt and win.

Deal?

How to build a “successful” biz in 2026.

4 easy steps:

—
1) Wake up early

The early bird gets the worm. You’ll be amazed at what you can accomplish before 8am while the rest of the world is still sleeping.

—
2) Create something valuable

Solve a real problem for real people. If you help others win, you’ll win too.

—
3) Have a massive chip on your shoulder

Get bullied as a kid. Mercilessly.

Grow up poor with a single mom who’s constantly stressed about money and on the edge of a breakdown. Pack a bag in the middle of the night and escape to a women’s shelter to hide from her psycho ex-husband.

Have your heart shattered by your first love in a way that takes years to process.

Trust no one.

Develop a nervous system that’s constantly in fight or flight.

Drown it in alcohol and drugs for a while.

Then discover a more socially acceptable addiction: work.

Build a branding agency...

Then a restaurant consulting business.

Land clients like Target and Holiday Inn. Sell the restaurant consulting business. Decide that’s not enough.

Bootstrap a tech startup. Funnel every dollar you make in your agency back into your startup. Stop taking a paycheck. Lie awake at 3am running numbers that never work. Keep going anyway.

Get featured in Forbes and Inc Magazine for building “The next LinkedIn for women.”

Run out of money.
Watch it all collapse.
Go bankrupt.

And somehow... the chip gets bigger.

Build another business. Cross $1M in revenue. Hit 100k followers. Then 200k.

People start clapping. Magazine features. Podcast invitations.

Think you’ll finally feel different.

You don’t.

The goalposts keep moving when you’re running away from something instead of toward it.

Then you become a mom. You hold your baby for the first time and feel something shift inside you.

All those numbers, all those milestones, all that proving—none of it mattered the way you thought it would.

Start therapy. Unpack why you’ve been running so hard for so long. Begin to heal.

Now you build differently. Not to prove anything to the world. But because you’re on a mission to help others make a bigger impact. 

You stop chasing what you think you’re supposed to want... and do the work to figure out what you actually want.

—
4) Build an audience
(It really is worth it)

—
Do you have a chip on your shoulder too? Use it as fuel. But don’t let it run you ragged. Remember, you get to decide what a “successful” business looks like for *you*

Did you spend weeks or months building something no one wants?

Congrats 👏

This is a rite of passage for every successful entrepreneur.

Even smart people need to get kicked in the teeth by the market before you realize how important it is to talk to customers. 

It’s not about asking them what you should build. 

They usually dont know. 

But you need to dig into their problems so you can build solutions they actually want to buy.

When you solve bigger problems, you earn bigger paydays. 

Ya feel me?

ChatGPT says I'm the #1 buyer psychology expert on LinkedIn. But I cheated...

No, I don't know some voodoo magic for ranking in ChatGPT. My "hack" is years in the making.

Honestly? It's probably the best thing I did in my business. It made everything else easier.

Here's the backstory...

When I started my Why We Buy newsletter in 2020, I had a decision to make:

How would I cateogorize it?

Technically it was about "behavioural economics"—using cognitive biases and heuristics in marketing.

Sounds science-y, right? Yeah, that was the problem.

My ideal readers weren't academics. They were marketers and founders building online businesses.

Now I could have used a sexier term: “consumer psychology”. 

But my target readers mostly ran B2B businesses. They didn't sell "consumer" products. They sold services and software.

So I took a strategic leap. I created the world's first "buyer psychology" newsletter. No other person owned that specific category, so I:

→ named it 
→ framed it
→ claimed it

This brings me to my "hack"...

If you want to be known for something specific, you can literally choose to name that thing (eg. think “boring businesses” or Storybrand). 

But making it spread isn't just about choosing the right words.

You must attach meaning to those words (aka. frame it).

The easiest way to do that is by starting with a problem your audience already feels.

In my case, that problem was chronic overwhelm. Marketers are exhausted by constant change—always chasing, never catching up. But human behavior doesn't change. It's a steady anchor in the raging sea.

So I crafted a simple mantra: Marketing changes fast. People don't. Learn buyer psychology.

I framed the problem (ie. speed of change) and offered a distinctive solution (ie. buyer psychology.)

Then to claim it? I just spread that idea everywhere. It became the dominant narrative underpinning all my content.

Not once. Not twice. But consistently across 100s of posts... for... years.

Finding my first ownable idea changed my business. It can change yours too.

So if you want to be seen as an authority in your space (and get paid like one), I've got a new mantra for you:

Don't just share ideas.
Own one.

That's the best "hack" there is.

--

P.S. Claiming a new category isn't the only type of ownable idea. It's actually one of six (and probably the hardest to pull off).

I'm breaking down all six in my new UNIGNORABLE newsletter. First issue drops next week.

Drop a 🧠 if you want in.

graphical user interface, text, application, chat or text message

Most content advice only works for wannabe influencers. If you need leads—not just likes—try this instead:

—
I’ve helped 1,800+ entrepreneurs build personal brands. Many became dominant voices in their space (and their sales exploded in the process).

Yet I’ve also watched qualified experts remain painfully invisible.

I bet you’re excellent at what you do, but your content doesn’t drive pipeline.

(And, no. You don’t need to “hack the algorithm” or spend hours per day commenting.)

What you need is content that makes your expertise unignorable—so clients come to you, cash in hand.

That’s what I call ‘authority content’.

And there’s a simple equation for creating it:

—
Authority =
(Problem + POV + Promise + Proof)
× Repetition

Each element is backed by behavioral science and maps directly to your buyer’s journey.

Here’s how it all works together:

—
PROBLEM — Name their struggle

Example: “You don’t have a lead gen problem. You have a positioning problem.”

↳ The science: Problems activate survival mechanisms (fear/urgency) and when you articulate their problem better than they can, they lean in

↳ Buyer stage: Attracts new people who recognize the problem

—
➕ POV — Show your differentiated thinking

Example: “Most content advice only works for wannabe influencers. If you wanna get leads—not just likes—try this instead:” (Look familiar?)

↳ The science: Sharing your contrarian beliefs, proprietary frameworks, and ownable ideas triggers the von Restorff effect (you stand out) while challenging best practices signals status

↳ Buyer stage: Engages problem-aware people seeking fresh perspectives

—
➕ PROMISE — Tease what’s possible

Example: “I used to work 80 hours a week just to scrape by. Now I average 5 hours per day and had my best year yet. What changed?”

↳ The science: Triggers social comparison and self-efficacy while tapping into identity aspiration (we want to become who we admire)

↳ Buyer stage: Converts lurkers into believers

—
➕ PROOF — Build credibility

Example: “My client went from stuck at $200k for years to doing $600k in 9 months—same service, better positioning.”

↳ The science: Social proof and authority heuristic bypass skepticism to build trust

↳ Buyer stage: Converts believers into buyers

—
✖️ Repetition — The multiplier

Clarify your messageing and then repeat key talking points consistently.

↳ The science: repetition builds familiarity and trust. And the more we hear an idea, the more we come to like it. 

↳ Buyer stage: Reinforces recognition across the entire buying journey

🟰 Authority 

—
I’m no mathematician, but I know this:

Strategy beats volume. Every time.

Once you understand the authority equation, you’ll stop posting randomly and start building a reputation that commands premium pricing.

Your competitors might post more. But you’ll be the one clients seek out.

Does your content get ignored?
You may be *too smart* for your own good.

Many brilliant entrepreneurs I talk to have all but given up on LinkedIn.

They’ve put the time in, but it ain’t working.

Meanwhile inexperienced newbies are getting more claps and more clients... while the post you spent 2 hours writing falls flat.

Here’s the uncomfortable truth:

That “less qualified” person may be winning BECAUSE their expertise is limited.

It’s not like they don’t want to sound impressive. They just think their basic 101 insights are groundbreaking.

But basic is exactly what your target buyers often need.

Because your buyers aren’t experts in your topic.

They’re just people trying to solve a problem, and they need someone who can explain what’s going wrong in a way that finally clicks.

Meanwhile, you’re over here adding layer upon layer of nuance.

Caveats.
Sophistication.
Deeeeepth

Every time you draft something simple, your FOBO kicks in (aka “Fear of being Obvious”).

You add complexity because you’re worried a peer might think it’s not “expert” enough.

(I catch myself doing this constantly. I’ll write something direct, then overcomplicate it because I’m afraid it sounds too obvious.)

Real talk?

This is your status anxiety dressed up as quality control.

You’re afraid to dumb it down because you want to prove to peers that you know your shit.

