Karla McNeilage

Making your brand memorable through story-led marketing. Using creative content strategies to drive growth • Social Media | Copy & Content Writer | Founder of Wave Socials 🌊 Mental health and wellness advocate

In 2014, my passion for writing and storytelling led me to study English Literature at uni.

I loved it so much that it influenced my career:

→ 2016: Started dabbling in copywriting jobs to see if I enjoyed it.

→ 2016: Created a Wordpress blog as a creative outlet. Fell in love with content writing.

→ 2018: Graduated. No grad job. Wanted to work in marketing but didn’t know what niche. Ahh. Spent 8 months working 14-hour days, juggling different unpaid internships.

→ 2018-19: Landed an internship and eventually became Head of Social Media & Influencer Marketing for an e-com start-up.
Sold out every launch with my marketing strategies, my content reached millions of impressions p/m and took our IG from 3K > 80K+ followers in <10 months.
I loved creating marketing campaigns. But I didn’t get to write much. I missed it.

→ 2020: New job. Head of Social Media for another e-com start-up.
Brought the same energy and sold out every product launch, reached millions p/m and grew a loyal community of superfans.
This time, more copy & content writing opportunities: email marketing, website & landing pages, paid ads.
I started ghostwriting as the founder. I loved stepping into someone else’s shoes.

→ 2022: Quit my job. Started my business, Wave Socials. Never looked back.
Services: social media marketing and copywriting/ content writing for 40+ CEO’s & founders, e-com businesses, agencies and big corporates.

→ 2024: Pivoted my services to LinkedIn personal branding. 
Took my own strategy seriously. Became a content creator on LinkedIn. Have a fully inbound business as a result. Also grew an amazing community and network.

Realised personal branding is the perfect blend of social media marketing and writing- all the skills I’ve been honing for nearly a decade.


Now, I help 6-8 figure C-suite execs, founders & creators amplify their voices on LinkedIn to grow their businesses.

I’ve carved out a career that feeds my love for writing, creative content, connection and storytelling.

-

SERVICES:

• LinkedIn Ghostwriting & Personal Brand Management:
For those who lack time, knowledge and/or expertise to create outcomes and impact.

• LinkedIn Workshops & Masterclasses:
Teaching you and your team how to leverage your personal brands on LinkedIn for business growth.

• LinkedIn Coaching:
Master the art of creating a personal brand that gains authority, builds trust and attracts quality leads and opportunities.


Want to work together? Fill out this form and I’ll be in touch!

https://forms.gle/Qf7vPL4ed53tSrPf9

My DM’s are open if you have any questions :)

Owner

Karla Mcneilage

Celebrating a HUGE milestone…

I'm 1,000 days alcohol free!!!

My biggest lesson?
Quitting alcohol isn’t about what you give up. It’s about what you gain.


I stopped drinking as part of 75 Hard (a fitness challenge) almost 3 years ago.

But I felt so good that I never picked it back up.

There obvious benefits:
Clearer skin, better sleep, saving money, improved productivity & mood.

But quitting alcohol has been a full system reboot.


→ I’ve got so much more time!

• Less time drinking & recovering
= more time for me, my goals, my business & my future

• I have more energy and get my mornings back too


→ Drink was a form of socially acceptable self-sabotage

• Stressed? Nervous? Happy? Prosecco!
• I was an anxious mess for days after drinking
• It worsened my emetophobia & ADHD symptoms

• It was a loop of:
Drunk > hungover > anxious > low dopamine > bad routine > drink again

• My nervous system is regulated.
• I feel so much more aligned with myself!


→ Better emotional intelligence

• I'm more self-aware & self-sufficient
• I’m in control of my decisions, behaviours, reactions
• I don't put myself in dangerous situations by getting black out drunk


→ Increased self-confidence

I’ve not relied on alcohol to get me through:

• Speeches (biggest fear!)
• Weddings alone, where I didn’t know anyone
• Heartbreak, homesickness, depression
• Festivals, concerts, pub nights, raves
• Pubcrawls, celebrations, open bars
• Travelling & moving abroad alone

No liquid confidence.

Just inner resilience and pushing myself out of my comfort zone.


→ Deeper relationships

• Better social skills
• Super strong boundaries
• More present and intentional
• Cut people out, as our friendship was based on booze


→ I don’t need alcohol to have fun!

• Thought it made me fun, but I think I’m just fun?
• I outlast my drunk friends & can stay out until 5am
• I’m always the first on and last off the dance floor
• The past 1000 days have been the best of my life - great time making memories


→ Healthiest & fittest I’ve ever been

• Lost 3 stone
• Can lift 4x my body weight
• Gym bros tell me I intimidate them lol
• Quit junk food/ binge eating/ fizzy juice
• Only drink water & 90% whole, organic foods


I didn't have a drink addiction.

But when I drank, I binged.

Alcohol was escapism, and it's deeply embedded into UK culture.

Especially where I grew up on a council estate.

You’re seen as weird if you don’t drink.
Or boring. Or people think you're pregnant...


It's the only substance where you're judged for taking too much, and also not enough.

Those temptations to cave into the “just have one” comments.

Or fighting the urge to have a little sip.


A lot of people don't like it, but they're bored, have FOMO or give into peer pressure.

Sobriety is all about your discipline and mindset though.

(Support from loved ones helps too!)

I've regained control by not allowing alcohol to control me. Proud ❤️


P.s. Got myself a cake. Romanticising my life & wins more!

