Kat Downen

Money Insights

We’re on a mission to help high-income earners turn cash flow into real wealth—using strategies that go way beyond the basics. Think income optimization, alternative investments, and tools the traditional finance world rarely talks about (but should).

Director of Marketing Operations

DIRECTV

I take a customer-centric approach to translate priority marketing needs, business strategies & product solutions, into easily digestible messaging strategies. I employ collaborative tactics to guide the development of product messaging for acquisition and current customer marketing for DIRECTV and DIRECTV STREAM.

• Collaborate with business strategy owners, Go-to-Market, Product, and Legal to develop messaging strategies and positioning to support product launches, promotions, and competitive campaigns.

•Work with multiple internal teams, copywriters, and outside agencies to lead the development of messaging and communications that are accessible, relevant, and drive business results.

• Partner closely with the Brand Management team to foster consistent use of DIRECTV's brand voice principles to ensure on-brand expression and execution of messaging deliverables.

Lead Marketing Communications Manager

As CLM/CRM Marketing Support Manager for Onboarding & Base Management, oversee substantial email onboarding customers with more than 10MM+ subscribers by leading both creative and technical operations with remarkable efficiency through CDP Migration. Manage strategic creative process, data migrations and deployments with the goal of supporting all business units to achieve target KPI’s.
• Devise and implement highly successful marketing campaigns across diverse channels, while collaborating seamlessly with cross-functional business units controlling for quality and accuracy of multiple campaigns simultaneously.
• Administer redesign, quality assurance, migration and deployment of onboarding email projects for Satellite, DTVi, and BYOD for SaaS migration initiatives.
• Align with Agencies, Salesforce Marketing Cloud, and multiple internal and external stakeholders to develop a RACI model path to success to streamline and optimize performance and execution.

Marketing Support Manager

KJD Consultants

Principal Marketing Consultant
Direct marketing lifecycle development from strategic planning assessment to development and launch using broad knowledge of data-driven campaigns, project management, and quality assurance. Deliver unparalleled marketing expertise to esteemed global entities of Banks, Manufacturers, Legal Services, FinTech Platforms, Merchants, HealthCare Pharma, and Start-Ups alike.

• Devised and implemented highly successful marketing campaigns across diverse channels, while collaborating seamlessly with cross-functional business units.
• Steered all Social Media Marketing and Brand Influencing endeavors on the LinkedIn platform.
• Provided valuable insights and formulated actionable recommendations, drawing from comprehensive analysis of customer journeys and touchpoints.
• Engaged in effective communication and collaboration with internal and external stakeholders, including C-Level Executives, to comprehend strategic objectives, convey journey optimization outcomes, and delegate actionable next steps.
• Enhanced revenue growth and elevated customer engagement by designing and executing lead generation strategies across diverse channels, encompassing email marketing, social media, SEO, content marketing, and paid advertising.
• Increased 30% surge in website traffic and boosted 125% in social media engagement by performing market research, analyzing consumer behavior, determining new target audiences, and refining messaging.

Director of Marketing And Business Development

nxtCRE

• Orchestrated array of SaaS, digital marketing, and branding endeavors, leading strategic direction for dynamic fintech startups.
• Accomplished 1016% surge in audience engagement through marketing technology landscape and cutting-edge digital marketing technologies such as personalization, data platforms, analytics, orchestration, digital strategy, digital transformation, and marketing automation.

Senior Account Executive Sales & Marketing

nxtCRE is an 'Open-Bank' CRE fintech platform that partners with CRE financial institutions for exclusive access to immediate investment needs of their CRE investors. We have access to tens of thousands of highly motivated Must Buy Investors (MBI).

Digital Marketer

B2Bx

Social Media Marketing & Brand Influencer

YoungWilliams

Corporate Training and Instructional Design.

Instructional Designer

IRONSMITH

Corporate Sales & Marketing. Manage pricing, sales and marketing for corporate markets and supports these activities to all markets as needed along with specific support to new initiatives in social media and marketing, manages rep relationships for 60% of the United States and marketing and sales within said territories.

ATTENDEE/EXHIBITOR/PRESENTER:
 *ASLA Annual Meeting and EXPO, San Diego 2011
 *ASLA Annual Meeting and EXPO, Phoenix 2012
 *ASLA Central States Conference, KC, MO 2012
 *TNASLA Annual Conference, Franklin, TN, 2012
 *Twin States ASLA Orange Beach, AL, 2013
 *Central States Conference ASLA, St Louis MO, 2013
 *Twin States ASLA AL/MS 2015

Corporate Sales & Marketing Manager

Indymac Bank

Managed territory to include 75% of the U.S. Grossed $120mm sales first 6 months. 
Experienced management professional with 10 years in project management, marketing, and leadership positions. Successful in building relationships with key personnel, industry professionals, and progressive companies. Well-versed in marketing strategies and brand recognition. Exceptional trainer and mentor with skills to motivate individual performance while building a strong team atmosphere to generate character and integrity.

Broker Coordinator

Western Capital Mortgage

Achieved average funding of $1.5 million per month and over 80% funding ratio (a company record). Provided expert fiscal services to residential and commercial clients. Ensured compliance to federal and bank regulations. Ensured the integrity of transactional and contractual processing. Analyzed, structured, underwrote, priced and negotiated credit requests based on risk. Expertly managed all aspects of loan process including financial stipulations and client and lender relations.

Facilitating loan process from origination to close. Earned award for production achievement in 2005.