But your ideal buyers don’t need to be impressed by the depth of your expertise—they need to feel like you understand their challenges and can help them.

So you have a choice...

Create content that earns nods from your peers (who will never hire you)... OR create content that attracts clients.

One feeds your ego. 
The other will feed your family.

Now I want to ask you a tough question (and you need to answer honestly):

Are you creating for peers or for your clients?

See? Dreams can come true. 
Get after yours in 2026! 💪

Most "personal brand" problems are actually messaging or offer problems in disguise

Sell something people want
Explain it so they know why they should want it
Creating unignorable content becomes much easier

I kicked off 2026 by making $113K in 4 days with a "lazy launch" strategy.


Okay, now that I've got your attention...

Flashy headlines like that grab eyeballs. But most people don't share the full story.

Let me fix that…

After getting the blessing from the team at Demand Curve, I decided to open access to the Unignorable course curriculum one last time.

I wanted to time the launch around New Year's, when people are hungry to level up.

But with the holidays coming up and my 1:1 client work at Unignorable 2.0, I'd massively overcommitted. I didn't have time for a big, flashy promotion—but I also didn't want to miss that "fresh start effect" energy.

So I asked myself, what might a “lazy” version of a launch look like?

Then we got scrappy:

→ We reused an old email course we already had to prime people for the launch
→ We reused the expiring bonuses strategy that had worked great in the past
→ We repurposed past launch emails and social posts rather than creating from scratch

All in? I personally spent about 25 hours prepping for this launch—a breeze compared to my typical 4-6 weeks of pre-launch prep.

25 hours and $113,000 in sales.

Now, before you run off to copy this strategy… not so fast.

Here’s the unsexy truth:

Years of gruelling upfront work went into making this near “passive income” possible.

I’ve been building an audience since 2019. Showing up consistently. Earning trust sloooowly.

I’ve poured 1000+ hours into creating the original Unignorable challenge. I worked 16-hour days over the Christmas holidays back in 2022 to prep for our first cohort.

We ran five cohorts of Unignorable—and after each one, we made the product better.

And because we built a good product that drives results, internet-famous alumni like Josh Lowman, Alex Smith, Sarah Hart, and Eric Partaker sing our praises. 

Showing real success stories made getting ‘yeses’ much easier this time around.

So yeah. “Lazy” launches are absolutely possible.

But they're the reward for years of front-loaded work. Not a shortcut.

The "passive income" crowd leaves that part out. And the big promises are bullshit without context.

The work you do now is the "lazy" you earn later.

Sound good?

Do you constantly feel like you’re behind on AI and marketing stuff?

Take a deeeeeep breath. 

You’re not behind. If you’re worried about this stuff, you’re probably way ahead of most folks. But you might be focused on the wrong things. 

Tech and tools change rapidly. 
People don’t.

Yes, AI can help you do work faster. But first you need to figure out what works with your target buyers.

Focus on that.

Nail your message and offer. 
Then you can figure out how to scale it.

Breathe. You’ve got this.

My client pitched using his new ownable idea for the first time. Best sales call he’s EVER had.

(And he runs a $1M+ agency)

This is the first 1:1 client project work I’ve done in 7 years. And I’ve gotta say, after cutting my teeth in the agency world, it feels damn good to be back in the saddle again.

—

P.S. I anonymized this out of respect for the client. He wants to keep his new strategic direction secret. Too many copycats around here 👀

P.P. S. Want to work with us 1:1 to find your ownable idea?

(AKA: a compelling, strategically chosen concept that becomes synonymous with you and drives your business.)

I’m opening a few more spots for clients in February. Jump on the waitlist to be notified when applications open: beunignorable.com

Owning a place in your target buyer’s mind is the ultimate marketing “hack”












(Yup. That’s the whole post.)

Most AI writing tools make everyone sound THE SAME. So I’m using Lovable  to build something different for my clients.

I’m building a brand voice diagnostic tool for our Unignorable clients. We’ll use it to build each client a custom Claude Co-writer that actually writes in *their* voice

(bye-bye, generic AI slop.)

This won’t be publicly available—it’s only for clients.

Now you might be wondering, “Katelyn, why go to all that effort to build a custom tool for just a handful of clients?”

Fair question.

Here’s my two-part answer:
1. It wasn’t that much effort. All in, it took about 2 days to build this thing with Lovable.
2. I don’t just want to satisfy our clients. I want to DELIGHT them.

Psychologically speaking, delight is different from satisfaction. Satisfaction means you met expectations. Delight means you exceeded them.

When customers experience a moment of delight, they’ll buy more and tell their friends.

And unsolicited praise from a happy client is the best dang marketing there is.

OK. So back to my new brand voice diagnostic tool…

I can’t tell you exactly how it works. (That’s my secret sauce.)

But I can tell you the problem it solves…

Most AI tools make everyone sound the same. Or worse? They mimic the voice of big influencers, which makes you sound like a copycat.

We can train AI to write like you, but first we need to define your voice profile. That’s what our tool does.

If you’d told me 3 years ago I could build a custom tool like this for our clients in a weekend—without hiring a developer or learning to code—I’d say you were crazy.

But Lovable changed the game.

I just described what I wanted, watched it get built in real-time, and kept tweaking until I got exactly what I’d envisioned.

Cool, right?

Give it a try.

When you solve problems your clients didn’t even realize they had, you both win.

They get pain relief and you (hopefully) get rich.

—
P.S. Feeling inspired to build something for YOUR clients?

Start with their problems. What friction keeps showing up? What do they struggle to do on their own? Build a mini tool that solves that.

Lovable makes it possible in days, not months. No coding required.

And it’s free to start creating. 

Sign-up here and get 20% off if you decide to upgrade: https://lnkd.in/eCrSjxCE

#sponsored #lovablepartner

I'm curious. What's one thing you changed your mind about in 2025? 

Unlearning is a superpower. 

The smartest people I know are constnatly reevaluating and rethinking their belief system. 

So what’s one thing you unlearned in 2025 that will change how you work in 2026? 

I’ll post mine in the comments too shortly 👀

Chris Piper is brilliant. (He helped Codie Sanchez scale from $2M to $10M in 12 months.) Watch as I revealed his ownable idea last week…

—
Did you watch the 38-second clip? That’s good, right?
—

Chris had been trying to figure out his positioning and messaging for months. Nothing ever sounded right.

This is the curse of expertise in action. The smarter you are, the harder it is to see yourself clearly.

When I unveiled Chris’s ownable idea—and explained the underlying strategy it’s built on—his reaction made me happy dance.

He called it “a parasympathetic sigh of relief.”

His exact words: “This is what I’ve been feeling and trying to figure out for months... this feels like me.”

That’s what finally getting unstuck sounds like.

And there’s an important lesson here for you too:

It doesn’t matter how smart you are.
You just can’t bottle your own brilliance.

If you want to get unstuck, get out of your own head.
Ask for help.

—
P.S. Want help finding your ownable idea?

I’m opening a few spots for Unignorable 2.0 in February. If you’re a big-brained expert who’s ready to start your ‘internet-famous’ era, hit me up. 

I'll share info on how to join the waitlist so you're first to know when we open applications.

Imagine waking up to a flood of new patient leads. Qualified leads won over by your expertise, ready to bring you revenue.

They're not just tire-kickers or bargain shoppers. These are qualified leads who your expertise has already won over. 

Is this a pipe dream? Nope, it isn't. 

Actually, you have an advantage that those big players don't.

The opportunity to build a laser-focused content strategy from a fully SEO-optimized website that speaks directly to your ideal patients.

Sure, you won't see thousands of shares or viral posts lighting up your social feeds.

But you’ll see something far more valuable: a steady stream of patients walking through your door, instead of having to chase them down.

Because let’s be real, the only metric that really matters is how many patients are coming through your door. Shares & likes don’t pay the bills.

But here’s the rub. Right now, you're caught in a frustrating catch-22.

If you’re like most dental practice owners, you have no idea how your patients find their way to your door.

So, you send out postcard mailers, run some ads, or do a TV/Radio commercial spot.

And not getting the results you hoped you would. But why?

Because your patients are looking for you in the one place you haven’t invested-the web. 

Particularly, your website that’s made for your patients and showcases your services.

But you don’t know anything about SEO or keywords. And you don’t have time to learn. 

Between seeing patients, managing your team, & keeping up with the latest dental advancements, the idea of sitting down to write a 1,500-word article feels like a luxury you can't afford.