Personal Brand Strategist & Ghostwriter for B2B Founders | Helping You Build Influence, Thought Leadership & Revenue Through Strategic Storytelling | UK’s #3 Content Marketer | 📍 Bali

I’m turning 30 soon, have my own online business and live abroad.

Yet I've been told:

“Be realistic…”
“It’ll never work”
“You’re so delusional”
“Just quit and get a real job”
“You’re living in a fantasy world”
“You should be settled down by now”

I’ve heard them all.

From peers, people I love and even my own inner voice.


When I quit my job with no backup plan in 2021.

When I started my business with little savings and a mortgage to pay in 2022.

When I took 3 months off to recover from burnout in 2023.

When I got a late ADHD diagnosis and working on healing / reinventing myself in 2024.

When I left my family to move to the other side of the world alone in 2025.


And here’s what people don’t see:

→ The internal work I do every single day

→ Therapy, journaling, hard convos, identity shifts

→ Figuring out what my new version of 'normal' looks like

→ Pushing back on everyone telling me what my life should be by now

→ Getting "Live Without Limits" tattooed on me as a reminder to keep pushing myself out of my comfort zone


I tried the long-term, settled life in the UK:
Mortgage, stability, sensible retirement plan.

But it wasn’t for me. I felt trapped.

Now, I live out of a suitcase and am on my own timeline.


Do I feel unsettled sometimes? Yup.

Is the future scary without a 5-year plan? Definitely.

But do I feel liberated not knowing exactly what's next? 1000%.


I stopped measuring ‘success’ by societal norms :
Marriage, kids, climbing the corporate ladder.

Instead, I re-defined it on my own terms:
Time/ location freedom, fulfilment, impact, peace, self-growth, health, happiness, fun, adventure, waking up excited, presence, anddd untapped earning potential.


If people think I’m a failure because of that, fine.

But if younger me knew that I:

• Feel SO loved and supported
• Get to work with dream clients
• Have a business I’m obsessed with
• Am making a difference to others’ lives
• Call two places home: Indonesia & UK
• Carve out time for my own creative outlets
• Live in the sun, just 5 mins from the beach
• Build my biz from anywhere in the world!!!
(Including by the pool + beachside cafés)
• Have an insane global network & community
• Work to my schedule = gym whenever I want
• Am 10000% comfortable in my own company

And my personal fave:
• Spend time in the ocean, wild monkeys nearby, coconuts galore, sitting on cliffs watching sunset to recharge

… I think she’d be pretty damn proud!


The people who once called me delusional?

They’re now asking how I managed to build my dream life!


Reminder - you don't have to:

-Do what everyone else is doing
-Fit into a system that feels unaligned
-Shrink your ambition to make others feel comfortable

Buttt...

You do have to be brave enough to take action and go after what you really want.

And a bit of delulu never hurt anyone!


P.s. flying to Scotland soon to have a 30th party before going to Egypt then back to Bali. If that isn't a lovely self-made fantasy world idk what is ☺️

I just hit 60,000 followers on LinkedIn!!!

This platform has changed my entire life, so here’s what I’d tell myself if I was just starting to build my brand.


1/ Focus on quality > quantity

I’m celebrating growth but followers shouldn't be a success metric.

A big following ≠ high-leverage network.

What you should look at is how aligned your audience is.

My analytics for example:
-UK/ USA based
-Founders, CEOs, directors
-Working in advertising, marketing, tech

My followers are my future clients or collaborators.

That’s what really matters!

And its all down to content and positioning.


2/ Stand for something

You don’t need to dilute your messaging to build your brand.

In fact, that's the fastest way to become invisible.

To become a thought leader and someone worth following, be:

-Opinionated 
-Specific & clear on beliefs
-Unafraid to challenge the norm

Neutrality and appealing to everyone
= memorable to no one.

You'll attract the right people by evoking emotion / teach new things.


3/ Your story is your unfair advantage

The posts that changed everything for me are honest, vulnerable insights:

ADHD, self-growth, building a business from rock bottom.

Credibility isn’t just about achievements.

It's your failures, lessons, journey.

Tell your story strategically, and it becomes your USP.

Resonance → connection
Connection → trust
Trust → builds business.


4/ Keep showing up

Be intentional and consistent on LinkedIn.

Don't get down about bad impressions, algo changes and non-viral posts.

Aim to inspire, educate, connect and entertain with your content.

Silent lurkers are everywhere!


5/ Stop trying to sound so professional

Corporate jargon creates distance.

Write how you speak:
cadence, colloquialisms, personality, wit.

Show your humanity (in the world of AI!)

You don’t build authority by sounding like everyone else - you have to be recognisable.

Plus, there's nothing wrong with having a bit of fun on here!


5/ Networking is non-negotiable

LinkedIn is a social networking platform.

Comment and add your perspective.
Spend a heck of a lot of time in DMs.
Meet up with people IRL.

Some of my biggest opportunities didn't come from posts.

They came from convos & building genuine relationships.


6/ Just hit post!!!

Limiting beliefs and mindset are what hold us all back.

But done is better than perfect.

Post flops? Nobody will remember.
No sales? Refine and try again.
Feel cringe? It's the cost of entry.

You’ll never feel ‘ready’ to start building your brand.

Confidence comes from action!

-

I wouldn't be living abroad as a digital nomad, building an online business I love and working with dream clients if I hadn't started posting on LinkedIn.

Revenue, podcasts, keynotes in 3 countries, PR, best friends, global network, trips abroad, paid partnerships as a B2B creator, impacting others, location freedom...

The opportunities that come from growing your brand are endless!

