Marketing doesn’t have to be complicated. It just has to work.

For the past 18+ years, I’ve been cutting through the noise, helping entrepreneurs, solopreneurs, and SMBs turn chaotic marketing efforts into structured, scalable, and ROI-driven systems.

I didn’t start as a marketing expert—I started as someone frustrated by the BS.
❌ Agencies that overpromise and underdeliver.
❌ Tactics that drain budgets without results.
❌ Advice that sounds good but doesn’t scale.

So, I made it my mission to figure out what actually works—without the jargon, the fluff, or the wasted effort.

What I Do Best:
✔ Performance marketing audits – Find out what’s working, what’s wasting your budget, and what needs to change.
✔ AI-powered growth strategies – Use AI & automation the right way to scale without burning time & money.
✔ Content that converts – No gimmicks, just psychology-backed storytelling that turns readers into buyers.

Marketing isn’t dead.
But bad marketing is.

If your marketing isn’t generating revenue, let’s fix it.

Let's chat on WhatsApp: https://wa.me/qr/JCRA4KZSYYBAM1
Or Book directly a discovery call here: https://calendly.com/karim-sherra/30min

Karim Sherra

In Power Sector since 2011| Content Writer| LinkedIn Growth| Mindset| More in the About section...

I minimize breakdowns, ensuring the healthiness of the protection systems through routine maintenance.

Hello, I’m Baljeet Singh with 15+ years of diverse experience in the power sector.

I have worked in different divisions, such as Facility & Utility Management, Electrical Maintenance Division, Test, etc., in various MNCs with technical job profiles, such as Deki Electronics Limited, Kosan Crisplant, and UPRVUNL.

Presently, I am serving the state working in Uttar Pradesh Rajya Vidyut Utpadan Nigam Limited (An UP Govt. Enterprise) as a JE (Electrical) since 2011. 

Here, I am responsible for the following activities in thermal and hydropower projects of the UPRVUNL.

✅ O&M of 6.6KV Switchgear,
✅ O&M of 132KV/220KV SWYD,
✅ Estimation & Budget Preparation
✅ Writing, Editing, Proofreading,
✅ Energy Management Accounting,
✅ 220kV Power Station Protection,
✅ Preventive & Breakdown Maintenance,
✅ Power Transformers (1.5MVA to 315MVA),
✅ Testing of Electromagnetic & Numerical Relays,

Sharing your experience and knowledge with your fellow members makes you more confident & stronger. It helps to see the problems with more eyeballs using different perspectives.

(Save Energy, Save Future)

***

Baljeet Singh

Larsen & Toubro received an EPC order amounting to ₹5,000-₹10,000 crore.

In this contract, L&T will design, supply, and construct two 220 kV Gas Insulated Substations and 05 substations with 250 km of overseas transmission lines in West Bengal.

(Save Energy, Save Future)

Thermal & Hydro Power| Power Sector Affairs|

Torrent Power is in process to acquire 100 percent equity of  Nabha Power Limited (Wholly owned by L&T)  Limited value ₹6889 crore.

This 1400MW (2x700MW) super critical thermal power project was commissioned in 2014 at Patiala (Punjab). 

With completion of this acquisition, Torrent Power power portfolio will be increased from 5.0GW to 6.4GW.

(Save Energy, Save Future)

Thermal & Hydro Power| Simplifying Power Sector Insights |

Another Power Supply Agreement (PSA) signed by Adani Power.

Adani Power subsidiary, Moxie Power Generation Ltd (MPGL), has received a Letter of Award (LoA) from Tamil Nadu Discomb(TNPDCL) to supply 558 MW of electricity for a period of 05 years from 1st April 2026 at ₹5.910/KWh.

Moxie Power operates a 1200 MW (2x600MW) power project in Tuticorin, Tamil Nadu. 

(Save Energy, Save Future)

Adani Energy Solutions Ltd.  secured a long-term funding from Japan for building the 800kV HVDC transmission.

The project will evacuate 6000MW of renewable energy from Bhadna (Rajasthan) solar rich region to Fatehpur (Uttar Pradesh) through 950 km length of HVDC power circuit.

