BOOST

Head of Growth

LTT Consulting

LTT Consulting is a Leading Marcomm Group transforming businesses with emerging marketing innovations, creating pioneering brands, generating demand, and fueling growth by blending future trends with what works today.

Hybrid Solutions for Omnichannel Success.

Retail Ecommerce Ventures

Independent Contractor

MarketKing

MarketKing is the digital marketing and business development company that will help you get the most out of your digital advertisements, by ensuring that you're getting the highest return on investment. 

We specialize in Conversion Rate Optimization, which will help you turn more of your website visitors into paying customers.

We are also renowned for:

• Funnel development, design & deployment
• Laser-Focused targeting on all advertisement platforms
• High-level copywriting & email marketing
• Tech & Integration management

We’ll make sure you’re set up with a system that delivers a reliable, consistent flow of leads and sales each month, so you can spend less time working in the business and focus on working on the business.

Founder & Chief Growth Officer 

VetCode

Head Of Marketing

Mogul Consultancy

Itsalat International Company

• Working closely with the Sales Director to prospect, pitch & close new businesses.
• Gaining a strong knowledge and understanding of a clients’ brand and products.
• Involved in the day to day management of clients.
• Address customer concerns and ensures the resolution of issues promptly.
• Maintaining contact with clients - giving them regular updates.
• In charge of credit management.  
• Oversee existing campaigns to grow key accounts.
• Delivering ongoing market analysis and assessment of competitors.
• Retain funds through the development of strong relationships with key decision-makers.

Senior Key Account Manager

Amecotech

Leading a team of telemarketers to sell digital ads for businesses on Yellowpages.

Telemarketer

Marketing doesn’t have to be complicated. It just has to work.

For the past 18+ years, I’ve been cutting through the noise, helping entrepreneurs, solopreneurs, and SMBs turn chaotic marketing efforts into structured, scalable, and ROI-driven systems.

I didn’t start as a marketing expert—I started as someone frustrated by the BS.
❌ Agencies that overpromise and underdeliver.
❌ Tactics that drain budgets without results.
❌ Advice that sounds good but doesn’t scale.

So, I made it my mission to figure out what actually works—without the jargon, the fluff, or the wasted effort.

What I Do Best:
✔ Performance marketing audits – Find out what’s working, what’s wasting your budget, and what needs to change.
✔ AI-powered growth strategies – Use AI & automation the right way to scale without burning time & money.
✔ Content that converts – No gimmicks, just psychology-backed storytelling that turns readers into buyers.

Marketing isn’t dead.
But bad marketing is.

If your marketing isn’t generating revenue, let’s fix it.

Let's chat on WhatsApp: https://wa.me/qr/JCRA4KZSYYBAM1
Or Book directly a discovery call here: https://calendly.com/karim-sherra/30min

Karim Sherra

Google just hired you a junior media buyer inside your Google Ads account.
If you don’t upgrade, it will quietly replace you.

Ads Advisor sits inside your account, answers questions, suggests “smart” optimizations, drafts creatives, and can even apply changes for you.

Sounds helpful.
But never forget that its job is to make it easier to spend more on Google, not to protect your margins.

This is the wake-up call:

if all you do is click buttons and repeat “best practices,” you’re dead.
Your edge is not knowing where to click.

Your edge is understanding:

- your numbers better than the platform
- your funnel better than your competitors
- your customers better than any model


Then using AI as leverage on top of that.

You either become the person who can interrogate these agents, question their suggestions, and design smarter experiments…

Or you become the person they make “simple mode” for.

And yes, there is such a thing as “too late”... 

The moment your peers understand AI, strategy, and their own business better than you do… you’re done competing on skill.

Master your craft.
Master AI.
Do both before the platform does them better than you.

The One-Man Agency 💡 | Helping entrepreneurs & SMBs simplify, automate, and scale their marketing with AI, performance strategy, and conversion-driven content. No gimmicks. Just results.

You can now get a serious 𝗔𝗜 𝘂𝗽𝗴𝗿𝗮𝗱𝗲 for the price of 𝗼𝗻𝗲 𝗰𝗵𝗲𝗮𝗽 𝗰𝗼𝗳𝗳𝗲𝗲.
And most people still “haven’t gotten around to trying it.”