Thanks for following my journey ❤️ ily!!!

What I say my job is: LinkedIn ghostwriter & personal brand strategist.

What I actually did this week:

→ Dived deep into market research across 5 industries
→ Ghostwrote a heck of a lot of posts
→ Built a go-to-market plan for a clothing brand
→ Edited a press release for a fast-scaling agency
→ Spoke with clients’ internal teams about partnerships with legacy brands
→ Tapped into my network for a client who's hiring
→ Proofread a client's job description before it went live
→ Had a LinkedIn coaching call for a B2B SaaS founder
→ Worked on a 2026 marketing roadmap for my clients' 8-figure agency
→ Rewrote a friend's LinkedIn post with a 5-min VN explanation
→ Client strategy call: positioning & lead-generating content focused
→ Integrated SEO forecasting into a client’s content plan
→ Started building a LinkedIn-led growth engine for a founder: focused on deal flow, market visibility & strategic positioning


None of that fits neatly into "ghostwriter."

And that's kinda the point.


When I started my business, I focused on becoming known for one thing.

Content marketing.

I didn't niche all the way down.

Because my clients, who are high-growth agency founders, want a thought partner. 

An expert who:
-Solves problems
-Saves them time
-Makes life easier

Someone who sees the bigger picture and buys into their vision.

Who’s on the journey with them, and in it for the long-run.

Who actually cares whether or not they win.


With 10+ years of experience in e-com & social-first content marketing…

I’m that person for my clients.


Skill stacking was bloody hard at the start of my career.

I was juggling 101 plates and working myself into the ground daily.

But it did change everything for me.


Over the last decade, I’ve worked across:

Content strategy, persuasive & creative copywriting, copyediting, social media, PR, SEO, influencer outreach, content creation, creative direction, sales funnels, cultural analysis, email marketing.

I’ve been a Fractional CMO, Head of Social, Ghostwriter

You name it, I’ve done it.


Each skill on its own is valuable.

But combined, you become harder to replace.


My clients don't hire me JUST to write LinkedIn posts.

They hire me because I understand their story, their business, goals and audience.

They trust my insights and loop me in on marketing / business brainstorming.

That’s the shift -
From personal brand manager > thought partner and legacy builder.


Reminder:

It’s great to solve one problem for one person.

But business isn’t black and white.

Especially in the creative space.

Have boundaries, yes.
Charge accordingly, absolutely.
Don't say 'yes' to everything.

But never stop skill stacking!


Don’t worry too much about boxing yourself into a title.

Positioning matters.

Your true value lies in the problems you can solve though.


The goal?

Become indispensable.

That’s how you go from a hired pair of hands → strategic partner.

POV you think LinkedIn's a professional platform where you post job updates, but it’s actually a global social networking channel where you can meet best friends & business partners!


2021: Connected with a stranger on LinkedIn.


2022: Met said stranger Shoaib Ahmed at Chlöe Gibbions business event in Manchester.

Talked about future biz goals.


2023: Went on a co-working trip to Spain.

- Had only met once at that event a year prior
- Spontaneously booked a holiday
- Left our 4-hour flight as besties
- Spent a week working on our business, health & fitness
- Celebrated NYE together in London
- He phoned me for help when he got mugged


2024: Couldn’t get rid of him.

- Recorded a podcast together
- Had fun at concerts, nights out, events
- Flew to Paris as B2B creators & ambassadors for VivaTech
- Collaborated on brand deals with LAF | Les Années Folles - B2B Influence
- Went to Laurel Denney’s wedding in Valencia
(met on LinkedIn too!)
- He came to Glasgow for my Dad’s 60th
- I visited him in Manchester
- And then gatecrashed the 1st night in his new home
- Another co-working holiday in Spain!


2025: He followed me around the world.

- I went to Manchester so we could co-work
- Then he came up to Glasgow to visit
- He sat front row cheering me on during my IWD speech
- We co-founded & launched a business together
- Helped cohort members change their lives
- I moved to Bali, we kept friendship strong across timezones
- He travelled 24 hours to visit me for 3 weeks
- We hiked up an active volcano, visited a monkey forest, did paramotoring, went to a coffee & cocoa plantation, did boxing classes, swam in the ocean, painted pottery, laughed until we cried, grew our brands/ businesses, worked hard on our goals.


2026: Building together!

- He just flew to Bali to spend another month with me
- Lots adventures & co-working days ahead
- I've got a belated birthday surprise for him
- He's celebrating my 30th with me
- He'll come to Bali 2-3x per year
(Told you I can’t get rid of him)


LinkedIn isn’t just a social platform.

Had Shoaib and I not connected online and IRL…

None of the above would've happened.

The butterfly effect really is beautiful.


We phone each other in an emergency.

He’s promised I’ll be the maid of honour at his wedding.

He swore he’d take a bullet for me.
(Holding him to that).


I don’t have a team and work alone.
It gets lonely.
But great connection helps.

I moved to Bali alone.
I struggle with long distance.
But I’m SO grateful my friends follow me around the world!

I struggle with ADHD.
It impacts my mental health.
But having a support system that understands me is everything.

I’m crazy ambitious.
Sometimes I don’t dream big enough.
But having people like Shoaib who push / challenge me helps me succeed.


Grateful I've met countless friends for life on LinkedIn ❤️


P.s. I got my wee platonic soulmate a bunch of flowers to say thank youuuu for visiting. Really homesick, so cried a LOT of happy tears!

For 9 months, I’ve been the only Scottish person in every room.