The project is expected to be commissioned by 2029 and will help to stabilize the power grid.

(Save Energy, Save Future)

Adani Group announced a new subsidiary, Adani Atomic Energy Ltd, incorporated with Adani Power.

India’s installed nuclear capacity, which is currently 8.8GW, is projected to reach: 

• 22GW by 2032
• 47GW by 2037
• 67GW by 2042
• 100GW by 2047

(Save Energy, Save Future)

Best performing station award of UPRVUNL goes to Anpara Thermal Power Project.

Congratulations to the all colleagues and everyone contributing to shine better.

(Save Energy, Save Future)

On light node,
Trend followed well 👷🏻

(Save Energy, Save Future)

***
Prompt: Create a caricature of me and my job based on everything you know about me.

No alternative text description for this image

If you're starting your professional career, these moral values should reflect in your professional and even in your personal life:

• Responsibility 
• Fairness
• Integrity 
• Cooperation
• Reliability
• Dedication
• Discipline
• Productivity
• Professionalism

Work Ethics is nothing but maintaining the moral values to support your professional and personal growth trajectory.

This week, I completed the short but value-packed module, “Work Ethics,” curated by Indian Railways on the Karmayogi Bharat platform.

(Save Energy, Save Future)

PS: Which moral value do you find non-negotiable?

Work Ethics

There are lessons you never forget.

Not because someone taught you, but because the plant tested you.

That silence in the control room when something doesn’t respond.

The sound of a random alarm that changes your heartbeat.

The moment when everyone looks at you and is waiting for a decision.

• Those moments shape you.
• Not the classroom.
• Not the manual.
• Not the theory.

So, I’m starting a new series called “Plant Floor Lessons.”

• Real incidents.
• Real pressure.
• No filters. 
• No glamour.
• Real growth that happens when systems fail, and character is revealed.

Just honest engineering stories.

If you have ever stood in a switchyard at night…

If you have ever felt the pressure of the unit waiting to synchronize…

Then, this series is for you.

I’m sure, irrespective of your work profile, this series of true events at power plant floor will be another learning experience.

(Save Energy, Save Future)

PS: Are you ready to revisit the lessons the plant taught you?

#plantfloorlessons

Baljeet Singh: This series will comprise real learning experiences and lessons from thermal & hydro power plants, switchyards, switchgears, control & protection schemes, trouble shooting, etc.

The power sector is the backbone of India's economy, and a reliable power supply is essential for the country's growth, 

— K Sanjay Murthy, CAG


(Save Energy, Save Future)

Why the 1st day of every month matters in “Energy Accounting”. If you work in the power sector, you already know this truth. That is not just a routin

Open article: Energy Accounting: Not just a number, but a health card of a powerhouse. by Baljeet Singh • 3 min read

Energy Accounting: Not just a number, but a health card of a powerhouse.

Not every strong woman we admire with is on social media.

Some are quietly holding us together as a family and today’s this post is dedicated to all those super women.

On this International Women’s Day, I want to be thankful and appreciate the every women who work tirelessly both inside and outside their homes, like:

 ✔ A mother sacrificing her comfort for the better future of her kids.

 ✔ A wife supporting the every difficult decision made my her husband.

 ✔ A colleague balancing the responsibility in personal life & work in professional life.

Strength doesn't always come with noise, but sometimes it comes with patience, resilience, and silent dedication.

Today is not just about celebration, but it is about acknowledging the contribution of women who shape our lives and society every single day.

• Respect. 
• Gratitude. 
• Appreciation.

(Happy International Women’s Day)

PS: Who is the woman that has influenced your life the most?

#IWD26

Indian women working on Brick Manufacturing Plant wearing saree.

No matter who you’re or what is your designation, these are the non-negotiable skills to learn:


• Good Communication
• Personal Finance
• And, Active Listening

Anything that you want to add?

The disruption in “Straight of Hormuz” is the another reason to be self-reliant and achieving self-sufficiency in energy/power sector.

It is a high time to optimise and harness the renewable resources available to India, making it Viksit Bharat by 2047.

(Save Energy, Save Future)

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