Kate Strachnyi

DATAcated™ | Branding | DataIQ100 | Marketing | Media | ColorWise | DataVenger

YAY - I'm so excited that you saw my profile and wanted to get to know me better!As the founder of DATAcated, I help companies amplify their brand and expertise in artificial intelligence, machine learning, and data science.  I'm a content creator with over 300k followers across LinkedIn, YouTube, Instagram, and other platforms. I also run a DATAcated Plus program with 35+ influencers that can be hired to 'make a splash' on social media.  Oh yea, I also manage the DATAcated Expert / Speaker Hub where we have over 50 engaging speakers and experts that you can hire for conferences, webinars, books, blogs, and more.I have been recognized as a LinkedIn Top Voice in Data Science and Analytics and as a DataIQ USA100. I am also the author of ColorWise: A Data Storyteller's Guide to the Intentional Use of Color (published with O'Reilly). Connect with me on social media and explore the DATAcated website for more resources and opportunities. datacated.com

Founder

DATAcated® to helping clients share their stories through content creation and amplification. Providing custom 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝘀𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 for companies focused on innovating in the data science, machine learning, and artificial intelligence space. 

CyberArk

CyberArk is the leader in Identity Security, and our team is working hard to secure the world against cyber threats so that together, we can move fearlessly forward.

VP Global Large Format Partners 

The definition of a breach is unauthorized access. So the solution to security should be simple, just make sure only the right people have access. 

I'm still writing because it's obvious there's more to the story. At CyberArk, we offer the industry's leading Identity Security Platform. We address the spider web of nuance that goes into saying with CyberArk - Only the Right People and the Right Things can connect to the Right Stuff.  

We do this with a bunch of great products known as Privileged Access Management and Identity Access Management. This consists of tech like SSO, MFA, and PAM. To sum it up, it's really about putting a framework in place to manage, rotate and audit credentials across the entire depths of the network. 

To do my part, I lead a team of Channel Account Managers. Our job is to help build out the capabilities of our partners to ensure our customers get their identity security house in order. Yes, I have a sales quota but that only happens when you invest in partnerships by enabling customers, sales reps, and engineers on the industry, products, and playbooks of success.

Senior Director, Strategic Partners and Distribution 

PARK RIDGE HISTORICAL SOCIETY

The Park Ridge History Center celebrates the people, places, and events of Park Ridge through exhibits, education, and community engagement.

Board Member

Idaptive

Idaptive delivers Next-Gen Access, protecting organizations from data breaches through a Zero Trust approach. Idaptive secures access to applications and endpoints by verifying every user, validating their devices, and intelligently limiting their access. Idaptive Next-Gen Access is the only industry-recognized solution that uniquely converges single single-on (SSO), adaptive multifactor authentication (MFA), enterprise mobility management (EMM) and user behavior analytics (UBA). With Idaptive, organizations experience increased security, reduced complexity and have newfound confidence to drive new business models and deliver awesome customer experiences. Over 2,000 organizations worldwide trust Idaptive to proactively secure their businesses.

Director of Worldwide Channel Sales

Centrify Corporation

Leader of a worldwide channel program producing President's Club winners for every eligible channel rep on aggressive growth goals in FY2018. Evangelist of the Zero Trust Security Framework to partners and customers in a variety of forums. Creator of the industry's only SaaS MSP offering, spanning IDaaS and PAM in a perpetual license dominated marketplace. Developer of the only thought leadership whiteboard training delivered across all partner segments. Implementer of sales, technical and  professional services training/certification in easy to consume web based platform. Innovator of unique sales play communications to drive actionable results.

Director of Channels

Lead a highly experienced Channel Team.
Develop sales and marketing strategies to motivate action. 
Challenge existing processes striving for greater results.  
Aim to inspire a shared vision of achievement when creating MBO's and team goals. 
Enable team to execute on sales strategies.
Present Centrify's story to audiences at trade shows, partner events and potential prospects.  
Foster collaboration between Executives, Marketing, Field Sales, Channel and Partners.
Plan marketing budget for CAM lead gen activity.
Hold quota on new sourced business for North America.

Manager of North America Channels

FY2016 President's Club Winner for obtaining 156% of Goal
FY2015 Grew New Sourced Business 176% 

Responsible for partners in North Central (IL, IN, MI, OH, KY, WI, MN, IA, NE, ND, SD) and Canada.
Hold quota on incremental sourced sales growth of partners within territory. 
Manage joint partner business plans that focus on enablement, lead generation and MDF planning.
Create and execute on sales plays to give partners clear direction on how to grow sales.
Build a diverse pipeline to overachieve on company goals.