Let me ask you this:

You know there’s a ~$4/month plan to use tools like ChatGPT more professionally. Why are you still treating AI like a toy?
You know Gemini, Claude, and others have entry plans in the same range. Have you even tested which one fits your work best?

You run (or work in) a business. Have you:
- Generated studio-quality product photos for your eCom brand with AI?
- Used text-to-video tools to produce raw UGC-style ads?
- Automated the repetitive tasks that eat 2–3 hours of your day?
- Spun up a landing page or micro-app with tools like Lovable or Bolt instead of waiting on a dev?
- Used deep research features to pressure-test your ideas instead of random Googling?

Most people haven’t even done the basics:
- They don’t know how Google “worked back in the day.”
- They don’t understand how LLMs like ChatGPT or Claude work now.
- They have no plan for how their business will be “recommended by AI” in the future.
- They’ve never spent a single focused hour learning how to talk to these models properly (prompting).

yet they’re “waiting to see where AI goes.”
it’s not “going” anywhere. It’s already here, rewiring how we work, learn, and compete.

... If you can afford $4 (not mandatory) and a few focused hours a week (mandatory), you can:
- Learn how to speak to AI.
- Find the right tools for your use cases.
- Start compounding an advantage that your future self (and your kids) will thank you for.

or you can keep scrolling and let other people train the models on your behalf.

Your call.

A pricing table of ChatGPT's subscription plans. Go, Plus, and Pro.

A major university just turned AI into a graduation requirement.

Not an elective. Not a “nice-to-have.” A requirement. 

Purdue’s Board of Trustees approved a new “AI working competency” for all undergrads, starting with incoming students in Fall 2026. 

The interesting part: it’s not one generic AI course.

They’re planning to bake it into each discipline, with program-specific standards... without adding extra credit hours. 

Read that again.

Universities are building the assumption that “AI fluent” is baseline... like email, Excel, or Google Docs used to be.

That changes the opportunity cost for everyone else:

If you wait until it’s “official” in your industry, you’ll be late.

If you treat AI like a side hobby, you’ll keep losing hours to tasks a machine can compress into minutes.

If your competitor learns to use + judge + deploy AI, your work starts to look slow... no matter how talented you are.

Skeptical take: a requirement doesn’t guarantee real skill. It can easily become a checkbox.

But the signal is still loud: the baseline is moving.

My personal definition of AI competency (the one that actually pays):

1. Use AI daily inside your real workflow (writing, research, analysis, ops).

2. Learn verification: source checks, assumptions, failure modes.

3. Build small leverage loops: templates, agents, automation... so you ship faster with fewer people.

What I'm trying to say is, when AI becomes a graduation requirement, it’s already a career requirement.

Most solopreneurs don’t lose to competition.

They lose to subscription creep.

month after month, you keep paying for “leverage” you could’ve owned.

That’s why I treat AI tools and "tools" in general, as an opportunity-cost decision, not a monthly expense.

Because every month you delay:

- you lose hours you could’ve saved
- you ship slower than the market
- you stay dependent on people you can’t hire yet
- you keep paying rent for the same capability

I’m a big fan of lifetime deals for one reason:

They don’t just save money.
They buy back time.

And as a solopreneur, time is the only advantage you can compound.

Galaxy.ai is currently pushing a lifetime offer:

Pay once, use forever

One rule before you buy anything like this: Don’t buy urgency. Buy clarity.

Check the boring stuff:

- what “credits” actually translate to in real output
- which models/features you get access to
- data/privacy terms
- fair-use limits and refund policy

I’ve been able to thrive as a solopreneur because I made a few “pay once, save years” investments early.

Renting leverage is the slowest way to grow. Own it, and compound it.

Creativity is flexing its muscles here...

Co-Founder, Batch UGC & VidQ | Elevating Marketing Performance with Data-Driven Ad Production for Better ROAS.

Such a creative ad campaign

"The billboard trap" 👏



TLDW

Orphea 4D makes insecticide spray for outdoors.

Their problem?

It's almost impossible to prove your product works when the whole point is killing bugs you can't see in open air.

So they launched this campaign back in 2013.

They turned a billboard into a giant insect trap.

Their team applied transparent glue to certain areas of the billboard in the shape of a spray jet. Invisible to humans but irresistible to bugs. They set it up in one of the busiest areas in Milan and let nature do the work.



