Kat Downen

Money Insights

We’re on a mission to help high-income earners turn cash flow into real wealth—using strategies that go way beyond the basics. Think income optimization, alternative investments, and tools the traditional finance world rarely talks about (but should).

Director of Marketing Operations

DIRECTV

I take a customer-centric approach to translate priority marketing needs, business strategies & product solutions, into easily digestible messaging strategies. I employ collaborative tactics to guide the development of product messaging for acquisition and current customer marketing for DIRECTV and DIRECTV STREAM.

• Collaborate with business strategy owners, Go-to-Market, Product, and Legal to develop messaging strategies and positioning to support product launches, promotions, and competitive campaigns.

•Work with multiple internal teams, copywriters, and outside agencies to lead the development of messaging and communications that are accessible, relevant, and drive business results.

• Partner closely with the Brand Management team to foster consistent use of DIRECTV's brand voice principles to ensure on-brand expression and execution of messaging deliverables.

Lead Marketing Communications Manager

As CLM/CRM Marketing Support Manager for Onboarding & Base Management, oversee substantial email onboarding customers with more than 10MM+ subscribers by leading both creative and technical operations with remarkable efficiency through CDP Migration. Manage strategic creative process, data migrations and deployments with the goal of supporting all business units to achieve target KPI’s.
• Devise and implement highly successful marketing campaigns across diverse channels, while collaborating seamlessly with cross-functional business units controlling for quality and accuracy of multiple campaigns simultaneously.
• Administer redesign, quality assurance, migration and deployment of onboarding email projects for Satellite, DTVi, and BYOD for SaaS migration initiatives.
• Align with Agencies, Salesforce Marketing Cloud, and multiple internal and external stakeholders to develop a RACI model path to success to streamline and optimize performance and execution.

Marketing Support Manager

KJD Consultants

Principal Marketing Consultant
Direct marketing lifecycle development from strategic planning assessment to development and launch using broad knowledge of data-driven campaigns, project management, and quality assurance. Deliver unparalleled marketing expertise to esteemed global entities of Banks, Manufacturers, Legal Services, FinTech Platforms, Merchants, HealthCare Pharma, and Start-Ups alike.

• Devised and implemented highly successful marketing campaigns across diverse channels, while collaborating seamlessly with cross-functional business units.
• Steered all Social Media Marketing and Brand Influencing endeavors on the LinkedIn platform.
• Provided valuable insights and formulated actionable recommendations, drawing from comprehensive analysis of customer journeys and touchpoints.
• Engaged in effective communication and collaboration with internal and external stakeholders, including C-Level Executives, to comprehend strategic objectives, convey journey optimization outcomes, and delegate actionable next steps.
• Enhanced revenue growth and elevated customer engagement by designing and executing lead generation strategies across diverse channels, encompassing email marketing, social media, SEO, content marketing, and paid advertising.
• Increased 30% surge in website traffic and boosted 125% in social media engagement by performing market research, analyzing consumer behavior, determining new target audiences, and refining messaging.

Director of Marketing And Business Development

nxtCRE

• Orchestrated array of SaaS, digital marketing, and branding endeavors, leading strategic direction for dynamic fintech startups.
• Accomplished 1016% surge in audience engagement through marketing technology landscape and cutting-edge digital marketing technologies such as personalization, data platforms, analytics, orchestration, digital strategy, digital transformation, and marketing automation.

Senior Account Executive Sales & Marketing

nxtCRE is an 'Open-Bank' CRE fintech platform that partners with CRE financial institutions for exclusive access to immediate investment needs of their CRE investors. We have access to tens of thousands of highly motivated Must Buy Investors (MBI).

Digital Marketer

B2Bx

Social Media Marketing & Brand Influencer

YoungWilliams

Corporate Training and Instructional Design.

Instructional Designer

IRONSMITH

Corporate Sales & Marketing. Manage pricing, sales and marketing for corporate markets and supports these activities to all markets as needed along with specific support to new initiatives in social media and marketing, manages rep relationships for 60% of the United States and marketing and sales within said territories.

ATTENDEE/EXHIBITOR/PRESENTER:
 *ASLA Annual Meeting and EXPO, San Diego 2011
 *ASLA Annual Meeting and EXPO, Phoenix 2012
 *ASLA Central States Conference, KC, MO 2012
 *TNASLA Annual Conference, Franklin, TN, 2012
 *Twin States ASLA Orange Beach, AL, 2013
 *Central States Conference ASLA, St Louis MO, 2013
 *Twin States ASLA AL/MS 2015

Corporate Sales & Marketing Manager

Indymac Bank

Managed territory to include 75% of the U.S. Grossed $120mm sales first 6 months. 
Experienced management professional with 10 years in project management, marketing, and leadership positions. Successful in building relationships with key personnel, industry professionals, and progressive companies. Well-versed in marketing strategies and brand recognition. Exceptional trainer and mentor with skills to motivate individual performance while building a strong team atmosphere to generate character and integrity.

