Self-employed

Do get in touch with me (kart75@gmail.com) for these engagements.

1. Communications consulting:
As a communications consultant, I work with organizations to help plan their communications strategy in,
- identifying & building communication narratives
- digital/social media communication strategy
- marketing campaign strategy
- content marketing strategy
- crisis communications strategy
Clients include Google, Myntra, SunTec, The/Nudge Institute, Crio, Juniper, Himalaya, RedSeer, and Azim Premji Philanthropic Initiatives, among others.

2. Corporate workshops:
Communications team workshops: Meant for corporate PR teams, marketing teams, or internal communications teams to help expand their perspective, seek inspiration from relevant (category/industry-specific) campaigns and communications case studies, and start hands-on work on some of the immediate and pressing challenges at work. Clients include Cipla, Medtronic, Maersk, PWC, Omidyar Network India, Ashoka India, and Cleartrip, among others.

3. Personal branding for leaders:
Personal branding workshops for leaders in organizations where I help them understand the need for personal branding (as a subset of organizational branding), identify personal brand narratives, and hands-on efforts in managing their personal brands, using social media, with a clear plan and goal. Clients include Kotak Group, Carrier India, EXIM Bank, Citrix, Akamai, Omidyar Network India, Fullerton India, EY, MetrixLab, among others.

4. Personal branding for employees:
Employee advocacy workshops, to help an organization’s employees become its brand ambassadors. Key clients include Maruti Suzuki India Limited (trained 800+ employees across 200 departments), Radio Mirchi (training 100+ Radio Jockeys and 25+ Programming Heads), among others.

Communications Consultant

The Advertiser's Guide to the Galaxy

Subscribe to my weekly podcast on advertising: https://bit.ly/tagttghome

Podcaster

Ogilvy & Mather

National Lead, Social@Ogilvy

Flipkart.com

AVP - Corporate Communications

Edelman

Head of Digital Strategy

Text 100

Account Director

Pramod Shankar Associates

Chief Consultant

Subex Ltd

Manager - Corporate Communications

Birlasoft (India) Limited

Executive - Marketing Communications

Steria India Ltd (formerly IIS Infotech/Xansa India)

Assistant Executive - Corporate Communications

Summary: 

Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments.

Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands.

Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs

Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). 

Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples:
- How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP 
- From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity 
- http://bit.ly/2u0jydn 
- Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll 
- How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD

Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.


Karthik Srinivasan

They all had under 24 hours to write and release these ads. Ogilvy's own ad is the best, of course. It makes even strangers (to Piyush) feel like they got to know him a little. Piyush may have sold a lot of great products, but the truth was that he himself was a great 'product' that one could write a lot about. And Ogilvy lavishes the writing less on his craft (which was universally known) and more about the man himself (that only people who interacted or worked with him would know).

The ads by Cadbury's and Fevicol are by Ogilvy too, I presume, as the brands' ad agency. The Fevicol ad, in particular, is Lord Ganesha going around Lord Shiva and Lord Parvathi where the Ogilvy ad would be the equivalent of Lord Murugan going around the world.

Amul, of course, has a lot of experience in coming up with ads in under 24 hours on topical events. Crisp and beautifully framed!

#advertising #creativity

Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.

Combined both my post-angioplasty lessons/new habits into an article for The Times of India's Health+ segment, thanks to Neelam Raaj. 
Web version: https://lnkd.in/gfDi63YR

#health #heart

Of all the photos or illustrations that Forbes India (or any publication for that matter) could have used, they had to create this AI-generated abomination that doesn't even look like Piyush Pandey! 🤦‍♂️ 

I can almost hear Piyush's roaring laughter seeing this picture!

The Hindu Group

Head Of Marketing

Head of Brand

Vodafone Idea Limited, Tamil Nadu

Head Of Brand Marketing

The Times of India

Group Head- IPR South

Moser Baer Entertainment Ltd.

Liaising with Corporate for Institutional Sales of various Contents (Films/ Non films)
Building Key Accounts in South across Industries – Telecom, Pharma, Consumer Electronics, and Publishing etc.
Designing themes & concepts for various consumer/trade promotions for key accounts.
Identifying Opportunities to Increase Revenue – In Film Placement for Home Productions, Selling Home Video as an Alternative Medium to Popular ATL Media like TV, Radio etc.
Formulating annual & quarterly marketing plan & budget for South.
Conceptualizing & executing all elements of branding, both internal & external communication, briefing creative agencies.
Designing & producing marketing collaterals, Direct Mailer, participating in numerous corporate events & exhibitions.

Asst Manager- Corporate Alliances

Carlsberg India Pvt. Ltd.

Handling Key account Tie ups such as large reputed Hotels, Clubs & Pubs.
Handling all the product placement initiative with Lifestyle. Events, luxury brand launches, corporate conferences and targeted sampling.
Planning & executing all ATL & BTL Activities.
Ensuring Brand basics & supervision of guidelines through Wait Staff Training, Quality Training etc.
Part of core team for the launch of one of the world’s fastest growing beer brand- “Tuborg” in India, Jan-Feb 2009.

Key Accounts Manager

Amalgaged Bean Coffee Trading Co Ltd

Initiating & developing relationships with key decision makers in various organizations for business development.
Mapping the target area to find out new prospective clients.
Formulating long term/short term strategic plans to enhance sales & marketing operations and thereby achieving sales growth across the region.
onducting competitor analysis by keeping abreast of market trends & competitor(s) to secure and increase the profitable business volume.
Providing direction, motivation and training to the channel partners and ensuring optimum performance.
Maintaining data and preparation of Stock Control Statement for distributors every month.
Invoice & revenue tracking.
Supervising collection, pending payments.

Key Account Executive

17+ Years of experience in Brand Strategy, Corporate Communication & Business Development across diverse industries

Specialties: Brand Management, Advertising & Sales Promotion, Events, PR, Product Launch, Sales Operation

Aparajita Biswas

The Editor and the CEO - standing tall for editorial independence and journalistic integrity. Different roles, one shared value. Not just colleagues, but co-custodians of credibility. 

#TheHindu #WrittenByJournalists #TheHinduGroup #JournalisticIntegrity 

@Suresh Nambath Navaneeth L V John Justin Lavanya U Srimathi Sridharan Vikram Murali Sagar Chabria Gowthamarajan V Sriram N Javed A. Ramaswamy Iyappan Vrindha N M Rajesh Menon Vidhu Shankar Suresh Balakrishna Talented.Agency

This Diwali, let’s skip the extra sweets and the extra spin.
After all, not all lamps need oil — some burn on truth.
Here’s to stories written by journalists.

Happy Diwali!

#TheHindu #WrittenByJournalists #TheHinduGroup #Diwali2025

John Justin Lavanya U Srimathi Sridharan Javed A. Sriram N Vikram Murali Sagar Chabria Abhilash Bharathi Gowthamarajan V Taneesha Khilwani Ramaswamy Iyappan Vrindha N M Charumathi Muthukumaran P.G. Aditiya Priyanka Borah Binaifer Dulani Nasreen Talukdar Karishma Changroth

News isn’t meant to be sweetened. It’s meant to be reported. Read, hear, and share news written by journalists.



#thehindu #thehinducampaign #writtenbyjournalists #crediblenews #factsfirst #journalism

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Aparajita Biswas

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The Battle

Karthik Srinivasan

Aparajita Biswas

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Karthik Srinivasan's LinkedIn Performance

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