AcousticSelling

Our Rocket SaaS methodology propels B2B SaaS companies to $50 million ARR by delivering clarity and predictability from the chaos of early GTM.  Our logical, step-by-step framework starts with vetting your GTM strategy and ends with rapid delivery of easy-to-use and easy-to-maintain customizations in UI/UX, Process & Workflow, and Data & Analytics.

We're a small and deep team with the business acumen, technical skills, and library of solved Salesforce use cases ready to be tailored and deployed into your organization.  We'll also connect your CRM to core tech stack platforms such as Marketing Automation, Sales Engagement, Data Enrichment, Conversation Intelligence, Document Management, and more.

Managing Director

McKinsey & Company

Assisting the Fuel by McKinsey team with sales and sales technology products, services, and client-facing engagements.  We help pre-IPO companies, investors, and corporate innovators accelerate to greater impact and higher valuations.

External Advisor

Emphatic Thinking

In partnership with Emphatic Thinking, we provide full-funnel solutions for sales and marketing organizations: market segmentation, positioning, demand generation, all the way through to signed contract we provide the strategic frameworks, tools, and tactical services to accelerate revenue.

Sales Engagement Consultant

Mixpo

Promoted to VP and tasked by new CEO to lead sales of newly-acquired product directly to national advertisers and agencies.  Faced with the need to deliver results quickly, I rebuilt the team and entire sales approach and discovered the transformative effect reviewing sales call recordings has on individual and team performance.

VP, Advertiser Sales

Promoted to lead the entire team empowering sellers of online media grow business with national advertisers through the use of interactive and personalized video advertisements.  Appointed to Leadership Team.

Key accomplishments:  materially changed revenue trajectory, implemented "the system" consisting of individual productivity, team cohesion, and increased customer satisfaction.

Group Director, National Resellers

Mixpo is a digital advertising technology company that enables agencies and media companies to easily create interactive video ads that run anywhere. Our video ads are multiscreen (desktop, tablet or phone), multichannel (across the web or inside news feeds of any social site) and multiformat (in-stream, in-banner or in-app). We were selected by FORBES as one of the Most Promising Companies in America in 2013 and 2014.

I lead Mixpo's Portals, Networks, & DSP Channel, bringing these publishers interactive & dynamic video ad experiences across ALL their inventory: In-stream, In-banner (including high impact ad units), tablets and smart phones.

Main accomplishments
-Grew channel from 2 to 15+ revenue-producing partners
-Increased revenue from nearly zero to hefty seven-figure annualized run rate
-Launched hundreds of new campaigns including 75 of the top 100 national advertisers
-Led Mixpo's efforts in winning 2 industry creative awards
-High client trust and satisfaction as evidenced by being "first call" when contacts moved to new companies

Senior Director, Sales and Business Development

Martini Media Network

I provided advice, guidance, and market intelligence to the CEO and advertising sales team.

Advisory Board

Optify - Marketing in Real-Time

Software and Consulting sales to Enterprise-level customers.

Director, Enterprise Solutions

Yahoo!

I led Yahoo's emerging Seattle office in achieving best-in-market sales, service, and client satisfaction until its closure in June 2010.

Designed, negotiated, implemented, and optimized advertising solutions for the largest Seattle-based national advertisers.  Expert in search, display, mobile, & ad networks.

Notable sales achievements:
-Exceeded revenue quota during entire tenure
-Increased search revenue 20+% y/y in spite of market share decline
-Largest-ever display investments by local game publisher
-First-ever Fantasy Football sponsorship by major beer advertiser
-First-ever Home Page upfront commitment from major Direct Response advertiser

Strategic Account Director

Microsoft Digital Advertising Solutions

Develop superior knowledge of client business objectives and provide best-in-industry service to consistently exceed revenue goals
• Drive revenue growth by expanding client use of brand advertising
• Prospect, develop, negotiate, and close new advertising opportunities for Microsoft
• Mentor and train new Account Executives and Account Managers
• Manage all aspects of client relationship

Account Executive

B2BWorks

Generated new business and grew relationships for business-to-business online advertising agency; supervised media planning, website development, creative, and campaign measurement teams
• Developed and implemented segmentation and sales strategy for West Coast region
• Strengthened Company’s competencies in Small Business and Technology categories resulting In major new account wins from Google, Gateway, HP, Cisco Systems and Microsoft
• Led Company sales evolution from media sales to agency service as Company changed business models
•Established name recognition within B2B advertising community: Nominated for Northern California Business Marketing Association Presidency 2004-05; regular guest speaker at Northern Nevada American Marketing Association;; guest columnist for Northern Nevada Business Weekly

Senior Director, Client Solutions

Xythos Software, Inc.