You're a dental professional, not a content creator or SEO specialist. Yet, your website needs to be authoritative & high-converting to draw patients to your practice.

But what if there was a way to break free from this cycle?

Introducing The Dental Practice Patient Accelerator™.

It's not just a service; it's a complete solution designed to elevate your practice's online presence & inbound patient acquisition. 

Here's what you get:

🔷 Diagnostic Website Audit
🔷 Custom Content Strategy Blueprint
🔷 SEO/GEO-Optimized Content Creation

The result?

✅ 150% increase in organic traffic and local leads within 6 months
✅ Prominent placement in the local Maps Pack
✅ Medically accurate, SEO/GEO-optimized content that resonates with patients

Let me handle content creation while you focus on exceptional patient care. 

DM "PRACTICE" to learn more & accelerate your revenue growth.

Nicole Kolesar

I just spent the last year doing something nobody else has done.

I analyzed 2,000 dental practice Google Business Profiles across all 50 states.

Every. Single. One.

I looked at five critical metrics:

👉🏽 Profile completeness
👉🏽 Patient reviews
👉🏽 Review management
👉🏽 Visual content
👉🏽 Engagement metrics

Want to know what I found?

95% of dental practices are leaving six figures on the table. And they have no idea it's happening.

The reality is that your Google Business Profile is the most valuable piece of digital real estate you own. When someone searches "dentist near me" or "dental implants [city]," your GBP is the first thing they see.

Not your website. 

Not your ads. 

Your GBP.

But most practices treat it like an afterthought.

They set it up once in 2018. Added a few photos. Maybe responded to some reviews. 

Then forgot about it. Just like the holidays.

Meanwhile, your competitors (or worse, corporate chains) are optimizing their GBPs weekly and stealing your patients.

If your GBP isn't fully optimized, you're losing:

❌ 15-25 calls per month
❌ 6-10 new patients per month
❌ $864k - $1.44M per year in lifetime value

And that's being conservative.

This week, I'm sharing the results of my research.

Not generic advice. Not theory. Actual data from 2,000 real dental practices.

You'll see:

✔️ Which states have the best (and worst) GBP performance
✔️ The exact elements the top 1% have that you're missing
✔️ The mistakes 78% of practices are making right now
✔️ The simple fixes that move the needle immediately

If you're a dentist who feels invisible online, this series will show you exactly why and how to fix it.

Tomorrow: The profile completeness crisis (and why 87% of dental GBPs fail this basic test).

When's the last time you actually updated your Google Business Profile?

#LocalSEO #GoogleBusinessProfile #DentalMarketing #Practiwrite

Content Strategist, SEO Content Writer, Author

When you run Google Ads, you get an ad.

When you run Local Service Ads, you get the Google Guaranteed badge.

That badge carries more weight than most practices realize.

Here’s why.

🔷 Trust changes behavior.

Google Ads show a small “Sponsored” label. Patients understand you paid to appear. Skepticism is baked in.

Local Service Ads sit at the very top of the page with a green checkmark and a Google Guaranteed badge. Patients see verification, background checks, and Google’s name attached to your practice.

Trust forms instantly.

I surveyed 500 dental patients who used Google to find a dentist and asked them:

"Would you be more likely to call a practice with the Google Guaranteed badge?"

78% said yes
14% said it doesn’t matter
8% said no

Nearly 8 out of 10 patients are more likely to contact you purely because of that badge.

What does Google Guaranteed actually require for you to earn it?

Business owner background checks
Active licenses
Insurance coverage
Minimum review rating, typically 4.0+

Patients may not know every detail, but they understand one thing clearly. Google vetted this practice.

Compare that to Google Ads, where anyone with a credit card can show up.

🔷 Where do LSAs appear?

When someone searches “dentist near me,” the order usually looks like this:

✔️ Local Service Ads with Google Guaranteed
✔️ Map pack
✔️ Traditional Google Ads
✔️ Organic results

LSAs show up before everything else.

I tracked practices running both LSAs and Google Ads at the same time.

Google Ads:

👉🏽 CTR: 4.2%
👉🏽 Call rate from clicks: 9.6%

Local Service Ads:

👉🏽 Call or message rate: 18.7%
👉🏽 No website click required

Nearly double the response rate.

The guarantee itself?

If a customer is unhappy, Google may refund them up to the job value, capped per claim.

That badge represents more than visibility. It signals accountability.

Google is effectively saying they trust this business enough to put money behind it.

Here's a client comparison for you: 

Practice A used Google Ads only:

$3,200 monthly spend
114 clicks
11 calls
4 new patients

Practice B switched to LSAs:

$2,400 monthly spend
32 leads
21 new patients

Practice B also saw:

47% higher case acceptance
23% higher average case value

Trust changes how patients decide.

This is a competitive barrier.

Not every practice qualifies. Poor reviews, licensing issues, background check failures, or missing insurance disqualify you.

That creates a real moat for practices who qualify and run LSAs well.

Google Ads feel like marketing.

Google Guaranteed feels like a recommendation.

One earns attention. The other earns confidence.

Tomorrow: how to screen LSA leads so you stop paying for tire kickers and save $800+ per month.

If you had to choose between running Google Ads or having the Google Guaranteed badge, which would you choose and why?

#GoogleGuaranteed #LocalServiceAds #DentalMarketing #TrustFactor #Practiwrite

Dentists, I'm about to show you something your marketing agency will never put in a proposal.

Here's what they charge you every month: 

🔷 Social media management: $2,500 
🔷 Blog content creation: $1,800
🔷 Generic SEO: $2,000

Total: $6,300/month

Here's what it actually costs them to deliver:

🔷 Social media: One junior designer servicing 40 clients at $4,000/month salary = $100 per client. 

Margin: 96%

🔷 Blog content: Contract writer at $0.12/word, 4 posts monthly = $480. Margin: 73%

Generic SEO: Automated reports + 2 hours of meta description changes quarterly = $150/month. 

Margin: 92%

Total cost to service you: $730/month.
Total revenue from you: $6,300/month. 
Their profit margin: 88%

You're not a client. You're a subscription.

And like every subscription service, the goal isn't solving your problem quickly. It's keeping you subscribed as long as possible.

That's why they sell you "brand awareness" (unmeasurable, indefinite timeline, 94% margin) instead of Google Business Profile optimization (measurable results in 60 days, 35% margin, you might leave when it works).

I analyzed 2,000 dental practice Google Business Profiles across all 50 states. 

You know what I found?

🔷 89% of agency websites prominently feature social media management. 
🔷 34% even mention Google Business Profile optimization.

They're selling you what's profitable for them, not what's profitable for you.

Your ideal client for them? 

Pays $6,000/month, stays 18-24 months, doesn't track cost-per-patient, focuses on "long-term growth" = $144,000 lifetime value.

Their nightmare client? Demands ROI from day one, tracks calls to campaigns, leaves after 6 months when they're ranking locally = $36,000 lifetime value.

Guess which business model they built?

The agency isn't failing to get you results. 

The agency is succeeding at its actual business model, which is maximizing your lifetime subscription value.

Here's my question for you, if you're a dentist who's struggling to get better patients: 

If your agency can't show you the direct line from their work to booked patients, what exactly are you paying for?

#betterdentalpatients #dentistsdeservebetter #Practiwrite

Let's do the math your dental marketing agency is hoping you never do.

🔷 Optimized Google Business Profile (what the top 10% of practices have): 

✔️ 1,000 monthly views 
✔️ 320 call attempts (32% conversion) 
✔️ 210 answered calls (66% answer rate)
✔️ 105 booked appointments (50% booking rate) 
✔️ $2,400 average case value
✔️ Monthly production: $252,000

🔷Neglected GBP (what I found in 61% of practices): 

✔️ 200 monthly views 
✔️ 40 call attempts (20% conversion) 
✔️ 26 answered calls (65% answer rate) 
✔️ 13 booked appointments (50% booking rate) 
✔️ $2,400 average case value
✔️ Monthly production: $31,200

The gap: $220,800 per month. $2,649,600 per year.

That's not a typo. That's what an incomplete, neglected Google Business Profile costs a fee-for-service practice annually.

You're not losing pennies. You're losing the revenue equivalent of hiring four additional associates.

And you're paying an agency $3,500-$5,000/month to tell you your engagement rate is up.

But it gets worse.

The average dental practice misses 32 phone calls per day, according to the American Dental Association. 

Not because your front desk is incompetent (hopefully they're not).