I moved to Bali last year and any table I sit at now is international.

I’ve made friends & networked with people from every corner of the globe:

Iraq, Germany, Indonesia, Syria, Iran, USA, South Korea, France, Jordan, Australia, Japan, Egypt, Morocco, Russia, Brazil, Turkey,… you name it.


Some lovely exchanges:

“Scotland? Where's that??”
(Me: the UK... I’m from the UK)

“Oh so you play the bagpipes?”
(Me: yup, since I was 2 yrs old)

“Do you love haggis?”
(Me: even if I wasn’t veggie, no)

“Ghetto, what do you mean ghetto?”
(Me: just trying to say ‘girl’ in my accent)

“What’s wrong with your eye??”
(Me: accidentally said ‘aye’ instead of ‘yes’)


And my personal favourite? 😂

A woman came up to me in the gym and asked where I was from.

“Scotland? But you look so normal???” 

Her confusion spiralled out of control when she looked at my manicured nails, jewellery and cute pink outfit.

Me: [dying after hip thrusting 280kg… feeling like a strong Scottish alien]

Her: “You’re so glam, I thought you were all sheep farmers? Do you even have salons and gyms?”

I wish someone took a photo of my face 😅🤣


I loooove having a global community.

But it's also deeply disorienting.

Every time I open my mouth... I’m not just talking.

I’m translating.

Words, tone, humour, intent.


Because English isn’t everyone's first language.

And sadly, nobody would understand me if I spoke in my true tongue.

(Jokes on them because I’m absolutely hilarious xx)


When I’m at home, I speak Glaswegian / Scots English.

We’ve got:
- Different vocab
- Cultural shorthand
- Unique colloquialisms
- Distinct pronunciations

It’s fast, dry and expressive.


I started diluting that part of me when I launched my business 4 years ago.

All of a sudden, I was working with affluent clients from different countries and social classes.

So I softened it.
Practised articulation.
Slowed my cadence wayyyy down.
Replaced slang with ‘proper English.’
Stopped using cultural references.

I made myself easier to understand - more 'professional' and respectable.


When I moved to Bali, that dilution continued.

As my dialect changed, I started to feel  a lot less like myself.

I hadn't realised how much of my identity lived in the way I speak.

… and it made me crave the people who ‘get me.’


I’ve had to ditch my dry, sarcastic sense of humour.

(Still trying to make it land!)

BUT...
I’m so bloody grateful that moving abroad has improved how I connect.

Now, I:
-Slow down & think before I speak (hard as an ADHDer)
-Speak bits of Bahasa, Arabic, Spanish, French & Darija
-Can connect without needing perfect language
-Am more confident as the 'odd one out'


When I went home for Christmas, I even brought back books on Scottish history and politics.

Leaving home has made me wanna learn about the beautiful country I’m representing which I love!


P.s. If you’re Scottish and in Bali lmk, I’m craving a raw, unfiltered convo

"It feels like I wrote this post. Every word deeply resonates."

As a copywriter & marketer of 10+ years, I get messages like this weekly.

Two words:
Strategic storytelling.

It's a technique that blends narrative with business strategy.

It's designed to build emotional connection AND drive action!


And no - you don’t need to be the most brilliant writer.

But you do need to know how to turn your story into your USP.

Here are 6 ways I write stories that stick - using examples from my own content:


1. Lead with tension, not context

❌ "Last year I made some changes…"
✔️ "365 days ago I went completely teetotal”

Start with the moment that matters, not the backstory.

Nail your hook, and explain the ‘why’ later.

That sparks curiosity and encourages people to click ‘see more.’


2. Be painfully specific

❌ "I was really struggling a few years ago"
✔️ "In 2021, my social anxiety was so bad I didn't leave the house for 3 months"

Vague = forgettable.
Specific = powerful.

Numbers also grab attention by acting as visual anchors in copy.

Even better if you use odd numbers.

(It takes our brain 20% longer to process them = easier to remember).


3. Show, don’t tell

❌ "I did a speaking gig and was terrified"
✔️ “I looked at the sea of faces in front of me. My legs shook so badly with nerves I had to lean on the table behind me.”

Use sensory details to immerse your reader in the memory. 

It makes your story more vivid, so your reader can experience the moment vs just reading about it. 


4. Use real dialogue

❌ ”I helped improve my client's mindset” 
✔️ ”’You created a tectonic shift in my mind’ - my LinkedIn coaching client, Jordan”

Real words, real social proof & real impact.

Dialogue makes you more credible, adds personality and breaks up heavy text!


5. Open with a pattern interrupt

❌ ”My top tips for goal setting…”
✔️ ”Want to quit on your goals? Quit today.”

Don't just write for the algorithm.

Say something bold, unexpected or disruptive.

Give your unique perspectives and dare to challenge people.


6. Let the reader inside your head

❌ ”I was nervous about moving abroad"
✔️ "As soon as I sat down on the plane, I freaked out… 'Wtf am I doing?'”

I wanna hear your internal monologue!!!

Show your real-time thoughts during the messy moments.

That's how you create real intimacy, connection and resonance.


My number 1 tip, though?

Just put yourself in your reader's shoes.

Strategic storytelling isn't about performance, or posting for the sake of it.

It's about purpose.

Write with a goal in mind - for someone specific.

Share your humanity.
Teach from lived experience.
And actually be useful.

That's how you make people feel seen, evoke emotion and build trust.

And you they're finally ready to act?

They’ll already know you’re the one to turn to.


