Self-employed

Do get in touch with me (kart75@gmail.com) for these engagements.

1. Communications consulting:
As a communications consultant, I work with organizations to help plan their communications strategy in,
- identifying & building communication narratives
- digital/social media communication strategy
- marketing campaign strategy
- content marketing strategy
- crisis communications strategy
Clients include Google, Myntra, SunTec, The/Nudge Institute, Crio, Juniper, Himalaya, RedSeer, and Azim Premji Philanthropic Initiatives, among others.

2. Corporate workshops:
Communications team workshops: Meant for corporate PR teams, marketing teams, or internal communications teams to help expand their perspective, seek inspiration from relevant (category/industry-specific) campaigns and communications case studies, and start hands-on work on some of the immediate and pressing challenges at work. Clients include Cipla, Medtronic, Maersk, PWC, Omidyar Network India, Ashoka India, and Cleartrip, among others.

3. Personal branding for leaders:
Personal branding workshops for leaders in organizations where I help them understand the need for personal branding (as a subset of organizational branding), identify personal brand narratives, and hands-on efforts in managing their personal brands, using social media, with a clear plan and goal. Clients include Kotak Group, Carrier India, EXIM Bank, Citrix, Akamai, Omidyar Network India, Fullerton India, EY, MetrixLab, among others.

4. Personal branding for employees:
Employee advocacy workshops, to help an organization’s employees become its brand ambassadors. Key clients include Maruti Suzuki India Limited (trained 800+ employees across 200 departments), Radio Mirchi (training 100+ Radio Jockeys and 25+ Programming Heads), among others.

Communications Consultant

The Advertiser's Guide to the Galaxy

Subscribe to my weekly podcast on advertising: https://bit.ly/tagttghome

Podcaster

Ogilvy & Mather

National Lead, Social@Ogilvy

Flipkart.com

AVP - Corporate Communications

Edelman

Head of Digital Strategy

Text 100

Account Director

Pramod Shankar Associates

Chief Consultant

Subex Ltd

Manager - Corporate Communications

Birlasoft (India) Limited

Executive - Marketing Communications

Steria India Ltd (formerly IIS Infotech/Xansa India)

Assistant Executive - Corporate Communications

Summary: 

Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments.

Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands.

Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs

Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). 

Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples:
- How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP 
- From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity 
- http://bit.ly/2u0jydn 
- Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll 
- How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD

Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.


Karthik Srinivasan

They all had under 24 hours to write and release these ads. Ogilvy's own ad is the best, of course. It makes even strangers (to Piyush) feel like they got to know him a little. Piyush may have sold a lot of great products, but the truth was that he himself was a great 'product' that one could write a lot about. And Ogilvy lavishes the writing less on his craft (which was universally known) and more about the man himself (that only people who interacted or worked with him would know).

The ads by Cadbury's and Fevicol are by Ogilvy too, I presume, as the brands' ad agency. The Fevicol ad, in particular, is Lord Ganesha going around Lord Shiva and Lord Parvathi where the Ogilvy ad would be the equivalent of Lord Murugan going around the world.

Amul, of course, has a lot of experience in coming up with ads in under 24 hours on topical events. Crisp and beautifully framed!

#advertising #creativity

Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.

Hahahahahahahahahahahahahahahahahahahaha 🤣

Combined both my post-angioplasty lessons/new habits into an article for The Times of India's Health+ segment, thanks to Neelam Raaj. 
Web version: https://lnkd.in/gfDi63YR

#health #heart

Of all the photos or illustrations that Forbes India (or any publication for that matter) could have used, they had to create this AI-generated abomination that doesn't even look like Piyush Pandey! 🤦‍♂️ 

I can almost hear Piyush's roaring laughter seeing this picture!

Gartner

•As a senior primary market research specialist with experience in the supply chain industry, I have led multiple B2B research projects and delivered high-quality results to stakeholders. 
•I am skilled in advanced analysis techniques, such as segmentation and key driver analysis, to identify actionable insights. 
•I have experience managing multiple stakeholders and ensuring that projects are completed on time and to a high standard. 
•In addition, I have undertaken internal ad hoc projects to improve team efficiency, including creating an internal landing page and developing Excel automation tools. I am committed to continuously learning and staying up-to-date with industry best practices.