Senior Sales Marketer

Accenture

International Tax Specialist

I connect the human element to marketing communication. 

I am a marketing communications professional proficient in CRM, Messaging, Growth, Digital, Branding, Social Media and Lifecycle Marketing. Throughout my career, I have honed my expertise in Retention and Acquisition strategies, and I enjoy exploring new opportunities in marketing, communications, and project management.

Known for my ability to manage large-scale projects and resources, I thrive on utilizing innovative marketing models to enhance brand awareness and generate high-quality leads. 

My skillset encompasses market research, consumer behavior analysis, content brief creation, copywriting, digital marketing, and social media strategies. By fostering collaboration with internal and external stakeholders, I consistently deliver exceptional results and exceed business objectives.

Energized, customer-focused, and with over 10 years of experience in developing valuable SaaS solutions, I possess a strategic mindset and a relentless passion for continuous learning. 

I excel in building strong relationships across organizations and successfully managing complex marketing campaigns and projects. My strengths lie in implementing effective go-to-market strategies, driving cross-functional collaboration, and fostering a positive work culture.

Specialties: CRM, Growth Marketing, Digital Marketing, Lifecycle Marketing, Email Marketing, Customer Retention, Acquisition Strategy, Marketing Campaign Management, Project Management, Cross-Functional Collaboration

QBE Insurance

Working on reinsurance. Building out a Global Data Hub from scratch using a Star schema in Power Bi with an Oracle backend. Incremental refreshes and data enrichment from multiple global data repositories via dayaflows.

Senior Information Technology Business Analyst

Schroders

Facilitation of Lift and shift of 2 legacy applications to Azure platform using SaaS. Trained up in Azure platform and data fundamentals as well as Oracle Cloud.

Aladdin onboarding.  Responsible for solution design, test strategy, planning and roll out of solution for replacement of positions and trades from SimCorp Dimension to Aladdin Blackrock.  

B-One platform - Further Consolidation.  Driving efficiencies by re-engineering Access database to be code free. Data re-mastered in B-One and Ms Access forms provided now a real-time window onto the underlying B-One data so no changes visible to users apart from ease of use, less support burden and instant access to data.

Principal Analyst Developer

Factset B-One - Large projects to on-board new clients and extend B-One to allow Tax liability reporting
v3.0 - v3.8 B-One Upgrade.  Work alongside vendor and infrastructure teams to advise on new the new implementation model.  Developed 80+ % of the Oracle code using a configurable framework that reduces ongoing support costs.

Simcorp Dimension - Client Reporting of the Trade Life Cycle.

Eagle Pace product upgrade from v5.7 to 9.1  Heavily involved in architecture and design of new project work.
Worked on a Trade composite process.  A dynamically built user configured code. Can equally be applied to security or price data.


Markit EDM – Implemented New Pricing Application.  Involved in whole project lifecycle
•	Architected real time request-response mechanism.
•	Designed complex horizontal (across source) and vertical (same source time series) validation for prices to be used by Central Pricing Unit. Consolidated 800 business rules into 5 rules with as many permutations as required.
•	Implemented Hierarchy of Manual Prices to produce Golden Copy records.
•	Major re-architecture to original solution in order to be scalable and cope with real performance bottlenecks.  Decreased load on database by several orders of magnitude and export times from 4 hours to 20 minutes.

Lead Analyst Developer / Oracle Practice Lead

Oracle Corporation

•	Development of a Source Control Tool for world wide internal use
•	Data Migration from 6i to 8.1.7 database architecture.
•	Database Upgrades to 9i and 10g incorporating schema and table level partitioning 
•	Developed Row Level Access Control as well as System Level super user privileges
•	Extending/maintaining regression and system tests written with JUnit, JAVA and PERL

Software Developer

Travelchest

Junior Developer

CIMA

Database Support

Oracle Trained Technologist
SQL since 99, PL/SQL since 2000

Interested in Data, Technical/Systems Analysis, working with stakeholders to improve a product.

Background in commercial software development for Oracle and in-house development in the the financial sector. industry.
Focus on database development, data migration and data integration using
ETL/ELT tools. Best practices, establishing design patterns and reusable automated frameworks.
Full SDLC.

Specialisms
Microsoft Power BI, Power Query, DAX, Star schema modelling
Oracle 8i - 19c, SQL, PL/SQL, ETL, ELT, Dynamic SQL on UNIX, Linux and Windows

Applications:
• Bisam/Bone - v3.0 to v3.85 upgrade, re-implementation, rewrite and hardware migration
• Markit EDM/CADIS - First pricing system implementation
• Eagle PACE - v5.7 to 9.1.3 upgrade and hardware migration
• TWS, Automic, Pega, RPA, Power BI

Dealing with
• End to End Implementations within an Asset Management Environment
• Aspects of Systems Architecture during Upgrades
• Architecture / Schema Design
• Technical Documentation and Analysis
• Performance Tuning
• Release Management
• Code/Technical Reviews
• Normalization / Denormalisation
• Reusable automated frameworks


Oracle Skills in Detail
Results Cache, Merge, Dynamic Sql PL/SQL, Code Generation, DDL Generation, Subquery Refactoring, Autonomous Transactions, Externally Organized Tables, Flashback, Dbms_scheduler, Utl_mail, Utl_recomp, Triggers, Materialized Views, Objects and Methods, Clobs, Application Context, Function Based Indexes, Statistics and Histograms, Index Compression, Table Compression, Exception Handling, Role Based Access Rights, Row Level Security, Partitioning

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