Self-employed

Do get in touch with me (kart75@gmail.com) for these engagements.

1. Communications consulting:
As a communications consultant, I work with organizations to help plan their communications strategy in,
- identifying & building communication narratives
- digital/social media communication strategy
- marketing campaign strategy
- content marketing strategy
- crisis communications strategy
Clients include Google, Myntra, SunTec, The/Nudge Institute, Crio, Juniper, Himalaya, RedSeer, and Azim Premji Philanthropic Initiatives, among others.

2. Corporate workshops:
Communications team workshops: Meant for corporate PR teams, marketing teams, or internal communications teams to help expand their perspective, seek inspiration from relevant (category/industry-specific) campaigns and communications case studies, and start hands-on work on some of the immediate and pressing challenges at work. Clients include Cipla, Medtronic, Maersk, PWC, Omidyar Network India, Ashoka India, and Cleartrip, among others.

3. Personal branding for leaders:
Personal branding workshops for leaders in organizations where I help them understand the need for personal branding (as a subset of organizational branding), identify personal brand narratives, and hands-on efforts in managing their personal brands, using social media, with a clear plan and goal. Clients include Kotak Group, Carrier India, EXIM Bank, Citrix, Akamai, Omidyar Network India, Fullerton India, EY, MetrixLab, among others.

4. Personal branding for employees:
Employee advocacy workshops, to help an organization’s employees become its brand ambassadors. Key clients include Maruti Suzuki India Limited (trained 800+ employees across 200 departments), Radio Mirchi (training 100+ Radio Jockeys and 25+ Programming Heads), among others.

Communications Consultant

The Advertiser's Guide to the Galaxy

Subscribe to my weekly podcast on advertising: https://bit.ly/tagttghome

Podcaster

Ogilvy & Mather

National Lead, Social@Ogilvy

Flipkart.com

AVP - Corporate Communications

Edelman

Head of Digital Strategy

Text 100

Account Director

Pramod Shankar Associates

Chief Consultant

Subex Ltd

Manager - Corporate Communications

Birlasoft (India) Limited

Executive - Marketing Communications

Steria India Ltd (formerly IIS Infotech/Xansa India)

Assistant Executive - Corporate Communications

Summary: 

Communications professional with 2 decades’ experience in creating, building and managing perceptions of brands across agency and client environments.

Experience spanning corporate communications, public relations, marketing communications, investor relations, digital/social media marketing and employee communication for B2B (technology) and B2C brands.

Winner of gold at Socialathon India 2015, gold at Emvie 2015 (Best media innovation - social media) and bronze at DMA Asia Echo Award 2015 (Interactive - Creative use of data).

Guest lecturer at Tata Management Training Centre's Leadership Development Program for IAS Officers and Indian Institute of Management, Bengaluru – Advanced Digital Marketing and Digital Marketing for CMOs

Award-winning blogger, across 2 areas of interest - professional blog, since 2008 (communications/marketing - http://www.beastoftraal.com) and music blog, since 2005 (http://www.milliblog.com). 

Frequent columnist in leading publications, on the intersection of corporate communications, social media and advertising/marketing. Samples:
- How to build a socially relevant brand | ET BrandEquity http://bit.ly/2NuutnP 
- From 'Log kya kahenge?' to 'Log kya keh rahe hain' | ET BrandEquity 
- http://bit.ly/2u0jydn 
- Amazon-Swara Bhaskar Issue: An Analysis | afaqs! http://bit.ly/2qTF9ll 
- How to avoid social media self-destruction | The Economic Times http://bit.ly/2MuxvrD

Frequent speaker and panelist in leading events to talk on and discuss perspectives on communications, branding and social media.


Karthik Srinivasan

Oh my God! This is phenomenally effective communication! Fantastic narrative device with the right amount of exaggeration that lands the message with a bang, while also sending chills down the spine of the target audience (parents of young children)! Excellent work by the Irish agency Core Creative.

#advertising #creativity

Communications strategy consultant. Connect with me for corporate workshops on personal branding. Ex-Ogilvy, ex-Flipkart, ex-Edelman. No paid posts - my words are not for sale.

Read the room, IndiGo! If the ad is going to evoke, 'No, you aren't' or 'Yeah, right!', along with, 'You had 18 months to prepare for the implementation of the FTDL norms', then the ad is completely pointless.