Because they're already helping someone when call 33 comes in.

Monthly breakdown: 

✔️ 850 incoming calls 
✔️ 215 actually answered (25%) 
✔️ 635 go to voicemail 
✔️ 443 never get returned (70%)

443 potential patients called you and got silence.

At $2,400 average case value, that's $530,400 in monthly production ringing through to dead air.

Layer that on top of the incomplete GBP problem. You're not generating enough calls. 

And the calls you do generate? You're missing 75% of them.

This is the double-bleed most practices don't see:

Weak GBP = fewer calls coming in
No call system = most calls going unanswered

Your competitors with complete GBPs, active posting schedules, and call tracking systems are picking up patients you're losing at both ends.

You've already paid for the marketing to generate those calls. 

The patient wanted to book with you. 

Your profile convinced them to dial. 

They had their credit card ready.

Then....Riiiiing. Riiiiiiing. Riiiiiing.....Voicemail.

They call the next practice. Who picks up. Who books them. 

Who just captured $2,400 in production you paid to generate, but failed to answer.

Here's what I want to know dentists: If you're bleeding $220K monthly from an incomplete GBP and another $530K from missed calls, what exactly is that $42K annual social media retainer accomplishing?


#DentalPracticeGrowth #GoogleBusinessProfile #PracticeProfitability #Practiwrite

60% of all "dentist near me" searches happen on mobile.

But 78% of the dental GBPs I analyzed are completely broken on mobile.

Here's what I found:

🔷 Problem #1: Phone numbers that don't click-to-call (64% of profiles)

Someone finds your GBP on their phone. They want to call you.

But your phone number isn't clickable. So they have to:

❌ Memorize the number
❌ Exit Google
❌ Open their phone app
❌ Manually dial

You just lost them.

The top 1%? Click-to-call is automatic. 

One tap. Done.

🔷 Problem #2: Photos that don't load (71% of profiles)

Most practices upload massive images (5MB+) to their GBP.

On desktop? They look fine.

On mobile? They take 8-10 seconds to load.

After 3 seconds, 53% of mobile users bounce.

The top 1% optimize every image to under 200KB. Fast load times. Lower bounce rates.

🔷 Problem #3: No mobile-specific posts (89% of profiles)

Google lets you post updates to your GBP (like social media). Most practices don't post at all.

But even the few that do? They write long-form posts designed for desktop (or a blog).

On mobile, they're unreadable.

The top 1% create short, punchy posts optimized for mobile screens:

✔️ 50-75 words max
✔️ One clear message
✔️ Strong call-to-action
✔️ Eye-catching image

🔷Problem #4: Booking links that break on mobile (73% of profiles)

Some practices DO add booking links to their GBP. But the links go to desktop-only scheduling systems.

On mobile? The page doesn't load. Or the form is unusable.

The patient gives up and calls someone else.

The top 1% use mobile-responsive booking systems. Patients can book in 30 seconds from their phone.

🔷 Problem #5: Buried information (82% of profiles)

On desktop, your GBP shows all your info above the fold.

On mobile? Only the essentials show up.

Most practices bury critical info in the "See more" section. The top 1% prioritize mobile display:

✔️ Hours clearly visible
✔️ Phone number prominent
✔️ Services listed first
✔️ Primary photo optimized for small screens

🔷 The mobile performance gap:

I tested load times and usability on actual mobile devices (iPhone and Android).

The Top 1% of GBPs?

✔️ Load time: Under 2 seconds
✔️ Click-to-call: One tap
✔️ Booking: 30 seconds
✔️ Photos: Instant load

The Bottom 78% of GBPs?

❌ Load time: 6-10 seconds
❌ Click-to-call: Manual dial required
❌ Booking: Broken or difficult
❌ Photos: Slow or don't load

The cost:

If 60% of your traffic is mobile and 78% of mobile visitors bounce due to poor experience, you're losing 47% of all potential patients before they even see your content.

That's 20-25 calls per month.

And $1.44M - $1.8M per year in lost lifetime value.

All because your GBP isn't optimized for mobile.

Tomorrow: The photo mistake costing you 40% of clicks (and why 85% of practices get visual content completely wrong).

Have you tested your GBP on a mobile device in the last 30 days?

#MobileOptimization #LocalSEO #GoogleBusinessProfile #Practiwrite

I'm going to say something that will make every web designer I've ever worked with want to fight me:

Your dental website is not your primary digital asset. 

Your Google Business Profile is.

That $15,000 website with the parallax scrolling and the "meet the team" video? It's a glorified brochure patients see AFTER they've decided you're worth considering.

Your GBP? That's the storefront. That's where the decision gets made.

Let me prove it with numbers:

🔷 Average dental practice website: 800-1,200 visits/month 
🔷 Average GBP impressions (same practice): 4,800-7,200/month

Your GBP gets seen 6x more than your homepage. And these aren't passive impressions. 

These are people actively searching for a dentist. 

Right now. 

In your area. 

With intent to book.

Here's the patient journey everyone pretends doesn't exist:

👉🏽 7:23 AM: Sarah searches "dentist near me" 
👉🏽 7:23:08 AM: Google shows the map pack. Three results. Not ten. Three. 
👉🏽 7:23:15 AM: She scans photos. 

Your competitor has fresh images from last month. 

You have stock photos from 2021. 

👉🏽 7:23:22 AM: Hours. She needs morning appointments. Your profile says "hours might differ." 

Your competitor lists exact hours, including Tuesday/Thursday early slots. 

👉🏽 7:23:30 AM: She taps their number. She books for 9:15 AM.

Total time from search to booked appointment: 67 seconds.

She never visited your Instagram. 

Never watched your "Why Choose Us" video. 

Never read your blog about the history of dental implants. 

Never clicked through to your website.

She made a $2,400 decision in 67 seconds based entirely on a Google Business Profile.

Your competitor's. Not yours.

In my analysis of 2,000 dental practices, top-performing GBPs generate 7.3x more patient inquiries from the same search volume. 

Not 7.3% more. 7.3 TIMES more.

Same market. Same services. Different execution.

The entire hierarchy you've been sold (website first, then SEO, then maybe GBP if there's budget) is completely backwards.

It's optimizing for 1995, not 2026.

So here's my question for you, dental practice owner: If patients are making decisions in your GBP before they ever see your website, why are you spending 80% of your marketing budget on the asset they never reach?

#yourgooglebusinesprofileismoney #betterdentalpatients #Practiwrite

I compared the top 10% of dental practice Google Business Profiles against the bottom 50%.

Same markets. 

Similar services. 

Comparable review counts.

The difference wasn't budget. It was execution.

🔷 The top 10% practices: 

✔️ Post to GBP 2-3x per week 
✔️ Update photos weekly (minimum 4 new images/month) 
✔️ Respond to every review within 24 hours 
✔️ Complete, current service menus 
✔️ 15+ answered questions in Q&A section 
✔️ Special hours updated 2 weeks in advance
🔷 Bottom 50% practices: 

❌ Post monthly (maybe) 
❌ Last photo: 4-6 months ago 
❌ Respond to reviews occasionally 
❌ Service menu incomplete or generic 
❌ Q&A: 2 questions or empty 
❌ Hours: "might differ"

🔷 The performance gap?

Top 10%: 

👉🏽 Monthly views: 1,847 
👉🏽 Click-to-call rate: 37% 
👉🏽 Direction requests: 284/month 
👉🏽 Website clicks: 421/month

Bottom 50%: 

👉🏽 Monthly views: 253 
👉🏽 Click-to-call rate: 19% 
👉🏽 Direction requests: 31/month 
👉🏽 Website clicks: 48/month

Top performers generate 7.3x more patient inquiries from the same search volume.

Here's what specific actions produce. Photos updated weekly vs quarterly: 

+87% website clicks 
+62% direction requests
+34% call volume

Why? Fresh photos signal active management. 

Patients scanning three profiles unconsciously filter for recency. Your competitor's photo from last week beats your photo from April. 

Every time.

Posts 2x/week vs monthly: 

+156% direction requests
+73% profile views
+41% click-to-call rate

Why? Google rewards frequent updates. 

A post from 3 days ago looks actively managed. A post from 6 weeks ago looks abandoned.

Q&A with 15+ answers vs empty: 

+34% website clicks
+28% more calls

Why? Patients ask the same 10-15 questions everywhere. When answers are visible, you've removed friction between "interested" and "calling."