Broker Coordinator

Western Capital Mortgage

Achieved average funding of $1.5 million per month and over 80% funding ratio (a company record). Provided expert fiscal services to residential and commercial clients. Ensured compliance to federal and bank regulations. Ensured the integrity of transactional and contractual processing. Analyzed, structured, underwrote, priced and negotiated credit requests based on risk. Expertly managed all aspects of loan process including financial stipulations and client and lender relations.

Facilitating loan process from origination to close. Earned award for production achievement in 2005.

Senior Sales Marketer

Accenture

International Tax Specialist

I connect the human element to marketing communication. 

I am a marketing communications professional proficient in CRM, Messaging, Growth, Digital, Branding, Social Media and Lifecycle Marketing. Throughout my career, I have honed my expertise in Retention and Acquisition strategies, and I enjoy exploring new opportunities in marketing, communications, and project management.

Known for my ability to manage large-scale projects and resources, I thrive on utilizing innovative marketing models to enhance brand awareness and generate high-quality leads. 

My skillset encompasses market research, consumer behavior analysis, content brief creation, copywriting, digital marketing, and social media strategies. By fostering collaboration with internal and external stakeholders, I consistently deliver exceptional results and exceed business objectives.

Energized, customer-focused, and with over 10 years of experience in developing valuable SaaS solutions, I possess a strategic mindset and a relentless passion for continuous learning. 

I excel in building strong relationships across organizations and successfully managing complex marketing campaigns and projects. My strengths lie in implementing effective go-to-market strategies, driving cross-functional collaboration, and fostering a positive work culture.

Specialties: CRM, Growth Marketing, Digital Marketing, Lifecycle Marketing, Email Marketing, Customer Retention, Acquisition Strategy, Marketing Campaign Management, Project Management, Cross-Functional Collaboration

International Medical and Technological University

Reporting to Director; managing a team of 3 members
Based at Medical University Campus, area 20 Acres (5 Main buildings, 2 additional buildings for classrooms)
 Warehouse 2500 ft2; Materials stored:  office stationery, electrical, plumbing items 
 SKUs: 200; the value of inventories managed ~USD 1000 month
Software used:  MS Excel
Responsible for warehousing and  inward and outward movement of materials 
Handle administration, staff attendance, payroll, leave, disciplinary procedures, staff  layoffs

Manager

Managing warehouse, administration, HR 
Total number of employees 70;  the size of payroll 10 Mn T Shillings

Assistant Manager 

Novel Pharma Distributors

Reported to the owner; managed a team of 5 Members
Size of warehouse managed  10,000 ft2 at Vijayawada, India 
for finished pharmaceutical products: SKUs 100 – 150 ~30 to 50 Pallets; normal storage ~70 to 100 pallets
Value of inventories managed:  ~15,000 USD per month
Software  used: SAP
	Making up customer orders for delivery and pickup
	Managing receivables from customers
	Analyzing root causes for stock variances, stock ageing report  
	Timely inspection & destruction of damaged/ rejected stock
	Maintain 5S & QMS Practices for ISO/ TS compliance 
	Develop logistics set up for shipments, 3PL transportation 
	Procure services  for the maintenance of equipment
	Cost monitoring & review, budget, action on SLOB or excess inventory
	Implement traffic control measures at warehouse sites

Warehouse Manager

Swathi Enterprises 

Reported to Manager
 Managing a team of 6 Members
Size of warehouse 2000 ft2 at Vijayawada, AP, India
Finished Product Pharmaceutical Products, SKUs  Sub Division- 250
Around 50 Pallets Normal Storage – 100- 120
Value of inventories managed: 11,000 – 17,000 USD on average per month
Software used: SAP
	Prepared stock displays as per company standards
	Performed safety checks
	Trained new staff in tasks including restocking documentation, safety 
	Managed logistics for shipments  
	Maintained stocks, i.e placing the racks, the height of stocks on each pallet
	Maintained records for submitting to Statutory Authorities to comply 
	Ensured compliance with facility procedures and industry shipping procedures

Assistant Warehouse Manager

Reporting to the manager, with six direct reports
Warehouse size: 5000 ft2, located in Vijayawada, AP, India
Products: Finished goods, pharmaceuticals, 200 SKUs
100 pallets for cold chain, 250 pallets for normal room
A monthly average of 15,000 to 20,000 USD is managed for inventories
Software used:  SAP
-Assisted in the coordination of stock deliveries and logistics both incoming and outgoing
-Provided loading and delivery services for all stockists of containers, pallets, and trucks
-Maintain a database of all stock movements and deliveries and prepare regular reports
I-n order to meet sales requirements, maintained stock levels in cold rooms and on the shop floor

Experienced Manager with a demonstrated history of working in the higher education industry, Warehousing, Skilled in Operations Management, Freight, Customer Relationship Management (CRM), Inventory Resolving Customer/Staff Issues/Quiries, Control, Payroll Processing, Taxation, Statutory Records Compliance, Documentation, Manpower Management and General Administration

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Kat Downen

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