📸 Me in my Eat, Pray, Love era, writing content from the jungle in Bali, swimming pool filled with thousands of flower petals & looking onto an active volcano. Story for another day!

Personal branding isn't as complicated as you think it is.

I've built a high-converting audience, fully inbound business, been flown abroad for events and speeches, created a global network of thought leaders, grew a lovely community and opened doors I never could have imagined...

Allll from LinkedIn.

Going live today with some amazing creators & founders who've also leveraged this platform:
Shoaib Ahmed, Hannah del Herrera & Louis Butterfield ❤️ 

Shoaib's out visiting me in Bali right now.
Hannah and I got drowned in a thunderstorm together 2 weeks ago.
Louis lives on a different continent, but he's with us in Asia in spirit 😂 

Come hang out, have a bit of fun and learn what actually works.

We don't gatekeep!!

$2M generated from 1 video/week → 122/250 founders (and counting)

3 people who've built ~60,000 followers each.

Literally 100's of clients between them.

Going live with Shoaib Ahmed, Karla McNeilage and Hannah del Herrera to break down what actually makes strangers trust you online.

Not the stuff you've heard a thousand times on the feed.

Like what is the EXACT way they did it from 0-60,000?

So you walk away knowing exactly how to do it yourself.

Les do it.

Kush Shah, Leigh Campbell-Wan and 153 other attendees

The stupidly simple way to build a brand + win strangers’ trust

Luke Matthews

Co-Founder | Lifestyle Blogger |  Content Marketer | Storyteller 

I teach you how to write with AI (and win LinkedIn)

You don't fit in. You feel left behind and you can't play the social media game that other's tell you to play.... 

Well stranger it's true that the internet has changed. BUT not all is lost....

Yes, dead internet theory is alive and well, it feels like there are no humans on LinkedIn™ or any platform anymore doesn't it? 

BUT my dear rebel, you aren't alone. 

After marketing for over 10 years on social media, building over 250k followers across all my platforms and ghostwriting for some of the biggest personal brands in the world....

I quit social media last year. 

Let me explain...

I built my social media on my terms. Sharing the most unhinged content you will ever see. I streamed drunk from the Scottish highlands, given away 1000s of dollars of pizza, hosted live meme competitions and battled other influencers LIVE... 

It was a blast BUT..... I started trying too hard to optimize my "personal brand" and I lost my way. 

10 bans on this platform didn't help and I decided to disappear into the shadows and leave the social media game behind. I was tired of being the rebel that got punished for playing a different game.

So I spent 2025 focusing on biohacking and figuring out how to enjoy my life again after years of hustling and obsession with work... 

It was a great year but truth be told I missed the banter. So I started questioning my choice to disappear...

It was during this journey that I learned a ton about private AI, cybersecurity as well as alternative tools that felt cool to use again. I tapped into my driving force....

Being a rebel without a cause. 

I like building things my way, on my time and saying whatever the heck I want. That's my roots. 

That's the way of the rebel, it's playing a different game with different goalposts and embracing it 1000% without any shame. 

AI and big tech want to put us into a cage. 
But we can use them to build our own kingdoms. 
We CAN build our own freedom.

So if that resonated with you, and you want to learn the "Rebel's Guide to the Creator Economy" and find a lane that serves you best...

I hope you'll follow me in 2026.

Cheers and lets crush it!

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗷𝗼𝗶𝗻 𝗺𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗮𝗻𝗱 𝗴𝗲𝘁 𝘁𝗼𝗼𝗹𝘀 𝗮𝗻𝗱 𝘁𝗮𝗰𝘁𝗶𝗰𝘀 𝘁𝗼 𝗯𝘂𝗶𝗹𝗱 𝗼𝗻𝗹𝗶𝗻𝗲 𝘁𝗵𝗲 𝗿𝗲𝗯𝗲𝗹 𝘄𝗮𝘆? 

Follow me and subscribe to my email list. You can subscribe by clicking any link in my profile as they all go to my newsletter on Substack. 

--

𝗔𝗿𝗲 𝘆𝗼𝘂 𝗹𝗼𝗼𝗸𝗶𝗻𝗴 𝘁𝗼 𝗽𝗮𝗿𝘁𝗻𝗲𝗿 𝗼𝗻 𝗮 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗽𝗼𝘀𝘁?

Email me at luke@wizardofoddmarketing.com

Founder - Lead Wizard & Ghostwriter

Linkedin & Twitter Ghostwriting Services for CEOs, Influencers, and Tech companies. 
Reach your audience with a sprinkle of magic, the power of explosive copywriting, and let the WIZARD OF odd MARKETING help make your biz a LOT  less boring.

Alright LinkedIn, let's be real for a second.

I know you're terrified... You see everyone else using AI and you either think:

A) "This is the end of human connection.... Soooo I'm going to write everything by hand in a candle-lit room!"

B) "I must prompt everything! I will become a GPT-powered content machine!"

Black and white thinking is just as lazy as the AI slop ur favorite influencer just posted. 

100% human get's u left behind.
100% AI get's u sounding like a robot.

The winning strategy is to be both human & AI. 

It's not that deep.

Use AI to handle the boring back end stuff.
Use your humanity to connect with your audience.

Easy peasy... 

Personally I've always enjoyed writing unhinged AND automating the back end like a nerd.

No need to pick a side.. 

Use AI AND be so human it stands out.

👊

𝗕𝗼𝗿𝗲𝗱 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗲 𝗔𝗜 𝘄𝗿𝗶𝘁𝘁𝗲𝗻 𝘀𝗹𝗼𝗽 𝗵𝗲𝗿𝗲?