Review response within 24 hours vs 7+ days: 

+44% more reviews generated
+23% higher star rating over 6 months

Why? Responsive management signals you care. It creates a public record of how you handle problems. 

Patients aren't scared of negative reviews. They're scared of unanswered negative reviews.

The practices booking 41 patients/month vs 11 patients/month aren't doing anything magical. 

They're just executing the fundamentals consistently.

My question: If the gap between top and bottom performers is just consistent execution of basic tactics, what's stopping you from being in the top 10%?

#DentalMarketing #GBPOptimization #PracticeGrowthStrategy #Practiwrite

Out of 2,000 dental practice Google Business Profiles I analyzed, only 260 were complete.

That's 13%!

The other 87% are missing critical elements that Google uses to rank profiles and patients use to make decisions.

Here are the 5 elements most practices are missing:

🔷 #1: Services Section (73% incomplete)

Google gives you the ability to list individual services: cleanings, crowns, implants, Invisalign, etc.

Most practices skip it entirely.

Big mistake.

When someone searches "dental implants near me," Google prioritizes practices that have "dental implants" listed as a service.

No service listed = invisible for that search.

🔷 #2: Products Section (89% empty)

Most dentists don't even know this exists. The Products section lets you showcase:

✔️ Before/after photos
✔️ Treatment descriptions
✔️ Pricing ranges (optional)

Practices with completed product sections get 35% more profile engagement.

🔷 #3: Q&A Section (94% empty)

Google lets you add Q&A to your profile. You write BOTH the questions and answers.

This is free keyword real estate.

👍🏾 "Do you offer emergency dental services?"
👍🏾 "Do you accept [Insurance Plan]?"
👍🏾 "Do you offer sedation dentistry?"

Most practices have zero Q&A entries. Zero.

🔷 #4: Booking Link (68% missing)

Google lets patients book appointments directly from your GBP.

Most practices don't set this up. So patients have to:

❌ Click to your website
❌ Find the contact page
❌ Fill out a form or call

That's 3 friction points where they bounce. One-click booking removes all of that.

🔷 #5: Accurate Attributes (81% incomplete)

Google has dozens of attributes you can select like 

✔️ "Wheelchair accessible"
✔️ "Accepts new patients"
✔️ "Offers online appointments"

These show up in search filters. If you haven't selected them, you're invisible when patients filter results.

The impact?

Complete profiles rank 4-6 positions higher than incomplete profiles.

That's the difference between 30 calls per month and 8 calls per month.

The fix is simple. Go to your GBP. Click through every section. Fill in everything.

It takes 2 hours. The ROI is massive.

Tomorrow: The review crisis that's tanking your rankings (and why 91% of practices are failing at review management).

Which of these 5 elements is your GBP missing right now?

#GoogleBusinessProfile #LocalSEO #DentalPracticeGrowth #Practiwrite

After analyzing 2,000 dental practice Google Business Profiles, only 20 landed in the top 1%.

They are not the biggest practices.
They are not in the wealthiest cities.
Many are solo doctors in small towns.

Yet they dominate local search.

Here is what they do differently.

🔷 1. They treat GBP like a patient generation system

Most profiles sit untouched for years.

Top practices post weekly, add photos monthly, respond to reviews daily, and optimize constantly.

🔷 2. They run systems, not reminders

✔️ Automated post visit review requests
✔️ Focused asks from high value cases
✔️ Reactivation campaigns
✔️ Clear monthly review goals

🔷 3. They study competitor GBPs

Photos, reviews, services, posts.

Then they outwork and outpublish them.

🔷 4. They optimize for mobile first

✔️ Fast loading photos
✔️ Click to call tested on real phones
✔️ Mobile friendly booking links
✔️ Posts designed for small screens

🔷 5. They let data drive decisions

✔️ Weekly GBP insights reviews
✔️ Search query tracking
✔️ Photo views vs competitors
✔️ Post and CTA testing

🔷 6. They use Q&A to rank

15 to 20 keyword rich questions covering insurance, emergencies, financing, and services.

Written by the practice. Built to convert.

🔷 7. They sell outcomes, not procedures

✔️ Before and after photos
✔️ Named patient testimonials
✔️ Clear transformation focused service descriptions

The gap is massive

Bottom 99% average?

✔️ 42 reviews
✔️ 12 photos
✔️ Ranked #8–15
✔️ 6–10 calls per month

Top 1% average?

✔️ 150+ reviews
✔️ 65+ photos
✔️ Ranked #1–3
✔️ 35–50 calls per month

Same markets. Five times the results.

The investment?

✔️ 2–4 hours per month
✔️ $0–500 if outsourced
✔️ 50–100x ROI

Most practices will ignore this and stay invisible.

The top 1% will keep winning.

Next week (Tuesday to be exact) I will be publishing my results from this 2,000 practice analysis.

Want early access? Comment or DM.

If you could implement one thing this week, what would it be?

#GoogleBusinessProfile #LocalSEO #DentalMarketing #DataDriven #Practiwrite

I just analyzed the advertising spend of 150 dental practices.

The average practice is spending $3,200/month on Google Ads.

Wanna know what they're getting for that investment?

11 new patient calls per month. That's $291 per call.

And here's the brutal part (as if that wasn't brutal enough): Only 40% of those calls convert to appointments.

So you're actually paying $727 per new patient.

Meanwhile, I have clients spending $1,800/month on Local Service Ads getting 28 qualified leads.

That's $64 per lead. And 65% convert to appointments.

Cost per new patient? $99.

👉🏽 Same budget. 
👉🏽 Different strategy. 
👉🏽 7x better results.

This week, I'm breaking down why Google Ads are killing dental practice profitability and why Local Service Ads are the biggest opportunity you're ignoring.

Here's what you need to understand:

Google Ads charge you per CLICK. Doesn't matter if they call. Doesn't matter if they're qualified. Doesn't matter if they convert.

You pay $15-40 every time someone clicks your ad.

Tire-kickers? You pay. 

Competitors checking your pricing? You pay. 

People who click by accident? You pay.

Local Service Ads charge you per LEAD. Only when someone actually contacts you. Only when they're genuinely interested.

No call = No charge.

This is the math that should trigger you 👇🏼

$3,200/month Google Ads budget:

🔷 Average CPC: $28
🔷 Clicks per month: 114
🔷 Calls from clicks: 11 (9.6% conversion)
🔷 Cost per call: $291
🔷 New patients (40% convert): 4-5
🔷 Cost per patient: $640-800

$1,800/month LSA budget:

🔷 Pay per lead, not click
🔷 Leads per month: 28
🔷 Cost per lead: $64
🔷 New patients (65% convert): 18-19
🔷 Cost per patient: $95-100

You're paying 6-8x more per patient with Google Ads.

This week, I'm showing you 

👉🏽 Why Google Ads are a cash furnace for dental practices
👉🏽 The LSA advantage nobody's talking about
👉🏽 How to screen leads and stop paying for junk
👉🏽 Real client results (the numbers will shock you)
👉🏽 Your LSA setup roadmap

If you're spending $2,000+ per month on Google Ads and wondering why your ROI is garbage, this series will change everything.

Tomorrow: The "Google Guaranteed" badge (and why it's worth $50,000+ per year in trust and conversions).

How much are you currently spending on Google Ads per month, and do you actually know your cost per new patient?

#LocalServiceAds #GoogleAds #DentalMarketing #ROI #Practiwrite

Let me show you real numbers from real practices.

These are not hypotheticals.

🔷 Case study #1: Solo practitioner, Cleveland suburban market

Before (Google Ads only):

Spend: $2,800/month
New patients: 3
Cost per patient: $933
Avg patient LTV: $3,200
ROI: 3.4:1

After (LSAs only):

Spend: $1,600/month
New patients: 14
Cost per patient: $114
Avg patient LTV: $12,800
ROI: 112:1

Results:

43% less spend
4.5x more patients
8x lower cost per patient

🔷 Case study #2: Multi-doctor practice, major metro

Before (Google Ads + underused LSAs):

Total spend: $5,000/month
Total new patients: 9
Cost per patient: $555

After (LSAs only, high-value services):

Spend: $3,200/month
New patients: 26
Cost per patient: $123
Services: implants, veneers, Invisalign

Results:

36% lower spend
189% more patients
78% lower cost per patient
Avg case value jumped from $2,100 to $6,800

🔷 Case study #3: Fee-for-service practice, competitive market

Before (Google Ads):

Spend: $3,600/month
New patients: 5
Cost per patient: $720

After (LSAs + Google Guaranteed):

Spend: $2,400/month
New patients: 19
Cost per patient: $126

Results:

33% less spend
Nearly 4x more patients
Far less price resistance

The pattern I've seen across every practice?