Channel Manager - N. Central, Midwest and Canada

HP Enterprise Security

•	Manage business relationship between HP Enterprise Security and National Partners
•	Hold quota on CDW, Insight, PC Connection, PC Mall and Zones
•	Develop Joint Business Plans with CDW and Insight to gain high level executive sponsorship
•	Execute on MDF with product and partner management
•	Enable partner sales reps and technical specialists on HP Security products and processes
•	Build incremental revenue pipeline
•	Train HP Field Sales, Inside Sales and Field Engineers on channel partnership
•	Create training and mapping events between partners and HP reps
•	Provide input to Product Management on development road map
•	Manage team of HP Funded Partner Specialists 
•	Lead Partner Business Manager for HP Software relationship at CDW

Examples of Success:
•	FY2014 - 238% of Goal
•	FY2013 - 115% of Goal
•	FY2012 - 220% of Goal

•	FY2014, closed a $47M ELA which was largest in HP Security’s history and first done by a partner.
•	Built Intro to IPS track and delivered to 400+ AM’s with zero additional MDF investment.
•	Lead team of 4 Partner Specialist and 5 Regional Channel Managers producing 382 Deal Registrations.
•	Helped to close the first MSSP offering that will be hosted and resold by a national DMR partner. 
•	Brokered a deal for a National DMR Partner and 3rd Party HP Service Provider to offer managed services.

Partner Business Manager - National Accounts

Woodstar Energy/Remodeling

• Built home based company that expanded to full time organization with multiple employees
• Implemented policies and procedures needed to operate a customer orientated construction business
• Developed partnerships with suppliers and subcontractors to provide a complete offering of residential interior and exterior construction services
• Increased sales during a weak economy
• Built technology solutions to increase productivity
• Created sales training program to bring on new sales people
• Reduced operating costs by creating social marketing programs
• Achieved industry recognition from major manufacturers and community organizations
• Built customer base that provides referral business
• Cited as subject matter expert in 3 publications
• Illinois Licensed Roofing Contractor #104.015905

President and Founder

CDW INC.

• Performed in a technical sales role interacting with customers, vendors, account teams and sales management
• Responsible for increasing the security sales of a team of 50 – 200 account managers in various territories across the nation while personally driving $12 million in annual sales
• Developed strategic partnerships to increase market penetration in underperforming categories
• Assisted in implementing policies and procedures to grow security sales of entire organization
• Evaluated needed trainings to educate account managers and team of 20 security specialists
• Acted as company liaison to present security resources to major national accounts
• Presented best practices seminars to large groups nationwide as a company spokesman
• Consulted corporate accounts on disaster planning
• Obtained many nationally recognized security certifications: CISSP and Security+
• Held numerous vendor certs from companies including Cisco,

Network Security Specialist

📽A movie made for Hollywood needs good and evil engaged in conflict. IT Security provides this storyboard every second. Corporate Entities and Governments may be flawed characters. But, it’s the world we live in and allows us to provide for our families and grow our society. It sets the stage because...👇

😈Evil forces all around either hate us with vengeance or want to steal what we have. It may not be a physical war zone, but we reside in a DMZ where battles are fought with computers. 

🦈We are baited with phishing attacks. Disinformation targets social feeds. We are being tricked with QR codes, embedded website codes, and all sorts of ways we can barely understand. 

🦸‍♀️Our friends, families, coworkers, and citizens are defenseless without our unsung heroes buried deep in security operations centers. These fine men and women remain almost faceless and forgotten, but we owe our freedom to them.  

💜My corporate purpose in life is to help our defenders stave off omnipresent ransomware gangs, nation-states, disgruntled workers, malware operators, and spies threatening us. I covertly do my part by educating on the threats our IT Security Defenders have marching across the horizon. 

🗺I work with the IT Community to understand their pains and share stories of how other factions are fighting off evil-doers. I train our Security Services and Reselling Partners on the skills and methods they need to build full-scale practices around identity security. I arm sales reps and engineers with the tactical tools needed to spread the good word and get our customers and partners working together. I then work within my unit to ensure we have the products and messaging to support customers, partners, and company reps fully. 

🤜Do you need someone to give your IT Team intel on the threats facing your company?
🤜Do you need someone to show your reps how to message solutions to fight off attacks?
🤜Do you need someone to get your engineers ramped up on the technical battle plan?
🤜Do you flat-out just need a proven battle plan so you’re not sitting exposed?

🙋‍♂️I’m your man for the job!

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The Battle

Kate Strachnyi

Brian Krause

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