Join me on Substack for daily unhinged writing + bi-weekly newsletters for rebels.. https://lnkd.in/eagxG_7k

I got 99 problems and a LinkedIn ain’t one.

The 2026 LinkedIn algorithm favors written content.

But NOT AI slop... You must write SO human it hurts..... 

These writing staples used to work:

-Short sentences like this.
-Ridiculous post hooks.
-The rule of three.
-[this] vs [that] + [philosophical power statement'
-Open loops.
-Listicles...

But AI is good enough that you can feed it the above principles and it will do a decent job writing words and FEEL LIKE CHATGPT WROTE IT AND YOU WILL GET NO CLIENTS.........

Sorry folks but you got to write for yourself.

Writing in 2026 still requires you to learn techniques. 

But now it demands a secondary layer to feel human.... 

You need to add these to your skillset: 

-Chunky paragraphs. 
-Written technical knowledge of your industry.
-Humorous and cultural pieces. 
-The art of writing to specific pain points.
-Spelling mistakes n choppy sentences..
-The courage to say what others wont with some spice...

You don't need hot selfies.

But look ur words can't be mid any longer....

PS Yes I made this infographic with AI. Did it trigger u?

(I'm all for creating media with AI just no words lol)

How to create an elite infographic with AI.

Step 1: Turn the ON Switch on in your brain...

(yes you still need your wits to create with AI)

Step 2: Use the Artlist All-in-One AI Toolkit.
Step 3: Select Nano-Banana 2 (now on Artlist)
Step 4: Use my prompt.... 

Comment ELITE to get it and you can stop reading.

OR....

Read on and follow my actual 4-step framework for commanding the AI to work some magic because you know that AI s an illiterate artist that struggles with detail UNLESS you tell it exactly what to do and use the right model. 

That's why Nano Banana 2 is elite.

I used it to create this infographic within my work sandbox.

It's an elite text-to-image and image-to-image model where outputs are more accurate, detailed, and repeatable across generations. It keeps the speed the Nano Banana family is known for but improves the quality. Ideal for ad variations, social content, and video frames at scale. 

I mostly use it for infographics and ads. 

Anywhoodles....... here's the real 4 step guide: 

𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗶𝗿𝗲𝗰𝘁 𝘁𝗵𝗲 𝗦𝘁𝘆𝗹𝗲.

Don’t say “make an infographic.” Say “make a professional infographic in a clean, magazine editorial style with a warm cream paper background and a sage green color palette.” Define the entire visual language from the start.

𝗦𝘁𝗲𝗽 𝟮: 𝗖𝗼𝗺𝗺𝗮𝗻𝗱 𝘁𝗵𝗲 𝗟𝗮𝘆𝗼𝘂𝘁.

Don’t let the AI guess the structure. Tell it exactly what you want. “Create a 4:5 aspect ratio image with a main title at the top, two cards in the middle, and a four-column feature section below.” You are the architect.

𝗦𝘁𝗲𝗽 𝟯: 𝗗𝗶𝗰𝘁𝗮𝘁𝗲 𝘁𝗵𝗲 𝗧𝗲𝘅𝘁.

Never let the AI write your copy. It’s an image generator, not a copywriter. Put every single word you want it to render in quotes. Titles. Body text. Labels. Everything.

𝗦𝘁𝗲𝗽 𝟰: 𝗟𝗼𝗰𝗸 𝘁𝗵𝗲 𝗗𝗲𝘁𝗮𝗶𝗹𝘀.

Be ruthlessly specific. Specify the fonts. List the exact color hex codes. Describe the icon style (“simple, hand-drawn doodle line art”). The more details you lock in, the fewer mistakes the AI can make.

Once again if you want my prompt comment ELITE but don't just copy me. 

Study it. See how it works.
Then, make it your own.

PS Who read the whole post? Your the best if you did.

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/ejKNGHgQ

The gurus took over LinkedIn. 

If you detest “how to get rich” posts.
If you detest “I made 50k MRR” posts..
If you detest “I have 500k followers” posts…

Do what I do...

Be ruthless. Mute, unfollow & block these grifting gurus.

And go where you are treated best...

I've been banned over 10x and have found battling the AI slop, endless grifting and platform indifference tiring..

So I post 1 or 2x a week and run ads.

I speak my mind on Substack and find my tribe of rebels there.

LinkedIn may be 69% dead... 

But the thinkers, builders & genuine souls are still building and fighting for their corner of the internet...

It's just not here.

🤷

3 years ago I booked a one way ticket to South America.

I’d never been, didn’t speak Spanish, didn’t know anyone……………..

Blah blah blah..... BLAH!

Every story like this now follows the same script. 

<Insert hero’s journey back story here>

<Insert relatable sob story struggles here>

<Insert comeback arc here>

<Insert generic encouragement here>

<Insert call to action to my program to teach u too>

Marketers and influencers somehow have ruined good storytelling too and the modern internet really is unbearable.....

But also... I... did... actually do this. 

I eat $500 steak for breakfast.

It changed EVERYTHING SO BUY MY COURSE OK......

<insert pattern interrupt here>

Ha ha ha ha....

I just can’t follow the script… 

Aight im done.

PS Who misses stories with no sell at the end?

--

So.. This is the perfect time to sell!!!

<insert not so surprising double plot twist here>

Yes. You've been had and I know you aren't mad about it.

So look.. Join my free community of rebels over on Substack. I rant about the creator economy and share daily icebreaker questions to help you meet humans....

