Self-employed

Do get in touch with me (kart75@gmail.com) for these engagements.

1. Communications consulting:
As a communications consultant, I work with organizations to help plan their communications strategy in,
- identifying & building communication narratives
- digital/social media communication strategy
- marketing campaign strategy
- content marketing strategy
- crisis communications strategy
Clients include Google, Myntra, SunTec, The/Nudge Institute, Crio, Juniper, Himalaya, RedSeer, and Azim Premji Philanthropic Initiatives, among others.

2. Corporate workshops:
Communications team workshops: Meant for corporate PR teams, marketing teams, or internal communications teams to help expand their perspective, seek inspiration from relevant (category/industry-specific) campaigns and communications case studies, and start hands-on work on some of the immediate and pressing challenges at work. Clients include Cipla, Medtronic, Maersk, PWC, Omidyar Network India, Ashoka India, and Cleartrip, among others.

3. Personal branding for leaders:
Personal branding workshops for leaders in organizations where I help them understand the need for personal branding (as a subset of organizational branding), identify personal brand narratives, and hands-on efforts in managing their personal brands, using social media, with a clear plan and goal. Clients include Kotak Group, Carrier India, EXIM Bank, Citrix, Akamai, Omidyar Network India, Fullerton India, EY, MetrixLab, among others.

4. Personal branding for employees:
Employee advocacy workshops, to help an organization’s employees become its brand ambassadors. Key clients include Maruti Suzuki India Limited (trained 800+ employees across 200 departments), Radio Mirchi (training 100+ Radio Jockeys and 25+ Programming Heads), among others.

Communications Consultant

The Advertiser's Guide to the Galaxy

Subscribe to my weekly podcast on advertising: https://bit.ly/tagttghome

Podcaster

Ogilvy & Mather

National Lead, Social@Ogilvy

Flipkart.com

AVP - Corporate Communications

Edelman

Head of Digital Strategy

Text 100

Account Director

Pramod Shankar Associates

Chief Consultant

Subex Ltd

Manager - Corporate Communications

Birlasoft (India) Limited

Executive - Marketing Communications

Steria India Ltd (formerly IIS Infotech/Xansa India)

Assistant Executive - Corporate Communications

Summary: 

Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments.

Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands.

Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs

Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). 

Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples:
- How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP 
- From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity 
- http://bit.ly/2u0jydn 
- Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll 
- How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD

Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.


Karthik Srinivasan

They all had under 24 hours to write and release these ads. Ogilvy's own ad is the best, of course. It makes even strangers (to Piyush) feel like they got to know him a little. Piyush may have sold a lot of great products, but the truth was that he himself was a great 'product' that one could write a lot about. And Ogilvy lavishes the writing less on his craft (which was universally known) and more about the man himself (that only people who interacted or worked with him would know).

The ads by Cadbury's and Fevicol are by Ogilvy too, I presume, as the brands' ad agency. The Fevicol ad, in particular, is Lord Ganesha going around Lord Shiva and Lord Parvathi where the Ogilvy ad would be the equivalent of Lord Murugan going around the world.

Amul, of course, has a lot of experience in coming up with ads in under 24 hours on topical events. Crisp and beautifully framed!

#advertising #creativity

Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.

Combined both my post-angioplasty lessons/new habits into an article for The Times of India's Health+ segment, thanks to Neelam Raaj. 
Web version: https://lnkd.in/gfDi63YR

#health #heart

Of all the photos or illustrations that Forbes India (or any publication for that matter) could have used, they had to create this AI-generated abomination that doesn't even look like Piyush Pandey! 🤦‍♂️ 

I can almost hear Piyush's roaring laughter seeing this picture!

Projekt

I work with the business owners to define their Brand Positioning Statement, Brand Pillars and the What, Why How & Where to help with decision making process. 

👉 Leading Creative Direction with the clients team and vendors 
👉 Partnering with clients to develop comprehensive branding strategies.
👉 Defining brand vision, voice, and personality.
👉 Overseeing the entire design process, from concept to execution.
👉 Ensuring brand consistency across all touchpoints.
👉 Guiding and mentoring junior designers on design principles and best practices.

