Smarter Capital

As Chairman of Smarter Capital, my role is to drive results and find solutions that enhance the Groups performance. I am responsible for overseeing the acquisition of digital marketing agencies for the Group, as well as supporting acquisitions in the e-commerce and Support Services verticals. 

Since June 2022, we have successfully integrated eight companies into the Group, expanding our reach and capabilities locally, nationally, and now globally.

My primary focus is on growing the Digital Agency vertical and supporting the growth of our e-commerce vertical, each with a target of achieving £3 million in EBIT. This growth objective demonstrates our dedication to maximising the profitability and success of these sectors within the Group.

In addition to my responsibilities within the Group, I also prioritise assisting founders in maximising their shareholder value. This indicates our commitment to fostering strong relationships with the entrepreneurs behind the acquired companies, providing guidance and support to help them achieve their goals.

Furthermore, I am leading the development of our "Smarter Fund," which aims to generate above-average returns for everyday capital. This fund offers a secured solution that provides attractive financial opportunities while mitigating risk.

As Chairman of Smarter Capital, I am a results-oriented leader, driving growth in the digital marketing and eCommerce sectors, maximising shareholder value, and providing secure investment opportunities through the Smarter Fund.

Chairman

Smarter Media Ltd

Setting the strategic vision and objectives, and striving for growth through acquisition.

Executive Chairman

Delivering growth and profit through fantastic working relationships, exceeding expectations for our clients and delivering over and above on their campaigns.

Managing Director

Svensoni Paraplanning Ltd

Assist and advise the Board on the growth, marketing and sales strategy.

Non-Exec Director

SOKP Media Ltd.

SOKP Media

Operations Manager - Partner

I am proud to be one of the founders at Smarter Capital and working with an amazing and growing group of people. We excel at maximising shareholder value through strategic acquisitions and driving growth in the dynamic realms of digital marketing, e-commerce, and Support Services verticals.

At Smarter Capital, we are dedicated to cultivating business growth and assisting founder-owners in realising their exit strategies. Our team of passionate professionals is driven by a founder-centric approach, ensuring that your vision remains at the forefront of our partnership.

Specialising in collaborating with owner-managed businesses within the digital marketing, website design and development, e-commerce, IT and support services sectors, we focus on companies with annual revenues ranging from £500,000 to £10,000,000. With our expertise and resources, we are committed to propelling these businesses to new heights.

To better understand who we are and what we do, I invite you to explore our website at www.smarter-capital.co.uk

Here, you will discover the breadth and depth of our capabilities, as well as our unwavering dedication to our people and everyone’s success.

Since June 2022, we have successfully acquired several businesses, including Smarter Media Ltd, ActivelyAds, Outsearch, Dexterous Designs, and Refresh Support. These strategic acquisitions have not only strengthened our portfolio but have also expanded our market reach, enabling us to deliver comprehensive solutions to our many hundreds of clients throughout the Group.

Furthermore, our entrepreneurial spirit extends beyond our core strategy. We embrace opportunities that may not align perfectly with our existing ventures. As a testament to this, we recently completed a corporate carve-out and introduced Smarter Export, demonstrating our ability to adapt and capitalise on diverse prospects.

If you have an opportunity that you believe warrants discussion, I encourage you to reach out to me directly. We welcome conversations about majority, and full acquisition opportunities, as we are constantly seeking new avenues for growth.

Join us on our journey of cultivating success and making a lasting impact in the business landscape. Together, we can unlock untapped potential and achieve remarkable results.

Message me today to explore how we can collaborate and drive growth for you and your business.

#SmarterCapital #BusinessGrowth #Acquisitions #DigitalMarketing #Ecommerce #SupportServices #IT #Distribution

Karl Paul

Birdi & Co Solicitors

We are a boutique law firm based in London and Essex. We are committed to delivering a remarkable client experience without charging at the very high hourly rates and fees of larger law firms. Our top priority – as a client-centred law firm – is to provide our clients access to trusted legal advisors for life.

We specialise in SIX practice areas:

🟣 Corporate
🟣 Commercial
🟣 Commercial Property
🟣 Litigation & Dispute Resolution
🟣 Employment
🟣 Banking & Finance

Managing Partner

Grant Saw Solicitors LLP

Head of Corporate and Commercial

Corporate and Commercial Solicitor

Lawbridge Solicitors

Solicitor

Kleyman & Co. Solicitors

Areas of Practice:
- Commercial and Civil Litigation
- Company Law
- Employment Law

Akin Palmer LLP

Training/Practice Seats:
- Commercial Litigation
- Company Law
- Employment Law
- Residential & Commercial Property

Trainee Solicitor / Solicitor

Royal Bank of Scotland

Customer Service Officer

Citizen's Advice Bureau

Volunteer Advisor

Hello, I’m Kush Birdi, Co-Founder & Managing Partner of Birdi & Co.

I’ve worked in the legal industry for some time, building up experience across various practice areas. But, the day I really found my sense of purpose, was the day I decided to found this firm. It offers me the opportunity to do the work I love, while creating an environment that operates in a way that fits how I feel clients and staff should be treated.

A couple of things I’m proud of

Building relationships

Over the years, I’ve forged strong bonds with clients and earned their trust. I think this is because I’m really dedicated to knowing who we work with. Empathy, combined with a warm and approachable nature are as important as delivering top-quality technical work.

Can-do attitude

I try to bring positivity and energy to every project. Not every piece of work is a straight line, but the right attitude and work ethic can keep everything moving forward. If something can be done, I want to find a way to make it happen.

Beyond the law

Anybody who knows me knows that I’m an avid Formula 1 fan, so I can often be found watching cars driving around in a circle at 200mph. I also find property refurbishment scratches my creative itch.

Outside of that, I’m a husband and a father to a young child and feel life has been good to me. I have a career I’m passionate about and a family I love. Who can complain?

Kush Birdi

I’m still speaking to sellers who don’t realise their tax bill will increase materially if they complete their business sale after 5 April 2026 ⚠️

And I get it - no one’s told them. 

But it’s really important to understand 🧠

If you’re planning to sell your business and qualify for the main Capital Gains Tax relief (known as BADR), your tax rate is going up from 14% to 18% on the first £1 million 💸

That’s up to £40,000 in extra tax PER qualifying shareholder 🥶

And because 4 and 5 April fall on a weekend, the real deadline is 3 April 2026 📆

I’m not trying to sound alarmist……but transactions can take time - due diligence, finance, legals, negotiations and there can be unexpected issues  🤝

And in some sectors, we’re already at the limit for completing in time 🕒

So if you’re planning or negotiating a sale right now and want to keep that 14% rate, you really need to be moving now 🙏

✅ We still have capacity for a few more completions before the deadline, but time is running out

⚠️ Most corporate law firms across the country will be overwhelmed and unable to take on your sale at the very last minute

Feel free to drop me a message if you want a sense-check on timings or want to know what’s realistically achievable

#cgt #capitalgainstax #businesssale #mna #exitplanning #nurserysales #childcare #dentalpractice #dealflow #infectiousenthusiasm

Co-Founder, Birdi & Co | Powered by Infectious Enthusiasm™️ 🚀

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Karl Paul

Kush Birdi

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The Battle

Karl Paul

Kush Birdi

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Kush Birdi's LinkedIn Performance

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