Switching from Google Ads to LSAs produced:

✔️ 60–85% lower cost per patient
✔️ Higher conversion rates
✔️ Better lead quality
✔️ Higher average case values
✔️ 10–40x ROI improvement

Why is the gap so large?

Pay per lead vs pay per click.

Clicks don't equal conversations. LSAs deliver actual contacts.

Google Guaranteed trust verification increases confidence and conversion.

🔷 Lead screening

Unqualified LSA leads can be disputed and not paid for.

🔷 Visibility

LSAs sit at the very top of the page, above ads and maps.

🔷 Service targeting

LSAs allow focus on high-value procedures only.

Cost comparison to reach 20 patients?

Google Ads:

❌ $12,500 spend
❌ $625 per patient

LSAs:

✔️ $2,250 spend
✔️ $112 per patient

Over 5x more efficient.

Time investment?

Google Ads:

Ongoing optimization
10–15 hours per month

LSAs:

Respond to leads
Mark invalid leads
Adjust weekly budget
2–3 hours per month

The truth?

Google Ads can work for dental practices with large budgets, advanced management, and high volume capacity (i.e., corporate chains, multi-location practices).

LSAs work better for most practices because they are simpler, cheaper, and produce stronger ROI faster.

Tomorrow: A complete LSA setup roadmap you can launch in 7 days.

If your practice cut cost per patient by 60–85%, what would that change for your growth?

#LocalServiceAds #GoogleAds #DentalMarketing #ROI #CaseStudy #Practiwrite

Dentists, let me show you what happens when you stop funding agency theater and start optimizing the assets patients actually see.

The Practice: Multi-doctor fee-for-service practice. Suburban market. 11 years in business.

March 2025. The Problem: 

❌ Marketing spend: $4,200/month 
❌ New patients: 9-12/month 
❌ Cost per patient: $350-467 
❌ New patient production: $28,000-34,000/month 
❌ GBP posting: every 4-6 weeks 
❌ Last photo upload: 7 months prior 
❌ Review response rate: 22% 
❌ Average response time: 11 days

Owner's words: "We're spending money. Getting some patients. But it feels like we're leaving money on the table and I can't figure out where."

What I Changed (60 days):

🔷 Week 1-2: Uploaded 47 new photos, completed service menu with all 34 offerings, rewrote description, verified all contact info

🔷 Week 3-4: Established 3x weekly posting (Mon/Wed/Fri), seeded Q&A with 18 pre-answered questions

🔷 Week 5-8: Implemented automated review requests (48 hours post-appointment), 24-hour response SLA for all reviews

🔷 Week 9-12: A/B tested post formats, adjusted based on engagement data

The Results (60 days post-implementation):

👉🏽 Profile performance: 

Monthly views: 253 → 1,644 (+549%) 
Click-to-call: 48 → 412 (+758%) 
Direction requests: 31 → 267 (+761%) 
Website clicks: 62 → 389 (+527%)

👉🏽 New patient metrics: 

New patients/month: 11 → 41 (+273%) 
Cost per patient: $382 → $103 (-73%) 
Marketing spend: $4,200 → $2,800/month (-33%) 
Monthly new patient production: $31,000 → $97,000 (+213%)

👉🏽 Additional outcomes: 

Reviews: 67 → 134 in 90 days 
Star rating: 4.3 → 4.7 
Phone answer rate: 28% → 71% 

👉🏽 Front desk feedback: "Calls sound more qualified; they already know our services."

Owner's words at 90 days: "We cut our social media budget completely. Redirected half to GBP management and call handling. Pocketed the other half. 
We're booking more patients than we've ever booked. I'm adding a fourth operatory."

👉🏽 Annual impact: 

Previous: 120 new patients $360,000 production 
Current: 492 new patients, $1,164,000 production 
Net increase: $804,000 in new patient production 
Marketing spend reduction: $16,800 annually 
Total swing: $820,800

From neglected profile to primary acquisition engine in 60 days.

Same market. 

Same competition. 

Same services. 

Different execution.

So here's what I'm wondering: If one practice can add $804K in annual production by optimizing their GBP instead of paying for social media management, what's your current agency actually delivering for their $42K annual retainer?

#FeeForServiceDentistry #GoogleBusinessProfile #PatientAcquisition #Practiwrite

Here's what my research revealed about GBP dental practice reviews:

Average number of Google reviews: 42

What you actually need to compete: 100+

Only 9% of the 2,000 practices I analyzed had 100+ reviews.

But here's what killed me:

91% of practices aren't responding to reviews! 🤯

They have 30, 40, 50 reviews. They've responded to maybe 5-8 of them. 

The rest? Ignored.

Google tracks this. It's called "response rate."

And it's a direct ranking factor.

Practices with 90%+ response rates rank 2-3 positions higher than practices with low response rates.

That's 15-20 more calls per month. That's $864k - $1.15M per year in patient lifetime value.

All because you didn't take 3 minutes to respond to a review.

But it gets worse: Generic responses

Of the 9% of practices that DO respond, most use copy-paste responses:

"Thanks for the review!" "We appreciate your feedback!"

Yawn.

That's it. No personalization. No keywords. No value.

What great review responses look like:

❌ Bad: "Thanks for the review!"
✔️ Good: "Thank you for trusting us with your dental implant procedure, Jennifer! We're thrilled you're happy with the results. If you need anything, we're always here."

See the difference?

👉🏽 Uses the patient's name
👉🏽 Mentions specific service (keywords!)
👉🏽 Builds relationship

🔷 What about negative reviews?

62% of practices with negative reviews never responded to them.

They just... ignored them.

And now every potential patient sees that 2-star review with no response and thinks: "They don't care." Or, "It must be true."

How to respond to negative reviews?

👉🏽 Acknowledge the issue
👉🏽 Apologize (even if you don't think it's your fault)
👉🏽 Offer to resolve offline
👉🏽 Keep it professional

Example: "We're sorry to hear about your experience, John. This isn't the level of care we strive for. Please call our office manager at [number] so we can make this right."

🔷 What about review generation?

Most practices ask for reviews randomly. 

After cleanings. 

When they remember to.

The top 1% have SOPs in place like

👉🏽 Automated email 5 days after appointment
👉🏽 Focus on high-value procedures (implants, cosmetics)
👉🏽 Direct link to Google review page

Target: 10-15 new reviews per month

My findings?

Practices with 100+ reviews AND 90%+ response rates rank in the top 3 maps pack positions 78% of the time.

Practices with under 50 reviews and low response rates rank outside the top 10.

The math is brutal.

Tomorrow: Why 78% of dental practices are invisible on mobile (and losing 40% of potential patients because of it).

What's your current Google review response rate? Be honest?

#GoogleReviews #LocalSEO #ReputationManagement #Practiwrite

Out of 2,000 dental GBPs analyzed, here's what I found about photos:

Average number of photos: 12

What the top 1% have: 50+

But quantity isn't the only problem. It's what KIND of photos practices are using.

🔷 Mistake #1: Stock photos (68% of practices)

Your GBP has 8 photos. Six of them are generic stock images of

❌ A dentist in a mask (not YOUR dentist)
❌ A smiling patient (not YOUR patient)
❌ A dental chair (could literally be anywhere)

Patients can spot stock photos instantly. And they don't trust practices that use them.

The top 1%? Zero stock photos. Every image is real, from their actual practice.

🔷 Mistake #2: Exterior-only photos (54% of practices)

Your GBP shows the outside of your building. That's it.

Patients can't see

👉🏽 Your waiting room
👉🏽 Your treatment rooms
👉🏽 Your equipment
👉🏽 Your team

They have no idea what to expect. So they click on a competitor who shows everything.

The top 1% have comprehensive photo galleries with

✔️ 8-10 exterior shots (building, parking, entrance)
✔️ 15-20 interior shots (every room)
✔️ 10-15 team photos
✔️ 10+ before/after shots (with consent)

🔷 Mistake #3: No team photos (76% of practices)

Patients want to see faces before they call.

❓What does the dentist look like?
❓Who's at the front desk?
❓Who's the hygienist?

Practices with team photos get 35% more profile views than practices without them.

The top 1%? Every team member has a professional headshot. Plus candid "day in the life" photos.