Launched, built, and grew sales team for a business-to-business startup enterprise software company
• Developed and implemented go-to-market strategy for direct and reseller channels
• Hired and managed outside telemarketing firm to generate over 15 qualified leads per week 
• Earned key account wins with Procter & Gamble and Chubb Insurance vs. Microsoft and Oracle
• Achieved profitability and revenue goals resulting in venture capital funding in tight market

National Sales Director

I put my 25 Salesforce certifications to work for <$100M companies optimizing Salesforce for long-term growth | Data Cleanup | Process Automation | Integrations | AI

Are you looking to equip your startup rocket ship with the tools and systems that successfully propelled dozens of B2B SaaS startups to over $50 million ARR?

❓ Do you trust the data in your core metrics such as ARR, NRR, CAC, LTV, and Win Rate?

❓ How much of your day is strategic vs reactive and randomized?

❓ Do you have an A system that can support an expanding sales team and weather turnover?

❓ Do you have clarity and predictability around the key drivers of pipeline growth?

As a sales leader you want to spend your time with customers, hiring & coaching reps, influencing product and growing the company.  You can't afford the time figuring out how to build a system that provides these answers.

And why should you?   B2B SaaS sales motions are remarkably similar across industries.  So why are most Salesforce implementations so expensive and time-consuming?

😡 Bloated agencies prices that have to account for under utilized consultants and exec overhead
😡 Hourly billing model removes efficiency incentive
😡 Large delivery teams to provide necessary skills and project management

After serving hundreds of B2B SaaS startups, we've found that over 60% of customer requirements are the same.  So we built a better way to deliver. 🚀🍕🌈🍕🌻🚀  

Our Rocket SaaS system encapsulates all the strategic guidance and technical implementation into a logical, step-by-step framework that turns your GTM strategy into system reality in a fraction of the time and cost of legacy providers.

So Imagine:

🚀Knowing the current and next quarters forecast accuracy with extremely high confidence
🚀Having an early warning system for deals at risk
🚀Onboarding customers faster with higher daily usage and increasing Net Revenue Retention
🚀Receiving stellar CSAT scores and easier-to-gather testimonials

We have these solutions ready-to-go for you.  We'll tailor to your specific needs, just as you can customize your car, but we're not recreating the wheel each time.

A favorite customer quote:
“As a leading Sales Technology provider, we  already knew a lot about Salesforce and Outreach. However, Acoustic has raised our game even higher.  What sets them apart is their ability to dig deeper  to get to the core business issues.  Unlike other consultants, they go just as deep into our business as much as our technology.” Matt Millen, CEO, Regie.ai.

Kevin Ascher

OnTracx

Commercial lead

Stretch Innovation

Operations lead & senior innovation entrepreneur

Chamber of Commerce and Industry Antwerp-Waasland

De Vlaamse overheid wenst het accent te leggen op ambitieus ondernemerschap. Hierbij wordt de nadruk gelegd op de ambitie om meer in te zetten op bedrijven met potentieel tot doorgroei of zelfs hoge groei.

De dienstverlening die Voka binnen dit thema wil uitbouwen bestaat uit een intensief en geïntegreerd programma voor snelle groei, aangevuld met info & advies, informatiesessies en kortlopende, intensieve trajecten rond deelaspecten van snelle groei. Tenslotte willen we met Voka ook een community opbouwen met snelle groeiers.

De basis van de dienstverlening is het intensief, langlopend Accelero traject, waarbij bedrijven met de ambitie en potentie om duurzaam snel te groeien worden begeleid om die ambitie effectief waar te maken. 

Accelero is een acceleratorprogramma dat doorlopen wordt samen met 10 andere zaakvoerders, die allemaal in dezelfde groeifase zitten. Krijg de kans om de groeipijnen en uitdagingen van een snelgroeiend bedrijf aan te pakken (Growth Readiness) en vervolgens te werken aan je strategie voor de komende 2 à 3 jaar (Growth Strategy).

