AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

Listrak

Partnering with large enterprise brands/retailers to drive significant incremental revenue through digital marketing solutions. Unifying customer data on a single platform, identifying more anonymous browsers and delivering highly personalized customer experiences through synchronized marketing efforts (email, sms, app push, web push, social, etc.).

Enterprise Account Executive

Attentive

Attentive® is a personalized mobile messaging platform for innovative brands & organizations that can quickly become a top 3 revenue channel. Using real-time behavioral data, Attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle.

Driving enterprise sales/business development across Moz's top prospects and partners.  Providing SEO and location data management solutions (SaaS) to ensure consumers can easily find our enterprise clients, online and offline.

Director, Strategic Accounts

Digilant

Partnering with the world’s leading agencies and brands to provide customized and scalable digital media solutions.  Selling industry leading programmatic media SaaS offering.  Building a new, direct to brand, sales channel for Digilant.

Sales Director, Northwest

Develop new business and grow existing partnerships through Mixpo's interactive video and social marketing solutions.  Manage relationships with the industries largest Social Networks, Video Ad Networks and Online Publishers.

Director of Sales

Develop business while selling Mixpo's multi-screen video solutions to new and existing portals, networks, demand side platforms and media companies.

Microsoft

Create, develop, sell and execute integrated digital marketing solutions for industry leading clients such as Bank of America, Fidelity, American Express, Charles Schwab, VISA, Intuit, GE, etc…

Specialist Sales Executive- Advertiser Solution Sales

Defined, delivered and excuted Microsoft Advertising's ad sales strategy for the Financial Services industry.  Created and sold online marketing solutions for/to the Financial Services vertical industry.

Specialist Sales Executive - Financial Services Vertical

Managed strategic planning, budget management, headcount allocation and communication for a team of 138 marketing, compensation, sales operations and training specialists across the globe.  Provided strategic thought leadership to the GM of Global Field Enablement and ensured that the organization functioned effectively.

Director, Business Mgmt - Global Field Enablement

Led a team of experienced Project Managers focused on strategic sales initiatives for Microsoft Advertising.  Projects included the development/creation of adCenter (Microsoft's advertising platform for Search) and the creation/launch of an Inside Sales Organization for Microsoft Advertising.

Group Manager - Global Sales/Market Strategy and Field Operations

Defined and implemented US Ad Sales Yield strategies, tools, policies and process.  Led a team of Inventory Analysts in support of US Ad Sales business and served as subject matter expert on Inventory Management and Yield Strategy/Planning.

Manager - Inventory/Yield Management - US Ad Sales

Single point of contact for Sales and Ad Planning providing inventory/product guidance for pricing, proposals, and new site launches/redesigns.  Managed inventory tracking and reporting for all US Ad Sales Products.  Inventory Process & Policy lead: Defined policy and process for managing capacity and availability of all standard and non-standard ad products.

Inventory Manager - MSN

Managed operational relationship with Microsoft's largest distributor, Ingram Micro.  Owned coordination of the forecasting & product allocation for product launches with all MSFT Distributors.  Was Data Analysis and Reporting Lead for the organization.

Account Management Specialist - MS World Wide Operations

Boeing

Permanent Work Transfer (outsource) management: Managed a virtual team of internal organizations and external vendors to support production schedules. 
IRC Supplier Base Consolidation Focal: Developed and executed against a plan to decrease the number of outside suppliers by 30%, to streamline the supply chain and reduce vendor management costs.  
Temporary Work Transfer (outsource) Management: Developed and implemented a process to temporarily outsource IRC production and labor.

Industrial Engineer - Interiors Responsiblity Center (IRC)

Strategic and results-driven Account Executive with experience leading high-value sales operations within fast-paced, rapidly evolving digital arenas. Leverages strong business and technical acumen to deliver innovative solutions. Dynamic leader and trusted industry advisor with a track record of driving company-wide value and organizational growth.

Areas of Expertise:
SaaS - MarTech - AdTech - Consultative Selling – Monetization – Business Development – Client Relations – Team Leadership – Account Management – Digital Landscape – Sales Operations – Project Management – Process Improvement – Relationship Management – Negotiation – Inventory – Yield Management – Customer Service – Vendor Relations

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Kevin Ascher

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