Senior Research Specialist | Research Advisory

As a member of the internal ZS team division, I have gained experience in end-to-end project management for research solutions. I have managed multiple partners and vendors to ensure that projects are completed on time and to a high standard. I have extensive experience handling ATU (Awareness, Trial, and Usage) projects, and I am skilled at tracking key performance metrics and developing automated spreadsheets and data models. 

In addition, I have trained and mentored junior research analysts on company processes and protocols, as well as the effective use of Excel in day-to-day operations. I am dedicated to delivering comprehensive and actionable insights to support business objectives.

Decision Analytics Associate

Optimal Strategix Group, Inc.

Highlights:
Awarded Q1,Q2 and Q3 award in the Year 2020 for performance Excellence
Highlights

• Worked on multiple primary research projects which involve both qualitative and quantitative projects across Healthcare (product and concept testing) and consumer packaged
goods verticals
• Extensively worked on need-based segmentation using SPSS where Cluster Analysis (K means, Hierarchical clustering) were used to differentiate segments and create segment pen
portraits
• Used extensive range of statistical and market research tools – SPSS, Excel

Market Research Associate

•	Experience in handling project operations from start to end which includes Designing                  
        research instruments, field monitoring, data collection, analysis and report writing
•	Experience working with segmentation, concept testing and pricing studies
•	Mentored and trained New joiners on company protocols, best practices,market research

Market Research Analyst

•	Experience in handling project operations from start to end 
•	Secondary research data analysis using excel and in-house tools.
•	Experience in Conjoint Analysis (Rating based & Choice based), Cross -tab tables, Average tables, Top box Tables, Brand association Tables, Market opportunity map.
•	Create compelling data visualization and sorts telling.

Market Research Intern

Jigsaw Academy

Student of Jigsaw Academy enrolled in full stack Data Science course.

Student Trainee

EduSports

Project Details:

1.Norm analysis on Health Assessment data for Academic year 2017-18.

2.An analysis on valuing health assessment data for parents, schools and other stakeholders.

3.An analysis on overall program management using the Resident reporting data.

Data Analyst - Intern

APARNA PAPER PROCESSING INDUSTRY PVT LTD

Analyse production reports and created MIS report and templates to better assist the workflow.

Follow up with  mix-up checklist and SOP also actively coordinated with planning, production, and quality control team.

Technical Executive Production

Greetings!

👋 Hey there! I'm Sidharth, a seasoned market researcher with a passion for understanding consumer behavior and unraveling market trends across diverse industries, from healthcare to consumer packaged goods and supply chain.

📊 Unleashing the Power of Data:
My journey in the realm of market research has equipped me with a diverse set of skills to turn data into actionable insights. Whether it's crunching numbers using quantitative techniques like descriptive & inferential statistics, hypothesis testing, ANOVA, or employing qualitative methods to analyze unstructured data, I thrive on extracting meaningful stories from raw information.

👨‍💻 Nurturing Relationships & Driving Success:
As much as I love data, I equally cherish cultivating strong bonds with clients and internal stakeholders. By aligning their needs with data-driven insights, I consistently ensure customer satisfaction and successful business outcomes.

🏆 Celebrating Milestones:
I take immense pride in my achievements, having received the prestigious GEM (Going the Extra Mile) award at GARTNER for anchoring a captivating segment of the annual award show and accomplishing projects for my clients. Additionally, my dedication earned me the Performance Excellence Award at OSG for three consecutive quarters.

💡 Empowering the Next Generation:
Beyond my professional endeavors, I find joy in providing consulting services and mentorship to aspiring market researchers and data analysts. Together, let's nurture your skills and unlock your potential in this exciting field. Feel free to reach out via LinkedIn.

🎓 Academic Pursuits:
Armed with an MBA in Business Analytics and Marketing, along with a B.Tech in Electronic and Telecommunication, I'm continually seeking new ways to blend academia with real-world insights.

📨 Drop me a Line:
For any inquiries, opportunities, or just a good ol' chat, you can always reach me at officialsidharthkhatua@gmail.com.

Let's connect and embark on this data-driven journey together! 🤝 Cheers! 🥂

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