🔷 Mistake #4: No before/after photos (82% of practices doing cosmetic work)

If you do veneers, implants, or Invisalign and you're NOT showing before/after photos on your GBP, you're leaving money on the table.

These photos sell your services before patients ever call.

The top 1% have dedicated before/after galleries:

✔️ 10-15 cases minimum
✔️ Professional photography
✔️ Multiple angles
✔️ Clear transformations

🔷 Mistake #5: Outdated photos (71% of practices)

Your photos are from 2015. The furniture is different now. Half your staff has changed. But those old photos are still live on your GBP.

Patients show up and think: "This doesn't look like the photos..."

Trust broken. Conversion killed.

The top 1% update photos monthly.

New team members? Add their photos immediately.

Office renovation? Update all interior shots.

New equipment? Show it off.

Seasonal changes? Rotate photos.
GBPs with 50+ high-quality photos see 

👉🏽 89% more views
👉🏽 56% higher website clicks
👉🏽 And 43% more calls. 

Profiles with under 15 stock photos get buried. 

Quality matters. 

Blurry photos hurt. Professional images convert. 

Top practices invest $500–$1,000 once for 50–60 categorized photos and see 100x+ ROI within a year.

Tomorrow: The engagement metrics the top 1% track (and why 94% of practices have no idea these even exist).

How many photos does your GBP have right now & when's the last time you added new ones?

#VisualContent #GoogleBusinessProfile #DentalMarketing #Practiwrite

94% of dental practices do not know these metrics exist.

Google tracks them and uses them to rank your GBP.

They are engagement metrics, including

👉🏽 Profile views
👉🏽 Search queries
👉🏽 Click through rates
👉🏽 Direction requests
👉🏽 Calls
👉🏽 Website and booking clicks
👉🏽 Photo views

The top 1% review this data weekly and optimize around it. The other 94% never open GBP Insights.

Here is what separates them.

🔷 1. Search queries

GBP shows the exact searches triggering your profile.

Top practices spot high volume terms they are not converting on and build services, posts, and Q&A around them. Rankings and calls follow.

🔷 2. Discovery vs direct searches

Discovery means new patients find you. Direct means people already know you.

Top performers aim for 60 to 70% discovery.

If direct searches dominate, growth is capped.

🔷 3. Photo views vs competitors

Google shows how often your photos are viewed compared to competitors.

If others are winning, you have a visual problem. Top practices respond by adding better photos immediately.

🔷 4. Direction requests

This signals real intent. Drops here mean your profile stopped motivating action.

Top practices track this month over month.

🔷 5. Website clicks vs calls

High clicks with low calls point to a weak website. High calls mean your GBP is doing its job.

Top practices optimize based on the ratio.

🔷 6. Peak activity times

Google tells you when people engage most.

Top practices post, staff phones, and run promos during peak hours.

The weekly routine of the top 1%?

✔️ Review insights
✔️ Check search queries
✔️ Compare photo views
✔️ Track calls and directions
✔️ Add photos, posts, Q&A, and respond to reviews

The result?

Consistent growth in visibility, calls, and new patients.

Everyone else stays flat.

Tomorrow: State by state GBP performance and the patterns no one is talking about.

Do you even know where to find your GBP insights?

#GBPMetrics #LocalSEO #DataDriven #Practiwrite

Here’s the dirty secret about Google Ads.

You pay for every click. Always.

The person searching “free dental work near me”? You pay.

A competitor checking your pricing? You pay.

Someone who clicked by accident? You pay.

Clicks cost money whether the person is qualified or not.

Local Service Ads work differently.

With LSAs, you only pay when someone actually contacts you. Even better, you get to decide whether that lead counts before you’re charged.

That single difference changes everything.

A patient sees your Local Service Ad. They call or message you directly. Google sends you the lead.

You contact the patient.

You mark the lead as valid or invalid. You're only charged for valid leads.

What counts as an invalid lead?

Wrong service requested
Outside your service area
Spam or solicitation
Duplicate lead
Not a potential customer

Mark it correctly and Google doesn't charge you.

Real example:

A practice receives this message: “Do you offer free dental work for low-income families?”

They are fee-for-service only.

They call back, politely explain they are not a fit, then mark the lead as “invalid – wrong service requested.”

Cost to the practice: $0.

If that same person clicked a Google Ad, the practice would have paid $30+ with no refund and no appeal.

Well-managed LSA campaigns average 8 to 12 percent invalid leads.

Poorly managed campaigns see 25 to 35 percent invalid leads because no one screens or marks them correctly.

Client case study:

A practice paid for every LSA lead without screening.

Invalid lead rate: 31 percent.

I implemented the screening protocol.

Month one:

28 total leads
9 marked invalid
19 charged leads

Monthly cost dropped from $1,890 to $1,216.

Savings: $674 in one month. Annual savings: $8,088.

Bonus benefit?

The LSA algorithm rewards:

Fast response times
High booking rates
Positive LSA reviews

Better screening improves your metrics, improves rankings, and lowers your cost per lead.

The real comparison?

Google Ads offer zero screening.

Click happens. You pay. End of story.

Local Service Ads give you control.

Bad lead? No charge.

Great lead? Worth every dollar.

That control is why LSA's cost per patient is often 6 to 8 times lower than Google Ads.

Tomorrow: LSA budget strategy by practice size and why most offices overspend or underspend.

Have you ever paid for a Google Ads click that had no chance of becoming a patient? How much has that added up to?

#LocalServiceAds #LeadQuality #DentalMarketing #ROI #Practiwrite

Most dental practices get LSA budgets wrong.

They either set it too low and disappear behind competitors, or set it too high and pay for leads they can't handle.

LSA budgets should be based on reality, not guesswork.

So how do you budget LSAs the right way?

Your LSA budget should be driven by:

✔️ Local competition
✔️ Practice capacity
✔️ Patient lifetime value
✔️ Target ROI

Not a number pulled from a Facebook group.

🔷Tier 1: Solo dentist or small practice (1–2 dentists)

Goal: 8–12 new patients per month
Budget: $800–$1,200

Typical math:

✔️ Lead cost: $60–$80
✔️ 12–18 leads per month
✔️ 60–70% conversion
✔️ 8–12 new patients

Enough volume to grow without overwhelming your schedule.

🔷 Tier 2: Mid-size practice (3–5 dentists)

Goal: 20–30 new patients per month
Budget: $1,800–$2,500

Why this works:

✔️ More chair capacity
✔️ 30–40 leads per month
✔️ 65–75% conversion
✔️ 20–30 new patients

You can absorb volume without bottlenecks.

🔷 Tier 3: Large or multi-location practice (6+ dentists)

Goal: 40+ new patients per month
Budget: $3,500–$5,000

At this level:

✔️ 55–75 leads per month
✔️ 70–80% conversion
✔️ 40–60 new patients

LSAs become a primary growth channel.

🔷 Competition changes everything

In smaller markets:

5–10 competitors
$45–$65 per lead
$1,000 = 15–20 leads

In major metros:

30+ competitors
$80–$120 per lead
$1,000 = 8–12 leads

Same budget. Very different outcomes.

Your ROI cutoff

Stop increasing spend when ROI drops below 3:1. The target is 5:1 or higher.

Example:

✔️ Spend: $2,000
✔️ New patients: 22
✔️ First visit value: $450


First-year ROI: ~5:1

Lifetime ROI is dramatically higher.

🔷 Weekly budget control

LSAs run weekly. Top practices adjust weekly based on:

👉🏽 Schedule availability
👉🏽 Seasonality
👉🏽 Competitive pressure

Slow week? Increase spend.

Fully booked? Pull it back.

Holiday week? Pause.

Biggest mistakes I see?

❌ Copying competitor budgets
❌ Setting and forgetting spend
❌ Treating LSAs like Google Ads

LSAs have an optimal spend range. Spending past it often just raises cost per lead.

Where do you start?

New to LSAs? Start at $1,000/month for 60 days.

Track:

✔️ Lead volume
✔️ Conversion rate
✔️ Cost per patient

Then adjust based on capacity and ROI.

Tomorrow: Which services actually belong on LSAs, and why “general dentistry” quietly wastes money.

Do you know your true ROI by channel right now?

#DentalMarketing #LocalServiceAds #LSA #ROI #Practiwrite

Here’s a mistake I see all the time.

Dental practices run LSAs for “general dentistry” or “teeth cleaning.”

Then they wonder why leads cost $95 and only a third convert.

Low-value services on LSAs drain budgets. Here’s what to advertise, and what to cut.