Close to one day later...

230,000 insects stuck to the billboard



The best social proof is often the simplest imo

Show. Don't tell.


--

👋 P.S. I'm Brett Wagner. Follow more marketing advice from my experience scaling two 8+ figures creative agencies:

1) Batch UGC helps marketing teams at brands like Seed, Jasper, and TaskRabbit create performance driven UGC

2) VIDQ: Unlimited Video Editing & Graphic Design starting at $2,500 per month

UTTAR PRADESH RAJYA VIDYUT UTPADAN NIGAM LIMITED

Presently since June 2022, I am working here in Khara Hydro Power Project (03x24MW), Saharanpur (UP) located at downstream of the power channel, which has been extracted from the Yamuna river from Dakpathar Barrage (UK).

Here, as a Junior Engineer (Test), I am responsible for the following duties assigned to me and beyond:

✅ 220kV Switchyard (06 Bays).
✅ 220VDC Battery System, etc.
✅ Office Documentation & Stock.
✅ Protection System (GRP, UCB, etc.).

Here, I am also responsible for managing the "Monthly Energy Bill". Working in hydro power project is all together a different experience.

***

Previously I worked in Parichha Thermal Power Project (1140 MW) located on Jhansi-Kanpur national highway since June 2011 to June 2022. 

I had a good exposure working here in Electrical Maintenance Division (2X210 MW) dealing in the following:

✅ 6.6kV Switchgear.
✅ 250 MVA Turbo Generator.
✅ 220kV Switchyard (07 Bays).
✅ 220VDC Battery System, etc.
✅ Office Documentation & Stock.
✅ Protection System (UCP, SECP, etc.).
✅ HT/LT Transformer (1MVA to 250MVA).

I always believed in learning new technological advancement happening in power sector.

***

Junior Engineer

Kosan Crisplant

Erection and Commissioning of LPG Bottling Plants of IOCL, HPCL, BPCL, etc.

Project Engineer

Deki Electronics Ltd

Deki Electronics is like a bonsai. Small yet complete.

Complete range of film capacitors like plastic film capacitors, motor run capacitor, fan motor capacitor, mylar capacitor, pulse & power capacitors with a choice of technologies. Deki Electronics is the best film capacitors manufacturers and suppliers in India that offers wide range of film capacitors at most competitive prices.

Shift Engineer

In Power Sector since 2011| Content Writer| LinkedIn Growth| Mindset| More in the About section...

I minimize breakdowns, ensuring the healthiness of the protection systems through routine maintenance.

Hello, I’m Baljeet Singh with 15+ years of diverse experience in the power sector.

I have worked in different divisions, such as Facility & Utility Management, Electrical Maintenance Division, Test, etc., in various MNCs with technical job profiles, such as Deki Electronics Limited, Kosan Crisplant, and UPRVUNL.

Presently, I am serving the state working in Uttar Pradesh Rajya Vidyut Utpadan Nigam Limited (An UP Govt. Enterprise) as a JE (Electrical) since 2011. 

Here, I am responsible for the following activities in thermal and hydropower projects of the UPRVUNL.

✅ O&M of 6.6KV Switchgear,
✅ O&M of 132KV/220KV SWYD,
✅ Estimation & Budget Preparation
✅ Writing, Editing, Proofreading,
✅ Energy Management Accounting,
✅ 220kV Power Station Protection,
✅ Preventive & Breakdown Maintenance,
✅ Power Transformers (1.5MVA to 315MVA),
✅ Testing of Electromagnetic & Numerical Relays,

Sharing your experience and knowledge with your fellow members makes you more confident & stronger. It helps to see the problems with more eyeballs using different perspectives.

(Save Energy, Save Future)

***

Baljeet Singh

TATA Power to invest ₹10,000 crore in Odisha to build 10GW Ingot & Wafer manufacturing plant.

Ingots and wafers are key raw materials used in the production of solar cells and modules.

(Save Energy, Save Future)

Thermal & Hydro Power | Simplifying Power Sector News & Insights |

Indian Railways awarded 1GW renewable energy tender to multiple agencies including Ayana Renewable Power, Jindal Power Limited, Bhalki Solar Power, ReNew, ACME Solar, etc.

The project will supply round-the-clock (RTC) clean power to the railway network at ₹4.35/Kwh.

