AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

Lenis farmacevtika d.o.o.

Business Development Associate

Meetings.bio

Chief Executive Officer

Head of Customer Success

Scientific Account Manager

Labena Ventures

Collaborating with Labena Ventures to accelerate the biotech & health innovation in the CEEC region. Basically, following my lifelong dream to put the region on the map as one of the premier regions for life-science & healthcare innovation.

Marketing Support

HealthDay.si 

Community Lead

Healthday.si was founded in 2014 with the main objective to address the challenges in (the digitalization of) the health care sector, where innovation was abundant, yet difficult to discover, gain traction and investment. My role is to offer support in event planning & management, community & sponsorship management. I am also involved in communication activities.

Project Manager

Technology park Ljubljana

Interreg projects in the field of Healthcare, Clinical Research, Biomedicine & Biotechnology. My main responsibilities include: delivering project results, financial management of projects, event planning & management, communication activities (e.g. newsletters, digital media, articles).

Microbium d.o.o.

Waste Water Management Research
UV/Vis Spectroscopy
Analysis of available research on selected topics

Intern

Faculty for Chemistry and Chemical Technology

Molecular cloning and recombinant protein expression & analysis.

Mentor: dr. Aleš Podgornik
Supervisor: Metka Stantič

Student Intern

Institute for Water of the Republic of Slovenia

Research of microplastics through microscopy & FT-IR.
Mentor: dr. Manca Kovač Viršek.

Internship

Aarhus University

5 month Erasmus+ Exchange Programme.

Theoretical courses taken:
•	Molecular Embryology,
•	Nanomedicine,
•	Science-based Innovation and Entrepreneurship.

Research work:
Institute for Bioscience, Aarhus University.
Supervisors: dr. Kai Finster & dr. Tina Šantl-Temkiv.
Field of research: isolation and characterization of microorganisms from extreme ecosystems.

Erasmus+ Exchange programme

Faculty of chemistry and chemical technology, University of Ljubljana

Since october 2014 I have been elected to be a senator of my faculty's senate, representing student's interests. Apart from this position, I also have a position in the comitee for undergraduate and master's studies, where I also represent the voice of students.

Student Senator

Head of Customer Success @Meetings.bio I Connecting BioTech with Biopharma Execs.

Everyone deserves the best medicine, not just the medicine that's available. 

At Lenis farmacevtika, we strive to bring innovative specialty medicines to the CEE region (and beyond) to cover unmet needs. We go beyond just distribution. As a full-service provider we take care of PV, regulatory requirements, market access, local packaging and anything else our principals need.

I'm just glad to be a part of the mission. :)

Urska Rauter Gaber

There are days when I wonder if the pharmaceutical industry is just a giant puzzle with half the pieces missing.

You spend weeks mapping out a distribution strategy for a new therapy, only to realize the regulatory landscape in CEE has shifted again. Or maybe it never really stopped shifting. It feels like trying to build a bridge while someone keeps moving the river.

I used to think the answer was more data. More dashboards, more market reports, more AI-powered insights. But the truth is, sometimes you just need to pick up the phone and talk to someone who actually knows what it feels like to get a product through customs and speak to someone who has seen every trick in the book.

AI is great. I love it. But it will never replace the weird, messy, human part of this business. The part where you have to read between the lines of an email.

I guess what I am saying is, the best lead generation tool I have is still my gut. And maybe a little bit of stubbornness.

Anyone else feel like the more tech we add, the more we need to remember how to actually talk to people?

Delivering medicines to CEE I BDR I B2B lead-gen expert I AI-enthusiast

I’ve recently been made aware of where my knowledge of AI is lacking. It hurt, not going to lie about that.

But I also read Plato, and I understand what Socratic wisdom is. 

This is why I’m challenging myself to do one AI-augmented automation a week.

Some will be small, some will be vibe-coded, some will turn into PowerApps (I hope), but the goal is to start building little systems.

To learn what I don’t know, and keep exploring what else I don’t know.

I’ll record each automation to the extent that I can. Perhaps it grows into a newsletter (automatically written 😁).

Because it’s not about trying to know it all.
It’s about exploring.
And failing over and over again.
Until you don’t.

Let this sink in for a moment: "It's still 27 different systems".

This is a lesson I almost did not want to learn when starting in pharma earlier this year. 

It's mind-boggling that the vast majority of each member state's legislation is decided in Europe, but healthcare is an island of its own in each country. 

Make it make sense, please.

No alternative text description for this image

I wanted to post something this week. I had three ideas, but I realized I have work to do.

Reach plummeted, productivity rose. 
I don't mind the trade-off.

I do hope to show you my latest vibe-coded app next week if I get it to actually crawl pages and parse them.

Enjoy your weekend 🌞

Žalostno. Na dotično trgovino me veže več lepih spominov. Popoldnevov, ki smo jih v srednji šoli zabile med preizkušanjem oblačil, spomin na prvi šoping izlet z mlajšo sestro in nakup prvih “allstark” ter kasneje, prvih oblačil za dojenčka. Naj naslednja trgovina, mlajši generaciji postreže s prav tako lepimi trenutki, katerakoli že bo.

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Urska Rauter Gaber

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