AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

Growth @Abacus | Clay maker | SAP | B2B | AI powered sales | Business Development | SAAS | Outbound | Sales Automation

I’m a Go-To-Market strategist and engineer who kicked off his GTM journey as one of the first Clay experts from Pakistan. Started as a cold caller, got obsessed with outbound automation, and never looked back. With a BBA in Marketing and a 2nd degree in Computer Software Engineering, I built a rare combo I can sell and I can script. That mix took me from a sales consultant to a certified GTM automation expert who builds scalable, data-driven systems that actually move the needle.

One of my biggest wins was at HeyReach when I joined, everything was manual, the ARR was around $2M, and within 1 year of building and managing the entire GTM automation stack, we hit $10M ARR. From inbound enrichment to outbound personalisation, I automated the full sales engine using Clay, n8n, Make.com, and custom API workflows.

Now, I focus on designing GTM infrastructures that connect sales, marketing, and ops through automation, APIs, and smart integrations. I use tools like Clay, Make.com, Zapier, HubSpot, and Salesforce to build systems that handle lead enrichment, scoring, outreach, and CRM syncs all on autopilot.

I’ve helped companies, from startups to enterprise teams, streamline outbound, improve conversion, and automate entire GTM pipelines. No buzzwords, no fluff  just automation that drives revenue.

If you’re into GTM automation, outbound systems, or API-driven sales workflows, let’s connect always up to talk shop or swap ideas on scaling smarter.

Umer Ishaq

Excited to share

I became an official Firecrawl partner 🎉


I was exploring it for a while
Mainly because it was integrated with Lovable

Lovable gave free 1 month access
And yeah who says no to free stuff 😄

Turns out
It is insanely powerful
I am already using it for couple of experiments at HeyReach.io
It literally scrapes data the way you would manually search
Actually even better

Will share more stuff around this soon
And quick update
→ First person who buys from the link in my comments
→ Gets a special discount
Team just shared this with me over email 🙂

Fully automate your client onboarding.....

Last week we launched Manager Role + Workspace API keys → this is the real unlock.

You can now programmatically:

→ create HeyReach.io workspaces
→ add members, admins, managers
→ generate API keys
→ send invites to any channel

Instead of just announcing it, I built a basic n8n flow to show what’s possible.

The flow
→ Client submits an internal form
(Typeform / n8n form / anything with a webhook)
→ Form hits a Slack channel

Human-in-the-loop just to confirm how many seats to assign from your main subscription

→ Once approved
→ auto-create workspace
→ assign seats
→ invite members via a generated link
→ send it anywhere (Slack, Gmail, WhatsApp, Telegram Messenger etc)

Optional
→ create manager roles as well

This is just the basic use case.

The APIs open up a lot more than this.

Want the JSON?

Comment "ajdee" and I’ll DM you (or send a connection request if we’re not connected).

Most people think inbound is easy.



Yeah, it’s low-hanging fruit → only if done right.


We used to run a human-in-the-loop flow →
→ lead hits the website
→ goes to Slack
→ Nadja handles it manually


It was working great i mean - If Nadja sent a manually crafted email, you’d expect a reply before it was even sent 😄

But → it took a lot of Nadja’s time
And → created unnecessary noise in Slack

Then we automated it.

→ instead of Slack
→ sent the lead to Clay
→ added light personalisation (Nadja’s copy 🫡 )
→ pushed to Smartlead

Result?
→ 31.82% reply rate

Same intent.
Same message quality.
Way less time spent.

Simple tweak → higher replies → time saved.

Bye.

RIP DelayClay  ☠️ .......


Or any similar tools we used just to add delay between columns.
Clay silently released native delay. 


Earlier, when working with async APIs or managing Race Conditions.
There was no clean way to handle delays inside Clay.

→ You had to send data to n8n or Make.
     Add delay there.
     Then send it back to Clay via webhook.
     And yes.

Most of us were using DelayClay by (Batikan Erdogan) for this.

What this means now.

→ No more workarounds for most async flows.
→ No more external tools just to wait.


Delay can be up to 10 minutes, which is honestly not bad.
For some edge cases.

Longer delays still need a workaround.
But this easily covers around 90% of use cases.


Maybe you already noticed this.
I just noticed it today. 


P.s. Thanks to the Clay team for making this happen.
And thanks to Batikan Erdogan for building DelayClay back then.

It helped a lot.

What the heck is MCP…


You’ve probably seen “MCP” all over LinkedIn lately.

I’m not here to explain the definition → I’m here to explain the impact.


So… yesterday one of our power-user agency customers reached out.
He had a full-blown automation plan → easily a 6k+ build if done from scratch.

Before jumping into automation, I asked one thing....

what’s the end goal?

Answer was clear:
→ spot patterns
→ make data-backed decisions
→ improve what actually matters

So instead of building workflows, I showed him our HeyReach.io MCP server with Claude.

Two prompts in… and he was already sold.

Imagine just typing:
→ what’s the average response time of sender X?
→ any tone or conversation mistakes? highlight + suggest improvements
→ which campaigns need more leads?
→ which campaigns are underperforming (e.g. <25% accept rate)?
→ stats by specific day or time could help spot seasonality, holidays, or off days and make smarter decisions around them.

No sheets.
No manual crunching.
Just asking questions.

Within a 1-hour call, he was already calculating how much time he’d save before every weekly client sync.

No more messy Google Sheets.
No more last-minute math.

Honestly, when we first released MCP, it felt like overkill.

Not because of features → but because LLM context windows weren’t there yet.

It felt like a buzzword.
Now?

Claude + long context + MCP = things are getting wild.

This use case is just a classic example.

I’ll be sharing a lot more real MCP + Claude use cases soon.

If you’re a HeyReach.io user (or exploring it) and thinking along similar lines 
ping me and we’ll brainstorm.

taplio

The Battle

Kevin Ascher

Umer Ishaq

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taplio

The Battle

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Umer Ishaq

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Engagements

Likes

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