(Save Energy, Save Future)

Recently, second unit of the Ghatampur Thermal Power Project (3x660 MW) has declared commercial operation.

GTPP is owned by Neyveli  Uttar Pradesh Power Limited (NUPPL), which is a joint venture of NCL India Limited and UPRVUNL.

75% of the power generated by this projecf will be transmitted to UPPCL and the other 25% will be sold to Assam power utility. 

(Save Energy, Save Future)

GE Vernova and Siemens Energy is in agreement to invest $7 billion to rebuild the Seria power sector.

In this agreement, combined-cycle gas turbine power plants with a total capacity of 4,000 megawatts will be developed.

(Save Energy, Save Future)

Rajasthan Rajya Vidyut Utpadan Nigam Limited (RRVUNL) tendered for 500 MW/2000 MWh standalone BESS in Rajasthan.

Patanjali Ayurved Limited, UVS Energy (Ultraviolet Solar Energy), Makepower.in, Bhagwati Lacto Vegetarian Exports, and @Divakar Renewable recived the contract.

The winning tariff, ₹2.85k/MWh monthly, is reported as the lowest ever in India. 

With the completion of this project RRVUNL to install a total of 6 GW of BESS in Rajasthan.

(Save Energy, Save Future)

Advait Energy Transitions Limited secures ₹21.30 crore order from Power Grid Corporation of India Limited for HV Emergency Restoration System (ERS).

ERS is used to quickly restore power transmission in case of tower failures or line disruptions, which helps utilities to maintain grid reliability and minimise the downtime.

It will be executed in 18 months.


(Save Energy, Save Future)

NHPC Limited synchronised first unit of (8x250 MW) Subansiri Lower HEP (Arunachal Pradesh) with national grid.

Another three units of this project is expected to commission in December 2025.

Arunachal Pradesh will receive 12% free power as per national hydro power policy.

(Save Energy, Save Future)

According to the National Electricity Plan (NEP), total installed capacity is projected to surge up to 900GW by March 2032.

A total ₹32 lakh crore of capex investment is estimated from FY26 to FY32.


(Save Energy, Save Future)

SJVN has invited bids for a tender to develop the 2000 MW PSP.

The project will be developed on a “Build, Own and Operate” basis with 40 years of design life.

The scope of work will include:

• Selection of the site, 
• Studies and investigations, 
• Preparation of drawing & DPR,

The project completion period will be maximum 05 years.

(Save Energy, Save Future)

"Commitment is what transforms a promise into reality."

— Abraham Lincoln

PS: Which point did you follow most?

No amount of bookish knowledge will bring you the confidence that you get from the onsite troubleshooting of faults.

• Attend the faults,
• Find the root cause,
• Rectify the same,

Journal it for the future, more than 90% of the faults in the power sector are repetitive in nature.

Journalling it or keeping the fault history is a kind of personal guide.

(Save Energy, Save Future)


PS: Do you journal your professional journey?

Khara Power House (Saharanpur) switchyard view from service building.

If nothing failed today, 

it’s because you did your job right.

That’s not luck.
That’s your maintenance mindset.

While others react to breakdowns, 
you prevent them.

While others rush, 
you slow down to fix the root cause.
 
While success stays invisible, 
you still take ownership.

It’s your thought-process that keeps systems alive.

This newsletter is written for you, who keeps the grid steady & quiet.

PS: Do you trust your instruments more, or your instincts?

When people walk into a power plant, they see only big machines, flickering big annunciation system, etc. But you, wearing an engineer's hat, see diff

Open article: The Maintenance Mindset: Why Your Thought-Process Matters Over Any Tools.
 by Baljeet Singh • 3 min read

The Maintenance Mindset: Why Your Thought-Process Matters Over Any Tools.

India's nuclear power sector will be opened soon for private players with tight regulations & control, PM Sh. Narendra Modi informed this in a recent programme by Skyroot Aerospace.

The union government has set a target of 100 GW of nuclear power by 2047.

(Save Energy, Save Future)

In the power sector, there’s one value that strongly defines you more than any degree or skill that is “Integrity”. Integrity, is not that you write i

Open article: The Engineer’s Integrity: Doing What’s Right When No One is Watching. by Baljeet Singh • 2 min read

The Engineer’s Integrity: Doing What’s Right When No One is Watching.

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