Instead, anticipate the reaction (aka 'read the room') and say something that at least starts to seem like you care. Here are some rough examples.

1. We didn’t meet the standards you expect, or the ones we claim. 
We can’t change the last few days, but we're working hard to fix the next ones.
We are sorry.

2. This is NOT the IndiGo experience you deserve.
We are doing our best to set things right.
We are sorry.

3. We let you down. 
We’re working urgently to fix the disruption.
We are sorry.

#advertising #indigo

What a fantastic idea for a collab! As someone who grew up in Coimbatore, I love the fact that another Coimbatore-based brand (Vilvah) thought of using the Annapoorna's legendary filter coffee, and in particular, Annapoorna's Rose Milk (I may have gulped down many, many liters of this divine drink through my school life in Coimbatore) as an inspiration for a co-branded range of products, starting with lip balm. 

Another Coimbatore icon, Krishna Sweets, is also known for its famous Mysurpa. How about a Mysurpa inspired lip balm, next?

In fact, this is an excellent template for famous eating joints (and their famous items) to consider a similar collab with local beauty/skin care brands of those respective cities. For instance, Madurai could do one for their famous Jigarthanda. 

What could be potential items for Bengaluru, I wonder!

#product #innovation #regional #branding

This is one of the most interesting positioning ideas I have seen in the wealth management category! Ionic Wealth's (Angel One’s wealth management brand) new ad campaign by the agency Manja pitches wealth as a start-up and wealth managers as co-founders! 

Most people today admire the entrepreneurial mindset, even if they’ve never started a company. So the positioning taps into that cultural aspiration and hence is attention-grabbing. It suggests that building wealth is an active, intentional, high-agency project, and not a passive 'buy a mutual fund and forget it' activity.

However, for someone who has actually founded or worked inside a startup, the analogy may seem to wobble. A startup isn’t just an idea you nurture - it’s months (or years) of ambiguity, risk, existential crises, broken sleep patterns, fundraising cycles, pivots, down rounds, team management, board management, self-doubt, and occasionally, spectacular failures. Your personal wealth, hopefully, is not that. So the metaphor works emotionally, but not literally (which it need not, of course).

The co-founder claim too is on similar lines. It is absolutely bold and eye-catchy because most wealth managers frame themselves as partners, guides, strategists, experts, planners, custodians or some variation of those themes. The 'co-founder' word signals themes of alignment, collaboration, co-ownership of the mission, a shared growth mindset, and an implication of skin in the game, all quite different from what wealth managers do.

A real co-founder takes existential/personal risk, puts in sweat equity, is operationally involved, shares ownership, sinks or swims with you, is accountable on a daily basis. A wealth manager does/need not do those things, nor should they. They advise, monitor, optimise, rebalance, recommend, coach. So the narrative works at a brand-philosophy level ('we’re equally *invested* in your success'), but it can unintentionally trivialise what real co-founders actually do.

But this campaign isn’t really speaking to real founders who don't wake up and say 'I’m building a startup so I can get personally rich' and for whom wealth is often a side effect, not the main objective. Instead, I believe the campaign targets first-generation wealth creators, startup employees with ESOP liquidity, young professionals with high income, aspirational millennials entering the wealth-building phase, people who identify with hustle culture, ambition, and 'build mode'. For them, this message grabs attention beautifully.

So, excellent idea and execution, Manja!

#advertising #marketing #positioning #creativity

APCO Worldwide

Working across core content strategy and advisory domains and counsel some of APCO key clients locally and globally.

Was most recently responsible for heading content and editorial for a key Abu Dhabi based technology client for nearly four years.

Earlier, tasked with the creation and quality control of all communications collateral for APCO’s clients operating in the government and private sector in the UAE and the wider Middle East region. 

Collaborating with APCO’s senior executive team on management decisions relating to client communications collateral and playing a key role in planning the communications strategy for key events.

Senior Account Director/ Head of English Editorial

Nadd AlShiba PR & Event Management

Took an active role in planning and organising communications relating to the annual Airport Show in Dubai and coordinated editorial research for a book on the history of aviation in the UAE.

Prepared and disseminated press releases, and assisted with the editorial content of Via Dubai, a monthly newsletter for the Dubai Civil Aviation Department.