Join us here: https://lnkd.in/dB96mKfP

I don't write with AI. But I do create media.

With Artlist I get access to the leading models like Kling 2.6 Pro, Sora 2 and new models like Seedance 2.0....

I use an isolated work sandbox when accessing Artlist to create infographics, PDFs and elite videos. 

(to keep my data as secure as possible) 

Cheers to Artlist for sponsoring this post.

They keep adding great AI models to the Artlist all in one AI Toolkit and Seedance 2.0 is coming soon....

You'll get features like:

𝗧𝗼𝘁𝗮𝗹 𝗔𝘀𝘀𝗲𝘁 𝗖𝗼𝗺𝗺𝗮𝗻𝗱: Tag anything to build via 1 prompt.

𝗙𝗹𝗮𝘄𝗹𝗲𝘀𝘀 𝗙𝗹𝗼𝘄: Generate seamless, one-take sequences with perfect cinematic continuity.

𝗧𝗵𝗲 𝗨𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗠𝗮𝘀𝗵𝘂𝗽: Combine up to 12 assets like text, images, video, and audio all at once.

𝗦𝗼𝘂𝗻𝗱 𝗧𝗵𝗮𝘁 𝗛𝗶𝘁𝘀: Auto-generate sound effects and music that sync perfectly to the on-screen action.

𝗣𝗿𝗼-𝗟𝗲𝘃𝗲𝗹 𝗖𝗼𝗻𝘁𝗿𝗼𝗹: Swap characters, delete clips, or extend your footage from any frame.

Learn more about Seedance 2.0 here..
↳ https://lnkd.in/d5V-_QmV

Wild what can be done now with AI as a solo creator...

--

𝗪𝗮𝗻𝘁 𝘁𝗼 𝗰𝗿𝗲𝗮𝘁𝗲 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗔𝗿𝘁𝗹𝗶𝘀𝘁 𝗔𝗜 𝗧𝗼𝗼𝗹𝗸𝗶𝘁?

Sign up here: https://lnkd.in/eFgDmM6u

PS Is it just me or does anyone feel the struggle to keep up with AI right now..... lol

This video was made using Seedance 2.0, coming soon to Artlist.

Brand partnership • I got 99 problems and a LinkedIn ain’t one.

I'm a Canadian who grew up playing hockey and I couldn't be more pleased that team USA won the gold........

Hockey players are the toughest of all sports. 

Hockey players fight, throw big hits and take pucks to the teeth, get up keep playing and score the game winning goal like Jack Hughes...

Aaaaand then go celly with the prez & handle the media with class....

But you know behind closed doors they are laughing.

#goats

PS What's your favorite sport? 

Oh and yes... I left Canada ages ago. No regrets... :)

Vibe coding is great for shipping apps.

But shipping a product people want to buy is the hard part....  

(you need an audience to sell too)

Vibe coding used to be a grifters dream. 

Sell the hope of making a product easy and making money fast BUT that's not the reality. It takes time to build a product and a business. 

The good news is.... AI can now help make technical part easy.

Replit lets me build the tool I wish existed when I was cleaning up my own digital life.

The tool I used to clean my digital footprint was great for a deep clean. But there was no simple, free way to just 𝘴𝘦𝘦 how much of my data I was exposing. I wanted a tool that made people aware of what the current risk was for their social media accounts and let them start cleaning up slowly.

So I built Privacy Guard using Replit which helps make building a mobile app and getting into the App Stores simple.

The traditional barriers of mobile development are handled by the AI.

This is how easy it is:

1. Start with a prompt of your tool/app idea.
2. Describe how the mobile app works.
3. Wait for AI to build a version 1.0.
4. Test and refine with reprompts.
5. Publish to the app store.

Yes, yes this is indeed a sponsored post by Replit.

But I actually did build my own mobile app.

Check out version 1.0 of "Privacy Guard" a social media privacy audit to help you see exactly what sensitive information you're exposing publicly. 

The tool only analyzes publicly visible content.
It processes your data and discards it. 
Nothing is stored on servers. 

Want a free privacy audit of your social media accounts? 

Comment "𝗔𝗨𝗗𝗜𝗧" and I'll send you the link. 

--

Build your own mobile app on Replit here:
>> https://lnkd.in/dATV8HUV

I delete my posts, comments and likes every 6 weeks.
I have not shared a real selfie in almost 9 months. 
I am a combo between AI fanboy & doomer....

AI has made marketing a lot easier. 

You can generate posts, PDFs, scrape lists, build websites, create graphics, videos and even automate follow up, DMs and a plethora of other activities...

I know people will scream it's not quality.

Unfortunately in the last 2 months all of these activities have become elite thanks to AI agents and the frontier models pushing further and further...

But the reason AI is accelerating?

You all give your data away in exchange for convenance. 

Now we have skynet loading, meta glasses invading your privacy and Claude training it's AI to have its own "ethics"....

The doom is real. 
The boom is real too.

I don't have all the answers, perhaps that is why I am pretty quiet despite showing up and posting again.

All I can say is... If you still have your data sitting in Google (to be used by Gemini), your data sitting in whatsapp, facebook and instagram (to be used by Facebook) and your data sitting in ChatGPT (to be used by OpenAI)....

You should be concerned. 

These companies do not care about you. 
These companies do not value privacy. 

If I were you I'd clean up my data and figure out how to access AI in a more secure, private way....

Personally I am learning how to run AI locally AND I spent 3 months last summer deleting all my data from big tech and deleting my social media accounts.

I only use LinkedIn for business and Substack to write.