Brand Strategist - Business Brands

I work with aspiring Personal Brands to help them understand

🎯 WHO they are 
🎯 WHAT do they do 
🎯 WHAT is their ideal client 
🎯 HOW can they generate relevant content 
🎯 WHY they need to concentrate on their Visual Branding

I am a firm believer of recognising and showing one's Brand Personalities via Content and Visuals and help aspiring Personal Brands achieve the same via Mind Mapping technique

Brand Strategist - Personal Brands 

Workshops and Training Sessions for communities and individuals to help Business & Personal Brands to gain more Brand Consistency and enhance their appeal.

 I have spoken and trained at:
🔥 Leap.club - an exclusive Women's Only Networking Community 
🔥 Networking Now India - a Networking Group based out of Mumbai & Delhi 
🔥 OPBL Training Module by Gurnoor Kaur Behl (Expert Session) 
🔥 Jigsaw Thinking Community - A Business Community for Soloprenuers 
🔥 Ladies Who Lead - a Networking Group based out of Mumbai & Delhi 
🔥 OPBL Training Module by Gurnoor Kaur Behl (Expert Session)
🔥 Centre for Agricultural Extension Innovations, Reforms and Agripreneurship (CAEIRA)
🔥 TapStartX Community - A digital first networking community for entrepreneurs & start-ups

🧰 Workshop topics:
🚀 Build your Brand to Grow Your Business 
🚀 Building a Personal Brand via Brand Personality 
🚀 Mastering Visual for Personal Brands 
🚀 Creating Impactful Presentations
🚀 Using Canva as a Tool for Soloprenuers

Branding Coach

I help large and medium scaled businesses create a strong and impeccable Logo, Brand Identity System and Packaging Design Solutions.

My Branding Services include: 

✅ Logo & Brand Identity Design 
✅ Brand Guidelines explaining the Do's & Don'ts of the Brand Assets 
✅ Packaging Design
✅ Pitch Presentation Design for Raising Funding for Start Ups 
✅ Company Profiles
✅ Coffee Table Booklets 
✅ Stationery & Marketing Collaterals Design

Principal Designer

DOCPLUS 

Creative Head

Vistaprint

Lead Designer

ASDA Media Pvt. Ltd.

the design trunk

Developed a high-performing creative team to successfully execute design projects, develop and maintain graphical standards, templates and resources, design pitch presentations, deliver successful solutions from the conceptualization to implementation on time. Led  the creative direction of high profile accounts including overseas assignments.

Founder & Creative Head

Estrade Magazine

Served as primary client contact, art director and graphic designer. Provided innovative concepts, photo art direction and supervised photo shoots for the publishing house. Seamlessly directed and co-ordinated various design agencies, managed vendor relationships and approved press checks.

Created a design team for effectively producing a quarterly literary magazine. Designed its layout, graphics and diverse marketing collaterals, including the collaterals for the ‘The Bangalore Literature Festival’. Produced promotional ads for workshops and events, attended print checks, photo shoots and client management meetings.

Design Editor

Designs Unlimited & Associates

Profile included co-ordinating with clients on projects, concept visualization and implementation of the same.

Assistant Graphic Designer

Freelance Designer

Worked on various projects as a freelancer in graphic designing, motion graphics and 3d walkthrough animation gaining designing experience in the fields of Real Estate, Restaurants, Gym & Wellness Centres, Spa & Salons, Pharmaceutical Companies,  Automobile Companies, Educational Institutes, Furnishing Stores, Fashion Boutiques and Travel Agencies.

Graphic Designer

Blue Dot Animation

Responsibilities included texturing, lighting and rendering of various interior walkthrough projects of the company. Softwares used: 3ds Max and Vray.

Texturing & Lighting Artist

Frameboxx Animation & Visual Effects Pvt Ltd

Responsibilities included handling of inquires, admission procedures, accounts, managing all events in the institute and other administrative work.

Centre Manager

I am a Founder & Principal Designer at Projekt, an independent graphic design studio that specializes in Logo, Brand Identity, and Packaging Design. With over 15 years of industry experience, I have helped more than 150 businesses across various sectors create distinctive and memorable brand identities and designs that reflect their personality, vision, and values.

I am also a Brand Consultant and a Professional Speaker, who shares my insights and expertise on Brand Building, Logo and Packaging Design, Entrepreneurship, and Creative Art Forms at local and global events. I have a Diploma in Animation and VFX, a Certificate in Corporate Identity and Branding, and multiple drawing certifications that demonstrate my skills and passion for design. I love working with entrepreneurs and small and medium scaled businesses who want to make a positive impact in their industry and community through their brand and design.

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