Tijdens het traject word er toegewerkt naar een groeiplan waarmee je als onderneming aan de slag kan en zal je een jaar lang begeleid worden bij de uitdagingen, problemen en beslissingen die op je weg liggen. We leggen evenzeer de nadruk op de wisselwerking tussen de ontwikkeling van de ondernemer, onderneming en de strategie.

Collectieve workshops worden aangevuld met intensieve individuele coaching om jouw bedrijf groeiklaar te maken.

Plan gerust een kennismakingsgesprek in via link 👉 https://calendly.com/voka-alexandre/accelero-q-a

Strategic business advisor for high growth SMEs & scale-ups

The House of Marketing

At The House of Marketing, we help our clients to transition towards profitable, sustainable growth through strategic marketing consulting and interim management. We unlock business opportunities through marketing and tackle every challenge from vision to strategy to the last implementation mile. Working with us THoMers means collaborating with a connected hub of passionate, complementary marketers with an entrepreneurial spirit and future-proof vision on marketing.  
 
More info on www.thehouseofmarketing.eu 
 
The House of Marketing is part of Customer Collective, a disruptive ecosystem leading customer-focused commercial transformations. Customer Collective creates future-proof company growth through customer value, by solving the customer equation. The group combines they key 4 pillars of this equation: customer strategy, digital acceleration, data & technology. 

👉 As a consultant I was enrolled in different consulting/interim projects, including:

🚀 GO TO MARKET MANAGER IN ENERGY SECTOR FOR PROFESSIONAL SEGMENT
Including the end responsibility for the design, build, launch & scale phase of lead generation platforms such as samenvooruit.luminus.be/bedrijven/energiescan

🚀 BRAND STRATEGY CONSULTING PROJECT IN TELECOM SECTOR
Find out how to build a self sustaining community that drives both customer acquistition as retention  

🚀 DIGITAL PLATFORM COORDINATOR IN FUEL SECTOR
Assist the introduction of a new customer loyalty platform, including a GAP analysis as a starting point for future enhancements

Consultant

👉 As a consultant I was enrolled in different consulting/interim projects, including:

🚀 CRM & CUSTOMER INSIGHTS EXPERT IN FUEL SECTOR

🚀 DIGITAL MARKETER IN THE FINANCIAL SERVICE SECTOR

🚀 DIGITAL PROJECT MANAGER IN THE FINANCIAL SERVICE SECTOR

🚀 MARKET INTELLIGENCE ANALYST IN THE AUTOMOTIVE SECTOR:
In order to support strategy development and develop future proof mobility solutions (scope 2030) for a leading car manufacturer we have elaborate on: 
✔Trend watching on society and consumer level 
✔Identifying future customer segments and the evolution of their need for mobility

Internal projects at The House Of Marketing: 

🚀 MEMBER OF THE MARKETING TECHNOLOGIES STREAM
✔SPOC Hubspot

🚀 MEMBER OF GROWTH MARKETING SPRINT 

🚀 MEMBER OF E-COMMERCE BAROMETER 2018
✔Data analysis

🚀 MEMBER OF SPORTS@THOM
✔Motivate and facilitate physical movement on and off the job

The House of Marketing is part of the Quanteus group.
More info on www.thehouseofmarketing.be

Junior Consultant

Portugal Telecom

Event & Sponsorship Management 
Trade & Shopper Marketing 
Operational Marketing Planning

Marketing Intern

At OnTracx we’ll empower runners, coaches and healthcare professionals to train smarter, recover faster, and enjoy the sport we all love whether you’re chasing a personal best or rehabilitating from injury.

OnTracx's wearable & app allows real-time feedback on factors like running style, footwear, and terrain, as well as keeping track of load progression to make informed, data-driven decisions that lead to safer, injury-free training and rehabilitation.

It helps to monitor how athletes/patients build up mechanical load over time, ensuring they stay within safe limits and allow their bodies to adapt gradually, reducing the risk of overuse injuries. This is extremely important because most overuse injuries are related to running too much/fast too soon. 

What makes OnTracx unique is that we offer tailored solutions for both runners and healthcare professionals resulting in a better ecosystem around the athlete/patient. Our product for runners helps them track their load progression and optimize their training, while healthcare professionals can use our platform to monitor and guide patients through injury recovery with precision. 

Don't hesitate to send me a message in case you want to know more or check our website on www.ontracx.com.

taplio

The Battle

Kevin Ascher

Alexandre Van de Vel de Sousa

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