Among key achievements, interviewed the Chairman of the Emirates Group and the President of Dubai Civil Aviation, His Highness Sheikh Ahmed Bin Saeed Al Maktoum at the inauguration of the show. 

Discussed the future of aviation with IATA Chief Hussein Dabbas, Regional Vice President of Middle East and North Africa.

Media Manager / Editorial Consultant

Gulf News

Acted as a freelance journalist for the Gulf News Friday magazine and Property Weekly. 

Met with and interviewed key local figures and visitors to Dubai as well as important real estate and other industry professionals. 

Developed compelling content on a wide range of topics for one of the UAE’s most well-loved weekend magazines and for its definitive property publication.

Freelance Writer / Journalist 

Dubai Media Incorporated

Was associated with the Website division that was part of the IT department of Dubai Media Incorporated. 

Further developed communication and interpersonal skills while dealing with key stakeholders.

Took on multiple new responsibilities including the planning and management of projects. 

Worked across multiple channels and coordinated and delivered projects for the New Media division.

Oversaw internal and external communications and engaged with other team members to optimise the use of technology in spreading DMI’s reach not just within the UAE and region, but worldwide.

Project Coordinator, New Media Division 	

Dubai One - Dubai Media Incorporated

Actively involved in creating scripts for television with a focus on scripts and screenplays for Her Say, a weekly talk show based on current affairs modeled on ABC network’s award-winning daytime show, The View.

Identified suitable guests and experts for each episode and created thought-provoking and stimulating content. 

Supported the production of the show and the filming for each hour-long episode two times weekly over two seasons.

Writer and Researcher  			

Ma Foi Strategic Consultants Pvt Ltd

Headed the Corporate Communications division of India’s No.1 integrated HR and Executive Search Services provider. 

Liaised with different subsidiaries across some 95 offices worldwide in nine countries as part of the comprehensive internal and external brand building project. 

Coordinated with advertising and PR agencies to develop and implement a comprehensive, high impact  media strategy.

Promoted the brand’s perception in the market and championed an integrated communications message.

Head of Corporate Communications

The Economic Times

Was tasked with the editing and production of the publication’s news and marketing focused supplement ET Madras Plus, in coordination with The Times of India – Response marketing team.

Assistant Editor

Khaleej Times

As lead feature writer for the newspaper’s City Times feature supplement and earlier as Reporter in the Abu Dhabi bureau, involved in covering culture, education, business, and diplomacy, among other beats.

Reporter and Senior Features Writer

Senior Strategic Content Specialist | Head of Content & Communications | Digital Comms Consultant | Journalist

I am an experienced strategic content specialist and senior editor with an outstanding track record of success in managing and every aspect of communications for private and public sector clients operating in India and the Middle East. 

Very focused on Technology, specifically, Artificial Intelligence and how it will transform our world, I am now embarking on my personal AI learning journey.

With several years of content and communication expertise supporting the Advanced Technology Research Council in Abu Dhabi with its strategic content development, I bring to the table domain understanding of complex fields like autonomous robotics, quantum, cryptography.

I hold nearly 30 years of experience in field journalism, writing for television, public relations and digital media combined with real expertise in creating high impact corporate communications.

I also specialize in Sustainability and am part of a core APCO global team that publishes the Climate and Sustainability newsletter.

I am an  innovative and forward-thinking senior manager with the ability to build and lead a team and possess a strong intellect, a professional approach and the necessary drive and interpersonal skills to consistently achieve business objectives. 

I am a highly capable media and communications professional with exceptional writing and editing skills combined with the proven ability to produce creative, thoughtful and polished internal and external communications.  

Key Achievements:

As Content specialist, I have helped oversee and create internal and external content and strategy for clients in the environment, public affairs, leadership, retail and banking and finance verticals.

As content continues to evolve, I am focused on updating my own skill set to keep up and grow - personally and professionally.

As a Reporter and Lead Feature Writer at Khaleej Times, the English language daily published in Abu Dhabi and Dubai, I was mandated to cover a range of topics from education to business and entertainment to social and political issues. 

As a Writer and Researcher at Dubai One (part of Dubai Media Incorporated in Dubai), I gained experience working in television journalism and played a key role in and creating scripts for Her Say, a weekly talk show covering current affairs and key events and news from Dubai, the wider UAE and the world at large. 


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The Battle

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