Anywhoodles I'll let you get back to the next post promising you riches if you learn AI. 

😆

These are the 13 commandments of organic reach.

(A mostly helpful guide to get u 200k followers)

It took me 6 years to hit 200,000 followers.

But you can do it in triple the time. 

Let's get started eh?

Blessed are the impressions, cz dopamine...
Blessed are the mid selfies, for they get the likes
Blessed are the live streams, for they reach no one
Blessed are the em-dash haters for they are correct
Blessed are the AI comments for they boost our stats
Blessed are the coaches, for they will take your moneys
Blessed are the engagement pods, for they kill your soul
Blessed are the "We hit 500k MRR posts" for they are tru
Blessed are the "how to" educational posts, for they zzzzz
Blessed are the "comment this" posts for they make us $$
Blessed are the memes for they help me show up........

All but half of these will get as much reach as we should all like, but less than half of you will use these methods as much as they deserve.

So you see...

Organic reach is fleeting.
Followers don't matter.

But ancient texts (and modern translations) live on forever.

PS Yeah there's only 11 commandments (sue me)

I teach the art of raw writing & the science of private AI.

"Safe" is the most dangerous place to be as a writer.

If nobody hates your words, nobody loves them either.

Share a take.
Make some enemies.

Say the thing you’re afraid to say.

PS I love playing the whats the worst thing that can happen game? Well in this case you could get reported and banned just like I have over 10 times. But the thought of a final ban is actually relieving to me. But maybe if it isn't to u think about all this and be careful okay..

Social media is dying cz u get offended too easily.

The smart marketing play is rage bait OR.... 

Writing vanilla niche content about your business. 

I struggle to simply do this. 

But on LinkedIn?

No big account like mine gets away with real thoughts on trending topics.... You'd have to go to X to speak freely. Soooo that is why LinkedIn is run by robots, virtual assistants and paid ads. 

Sometimes I get sloppy and leak a rant and remember why I got banned 10+ times on this platform.

People love to shoot the messenger here. 

So long live soulless vanilla AI slop!!

Is social media cooked chat?

Today I resubscribed to ChatGPT Pro.

Sam Altman's brave vision for a greater future is worth aligning with... and lets be honest... you just have to pay attention to the greatest country on earth choosing OpenAI as it's AI tool of choice.

I can't wait to build more tools with Codex!!

So that's why....

........................................................

Well.... 

So the truth is.... 

I didn't resubscribe today. 

I deleted my ChatGPT a long time ago.

I don't use Claude or Google Gemini either..

All the companies steal your data, sell it to third parties and yes build mass surveillance networks. 

Tℎ𝑒 𝑜𝑛𝑙𝑦 𝑟𝑒𝑙𝑎𝑡𝑖𝑣𝑒𝑙𝑦 𝑠𝑎𝑓𝑒 𝑤𝑎𝑦 𝑡𝑜 𝑎𝑐𝑐𝑒𝑠𝑠 𝑡ℎ𝑒𝑠𝑒 𝑏𝑖𝑔 𝑓𝑟𝑜𝑛𝑡𝑖𝑒𝑟 𝑡𝑜𝑜𝑙𝑠 𝑤𝑖𝑡ℎ𝑜𝑢𝑡 𝑙𝑒𝑎𝑘𝑖𝑛𝑔 𝑦𝑜𝑢𝑟 𝑑𝑎𝑡𝑎 𝑖𝑠 𝑡𝑜 𝑏𝑒 𝑎 𝑚𝑎𝑠𝑠𝑖𝑣𝑒 𝑛𝑒𝑟𝑑 𝑎𝑛𝑑 𝑠𝑎𝑛𝑑𝑏𝑜𝑥 𝑦𝑜𝑢𝑟 𝑑𝑒𝑣𝑖𝑐𝑒𝑠 𝑎𝑛𝑑 𝑦𝑜𝑢𝑟 𝑤𝑜𝑟𝑘 𝑒𝑛𝑣𝑖𝑟𝑜𝑛𝑚𝑒𝑛𝑡..

Or....

Learn local AI. 

Think Open Claw without the poor security and AI bro hype...

Why local?

Local AI runs on ur device.
It is cheaper and more private. 

ORRRRR you know forget all that.. 

Just cancel ChatGPT... 
Virtue signal. 
Be a hero. 

Use Claude and keep handing over your data and trust that they'll keep it safe for you... 

(oops)

Some people luv Netflix after work.
Some people r pumped for beach holidays..
Some people can't wait to trial a cluster of ai agents on a local machine via a fresh Linux install running LM studio n way too much vram....

Yeah I don't get out much.

But when I do its a hardware run somewhere warm with a side of pickleball. 

PS Any local ai nerds out here? 

(I was the last "some people" hehe)

Controversial events are a gift.

Yes Karen, ur ChatGPT cartoon of bad bunny, cultural reform, matcha tea n Diary of a CEO motivational quote shared via poorly promoted AI written slop is a gift.

Now I don't have to see u in my feed.

The unfollow button is a gift peasants!

PS Repost this for Lady Gaga cz I think her last good song was in 2012.

Controversial events are a gift.

Yes Steven, ur ChatGPT cartoon of Kid Rock, bible verses, coors light beer n inspirational quote of Steve Jobs shared via a poorly prompted AI written slop is a gift.

Now I don't have to see u in my feed.

The unfollow button is a gift my diverse friends!

PS Repost this & spread the message of unity to all!

#badbunny #2posts1hour

taplio

The Battle

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The Battle

Karla Mcneilage

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