Services to avoid on LSAs:

❌ Teeth cleaning
❌ General dentistry
❌ Routine checkups
❌ New patient exams

Why these fail?

👉🏽 Highly price-sensitive searches
👉🏽 PPO-driven patients
👉🏽 Low lifetime value ($800–$1,500)
👉🏽 Extreme competition

You end up paying $60–$90 per lead for patients worth about $1,200 over several years. The math never works.

Services that perform on LSAs

✔️ Dental implants
✔️ Cosmetic dentistry
✔️ Invisalign / orthodontics
✔️ Emergency dentistry
✔️ Wisdom teeth removal
✔️ Root canals
✔️ Veneers
✔️ Full mouth reconstruction

Why do these win?

🎯 High intent searches
🎯 Patients ready to invest
🎯 Strong fee-for-service fit
🎯 High lifetime value ($18K–$35K)
🎯 Lower competition

Paying $80–$120 per lead for a $25,000+ patient makes sense.

Real comparison:

Practice A: “Teeth Cleaning”

👉🏽 Budget: $1,500
👉🏽 Leads: 18
👉🏽 Conversion: 38% (7 patients)
👉🏽 Avg LTV: $1,100
👉🏽 Total LTV: $7,700
👉🏽 ROI: 5.1:1

Practice B: “Dental Implants”

👉🏽 Budget: $1,500
👉🏽 Leads: 14
👉🏽 Conversion: 64% (9 patients)
👉🏽 Avg LTV: $22,000
👉🏽 Total LTV: $198,000
👉🏽 ROI: 132:1

Same spend. Completely different outcome.

Intent explains everything.

“Teeth cleaning near me” signals maintenance and price shopping.
“Dental implants near me” signals urgency and commitment.

Urgency drives conversion and case value.

Competition reality:

Everyone advertises cleanings, including:

30+ local practices
Corporate chains
Loss-leader offers

Implants are different. Often, only 8–12 practices compete, and patients care far more about expertise than price.

The right service mix? Don't advertise everything.

Recommended focus:

70% budget: implants, cosmetic dentistry, Invisalign
30% budget: emergency, root canals, wisdom teeth

Never:

❌ General dentistry
❌ Cleanings
❌ Routine exams

Be selective inside your LSA dashboard.

Your lead will quality shift. One client switch:

Before:

👎🏾 22 leads
👎🏾 42% conversion
👎🏾 $1,850 avg value

After:

👍🏾 16 leads
👍🏾 68% conversion
👍🏾 $8,400 avg value

Fewer leads. Better patients. More revenue.

The one exception: emergency dentistry

Emergency searches convert at 70–80%. Often cash pay.

Frequently leads to higher value treatment.

If your practice can handle emergencies, advertise it.

Tomorrow: Real client numbers from switching Google Ads to LSAs.

What services are you advertising right now, and do you know which ones actually produce profitable patients?

#LocalServiceAds #DentalMarketing #ROI #ServiceStrategy #Practiwrite

Alright dentists, you’re sold on LSAs.

Now here’s how to launch them in 7 days.

🔷 Day 1: Eligibility + account setup

You qualify if you have:

✔️ Active dental license
✔️ Business insurance
✔️ Good standing with the state board
✔️ Verified Google Business Profile
✔️ 4.0+ Google rating

Set up your LSA account at https://lnkd.in/gwjhCmUe. Enter business info, service area, and contact details.

Time: 30–45 minutes.

🔷 Day 2: Background check

Google requires owner verification. Upload:

✔️ Government ID
✔️ Professional license
✔️ Insurance certificates

Google verifies license status and insurance. Timeline: 3–5 business days.

🔷 Day 3: Service selection

Choose high-value services only:

✔️ Dental implants
✔️ Cosmetic dentistry
✔️ Invisalign
✔️ Emergency dentistry
✔️ Veneers

Avoid:

✔️ General dentistry
✔️ Cleanings
✔️ Routine exams

Write a strong business description focused on experience, specialization, and outcomes.

Time: 1–2 hours.

🔷 Day 4: Budget + service area

Weekly budget starting points:

✔️ Solo or small practice: $200–300
✔️ Mid-size practice: $450–625
✔️ Large practice: $875–1,250

Define a tight service area. Focus on profitable zip codes and realistic drive times.

Confirm business hours match your GBP.

Time: 30 minutes.

🔷 Day 5: Profile optimization

Upload 15–20 photos:

✔️ Providers
✔️ Office and treatment rooms
✔️ Team
✔️ Before and after cases

Add FAQs:

✔️ Insurance
✔️ Payment options
✔️ Financing
✔️Emergency visits

Time: 1–2 hours.

🔷 Day 6: Launch + response setup

Activate LSAs once verification clears. Enable:

✔️ Email alerts
✔️ Text alerts
✔️ Mobile app access

Prepare scripts for fast responses.

Goal: reply within 15 minutes.

🔷 Day 7: Monitor + refine

Review early leads:

✔️ Lead quality
✔️ Response speed
✔️ Conversion

Mark invalid leads correctly:

✔️ Wrong service
✔️ Outside service area
✔️ Spam or duplicates

Track metrics:

✔️ Leads
✔️ Cost per lead
✔️ Cost per patient
✔️ ROI

Ongoing management (2–3 hours/month)

Weekly:

✔️ Review lead quality
✔️ Adjust budget if needed

Monthly:

✔️ Calculate ROI
✔️ Optimize services
✔️ Review and respond to LSA reviews

Common launch mistakes

✔️ Budget too low
✔️ Advertising general dentistry
✔️ Slow response times
✔️ Not disputing bad leads
✔️ Weak descriptions
✔️ No photos

🔷 30-day benchmark

With a $1,000–$1,500 budget:

✔️ 12–20 leads
✔️ 60–70% conversion
✔️ $65–95 cost per lead
✔️ $95–140 cost per patient

If results fall short, audit response time, services, and screening.

Final thoughts:

LSAs are not magic. They're just a better system.

Top placement. Built-in trust. Pay-per-lead economics. Consistently stronger ROI.

If you’re spending $2,000+ on Google Ads and struggling, LSAs should be your primary acquisition channel.

#LSA #lowerpayperlead #Practiwrite

Let me tell you about two dental practices in the same market.

Practice A: 

✔️ 2,400 Instagram followers 
✔️ Daily stories and reels 
✔️ Beautifully branded content 
✔️ $2,500/month social media management 
✔️ Engagement rate: 4.2% 
✔️ New patients from social last year: 7

Practice B: 

✔️ 180 Instagram followers 
✔️ Posts maybe monthly 
✔️ Zero social media budget 
✔️ Optimized Google Business Profile 
✔️ Posts 3x/week to GBP 
✔️ New patients from GBP last year: 387

Practice A spent $30,000 on social media to generate 7 patients ($4,285 per patient).

Practice B spent $0 on social and generated 387 patients from their free GBP ($0 per patient from that channel).

But here's what nobody talks about:

Practice A's agency celebrates their "47% increase in engagement" and "record follower growth."

Practice B tracks which marketing channels actually book chairs.

One is measuring activity. One is measuring revenue.

I'm not anti-social-media. Social has its place for brand reinforcement and community building.

But for patient acquisition? For healthcare decisions?

Patients don't make $2,400 healthcare decisions while scrolling Instagram at 11 PM.

They make them on Google at 7 AM when their tooth hurts and they need someone who's open, available, and looks legitimate.

Your social media might get you awareness. 

Your GBP gets you appointments.

In my GBP analysis of 2,000 dental practices, I learned that agencies push: 

👉🏽 Social media management: 89% feature it prominently 
👉🏽 Website redesigns: 76% 
👉🏽 Blog content: 71%

What actually drives new patients? 

Google Business Profile optimization: 34% mention it 
Local Service Ads: 28% 
Call tracking: 19%

See the disconnect?

They're selling you what's profitable for them (high margin, long retainers, unmeasurable results).

Not what's profitable for you (measurable ROI, direct attribution to booked patients, results in weeks, not quarters).

Here's the test: Open your marketing agency's last monthly report.

Can you draw a direct line from their work to actual booked patients? Or are they reporting impressions, reach, engagement, and other metrics that don't pay your rent?

If it's the latter, you're funding their subscription model, not building your patient base.

My question: If you can't directly tie your marketing spend to booked patients, how do you know it's working?

#FeeForServiceDentistry #GoogleBusinessProfile #PatientAcquisition #Practiwrite

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